Corporation Bank was the first bank to launch a MUDRA card under the Pradhan Mantri MUDRA Yojana scheme to facilitate withdrawal and use of working capital by micro-entrepreneurs. Maybelline India launched the digital campaign #SwipeToSpice to promote its new range of Baby Lips lip balm called Spiced Up. Nike's 'Find Your Fast' campaign features athletes like Kobe Bryant and Serena Williams to inspire people to run their fastest mile. Limca launched its campaign 'Bhaag Bittoo Bhaag' conceptualized by Leo Burnett highlighting its thirst-quenching qualities.

1. anand kumar <anandkr.cvrce@gmail.com>
answers for Biz Quizzard 589
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Rajeev Kondapalli <rajeevkondapalli@gmail.com> Sun, Jul 19, 2015 at 5:46 PM
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1. Which bank has launched the first MUDRA (Micro Units Development and Refinance Agency) card under the
Pradhan Mantri MUDRA Yojana (PMMY) scheme?
# Corporation Bank
The card facilitates the withdrawal and use of the working capital finance by micro entrepreneurs. Corporation
Bank was the first bank to launch the MUDRA Card based on the RuPay platform, said a release from the bank.
2. Which cosmetics company has launched the digital campaign #SwipeToSpice?
# Maybelline India
The campaign, executed by digital marketing agency Foxymoron, will promote its new range of Baby Lips lip
balm, called Spiced Up.
3. Which MNC’s ‘Find Your Fast’ campaign features Kobe Bryant, Wayne Rooney and Serena Williams, along
with 10 other athletes who inspire runners to run their fastest mile?
# Nike
Nike’s ‘Find Your Fast’ campaign brings together 13 of the world’s elite athletes to inspire people to run or train
for their fastest time this summer. The campaign has been created by Portland, Oregon-based agency Must Be
Something, which was founded by ex-Wieden+Kennedy hands Andrew Schafer and Jed Alger.
4. Which beverage brand has launched its latest campaign ‘Bhaag Bittoo Bhaag’?
# Limca
Conceptualised by Leo Burnett, the campaign presents a typical Indian scenario to highlight the ‘Limca Wali
Pyaas’.
5. Hospitality company R&A Foods, which owns fast food chains Paninaro and Pronto, has acquired which quick
service restaurant (QSR) chain in an all-stock deal?
# Pico Express
Nilgai Foods, the parent company of Pico Express, has now become a significant stakeholder in R&A Foods.
Started in 2011, Nilgai Foods is an integrated foods business that manufactures and sells jams, sauces, dips,
dressings and baked goods under the brand name of Pico through a network of third-party retailers across
Mumbai, Delhi and Bengaluru.
6. Which city in India will get cab aggregator firm Uber’s biggest facility outside US?
# Hyderabad
In what is Uber’s first major investment in India, its largest market after the US, the company will invest $50

2. million (Rs 317 crore) in building a response and support centre in Hyderabad. The investment will be spread
through five years and the facility will be the taxi- aggregator’s largest international office.
7. Which textile manufacturer has entered the women’s branded apparel category with the launch of its brand
‘Channel Nine’?
# Sangam (India)
With this, the company, which has hitherto been supplying textiles and fabrics to leading garments
manufacturers, has ventured into the apparel manufacture. The ‘Channel Nine’ range will introduce ‘seamless’
technology in the women’s intimate, active and casual wear. The seamless technology, imported from Italy, does
away with the side seams in the apparel. The range consists of intimate wear, active wear, yoga wear, shape
wear, casuals and fitness products. The company also launched its e-commerce portal.
8. Which company has appointed former Procter & Gamble executive Shantanu Khosla as the executive vice-
president and managing director designate of its consumer business?
# Crompton Greaves
9. Which city in India has been ranked 12th on a list of top 20 technology-rich cities in the world, according to a
survey conducted by Jones Lang LaSalle?
# Bengaluru
London, San Jose and Beijing are top three cities on the list. Good economic growth, investments in
infrastructure, presence of startups and significant supply of prime office space are some of the factors that
contributed in Bangalore’s strong performance in the survey.
10. Which chocolate gifting brand has launched its first Eid campaign?
# Cadbury Celebrations
The chocolate gifting brand in the Mondelez India portfolio has positioned itself as the brand that fuels festivities
and launched the Diwali campaign in 2014 stemming from the thought ‘Bring the celebration with you’. The brand
has now extended this idea of fuelling festivities to other festivals as well. With social gifting playing a crucial role
on Eid, Cadbury Celebrations has activated its Eid campaign for the first time. Contract Mumbai has partnered
with Mondelez to launch the Eid campaign through TV and cinemas across India.
11. Which company has launched a campaign, featuring Anurag Kashyap, Harsha Bhogle and Amit Trivedi, to
promote its LED TV?
# Micromax
Micromax LED TV has launched a new campaign to build credibility around the performance of its products and
its superior components. To embed this message, it roped in three experts – Harsha Bhogle for sports, Anurag
Kashyap for movies and Amit Trivedi for music. Conceptualised by Lowe Lintas & Partners, the TVC shows how
these three experts are able to excel at their profession thanks to the superior performance of Micromax LED
TVs.
12. Which brand of glucometers has rolled out a new campaign titled ‘Khud ki care’?
# OneTouch
Conceptualised by Lowe Lintas & Partners, the three-film campaign features Boman Irani and Simone Singh to
emphasise on the significance of self-care in managing diabetes. The brand is owned by Johnson & Johnson
Diabetes Solutions (JJDS).

