The slides from a workshop on developing digital strategy for the museums sector delivered as part of Museum Ideas 2016.
Help your organisation learn how to integrate digital practice into leadership and management across all departments.
Slide deck from presentation to the Art Museum Marketing Association meeting on April 25, 2015. Topics included digital strategy, audience engagement, marketing, IT, and CRM. Several aspects of ongoing efforts at the Minneapolis Institute of Arts to attract and engage the public.
Slide deck from AAM 2017 session on May 7, 2017.
Session title: Digital Strategy in Action: From Planning to Doing
Panelists:
Mark Osterman, Guiding Programs Manager, Vizcaya Museum and Gardens
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art
Tatum Walker, Associate Director of Digital Strategy, Ford's Theatre Society
Session Abstract:
Cultural heritage organizations develop digital strategies to outline philosophies, goals and objectives for the effective use of technology. In this session, three museums - at varying points of implementation - share methods and outcomes of the digital strategy process. Panelists represent a cross-section of museums (art, history, horticulture) and departments (education, communications, digital/IT), providing multiple points of view on how to identify, prioritize and implement digital initiatives that align with strategy. We’ll discuss institutional challenges, practical and technical constraints, and share examples of digital visitor engagement - aiming to inspire colleagues to apply digital strategy effectively at their organizations.
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
This document provides an overview of strategies for planning marketing in 2017, including the power of strategies, AI assistants, communication bots, micro-moments, immersive AR/VR, and analytics. Key points discussed include preparing for the rise of AI assistants by voice and developing conversational content, using bots to streamline customer support and enhance experience, optimizing content for micro-moments of user intent, how brands are adopting AR/VR, and using data analytics and visualization tools to measure campaign metrics and optimize tactics. The concluding thoughts emphasize testing strategies with users, delivering an engaging experience across channels, and using data-driven insights to continuously improve.
The term digital transformation has been bandied about too much, covering everything from business transformation, the creation of efficiencies and new websites to playing with new digital platforms. In reality, it’s business transformation – but with a focus on customers and stakeholders with digital technologies as the catalyst for change. Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
What's Next: The Future of Work in Asia Pacific, Think Tank by AdobeOgilvy Consulting
Within 25 years half of the world's jobs will be automated on some estimates. Others point out that only lift operators have completely lost their jobs from automation in the last 50 years. Will you be next?
In this webinar, we hear about Adobe’s Future of Work Think Tank. It focuses on how advances in artificial intelligence and automation stand to affect the way we work and live our lives.
This document discusses creativity as a language and how market economies define vocabularies and syntax that need to be deciphered. It notes how media fragmentation and advertising spend have increased over time while the effectiveness of communications may be reduced. Creativity, reach, branding, targeting, and context are identified as contributing most to sales lift from advertising. The document advocates that innovation results from the combination of technology and creativity working together exponentially.
Slide deck from presentation to the Art Museum Marketing Association meeting on April 25, 2015. Topics included digital strategy, audience engagement, marketing, IT, and CRM. Several aspects of ongoing efforts at the Minneapolis Institute of Arts to attract and engage the public.
Slide deck from AAM 2017 session on May 7, 2017.
Session title: Digital Strategy in Action: From Planning to Doing
Panelists:
Mark Osterman, Guiding Programs Manager, Vizcaya Museum and Gardens
Douglas Hegley, Chief Digital Officer, Minneapolis Institute of Art
Tatum Walker, Associate Director of Digital Strategy, Ford's Theatre Society
Session Abstract:
Cultural heritage organizations develop digital strategies to outline philosophies, goals and objectives for the effective use of technology. In this session, three museums - at varying points of implementation - share methods and outcomes of the digital strategy process. Panelists represent a cross-section of museums (art, history, horticulture) and departments (education, communications, digital/IT), providing multiple points of view on how to identify, prioritize and implement digital initiatives that align with strategy. We’ll discuss institutional challenges, practical and technical constraints, and share examples of digital visitor engagement - aiming to inspire colleagues to apply digital strategy effectively at their organizations.
On September 10, 2013 CapTech began a 7 week engagement at Dominion Resources in Richmond VA to create a Digital Communications Strategy. This is the story of the making of that digital strategy. On March 14, 2014, together with our client and a Forrester analyst, we presented this presentation to an invitation-only group in McClean, VA in an interactive Q&A discussion format.
This document provides an overview of strategies for planning marketing in 2017, including the power of strategies, AI assistants, communication bots, micro-moments, immersive AR/VR, and analytics. Key points discussed include preparing for the rise of AI assistants by voice and developing conversational content, using bots to streamline customer support and enhance experience, optimizing content for micro-moments of user intent, how brands are adopting AR/VR, and using data analytics and visualization tools to measure campaign metrics and optimize tactics. The concluding thoughts emphasize testing strategies with users, delivering an engaging experience across channels, and using data-driven insights to continuously improve.
