Cloud can add incredible efficiency and agility to IT, but there are so many cloud options. Delivering the right cloud to the right organization can quickly lead to increased IT management complexity and overhead. We explore strategies and solutions that help you establish a unified cloud management strategy, giving you visibility and control within the full stack of your cloud—from infrastructure all the way up to workload mobility. More at http://dell.to/1yZoadx

1. Dell World 2014
Conquering cloud chaos:
Simplifying and centralizing multi-cloud integration and management
George Hadjiyanis, Sr. Director of Sales and Marketing, Dell Cloud Manager
Craig Lowery, Ph.D., Sr. Distinguished Engineer and Executive Director of Cloud Architecture, Dell Software Group
Dell World 2014

2. Dell World 2014
Agenda
•How cloud technologies both empower and challenge businesses
•How to reap the benefits of cloud while managing the risks and costs
•How the “multi-cloud” model has become reality in the last 18 months
•How we can help! - Dell multi-cloud management solutions
•Use cases and case studies
•Q&A

3. Dell World 2014
New breeds of applications and services…
Driving the need for service flexibility
Big data
Mobile
WebScale
DevOps

4. Dell World 2014
… bring new technologies and challenges
You
• Transitioning to a service
provider
• Starting to embrace IaaS
Often challenged with…
• Moving fast enough for BUs
• Needing to focus on legacy
systems
• Meeting controls and
governance
Business Units / Users
• Driving SaaS adoption
• Driving IaaS adoption
Adoption brings…
• Shadow IT
• Fragmented cloud strategies
• Management challenges
Demand
for apps &
IT services

5. Dell World 2014
Multi-Cloud is about enabling choices
PaaS IaaS
SaaS
Public
Private
Community
Yourself
AWS
Google Joyent ??
Delivery model
Deployment model
Service provider

6. Dell World 2014
Why Multi-Cloud is quickly becoming real
•Devolved decision making to different teams and departments within an organization
•Legacy providers, introduced through acquisition and merger
•Accident (it’s just natural)
•Selection of local providers in multiple geographies
•Explicit selection for best of breed
•An explicit policy of not putting all eggs in one basket
Source: GigaOM Sector RoadMap:
Multicloud management in 2013

7. Dell World 2014
New tools ensure choices are safe and effective
Management Security
Governance &
Controls
Monitoring
5

8. Dell World 2014
A Multi-Cloud architecture defines those tools
Cloud management
Multi-cloud service catalog
Multi-cloud operation support services
Multi-cloud business support services
Platform integration
Front-office
Cloud Connectors
Cloud Provider
IaaS
(Physical & Virtual)
Local Operation Support Services
Local Business Support Services
Workloads, IT Applications,
Templates
(Local Service Catalog)
Application integration
Cloud Provider
IaaS
(Physical & Virtual)
Local Operation Support Services
Local Business Support Services
Workloads, IT Applications,
Templates
(Local Service Catalog)
Cloud provider
IaaS
(physical & virtual)
Local operation support services
Local business support services
Workloads, IT applications,
Templates
(Local service catalog)

9. Dell World 2014
How Dell can help

10. Dell World 2014
Cloud Management & Brokerage
Build cloud environments
Manage and integrate
cloud environments
Deliver and use cloud services
On premises
Converged solutions
Open source solutions
Cloud infrastructure
Cloud clients
Advanced
virtualization
•Provisioning, governance and risk management across single and multiple cloud environments
•Performance monitoring and service assurance
•SaaS, data, and application integration
Off premises
Vertical cloud
Public cloud ecosystem
Software as a service
Managed private cloud
Dell cloud consulting and application services
Dell Cloud Strategy

11. Dell World 2014
Use Case 1 – Build an effective private cloud
Infrastructure
Operations
Applications
Service Delivery
•Managing interoperability & other issues
•Juggling multiple support contracts
•Infrastructure managed within silos
•Delivering application best practices
•Sizing for users and scaling
•Ensuring performance & availability
•Expanding virtualization
•Ensuring performance & capacity
•Lowering operational costs
•Automation and orchestration
•Lifecycle Management
•Enabling self-service provisioning

12. Dell World 2014
IT can win BIG with private cloud
*Source: The causes & costs of data center system downtime – Advisory Board Q&A
*Source: Forrester Research, Inc., Forrsights Budgets & Priorities Tracker Survey
…automated IT resource management and optimized sharing.
…self-service safely to the business in minutes.
*Source: InformationWeek survey of IT perception
…more successful outcomes through automated enforcement of policy.
BIG problems!
Private cloud done right could deliver…
How do we know?*
of downtime is caused by manual & disconnected IT processes
75%
Up to
Inefficient
management of IT
IT slow to respond
of time is spent maintaining existing IT environments
70%
Nearly
of business users consider IT to be distributed, agile, & flexible
30%
About
Inconsistent quality

13. Dell World 2014
Deploy and Manage private cloud with ASM
Virtualization
Service
Catalog
Self Service
Portal
Metering
Governance
& Policy
Software
Optimized Infrastructure
Automation Platform
Self Service
Delivery and Governance
Monitoring & Analytics
Workload Deployments
Virtual Infrastructure Deployment and Lifecycle Mgmt
Physical Infrastructure Deployment and Lifecycle Mgmt
Infrastructure Discovery, Inventory, and
Onboarding

14. Dell World 2014
Case study: Indianapolis Airport Authority Owner and operator of Indiana’s largest airport system:
•serves more than 7 million travelers each year
•home to world’s 2nd largest FedEx Express operations
•employs approx. 10,000 people on a given day
Challenges
•Time consuming deployment of workloads
•Complex consolidation and upgrades
•Unpredictable service levels due to manual errors during initial deployment Results
•Server deployment time reduced from 3 days to less than 1 hour
•20% reduction in administrative staff cost
•Spend 50% less time on staging and rollout

