this presentation describe a short brief of Mudra communication its client and how its impact to customers.

1. TOP TEN ADVERTISING AGENCY IN INDIA
1. Ogilvy and Mather (www.ogilvy.com)
2. 2. Mudra Communications (www.mudra.com)
3. 3. JWT (www.jwt.com)
4. McCann Erickson India (www.mccann.com)
5. Lowe Lintas (www.lowelintas.in)
6. Leo Burnett (leoburnett.co.in)
7. Matchboxindia (www.matchboxindia.com)
8. Dentsu India (www.dentsu.in)
9. Contract (www.contractindia.co.in)
10. Rediffusion DY &
R (www.rediffusiondyandr.com)

2. MUDRA COMMUNICATION
• Headquatered in India, Mudra communications
is one of the top advertising agencies in India.
Giving tough competition to others, it holds the
account of renowned brands like McDonalds,
Tourism Australia, Colgate and
PolicyBazaar.com. it is credited with handling
successful campaigns of brands and products
such as Rasna, Godrej, McDonalds and Big
Bazaar

3. FOUNDER :-· A.G Krishnamurthy
• Atchyutani Gopala Krishnamurthy is an Indian
advertising professional. He founded Mudra
Communications Limited, on the 25th of March,
1980, as its chairman and managing director.

4. it had only 15 employees, 500 sq.ft
space and Rs 40,000 as startup capital.
Its first client was Vimal. 25 March is
still celebrated across all Mudra offices
as Mudra Day. In 1990, Mudra signed a
collaboration agreement with DDB
Needham Worldwide.

5. MISSION OF MUDRA COMMUNICATION
• To develop innovative professionals in
practice,development and management of
communications to serve the needs of industry
and society through education research.

6. MUDRA CLIENTS

7. MADHUKAR KAMAT:Group CEO
& Managing Director
DDB Mudra Group
Madhukar Kamath, Group
CEO & MD of DDB Mudra
Group, has joined the Board
of Plan India,
a part of one of the world's
largest community
development organizations.
On 29 August 2013,
Madhukar participated in
the Xerox India CEO
Breakfast Roundtable in
Mumbai with Ursula Burns,
Chairman & CEO of Xerox.

8. • Madhukar was also invited to the Business Today Power
Breakfast meeting organized on
• 24 September 2013. Other invitees included top CEOs
such as M.G. Parameswaran, ED & CEO,
• Draftfcb-Ulka Advertising; Kishore Biyani, Founder &
Group CEO, Future Group;
• S. Raghunandan, CEO, Jyothy Laboratories; Uday
Shankar, CEO, Star India; John G. Atkinson,
• President, Hiranandani Living; Moorthy K. Uppaluri,
CEO, Randstad India & Sri Lanka; Jaideep
• Khanna, CEO, Barclays India; Devendra Bharma,
Executive Vice-President, Mumbai Hotels, The
• Oberoi Group; Kaushal Sampat, President & CEO, Dun
& Bradstreet India; Promeet Ghosh,
• Managing Director, Temasek Holdings Advisors India;
Michael J. Surface, Advisory Leader, PwC
• and V. Vaidyanathan, Chairman & Managing Director,
Capital First.

9. Best of DDB Mudra
• Clean & Clear
• Star Plus
• TTK Prestige
• McDowell’s No.1 Whiskey
• Vivel Ultra Pro
• HBO
• Volkswagen Polo
• Merck Consumer Healthcare
• Yamaha Ray Z
• Star Plus

10. Best of DDB Worldwide
• McDonald’s
• Clorox Glad
• Volkswagen
• Heineken
• Starhub & Singapore Society
• of Visually Handicapped
• Musée de la Grande Guerre
• Du Pays de Meaux
• Terra
• Smart Communications
• McDonald’s
• YWCA

11. DHARA….Extra jhanjh.richer
taste
Dhara, the edible oils brand from
Mother
Dairy Fruit & Vegetables Pvt. Ltd.,
completed 25 years on 15 August 2013.
And, to commemorate the occasion and
celebrate its long associaion with the
agency network, it presented a plaque
to
the DDB Mudra Group.
The brand Dhara was launched under
the
‘Operation Golden Flow’ program of the
National Dairy Development Board
(NDDB) in 1988 with the intention of
providing Indian farmers and
consumers
the right price for the oilseed crop and
the
final processed products.