The term digital transformation has been bandied about too much, covering everything from business transformation, the creation of efficiencies and new websites to playing with new digital platforms. In reality, it’s business transformation – but with a focus on customers and stakeholders with digital technologies as the catalyst for change. Success is determined by an organisation’s ability to unite and empower their people, processes and products. Only this will generate customer-centric experiences that perform effectively. Danny’s talk explores Cyber-Duck’s top tips for successful digital transformations, drawing on his experience guiding clients through risks and opportunities.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
What's Next: The Future of Work in Asia Pacific, Think Tank by AdobeOgilvy Consulting
Within 25 years half of the world's jobs will be automated on some estimates. Others point out that only lift operators have completely lost their jobs from automation in the last 50 years. Will you be next?
In this webinar, we hear about Adobe’s Future of Work Think Tank. It focuses on how advances in artificial intelligence and automation stand to affect the way we work and live our lives.
This document discusses creativity as a language and how market economies define vocabularies and syntax that need to be deciphered. It notes how media fragmentation and advertising spend have increased over time while the effectiveness of communications may be reduced. Creativity, reach, branding, targeting, and context are identified as contributing most to sales lift from advertising. The document advocates that innovation results from the combination of technology and creativity working together exponentially.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Transformation is not digital, it's constantAyal Levin
Many organizations focus on Digital Transformation as a key to success. There seems to be a belief that “Once we become fully digital, the transformation is complete”. However, the reality of today will not be the leading solution of tomorrow. This talk will focus on the reasons why it’s not about digital transformation, rather, it’s about building organizations that can support constant transformation -in culture, in working models, in strategic thinking, and in mindset.
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
Aimed at the connected homes, this presentation aims to educate hackathon goers on where UX is framed within the context of product and technology and provide quicks tips and tools to get started with UX.
Bizagi how create timeline for digital transformationMersao52
The document discusses creating a timeline for digital transformation and outlines key pressure points that business leaders and IT leaders may face. For business leaders, common pain points include developing a strategy, overcoming resistance to change, ensuring solutions can scale across the organization. For IT leaders, pressure points involve modernizing legacy technology systems, enabling innovation through a culture of continuous improvement, and keeping pace with demanding timelines. The document provides suggestions for how to address these challenges such as implementing quick wins, gaining buy-in for changes, leveraging platforms to scale solutions, and adopting lean approaches.
PDF, audio, and voiceover will be available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
Strategic planning must adapt to thrive in the future. While strategists have opportunities to add value in the boardroom, their role is threatened by changes like the growth of digital services, data-rich cultures that demand fluidity, and clients facing disruption from new competitors. To succeed, strategists need to focus on being brand entrepreneurs that act as organizational catalysts, identify commercial opportunities, and translate insights into innovative solutions that propel business growth both within and beyond communications. The case study of Aviva's "Good Thinking" campaign demonstrates how strategists can drive business success by focusing on solving human needs through experiences and services, not just brand stories.
This document discusses whether new technologies are crowding out big thinking in planning. It presents three hypotheses: 1) commercial effectiveness has decreased and 2) creative inventiveness has decreased. However, the evidence shows that commercial impact and efficiency have actually increased for TV, digital, and combined campaigns over time. While digital works in different ways than traditional channels, creative work does not appear to be less ambitious. The document argues that thinking has not gotten smaller, but rather different, as technologies sustain ideas in new ways. It encourages embracing an entrepreneurial spirit and doing the work of getting people to take action.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
Right at the top of the sceptical heap is the Board of Directors. You may have collated the necessary stats, analysed the opportunities and threats and identified the technologies that could transform how you do business. But all of this is for naught if you cannot convince the Board, for whom most of your arguments may be far outside their scope of experience.This is a communications challenge, not merely a strategic one.
So how do you persuade the board?
This document outlines Bill Aulet's presentation on improving entrepreneurship education. It discusses defining entrepreneurship, assessing student needs through personas, and designing a comprehensive curriculum with modular "tiles" addressing each persona's needs. The goal is to make entrepreneurship education more rigorous, practical, and tailored through open-source sharing of best practices. This will help address the increasing demand for high-quality entrepreneurship training.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device.
It’s distinctive advantages are:
+ Very low risk thanks to the cloud architecture with guaranteed 99.9+% uptime and complete data redundancy
+ Lower cost compared to on-premise configuration
+ High scalability that makes it easy to grow your business
+ Efficient collaboration tools that allow your employees to work together in real time
Portland Children's Museum Media Plan Example Michael Goswick
The proposed advertising campaign aims to increase attendance and membership at the Portland Children's Museum. It targets women ages 25-49 living in Portland and surrounding areas. The media mix includes a MAX train wrap from May to July, radio ads on morning and evening commutes, online Google AdWords, and print ads in two parenting magazines. The rollout is estimated to reach about 50 people with a frequency of 9, while the 12-month campaign aims to reach 86 people with a frequency of 13. The total budget is $200,000.