15. Dell World 2014
Security
team?
IT
operations?
Office of the
CIO?
On-premises private clouds Off-premises public clouds
Team A
Engineering Team
A private cloud for test
and dev
Team D
Retail Group
A public cloud for
processing online
services
Team B
Engineering Team
A private cloud for
new app dev
Team C
Marketing
A public cloud for web
campaigns
Use Case 2 – Heterogeneous Cloud Management

16. 16
Dell - Restricted - Confidential
Unifying cloud management
Single point of control for implementation of governance policies & controls
Dell Cloud Manager SaaS or on-premises
Team A
Engineering 1
Team B
Engineering 2
Team C
Marketing
Team D
Retail group
• Directory drives access & authentication
• Self-service provisioning
• Approved governance framework
• Complete, persistent audit trail
• Budget controls
• Security policy compliance

17. Dell - Internal Use - Confidential
Dell Cloud Manager
SaaS or On-premises
Agility
Governance
Choice
Control all your clouds with one solution
•Meet security & compliance requirements across clouds
•Track usage & control spending
Leverage leading clouds & management tools
•Limit lock-in with support for the leading private & public clouds
•Extend existing operations across clouds with REST- based APIs
Gain agility for cloud infrastructure & applications
•Quickly deploy & scale applications
•Meet service levels & demand while controlling costs
6
“#1 Multi-cloud Management Solution” –

18. Dell - Internal Use - Confidential
Case study:
Enterprise software
company
A world leader in engineering
and entertainment software and services
Challenge
•Multi-cloud management solution across enterprise
•Integration with Active Directory and existing automation systems
•Thousands of VMs Clouds: CloudStack, Amazon Web Services Results
•Better management of “shadow IT” situations
•Unified governance & management
•Single Pane of Glass w/ RBAC
•Flexibility for the future

19. Dell World 2014
Use Case 3 – Combine disparate applications and data
into an effective whole
Procurement HCM Lead to Cash
Travel &
Expenses to
Finance
B2B/EDI
BI/Data
Warehousing
Order to
Fulfillment
Recruiting to
Onboarding
Item/Inventory
master data
Marketing
Lead
Generation
Merger &
Acquisition &
Divestiture
Global
Subsidiaries
Client Care
Platform
consolidation
Mobility
Web API
Publishing
Legacy system
modernization

20. Dell World 2014
Boomi - Cloud and on-premises integration and MDM
Dell Boomi
Platform
AtomSphere®
Integration
API
management
MDM
Master data
management
Social
networks
SaaS
applications
PaaS
applications
Cloud
service
s
On-premises applications

21. Dell World 2014
Case study:
Novartis
Challenge
•Replace two expensive, inflexible on-premises middleware solutions
•Improve agility, lower total cost of ownership (TCO)
•Support cloud and mobile integration
Solution
•Dell Boomi AtomSphere iPaaS for scalability, speed, ease-of-use, and lower TCO
Results
•Deployed 2X the integrations in 1/6th of the time
•Cut operating expenditures by 30%
•Reduced server capacity requirements by 50%
“With AtomSphere iPaaS, the POC was completed in 25 hours.”
“AtomSphere delivered cost savings of around $18,250, or 73%, compared to existing on-premises middleware solutions.” Source: Ovum: Case Study: Adoption of Dell Boomi AtomSphere iPaaS by Novartis

22. Dell World 2014
Use Case 4 – Cloud Services Brokerage
IaaS/PaaS Providers
SaaS Providers
Fulfillment Engine
Self-Service Portal
Service Orchestrator
AWS
Azure
Other
Integration Platform
Packaged Offerings and Integrated Solutions
Service Catalog
Workday
SFDC
Other SaaS

23. Dell World 2014
Introducing…..Dell Cloud Marketplace An online ecosystem for cloud services that brings together cloud vendors and buyers.
Dell Customers
Dell Partners
Apps
Open-source
Single Bill
Data Protection
Security
Analytics
Dell Support
Managed Services
Policy/ Automation
Platform Services
Content & Solutions
Platform Services
Content & Solutions
•20+ curated apps
•Enabling 30K+ containerized apps

24. Dell World 2014
Automate cloud to closely manage demand
• Scale up/down to meet service levels with right levels of infrastructure
Summarizing the benefits of Dell and multi-cloud
Increase IT efficiency
• Accelerate provisioning / application deployments (480% improvement)
Prevent cloud sprawl and shadow IT
• Reduce cloud costs by 10%-40% on a monthly basis
Control spending
• Alerts, controls and chargebacks across clouds
Leverage multiple cloud providers
• Integrate data and utilize best pricing and cloud service fit

25. Dell World 2014
Let’s get started
Engage with experts at the Solution Showcase
•View Demos, sign up for Dell Cloud Marketplace
Experience these related sessions
•UF14: Deliver Agility, Governance, and Choice with Dell Cloud Manager
−Tuesday 10:30am – 12:00pm, Hilton Hotel, Room 615
−Wednesday 2:00pm – 3:30pm, Hilton Hotel, Room 615
−Thursday 4:15pm – 5:45pm, Hilton Hotel, Room 617
•MT31 - Accelerated Growth via Integration Platform as a Service (iPaaS)
−Wednesday, Nov. 5 at 1:30-2:30 p.m.
−Thursday, Nov. 6 at 10-11 a.m.
•HOL11: Dell Cloud Manager hands-on lab
−Dell Cloud Marketplace and Dell Cloud Manager; $500 promotion

26. Dell World 2014
Thank you.

27. Want to learn more about
Dell’s enterprise solutions?
Learn via email. Start here.
Sign me up!