3. 13. Which celebrity is building a 30 cottage resort on a 12-acre farm in Lonavala, branded `Kulli Yaar Di,' which
means `a friend's house'?
# Dharmendra
The actor has also become the partner and brand ambassador of an upcoming chain of restaurants -Garam
Dharam.
14. Which regional carrier will commence operations from July 12 connecting Rajahmundry and Tirupati with
Hyderabad?
# TruJet
TruJet, which is promoted by Hyderabad- based aviation entrepreneur Umesh Vankayalapati and Telugu movie
actor Ram Charan Tej, secured its operations permit from Directorate General of Civil Aviation recently. The
airline has two 72- seater ATR- 72 turbo prop aircraft on lease and plans to induct five planes by next March-end.
15. Which company has acquired the India affiliate (Rittman Mead India) of Rittman Mead Consulting Ltd., a data
and analytics consulting firm?
# Huron Consulting Group Inc
Rittman Mead specializes in the implementation of enterprise performance management (EPM) and analytics
systems. The addition of Rittman Mead India enhances Huron’s EPM and Analytics offerings to clients on a
global scale, while also providing a local presence for clients based in India.
16. Ronnie Screwvala, B Saikumar and Ajay Chacko’s digital media venture, UDigital, has unveiled its digital
media brand. Name it?
# Arré
Arré is an original content destination that will be a storytelling platform across genres and formats. Arré is one of
the most commonly spoken words across India - a friendly, Indian colloquial term that is popularly understood as
'hey'.
17. Which company has inked an equal joint venture with premium South Korean cosmetics and biotechnology
firm Caregen Co to make and sell the latter's specialised skincare and haircare products in India?
# VLCC
The new venture, VLCC Caregen, will initially import Caregen's range of functional `cosmeceutical' brands,
including Dermaheal, Renokin, and Dr CYJ, that span across categories such as anti-ageing, anti-pigmentation,
anti-hair loss and hair regrowth solutions.
18. Which business group has named PepsiCo executive Rahul Bhatnagar as its new managing director and
chief financial officer?
# Bharti Enterprises
Bhatnagar will report to Bharti Enterprises chairman Sunil Mittal and will replace Manoj Kohli, who recently
assumed the role of executive chairman, SBG Cleantech -a three-way joint venture between Bharti Enterprises,
Japan's telecom and internet company SoftBank and Taiwan's Foxconn Technology Group. In his new role,
Bhatnagar will seek to build strategic business value proposition for the conglomerate's non telecom businesses.
He will be responsible for further strengthening the financial management processes and governance of these
businesses and also leading new business development for the group. Apart from telecom, Bharti Enterprises
has interests in agriculture, financial services, retail and manufacturing.

4. 19. Which British lender has ousted chief executive Antony Jenkins after three years in the post?
# Barclays
The surprise move comes weeks after John McFarlane took over as chairman of the bank and signalled his
intention to speed up its turnaround plan. McFarlane is to take over executive duties until a permanent successor
is appointed.
20. International Travel + Leisure magazine has voted which hospitality major as the best hotel brand in the
world?
# Oberoi Hotels & Resorts
A readers' poll conducted by the magazine for 2015 also ranked the company's property in Udaipur, Rajasthan,
as the best hotel. Interestingly, Oberoi is on top of the list of iconic hotel brands and companies in the survey,
ahead of other giants like Peninsula, Four Seasons, Aman, Ritz Carlton and St Regis. The poll was based on
readers' experiences and subsequent evaluation of hotels across the world based on parameters like rooms,
facilities, location, service, restaurants, food and value.
21. Star India last week launched a new English movies channel. What has it been branded as?
# Star Movies Select HD
Positioned as ‘Star Movies Select – 365 days 365 stories’, the new channel will show a new movie everyday at 9
pm apart from airing two premieres a month. In total, the channel will showcase 30 premieres in a year, including
movies such as Birdman, The Grand Budapest Hotel, Gone Girl, Whiplash, etc. The new channel will compete
against other English HD channels including HBO’s ad free channels – Hits and Defined apart from Times
Network’s relaunched channel MN+.
22. Which MNC has launched a new film ‘Karo Kuch Bhi’, crafted around its theme for youth in 2015 – ‘Learn.
Share. Inspire’?
# Dell
Conceptualised by Grey Group India, the ad film showcases how youth can live their passions and inspire others
through creative collaboration using technology.
23. Which brand has become the first apparel brand in India to cross the $100-million sales mark?
# Zara
Inditex Trent, the joint venture between Zara brand owner Inditex and Tata Group's retail arm Trent, posted 24%
annual growth in sales for the year ended March 2015 at Rs 721 crore ($114 million). The achievement comes five
years after the Spanish fashion brand opened its first shop here.
24. Gourav Rakshit has been elevated as the CEO of which portal?
# Shaadi[dot]com
Online matchmaking portal Shaadi's founder Anupam Mittal has stepped down as the CEO of the company to
focus on corporate development and new businesses, which will include international expansion. Gourav Rakshit,
who was chief operating officer, has taken over as CEO at Shaadi, which has also beefed up its top
management.
25. The digital unit of which company is acquiring Denmark-based global strategic design firm Designit for an