Maestria guía para el ejercicio 4 2013Alberto Roca
Este documento presenta las instrucciones para realizar el Ejercicio 4 de un curso sobre Diseño, Gestión y Dirección de Proyectos. Explica que el objetivo es proponer un sistema solución para el problema planteado en ejercicios anteriores, describiendo detalladamente su funcionamiento a través de diagramas cualitativos y cuantitativos. También pide desarrollar un árbol de funciones y estimar la flexibilidad del sistema. Proporciona ejemplos guía para algunas secciones.
UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
Transformation is not digital, it's constantAyal Levin
Many organizations focus on Digital Transformation as a key to success. There seems to be a belief that “Once we become fully digital, the transformation is complete”. However, the reality of today will not be the leading solution of tomorrow. This talk will focus on the reasons why it’s not about digital transformation, rather, it’s about building organizations that can support constant transformation -in culture, in working models, in strategic thinking, and in mindset.
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
Aimed at the connected homes, this presentation aims to educate hackathon goers on where UX is framed within the context of product and technology and provide quicks tips and tools to get started with UX.
Bizagi how create timeline for digital transformationMersao52
The document discusses creating a timeline for digital transformation and outlines key pressure points that business leaders and IT leaders may face. For business leaders, common pain points include developing a strategy, overcoming resistance to change, ensuring solutions can scale across the organization. For IT leaders, pressure points involve modernizing legacy technology systems, enabling innovation through a culture of continuous improvement, and keeping pace with demanding timelines. The document provides suggestions for how to address these challenges such as implementing quick wins, gaining buy-in for changes, leveraging platforms to scale solutions, and adopting lean approaches.
PDF, audio, and voiceover will be available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
The document discusses the evolution of branding and communications strategies. It describes how early theories from the 1950s-1980s focused on changing attitudes to influence behavior but that modern thinking recognizes that behavior often drives attitudes. The document advocates for brands to focus on creating valuable experiences that enable new behaviors rather than just communicating messages. It provides examples of how brands like Patagonia, Nike, Google and Lego use digital platforms to deliver unique experiences that align with customer motivations and enhance their lives.
Strategic planning must adapt to thrive in the future. While strategists have opportunities to add value in the boardroom, their role is threatened by changes like the growth of digital services, data-rich cultures that demand fluidity, and clients facing disruption from new competitors. To succeed, strategists need to focus on being brand entrepreneurs that act as organizational catalysts, identify commercial opportunities, and translate insights into innovative solutions that propel business growth both within and beyond communications. The case study of Aviva's "Good Thinking" campaign demonstrates how strategists can drive business success by focusing on solving human needs through experiences and services, not just brand stories.
This document discusses whether new technologies are crowding out big thinking in planning. It presents three hypotheses: 1) commercial effectiveness has decreased and 2) creative inventiveness has decreased. However, the evidence shows that commercial impact and efficiency have actually increased for TV, digital, and combined campaigns over time. While digital works in different ways than traditional channels, creative work does not appear to be less ambitious. The document argues that thinking has not gotten smaller, but rather different, as technologies sustain ideas in new ways. It encourages embracing an entrepreneurial spirit and doing the work of getting people to take action.
Design Thinking for E-Commerce
The goal is to understand consumer behavior from our E-Commerce at the deepest levels, to develop empathy with the person we’re hoping to serve.
www.heruwijayanto.com
18 Expert Creative Leaders Share Best Practices for How to Get the Best Out of Your Creative Team.
With the generous support of Workfront, we have attempted to find the answer by posing the following question to 18 seasoned creative professionals:
Consistently and efficiently getting the best work out of your creative team can be tough. How have you created just enough process to enhance both creativity and productivity? Please share a personal story.
In reading the experts’ responses to this question, it’s clear that there are many ways to build and manage creative teams. Striking a balance between process and creativity is essential, and these experts provide valuable insights into ways they define and sustain that balance throughout a creative endeavor.I found their stories fascinating, and I’m sure anyone whose work depends on creative output will appreciate the experiences and wisdom of the creative professionals who have contributed to this e-book.
All the best,
David Rogelberg
Right at the top of the sceptical heap is the Board of Directors. You may have collated the necessary stats, analysed the opportunities and threats and identified the technologies that could transform how you do business. But all of this is for naught if you cannot convince the Board, for whom most of your arguments may be far outside their scope of experience.This is a communications challenge, not merely a strategic one.
So how do you persuade the board?
