The document summarizes evaluations of real TV advertisements, videos, and advergames compared to student versions. For the real Irn Bru TV ad, it effectively uses humor and visual comedy through close-ups and reactions. The student video focuses more on how Irn Bru improves moods through color/sound design. The real M&Ms advergame makes the product appealing through an interactive and fun game, while the student's pixel art advergame uses nostalgia and challenges the player to collect Irn Bru. Overall, the real versions have higher production quality while the student works focus more on conceptual executions.

1. Evaluation
Adam Lepard

2. Real Video
• Structures and techniques of TV advertising
– The original irn bru is edited together well to show
the audience all the information they need to make
the scene comedic, the image of an English dog sat
on the Scottish carpet brings a sense of humor to
the ad, There are close ups of the Scottish mans face
that are comedic reactions to the English man
indirectly attacking the Scottish mans pride.
• Factors of Persuasion
– The producers have used the visuals of a Scottish
man drinking irn bru to calm himself when he finds
out his daughters boyfriend is English, this use of
visual comedy brings a connection between the
viewer and the advert as it pokes fun at the
stereotypical hate between the Scottish and English.
The advert uses reward power to persuade the
viewer into buying the product as it presents irn bru
as a drink to get you through difficult times.
Styles of advertising
– The advert is focused on family as seen in the final
shot where there’s a framed photo of the farther
and his daughter which shows the family appeal in
the advert that’s made subtle as the advert also uses
a lot of comedy between the Scottish and the
English.

3. My Video
• Structures and techniques of TV advertising
– I edited it together trying to make it fit with each transition from shot
to shot however all are shots were taken from different angles which
made the final cut seem confusing, we came up with the idea of a
teacher stealing a students irn bru only to drink it and cancel the class
so he can drink more, The panning shot of the teacher taking the
students irn bru is done in a cold blue saturation without sound to
show that the world is sad and boring without irn bru. When editing I
used obvious sound design and color design to show when Irn bru is
being enjoyed like when the teacher decides to drink the irn bru and
cancel the lesson the warm orange filter returns and so does the music,
this is to show that drinking irn bru is rewarding as it brings happiness
to the characters in the advert.
• Factors of Persuasion
– The adverts main method of persuasion is its reward power as the
advert shows irn bru improving the characters lives. When the teacher
choses to cancel the advert after drinking the irn bru its seen as a
celebration and it appeals to the younger audience. The advert is also
persuasive in how it uses an element of fantasy as the situation is
unlikely.
– Styles of advertising
– The advert was based in a school/ college so its targeted at a younger
audience. The color scheme in the advert changes when the the irn bru
is taken so its style becomes more cold and sad. The style of the advert
begins realistically but when the teacher cancels the lesson to drink irn
bru the advert becomes non realistic.

4. Real Advergame
• Structures and techniques of
advergames
– The advergame is focused on m&ms and
is using male and female characters to
appeal to a larger audience. The aim of
the game is to fill the board with your
color of m&m in order to win
• Factors of Persuasion
– The game is made to make m&ms
appealing as it made to be fun to play so
m&ms seem more rewarding. The game
is interactive so it is more immersive to
the audience.
• Styles of advertising
– Its advertised in the style of an
advergame. The game is successful in it’s
appeal as it looks fun to play and it
would've used trends in gaming at the
time it was made and released.

5. My Advergame
• Structures and techniques of advergames
– The advergame I’ve made is made on
Photoshop using pixel art and animation, its in
the style of a adventure game where you must
collect irn bru to escape from the school. I used
the character of a ginger haired Scottish
student, the character being a student appeals
to a younger audience. The irn bru is collectable
and obstacles would be locked doors and
teachers trying to take your irn bru.
– Factors of Persuasion
– The product is good for advertisement as it’s
interactive and challenging which appeals to an
audience that want fun to be an important
element in their persuasion. The advergame
appeals to an older audience as well as a
younger audience as it’s pixilated style is
nostalgic and simple.
• Styles of advertising
– The advert is in the style of an advergame, it’s
pixel aesthetic fairly detailed and there is use of
irn bru’s orange/blue/white color scheme. The
advergame is in the style of a retro game so this
may appeal to a nostalgic audience and a
younger audience.

6. Video Comparison
The main difference between my video and
the real irn bru advert is quality, our group
had little experience filming with a camera so
our advert has less quality, had only used the
tripod in a few shots which meant most of
our shots were uneven and weren’t focused.
The real irn bru advert would have
professional actors who would would make
the advert believable and comedic whereas in
our advert we found it difficult to act without
laughing and the outcome seemed rushed.
The editing in the real advert is used to
comedic effect to focus on reactions and
surprising moments in close ups, in our advert
it we focused on the reward power of irn bru
rather than comedy so the editing I did
reflects this by showing the advert as warm
and musical but when the irn bru is taken
away the advert becomes cold and lifeless to
represent how in the advert irn bru makes

7. Advergame
Comparison
My advergame has a pixilated retro
style. it functions well as a game and an
advertisement as it’s a simple concept
that’s executed well, I put lot’s of detail
into it’s background and the animation
which makes irn bru presentable and
keeps the attention of the audience.
The m&m advergame is a competitive
game where 2 players try to fill the
board with their color which is an even
more simple game idea this mean that
the advergame would be cost effective
and draw in a larger audience as it has
the reward power of beating the other
player. On the other hand my advert
uses nostalgia and it’s retro visuals to
attract it’s audience.