Factory outlets are stores owned by manufacturers that sell their branded products directly to consumers at discounted prices. They offer unsold merchandise, irregular items, cancelled orders, and slightly defective products. Factory outlets help manufacturers expand their reach, make products more accessible, and allow people to try brands they otherwise couldn't afford. They are profitable for manufacturers due to low operating costs and elimination of distributors and retailers from the supply chain.

1. Presented By:- Rajput Miraj

2. Here manufacturers sell their products directly to the public through their own branded stores. Also called as “Outlet Store” or “Best Saving Outlet” It can be a Normal Store or an Online Store Traditionally, a factory outlet was a store attached to a factory or a Warehouse It forms a subset of a larger format called the off-price retailer.

3. About 45% of branded products in the country are sold during discount sales or through these outlets. These outlets are owned by company.

4. Branded Outlet Free Shop Multi Branded Outlet

5. Used to expand their reach To make their products more accessible to customers They help people who may not have tried out a brand to do so They help the brand to reach those who aspire to wear the brand but cannot afford it The companies also use factory outlets to sell unsold merchandise

6. Factory outlets basically sell discontinued merchandise, irregulars, factory overruns and cancelled orders. Products which are defective. These Outlets sell clothing, sporting goods, electronics, footwear, jewellery, and home goods, as well as many other brand name products at deeply discounted prices. These items are surplus or slightly irregular and come directly from the manufacture

7. From Retailer From Factory Rejected from export

8. Factory outlets can be profitable due to the low operating costs, few services, low rents, and elimination of the distributor/retailer links in the distribution chain. Manufacturers have supreme control of their outlet, and can run the store in their own way — visibility, prices, promotion and inventory. Low price is not the only driving force behind expansion of factory outlets, brand promotion is one of the key functions. Manufacturers could control where their discounted merchandise was sold.

9. FACTORY OUTLET FRANCHISEE Variety of Product Available Available Price Discount Available Only Occasionally Defective Products Available at Discounted Price Rarely Available Ownership Manufacturer Franchisee New Products Rarely Available Available Out of Fashion Products Available Rarely Available