This document outlines Bill Aulet's presentation on improving entrepreneurship education. It discusses defining entrepreneurship, assessing student needs through personas, and designing a comprehensive curriculum with modular "tiles" addressing each persona's needs. The goal is to make entrepreneurship education more rigorous, practical, and tailored through open-source sharing of best practices. This will help address the increasing demand for high-quality entrepreneurship training.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
Developing a Roadmap for Digital TransformationJohn Sinke
Digitally mature companies out-perform their peers in innovation, agility and responsiveness to customers. “Digirati” also enjoy advantages in efficiency and effectiveness in product delivery, marketing, e-commerce, sales and customer service. More importantly, companies that achieve Digital Excellence are 26% more profitable (source: Capgemini Consulting and MIT Centre for Digital Business).
However, building a Roadmap for Digital Transformation requires not only successful collaboration between the CMO and the CIO, it also demands a strong customer-focused orientation and digital culture. During this presentation, John Sinke will share insights from leading marketers and his personal experience of turning Resorts World Sentosa into a “digital business”.
Google Apps is a cloud-based productivity suite that helps you and your team connect and get work done from anywhere on any device.
It’s distinctive advantages are:
+ Very low risk thanks to the cloud architecture with guaranteed 99.9+% uptime and complete data redundancy
+ Lower cost compared to on-premise configuration
+ High scalability that makes it easy to grow your business
+ Efficient collaboration tools that allow your employees to work together in real time
Portland Children's Museum Media Plan Example Michael Goswick
The proposed advertising campaign aims to increase attendance and membership at the Portland Children's Museum. It targets women ages 25-49 living in Portland and surrounding areas. The media mix includes a MAX train wrap from May to July, radio ads on morning and evening commutes, online Google AdWords, and print ads in two parenting magazines. The rollout is estimated to reach about 50 people with a frequency of 9, while the 12-month campaign aims to reach 86 people with a frequency of 13. The total budget is $200,000.
Maestria guía para el ejercicio 4 2013Alberto Roca
Este documento presenta las instrucciones para realizar el Ejercicio 4 de un curso sobre Diseño, Gestión y Dirección de Proyectos. Explica que el objetivo es proponer un sistema solución para el problema planteado en ejercicios anteriores, describiendo detalladamente su funcionamiento a través de diagramas cualitativos y cuantitativos. También pide desarrollar un árbol de funciones y estimar la flexibilidad del sistema. Proporciona ejemplos guía para algunas secciones.
The document outlines a media plan for the Portland Children's Museum created by Black Market Media. It identifies the target audience as females aged 25-49 with children, living in the Portland metro area. The plan recommends radio, magazine, outdoor, and internet advertising. It provides details on the specific media outlets, proposed ad sizes and durations, estimated impressions, and projected costs. The goal is to increase awareness of the museum and drive ticket sales, focusing advertising in January around the opening and again in June during the start of summer.
This document discusses film distribution and marketing. It explains that distributors must acquire rights to films and have three options to do so: invest in production, buy rights after production, or distribute films from their larger organization. It also outlines the major stages of distribution including release strategy, marketing approaches, and generating publicity. Film marketing aims to promote films and make them seem like "must-see" events, often costing up to 50% of the film budget.
El documento describe los elementos clave de un plan de comunicación, incluyendo un análisis de la situación, objetivos, públicos, estrategia, mensajes, acciones, planificación y seguimiento. Explica que un plan de comunicación es un documento que define los criterios básicos de comunicación interna, externa y de marketing durante un periodo largo de tiempo, generalmente de cuatro años.
For a Film Museum, marketing plays a vital role although cinema’s involvement makes it popular and famous
Film Museum’s in western countries are successful in celebrating their cinema and culture
For a country like India with even diverse and rich Cinema background, a successful Film museum is still a distant dream
Films are seen as a medium where a director ‘s vision is implied although a film museum , on the other hand , leaves a visitors free to interpret the objects
Este documento presenta los conceptos básicos de la comunicación y su proceso. Explica que la comunicación implica la transferencia de información entre un emisor y receptor a través de un canal, y que puede verse afectada por barreras. Además, describe el modelo tradicional de comunicación de Shannon y Weaver, así como los cinco axiomas de la comunicación según Watzlawick. Por último, señala que la comunicación ha evolucionado a un nuevo paradigma debido a factores como la globalización y la convergencia tecnológica.
Slides from our workshop on digital strategy for museums delivered at the Museum Ideas conference in October 2017.
Topics covered include: what is strategy; museums and digital;
why might you need a digital strategy; how to develop a digital strategy.
The document outlines how to develop an effective digital strategy. It discusses that companies must adopt new technologies or face competitive obsolescence. A digital strategy should address rapid technological change, changing user behaviors, and organizational impacts. It recommends a minimum viable digital strategy that is high-level, user-centered, rapidly developed through collaboration, and focused on outcomes. The process involves discovery, vision, planning, and measurement phases to iteratively improve the strategy.
Collaboration Trends and Strategy Approaches for 2016Dion Hinchcliffe
A curation of my work and research on digital collaboration, including parts still relevant from previous work as well as latest insights for this year. All in all, a huge amount happening in collaboration with new opportunities and some challenges that all organizations must address today.
