Research Into Digipaks

1. Research Into Digipaks
David Jeffery-Hughes

2. The Clash – Hits Back
The fonts is almost military which would explain why the
overriding colours are green and red. This contributes to
the grunge feel about their branding.
The digipak for
this compilation
album consists
of the album
cover and the
track listing.
There is only
four colours
within the album
cover and that
is green, red,
white and black.
This adds the
rebel or militia
idea that they
present, as if
they will take
over and start a
new revolution.
A band member is kicking radios
which sends out an anti
establishment anti pop message
to people. Which would appeal to
their angry adolescent audience.
The inside
cover has a
message “Play
Loud” it is a
comical
message or
order to
those who buy
the album.
You would
typically
find this
sort of
message on a
Punk album.
There is no extra information about
the band or backstage promotional
images as you would typically see in
a digipak. Generally the branding is
plain and simple.

3. The Jam – Snap! The band members stand
laughing by the river
Thames. Around them
are malty coloured
shapes on a black
background. They help
frame the artists and
make them stand out.
It also presents them
as different and
quirky due to the
misshapen font.
The inside booklet
consists of an in-depth
excerpt about
the band from a book
that was subsequently
released after this
album. So within this
album there is more
band merchandise
publicity
On the back it
features more
promotional photos of
the band and a track
listing of the songs
that are on this
album. There is more
abstract graphic
design quirks of malty
coloured triangles and
rectangles.

4. The Sex Pistols – Never Mind The Bollocks
The front cover
shows only the
controversial title
of the album and the
name of the band.
The colour scheme is
yellow, pink and
black so it
particularly stands
out on a shop shelf.
The CD itself
follows the same
colours, the
background is yellow
to so it merges in
with the background.
This album features
no extra information
about the band nor
any promotional
pictures.
The back of the
album features a
jumbled list of the
tracks. The way it
has been made makes
it look like the
letters have been
ripped off various
news papers to spell
out the titles of
the songs.
The inside booklet
features the same
picture but it folds
out has a more
detailed list of the
track.