maggi brand extension and repositioning

1. Maggi
Brand extension and repositioning

2. Brand extension
• Maggi 2 minute noodles
• Maggi sauces and ketchups
• Maggi pickles
• Maggi macaroni
• Maggi instant mix
• Maggi tonite’s special
• Maggi coconut milk
• Maggi atta noodles
• Maggi cubes

3. Brand extension for Maggi
• NIL had even been unable to to sustain the
popularity and sales of its flagship product ,Maggi
noodles ,let alone achieve successful product
extensions.

4. product target positioning
repositioni
ng
maggi
noodles
working
women
easy to
cook
product
failed
maggi
noodles
children
and
women
fast to cook
good to eat
repositione
d for
children
maggi atta
noodles
all family
taste bhi
health hi
4