Examining the changing role of L&D in the commercial context, and the challenges and opportunities this brings
What are the building blocks of an effective L&D response?
Leveraging and assimilating new/disruptive technologies in order to deliver value
Measuring and demonstrating the impact of these initiatives for the business
This document provides an overview of KI growth GmbH and its services. KI growth offers digital marketing services including strategy and management, data architecture and BI, CRM implementation, scaling and automation, content production, and performance marketing. It describes its competencies in each area and provides examples of its work. The document also discusses trends in digital marketing, project team structures, and how to measure brand performance and ROI.
Michael Parry Keynote Digital strategies NSW.net DE&UX Seminar 2015PublicLibraryServices
Digital strategies provide museums with a framework to thoughtfully leverage digital technologies and engage online audiences. They require identifying priorities and policies to guide decision-making as technologies evolve, rather than rigidly defining multi-year plans. Effective strategies focus on creating useful content for audiences, embedding research to understand user needs, and promoting collaboration across teams. Developing a content plan that identifies core channels and recycles existing materials is also important for managing digital engagement over time.
The document discusses SAP's approach to helping customers with digital transformation. It outlines a 4-phase customer engagement methodology: 1) executive alignment, 2) value discovery, 3) validation and execution readiness, and 4) value delivery. The goal is to partner with customers to harness new digital technologies and reimagine business models through a collaborative, outcome-focused approach.
The document provides an overview of key concepts in digital marketing. It defines digital marketing as techniques and technologies used to promote brands online. It outlines typical digital marketing techniques like search engine marketing, social media marketing, email marketing and more. Common goals of digital marketing are increasing brand awareness, lead generation and sales. Advantages include lower costs, easier tracking, global reach and engagement. Limitations include lack of face-to-face interaction, potential to be obtrusive, and time commitment needed. The document also discusses legal and regulatory obligations around areas like data protection, copyright and e-commerce that digital marketers need to follow.
Seven European partners created an innovative training model focused on women's entrepreneurship. The model combines online and face-to-face learning using platforms, collaboration, peer learning, and counseling. Partners include organizations from Malta, Latvia, Spain, Romania, Cyprus, and Belgium. The training covers digital marketing concepts and tools, including developing a web presence, search engine optimization, using social media, online advertising, and analyzing digital marketing campaigns.
DIGITAL MARKETING
With the rapid rise of consumers using the Internet for work, communication, shopping and
recreation, virtually every organisation should have an online presence and be effectively
leveraging digital marketing opportunities. This means keeping up-to-date with online tools
and knowing how to use them to achieve overall business and marketing goals. This course
will guide you through the key skills you need to achieve your digital marketing goals.
The course sets out essential concepts and skills relating to the fundamentals of digital
marketing, including creating a web presence, optimising content for search engines, using
social media platforms, carrying out online marketing across a range of services, as well as
monitoring and improving campaigns using analytics.
John Clarvis is applying for a position at We Are Social. He has over 10 years of experience in data strategy, social media management, and product development. Some of his key accomplishments include developing social media analysis tools, building predictive models, and leading new business pitches that helped win accounts. He is passionate about using data and digital insights to transform marketing strategies.
Making sense of the digital world - United FocusSteven Smith
The document discusses how customers are changing and becoming more digital. It notes that the average Australian owns 3 internet-enabled devices, spends 12.5 hours per week on Facebook, and 50% use social media daily. It emphasizes that companies need to understand how customers actually use digital tools and design their digital channels accordingly instead of how the company wants to use them. The document also provides an overview of United Focus, a company that provides advice on digital strategies and transformation to help organizations stay relevant to customers and competitive.
Digital Transformation Toolkit - Framework, Best Practices and TemplatesAurelien Domont, MBA
This Digital Transformation Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 3,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation Toolkit. It includes all the Frameworks, Tools & Templates required to successfully undertake the Digital Transformation of your organization.This Slideshare Powerpoint presentation is only a small preview of our Toolkit. You can download the entire Toolkit in Powerpoint and Excel at www.slidebooks.com
Digital Transformation Toolkit - Overview and ApproachPeterFranz6
The document provides an overview of a 6-phase approach to digital transformation along with frameworks, tools, templates, tutorials and best practices. The 6 phases include: (1) carrying out a business case for change and setting up the digital transformation, (2) defining the digital transformation strategy, (3) carrying out detailed business cases and financial models for projects, (4) implementing, tracking and managing progress, (5) defining and implementing a change management strategy and plan, and (6) defining and implementing a communication strategy and plan. The toolkit is intended to help organizations undertake a successful digital transformation with support from management consultants in a more affordable way than solely relying on tier 1 consulting firms.