12. Clean & Clear |
Welcome college life!
Clean & Clear Foaming Face Wash is a
daily facewash with high
equity amongst teens. The product
aimed to recruit soap users. The
product would be the “new” addition to
her life as she goes through
one of her biggest and most exciting
transitions - entering college!
She was excited about this new life, it
was looking forward to all the new
friends,
going out, more freedom, etc. - yet there
was a bit of anxiety
whether she was really up to it. That’s
where Clean & Clear stepped
in to give her skin confidence so she
could make the most of this
exciting life, thereby establishing the
need to give up soap. Hence,
the big idea “Welcome to College”.

13. Prestige
Featuring Aishwarya Rai
Bachchan
and Abhishek Bachchan
The iconic line ‘Jo Biwi Se Kare Pyar
Woh Prestige
Se Kaise Kare Inkaar(One who loves
his wife cannot refuse Prestige).
The Bachchans appear in a six-film
campaign created by DDB Mudra.
The films went on air on 4 October
and will run for four months.
the new campaign it too
on the meaning of companionship
and bonding between
young couples, today. To bring the
thought of ‘simmering
love, togetherness, and food’ alive,
it portrayed India’s
most loved on-screen couple,

14. Chandru Kalro, COO, TTK
Prestige, said, “The objective of
the campaign is to resonate
with the lifestyle of our new age
consumers by representing the
iconic lines “Jo biwi se………”
in a refreshing manner. The
campaign celebrates the
togetherness and bonding in
the kitchen and hence stands
for ‘simmering love,
togetherness…and food’ that
Aishwarya and Abhishek
Bachchan have represented in
its true spirit.”

15. INDUCTION COOK TOPS
Once known only for pressure cookers,
TTK Prestige now
make an array of premier kitchen
appliances and the brand
stands for trust, innovation and smart
kitchen solutions. It
now wanted to create strong relevance
among India’s new
generation of young homemakers, to
establish the wide
range and create a larger-than-life
perception around
Prestige.

16. TTK Prestige Q4 net profit down
at Rs 26cr
Weak consumer sentiment and change in govt policy has dragged
down TTK Prestige’s profit 6.49per cent to Rs26.21cr for the forth
quarter of 3.39per cent t to ₹272.52 crore in Q4. The company has
reported an exceptional income of ₹8.10 crore as land compensation.
EPS for Q4 stood at ₹22.51 against ₹24.72 last year. The board of
directors has recommended a dividend of ₹20 a share. The company
release attributed the poor performance to weak consumer
sentiment which is still continuing, persisted inflation in articles of
daily consumption and key southern markets yet to recover from
deficient monsoon and other disturbance.

17. Sonal Dabral, Chairman and CCO, DDB
Mudra Group, said, "I am really excited by
the leap we have taken for TTK Prestige with
this new campaign. For a whole generation of
Indians the name Prestige immediately
brings memories of the iconic tagline ‘Jo Biwi
se karen pyaar, woh Prestige se kaise karen
inkaar’. This new campaign revives the line,
first introduced 13 years back, and brings it
back in a totally new context. While the line's
genesis originally rested in the safety aspect
of Prestige Pressure cookers and
congratulated the husband who decided to
get the safe pressure cooker for the wife, in
this new campaign the line takes on a brand
new meaning of togetherness and bonding
between the young couples of today and
salutes the equal partnership they share in
running their homes and importantly their
kitchens.”

18. THANKING YOU…