This document summarizes the key findings of a brand relevance study conducted in Romania. It found that people in small communities pay attention to brands and information sources in similar ways as those in large cities. While word of mouth is more popular in small communities, television and social media are the dominant information sources for all. The study also found that small communities are just as social online as those in urban areas. Additionally, brands should create a personal bond and engage consumers from small communities through fun, entertaining content rather than just corporate messages. Trust and awareness were also found to be more important persuaders for brands in small communities versus innovation and differentiation in large cities.