The document discusses social media monitoring and its importance for understanding customers. It defines social media monitoring and outlines key benefits such as getting feedback on marketing campaigns and monitoring competitors. The document then discusses approaches to measuring social media performance and provides examples of metrics. It also presents a case study of a bank that used social media monitoring to address issues and improve marketing.
This presentation introduces digital marketing strategies. It defines digital marketing as coordinating online presences like websites and social media to achieve marketing objectives. A digital marketing strategy is a long-term plan that focuses on digital communication techniques to keep customers loyal, create new ones, and meet goals. It explains that a strategy provides direction and helps analyze customers, competitors, and forces affecting the business. Finally, it outlines several popular marketing models that can be used in developing a digital strategy, including the 4Ps, AIDA, SWOT, PESTLE, and SOSTAC frameworks.
This document discusses the keys to success in digital business. It notes that digital adoption is accelerating and becoming a core part of business operations. Surveys show that digital is now seen as a strategic priority, with growing recognition of data science and a need for new skills. While progress is being made, challenges remain around areas like organizational change, business model evolution, and executive leadership. The document advocates focusing on digital engagement, insights, and infrastructure as key imperatives.
This document discusses the keys to success in digital business. It notes that digital adoption is accelerating and becoming a core part of business operations. Surveys show that digital is now seen as a strategic priority, with growing recognition of data science and budgets for digital initiatives. However, companies still struggle with finding talent and fully implementing digital offerings. The document analyzes stages of digital maturity and challenges, noting that non-technical issues like culture are the biggest barriers. It identifies priorities like customer experience, data insights, and flexible digital platforms.
This document provides a process and checklist for developing an effective digital strategy. It outlines common barriers to digital strategy such as alignment, skills, silos, metrics, resources, culture and regulations. The process involves identifying a catalyst, building leadership support and a team, conducting research, co-creating a strategy, synthesizing it, gaining alignment, and implementing the strategy. Following this process can help brands adapt to digital disruptions and remain relevant.
Digital Transformation And Enterprise ArchitectureAlan McSweeney
Digital transformation - extending and exposing business processes outside the organisation - by implementing a digital strategy – a statement about the organisation’s digital positioning, operating model, competitors and customer and collaborator needs and behaviour through the delivery of digital solutions defined in a digital architecture – a future state application, data and technology view to achieve digital operating status - is potentially (very) complex.
Digital architecture does not exist in isolation entirely separate from an organisation’s overall enterprise architecture. Digital architecture must exist within the within the wider enterprise architecture context.
Enterprise architecture provides the tools and the approaches to manage the complexity of digital transformation.
The management function that drives digital transformation needs to involve the enterprise architecture function in the design and implementation of digital strategy and organisation, process and policies and the creation of a digital architecture. Management must appreciate the technology focus and the benefits of an enterprise architecture approach.
The early involvement of enterprise architecture increases successes and reduces failures. Management must trust and involve enterprise architecture. The enterprise architecture function must accept and rise to the challenge and deliver. The enterprise architecture function must allow its value to be measured.
A presentation for the Museum Computer Network conference 2017. Four examples where automated analysis of images and text worked for us, and four where it went wrong, often in an amusing way.
Thinking Through Digital: Top tips for designing projects and working with te...Cogapp
This document provides tips for designing digital projects and working with technologists. It discusses how people use technology such as smartphones and entertainment apps. It emphasizes understanding user needs and enhancing experiences rather than demanding specific technologies. Briefs should clarify goals like helping visitors understand collections rather than requesting solutions. The document advises starting projects small and using experiments to refine goals and solutions, focusing on an organization's unique mission.
Challenges and opportunities for presenting Arabic manuscripts onlineCogapp
Presentation at The Eleventh Islamic Manuscript Association Conference, Magdalene College, Cambridge, UK in September 2016
This presentation is missing embedded videos, which can be seen separately at https://vimeo.com/182864842
This document discusses creating compelling user interfaces for digital collections. It notes that competition for attention means numbers are not enough and that content, infrastructure, and access are important. The document recommends putting text into a search system like Solr and images into a server like IIIF. It provides examples of features like autocomplete, faceted search, timelines and geospatial search. Different viewers like Mirador are shown to allow customized experiences. New interfaces for interpretation and gaming are suggested. The conclusion emphasizes engaging users to create impact beyond just putting data online.
Everything you ever wanted to know about IIIF but were too afraid to askCogapp
Workshop session to introduce the International Image Interoperability Framework, presented at DPLAFest 2016. Slides from Tristan Roddis (Cogapp), Tom Cramer (Stanford University Library), Esmé Cowles (Princeton University Library), Antoine Isaac (Europeana), Mark Matienzo (DPLA)
An intro to the International Image Interoperability Framework and some tips on how to implement it. Also see published conference paper at http://mw2016.museumsandtheweb.com/paper/iiif-unshackle-your-images/
Museums and the Web 2016 in Los Angeles.
