Mugur Patrascu - Best Marketing 2015
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Mugur Patrascu has worked in 5 agencies and owns two. An agency has potential as an amplifier for clients but needs fuel to work properly. Creativity comes from order, structure, and commitment rather than randomly chasing ideas. Strong, visionary clients who are in control and open are the most beautiful thing for an agency. However, agencies often struggle with money, training people effectively, focusing too much on the next campaign rather than long-term goals, and implementing clients' visions in a rushed, cheap way rather than providing strategic counsel as intended. The roles of agencies and clients seem to be changing and things will continue changing going forward.
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The document discusses organizational behavior and how it can be applied scientifically to manage workers more efficiently. It defines organizational behavior as the study of how people interact within groups, especially in business organizations. The central idea is that a scientific approach can optimize individual and group output. Organizational behavior theories are used in human resources to maximize productivity from group members.
Touch points powerpoint youssef hallal
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Driving It Home: Real Change is Not an Even, It's a Process
Numbers are rarely fun, so let’s get statistics out of the way first.
Did you know that 87% of employees believe there is not enough focus on “how” to change? (IBM 2015)
Did you know that 90% of CEO’s fear their organizations do not have the agility to maneuver the road ahead? (Global CEO survey)
You may or may not know that retention for stand-alone events or training is 10% at best. (National Training Laboratories)
This is the reality. It hints at many organizations being stuck in their old ways and shows that the current methods and training are not “Driving It Home,” which just happens to be the title of this very webinar.
When it comes to change, most organizations focus on structures, processes, and systems instead of individuals. Few recognize that without a collective mindset for change and innovation targeted towards leaders and employees, their best efforts to change will fail.
So how do we expect our teams and organizations to change if the leaders and individuals within them don’t? How do we expect change to “stick” when we know the poor retention of standalone training and learning sessions?
It is now, more than ever, that workplaces must acquire and utilize the right tools and the right mindset to effectively manage the forces of change. This begs the question: How? That is what we’ll talk about in this must-attend webinar.
Key Learning Objectives
What is getting in the way of change and why creating a mindset for change is so critical now.
The ugly reality of stand alone learning.
An in-depth look at the changing expectations of both consumers and learners.
The power of cinematic micro-learning where learners experience the art of coaching and learning through bite-sized video stories spaced overtime, presented on a technology platform.
A New Look At Executive And Trustee Leadership
The document discusses leadership challenges facing nonprofit executives and trustees, including undefined roles, unrealistic expectations, and uninformed decision making. It suggests that while much has been said about leadership, the study of it is still new and there is no agreement on what defines good leadership. The document proposes that executives and trustees need to behave differently by focusing more on leadership than management, initiating projects rather than just reacting, and collaborating across sectors. Small steps like developing new executive and trustee roles, building relationships, and focusing on investment returns rather than donations could help nonprofits succeed in their missions.
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A Change for the Better: 10½ Ways to Transition to Excellence in Your New Pos...
Ask More Beautiful Questions.
Effectively Lead People Through Change.
Use Transitions to Inspire Those Around You.
"A Change for the Better: 10½ Ways to Transition to Excellence in Your New Position" is now available to friends of Verus Global. Filled with best practices from leaders who have seized transition, this short read is engaging, inspiring and packed with value.
Check out the video and more info at: http://www.verusglobal.com/QuickRead---A-Change-for-the-Better/
Management styles
This Managerial Professional Development Assignment is given for the developing manager unit, in this skills required for managerial work has been discussed with the example of organization named White chapel Tourism Development.
Retain Employ-ability - Equip Now For Better Tomorrow
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Passion, Beliefs, and Commitment
Hi, my name is Eduardo awareness. I'm a president and general manager of one of the most important human resource company in Ecuador. I was lucky to attend one of Omar Hamad presentations. During the capital of Cuba during the human capital forum in Quito.
Human resource management
This document discusses the importance of creating a happy and trusting culture in the workplace to promote employee engagement and business success. It makes the following key points:
1. Employee happiness and needs vary over time and between individuals, so an organization must understand and address the diverse needs of its workforce.
2. Trust and genuine engagement are essential for building a strong organizational culture and must be prioritized.
3. Rumors and a lack of clear communication can undermine employee morale, so communication must be timely, consistent, and reach all levels of the organization.
4. Leadership must "walk the talk" and adhere to the same standards they promote in order to inspire trust and motivate the workforce.
Winning by Jack Welch.ppt
Jack Welch, the legendary CEO of General Electric wrote "Winning" which gives a straightforward and pragmatic look at how to succeed in business. This is a summary of Jack Welch's business philosophy as given in his book "Winning" .
Similar to Mugur Patrascu - Best Marketing 2015 (20)
A Perceived Lack of Leadership and the Tools to Fix it
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Driving It Home: Real Change is Not an Even, It's a Process
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A Change for the Better: 10½ Ways to Transition to Excellence in Your New Pos...
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Biz PR Conference 2017 - Golin, iSense
This document summarizes the key findings of a brand relevance study conducted in Romania. It found that people in small communities pay attention to brands and information sources in similar ways as those in large cities. While word of mouth is more popular in small communities, television and social media are the dominant information sources for all. The study also found that small communities are just as social online as those in urban areas. Additionally, brands should create a personal bond and engage consumers from small communities through fun, entertaining content rather than just corporate messages. Trust and awareness were also found to be more important persuaders for brands in small communities versus innovation and differentiation in large cities.
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
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Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Mugur Patrascu - Best Marketing 2015
- 2. Mugur Patrascu Worked in 5 agencies Own two
- 3. The Good
- 4. An agency is a potential. An amplifier. It needs fuel.
- 5. This relations works in sync
- 7. The creativity has nothing to do with randomly chasing ideas. The Creativity comes from order, structure and guts.
- 8. There is nothing more beautiful than a strong client. In control, open and visionary.
- 9. The Bad
- 10. 1. Money & People
- 11. We work in scarcity. You differentiate through money.
- 12. We don’t train people
- 13. They all train in situ. Training people waste 50% of our time. And money.
- 14. We’ve replaced brain power with man power.
- 15. Two layers of people: veterans and noobs
- 18. We are looking for the next campaign and not for the next two years.
- 20. Everything is tomorrow but without the benefit of focus, direction and decision
- 21. 3. Changed Roles
- 22. We trained to be your counselor. Your inspiration and second opinion.
- 23. We end up implementing in the shortest time and the cheapest.
- 24. In sync for The Biggest Lie The Complicity
- 25. 4. The Future
- 27. We belong over the clouds