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Multidisciplinary nature of consumer behaviour
This document discusses the multidisciplinary nature of consumer behavior, noting that it draws from fields like economics, psychology, sociology, anthropology, and communication. Specifically, it notes that economics influences concepts like demand, supply, income and purchasing power, while psychology relates to needs, motivation, personality, perception, attitude, and learning. Sociology examines society, social class, power, esteem, and status, and anthropology considers cultural values, subcultures, beliefs, and caste systems. Communication also influences consumer behavior through information exchange.
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Multidisciplinary nature of consumer behaviour
- 1. MULTIDISCIPLINARY NATURE OF CONSUMERBEHAVIOUR BY - VIJYATA
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- 3. ECONOMICS • Demand • Supply •Income • Purchasing Power
- 4. PSYCHOLOGY • Needs • Motivation •Personality • Perception • Attitude • Learning
- 5. SOCIOLOGY • Society • SocialClass • Power • Esteem • Status
- 6. ANTHROPOLOGY • cultural values •Subcultures • Beliefs • Caste system
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