Workshop by Gavin Mallory and Andy Cummins of Cogapp.
Part 1: Agile for Beginners and Thrillseekers (paper plane exercise)
Part 2: Pleasures and Pains of Agile (an overview of Agile process and roles, with lessons we have learnt about running Agile projects)
Agile is transformational for digital projects in museums.
Working in an Agile way emphasizes inclusivity and digital responsiveness. It helps to deliver on this year’s conference theme by helping museum professionals realise projects that will create, facilitate, deliver or participate in culture, science and heritage through networked technologies – wherever the network may reach.
In this half-day workshop we will introduce participants to Agile, specifically SCRUM, and the benefits it provides in terms of delivering projects that meet user and stakeholder needs.
Participants can expect to learn the basics of Agile and be armed with the knowledge to make a meaningful change in their respective organizations.
In the session we will run through some practical exercises to demonstrate how Agile works. These hands-on sessions will illustrate the high level principles and benefits of Agile. After the practical session we’ll look at the intricacies of the process in more detail.
There are no pre-requisites to the workshop and we will provide materials for participants to use during the workshop. These materials will also be a reference for when participants want to start implementing Agile in their own projects.
This session is aimed at Agile beginners from any discipline, it would benefit project managers, digital developers and program managers among others.
Digital: from Idea to Audience - Opportunities for Digital Excellence with a ...Cogapp
Opportunities for Digital Excellence with a little help from Michelangelo presentation, delivered by Gavin Mallory of Cogapp at Digital: from Idea to Audience conference 9th March 2016.
Organised by Royal Pavilion & Museums, Brighton & Hove.
Funded by Arts Council England.
IIIF The International Image Interoperability Framework at MCN2015Cogapp
Museums Computer Group conference 2015 Minneapolis talk by Tristan Roddis and Andy Cummins of Cogapp; Alan Newman and David Beaudet, National Gallery of Art; Melissa Gold Fournier, Yale Center for British Art.
Useful links:
www.iiif.io
http://labs.cogapp.com/iiif
http://labs.cogapp.com/transcriptinator/
Agile for Beginners and Thrillseekers - MuseumNext 2015 GenevaCogapp
From: http://www.museumnext.com/sessions/agile-beginners-thrillseekers/
In this fast-paced, lively and interactive session you will be part of an Agile team, developing and producing a project across multiple sprints to a strict deadline.
No previous experience is required, just a willingness to get involved in some gently competitive fun while learning Agile techniques. It will be delivered by a team who have run many successful digital projects using Agile, and who love it!
Those without Agile experience will learn the basics of running and delivering an Agile project. Those with experience will learn to apply the principles in new and exciting ways.
Everyone will have fun.
Scaling Drupal on Amazon Web Services (DrupalCamp Brighton)Cogapp
A presentation by Tristan Roddis discussing how to run a large-scale Drupal installation using Amazon Web Services (AWS). The final system is capable of serving millions of unique pages, and storing tens of terabytes of data.
Presented at DrupalCamp Brighton 2015
Building Multilingual Websites with Drupal (DrupalCamp Brighton)Cogapp
This document summarizes building multilingual websites with Drupal. It discusses the Locale module for adding language support, content translation vs entity translation modules, and handy internationalization modules. It also covers challenges like right-to-left script support and gotchas when content and site languages differ. Drupal 8 improves on this with entity translation built-in and wider multilingual capabilities across elements.
Rich storytelling with Drupal, Paragraphs and Islandora DAMS (DrupalCamp Brig...Cogapp
Drupal's Paragraphs module, combined with a DAMS (Digital Asset Management System) can deliver powerful, rich stories on the web.
This session will show how, showing the inner workings of the Baseball Hall of Fame (baseballhall.org) website as a case study. This site uses Drupal with the Islandora DAMS to leverage the Baseball Hall of Fame's huge archive of images.
Topics covered:
- Building flexible content types using the Paragraphs module
- Multifaceted display of content using view modes
- DAMS & integrating Islandora assets with Drupal content
First presented at DrupalCamp Brighton in January 2015, by Alex Bridge and Tassos Koutlas.
Leading Digital Transformation in the Cultural Sector: A resource for managersCogapp
This document discusses the importance of digital transformation in cultural organizations. It summarizes the current state of digital media and findings from research with digital managers and CEOs in cultural organizations. The document concludes with six recommendations for CEOs to better lead digital transformation, including owning the organization's digital ambition, maintaining a strong relationship with the Head of Digital, keeping digital priorities under review, operationalizing digital strategies, investing in digital infrastructure over marketing, and increasing senior team digital literacy.