5. undisclosed amount?
# Wipro
Designit, launched in Aarhus, Denmark in 1991, specialises in designing product-service experiences. It employs
more than 300 people across nine offices globally and has worked with clients such as Audi, Vodafone, L'Oréal
Paris and GN ReSound.
26. Which business group is set to sell pulses and edible oil in consumer packs in the next few months under a
new brand, Nupro, to expand its agricultural business?
# Mahindra Group
Its agricultural business division is one of India's biggest grape exporters and its basket of fresh produce includes
pomegranates, mangoes and apples. The company will compete with the Tata Group and Adani Wilmar in the
branded category of the pulses market, which is dominated by regional players.
27. Which MNC has sealed a deal to buy Procter & Gamble Co's beauty business, which includes brands such
as Clairol and Wella, in a $12.5 billion transaction?
# Coty
P&G will separate 43 of its cosmetics, fragrance and hair care brands and fold them into Coty under a “Reverse
Morris Trust” transaction that will ultimately give P&G shareholders a majority stake in the new entity.
28. Which doctor discovery platform has acquired software services firm Genii for an undisclosed sum, marking
its entry into the enterprise segment of the healthcare industry?
# Practo
Genii is a Mumbai-based product outsourcing firm that has built ecommerce portals and cloud platforms across
retail, media, finance and other industries for clients including Axis Bank, Mediassist and Economic Times.
29. Ashok Kumar Lahiri, a former Chief Economic Advisor to the Centre, will be the Chairman of which bank?
# Bandhan Bank
The bank, which will launch operations in August, will have Chandra Shekhar Ghosh as the MD and CEO. Both
appointments are subject to Reserve Bank of India approval. It also unveiled the new logo – an image of the ‘diya’
– designed by Ogilvy and Mather.
30. Which company has topped the Fortune Next 500 list of Indian companies?
# Redington India
Companies featuring in the Next 500 list are mid- sized and are capable of breaking into the Fortune India 500,
the magazine noted. The iPhone distributor with annual revenue of over Rs 1,690 crore is followed by Inox Wind
(Rs 1,689 crore), ISMT (Rs 1,685 crore), Emcure Pharmaceuticals (Rs 1,683.5 crore) and Orientcraft (Rs 1,683
crore). According to the magazine, 434 of the Next 500 are privately held firms and together they account for 86
per cent of the total revenue. These companies are biased towards manufacturing rather than services.
31. Uber Delhi recently executed a rather cute BTL campaign titled 'UberPuppies'. With which portal did it tie up
for the campaign?
# Dogspot[dot]in
The taxi hailing service asked users to book what they called 'UberPuppies' between 1 pm and 4 pm, post which
a cab arrived with a pup and the user got a chance to spend 15 minutes with the dog. While users got fifteen

6. minutes of cuddle time with the pups, interested parties who wanted to adopt them were given adoption forms by
the volunteers. These forms will be shared later with the foster parents of the puppies. Dogspot is a one-stop-
shop for all pet care needs, connecting pet lovers across the country via community events, activities and
discussion forums.
32. Which company has acquired Italian rolling stock manufacturing firm Firema Transporti Spa?
# Titagarh Wagons
The European firm has been acquired by the Kolkata-based company through its step down subsidiary Titagarh
Firema Adler Spa (TFA), registered in Milano.
33. Which 3 Indian firms were featured in the 2015 list of top 100 luxury brands by Deloitte?
# Titan, Gitanjali Gems and PC Jeweller
The Deloitte study titled ‘global powers of luxury goods’ said the world’s 100 largest luxury goods companies
generated sales of $214.2 billion in the last financial year.
34. Honda Motorcycle & Scooter India (HMSI) last week launched a new bike in the 110cc category. What has it
been branded as?
# Livo
The company at present sells three Dream series models in the 110cc segment, including Dream Yuga. Market
leader Hero MotoCorp on the other hand sells six models in the segment. The segment comprises about 42% of
the Indian two-wheeler market.
35. Maruti Celerio has crossed which sales milestone in the domestic market?
# 1 lakh units
Launched in February last year at the Delhi Auto Expo, Celerio is credited with introducing auto gear shift
technology in the Indian automobile industry.