MuseumNext 2014: Masterclass. Opportunities for digital excellence with a lit...Cogapp
Gavin Mallory and Chris How gave a masterclass on opportunities for digital excellence at the MuseumNext conference. They provided six tips for digital projects: 1) Know the objectives and goals rather than just the tasks, 2) Communicate the goals in project briefs, 3) View launch as the beginning rather than the end, 4) Share work early and iterate based on feedback, 5) Ensure user experience and design work together, and 6) Align digital work with organizational strategy. The presentation included examples and encouraged an interactive discussion to help attendees improve their digital work.
The document provides 10 usability tips for designing digital products and services, such as understanding user needs and behaviors, testing designs early and often with users, and organizing information in a way that matches how users think about it in order to improve findability. The tips are presented with images and examples of both good and poor design related to each tip. The overall goal of the tips is to help organizations design engaging and usable digital experiences.
Cogapp Open Studios 2012 - Adventures with Linked DataCogapp
'Adventures with Linked Data' - a presentation by Cogapp's Technical Director Ben Rubinstein and Head of Web Development Tristan Roddis for Cogapp's Open Studio Day as part of the Brighton Digital Festival 2012.
Integrity in leadership builds trust by ensuring consistency between words an...Ram V Chary
Integrity in leadership builds trust by ensuring consistency between words and actions, making leaders reliable and credible. It also ensures ethical decision-making, which fosters a positive organizational culture and promotes long-term success. #RamVChary
12 steps to transform your organization into the agile org you deservePierre E. NEIS
During an organizational transformation, the shift is from the previous state to an improved one. In the realm of agility, I emphasize the significance of identifying polarities. This approach helps establish a clear understanding of your objectives. I have outlined 12 incremental actions to delineate your organizational strategy.
Comparing Stability and Sustainability in Agile SystemsRob Healy
Copy of the presentation given at XP2024 based on a research paper.
In this paper we explain wat overwork is and the physical and mental health risks associated with it.
We then explore how overwork relates to system stability and inventory.
Finally there is a call to action for Team Leads / Scrum Masters / Managers to measure and monitor excess work for individual teams.
Employment PracticesRegulation and Multinational CorporationsRoopaTemkar
Employment PracticesRegulation and Multinational Corporations
Strategic decision making within MNCs constrained or determined by the implementation of laws and codes of practice and by pressure from political actors. Managers in MNCs have to make choices that are shaped by gvmt. intervention and the local economy.
A presentation on mastering key management concepts across projects, products, programs, and portfolios. Whether you're an aspiring manager or looking to enhance your skills, this session will provide you with the knowledge and tools to succeed in various management roles. Learn about the distinct lifecycles, methodologies, and essential skillsets needed to thrive in today's dynamic business environment.
Ganpati Kumar Choudhary Indian Ethos PPT.pptx, The Dilemma of Green Energy Corporation
Green Energy Corporation, a leading renewable energy company, faces a dilemma: balancing profitability and sustainability. Pressure to scale rapidly has led to ethical concerns, as the company's commitment to sustainable practices is tested by the need to satisfy shareholders and maintain a competitive edge.
Sethurathnam Ravi: A Legacy in Finance and LeadershipAnjana Josie
Sethurathnam Ravi, also known as S Ravi, is a distinguished Chartered Accountant and former Chairman of the Bombay Stock Exchange (BSE). As the Founder and Managing Partner of Ravi Rajan & Co. LLP, he has made significant contributions to the fields of finance, banking, and corporate governance. His extensive career includes directorships in over 45 major organizations, including LIC, BHEL, and ONGC. With a passion for financial consulting and social issues, S Ravi continues to influence the industry and inspire future leaders.
Org Design is a core skill to be mastered by management for any successful org change.
Org Topologies™ in its essence is a two-dimensional space with 16 distinctive boxes - atomic organizational archetypes. That space helps you to plot your current operating model by positioning individuals, departments, and teams on the map. This will give a profound understanding of the performance of your value-creating organizational ecosystem.
Enriching engagement with ethical review processesstrikingabalance
New ethics review processes at the University of Bath. Presented at the 8th World Conference on Research Integrity by Filipa Vance, Head of Research Governance and Compliance at the University of Bath. June 2024, Athens
Public Speaking Tips to Help You Be A Strong Leader.pdfPinta Partners
In the realm of effective leadership, a multitude of skills come into play, but one stands out as both crucial and challenging: public speaking.
Public speaking transcends mere eloquence; it serves as the medium through which leaders articulate their vision, inspire action, and foster engagement. For leaders, refining public speaking skills is essential, elevating their ability to influence, persuade, and lead with resolute conviction. Here are some key tips to consider: https://joellandau.com/the-public-speaking-tips-to-help-you-be-a-stronger-leader/
Public Speaking Tips to Help You Be A Strong Leader.pdf
Digital Strategy for Museums 2016
1. Digital Strategy for Museums
Workshop @ Museum Ideas 2016
Alex Morrison, Managing Director (alexm@cogapp.com)
Gavin Mallory, Head of Production (gavinm@cogapp.com)
4th October 2016