SlideShare a Scribd company logo
AN INTRODUCTION TO MSL HONG KONG
MSLGROUP at-a-glance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our family
[object Object],[object Object],[object Object],[object Object],[object Object],Unparalleled network  of strategic and specialized communications agencies Diverse capabilities  with  8 global practices and 2,700 employees in 83 countries MSLGROUP: A Modern and Diverse Network
Market places as we knew them have been fundamentally transformed. Welcome to the Conversation Economy, a real-time marketplace of communities where individuals engage with people, brands and organizations through connections, conversations and information sharing. The implications of this transformation are far-reaching, touching every area of communications A world of change
Affiliate offices that expand our reach NORTH AMERICA Albany, New York Baltimore, Maryland Charlotte, North Cardina Cleveland, Ohio Columbus, Ohio Dallas, Texas Indianapolis, Indiana Kansas City, Missouri Miami, Florida Minneapolis, Minnesota New Orleans, Louisiana Orlando, Florida Philadelphia, Pennsylvania Phoenix, Arizona Sacramento, California Salt Lake City, Utah St. Louis, Missouri LATIN AMERICA Asuncion, Paraguay Bogota, Colombia Caracas, Venezuela Guayaquil, Ecuador Lima, Peru La Paz, Bolivia Montevideo, Uruguay Mexico City, Mexico San Juan, Puerto Rico Santiago, Chile EUROPE Athens, Greece Barcelona, Spain Belgrade, Serbia Budapest, Hungary Istanbul, Turkey Kiev, Ukraine Madrid, Spain Sofia, Bulgaria St. Petersburg, Russia Moscow, Russia Zagreb, Croatia AFRICA+MIDDLE EAST Beirut, Lebanon Cairo, Egypt Riyadh, Saudi Arabia ASIA Bangkok, Thailand Canberra, Australia Colombo, Sri Lanka Hanoi, Vietnam Ho Chi Minh City, Vietnam Jakarta, Indonesia Karachi, Pakistan Kathmandu, Nepal Lahore, Pakistan Manila, Philippines Melbourne, Australia Naha, Japan Osaka, Japan Phnom Penh, Cambodia Sydney, Australia Vientiane, Laos Asia 1250 employees North America 565 employees EMEA 1050 employees Latin America 65 employees Offices
The Company We Keep 1,000 clients in diverse industries around the world More than 50 of our clients work with us in ten or more countries 1000 50
Diverse Range of Communications Services Offered Corporate Communications Public Affairs Brand & Talent Consumer Marketing Experiential Marketing Financial Communications Healthcare Communications Social Media Marketing EIGHT GLOBAL PRACTICES SPECIALIZED SERVICES Influencer Marketing Corporate Social Responsibility Advocacy & 3rd Party Relations Entertainment Marketing Measurement & Analytics Strategy Studio Services Public Health Communications Insights Creation Sports Marketing Word of Mouth Marketing B2B Marketing Crisis Management Eco Network Government Relations Media Relations Mobile Marketing Multicultural Marketing Social Media Consulting Cause Marketing Digital
MSLGROUP Asia Regional Awards MSLGROUP Asia   Finalist  “ Consultancy of the Year”  MSLGROUP Greater China  Finalist  “ Consultancy of the Year”  Eastwei MSL Winner  “ Best Agency for  Career Development” 17PR  MSL China Finalist “ Best Public Sector Campaign” (Brand South Africa Hanmer MSL Gold Price “ Best In-house Magazine” (LIC) Hanmer MSL Gold, Silver, Bronze x2 Big Bang Awards MSL Singapore Silver Award “ Best PR Agency of the Year” Eastwei MSL Finalist “ Best Microblogging Campaign” (IKEA) Hanmer MSL Honorable Mention x2 &  “ PR Professional of the Year” (Sunil Gautam)
MSLGROUP Provides Specialist, Best-in-Class Advisory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We serve the world's major financial and business markets What we do How we do it
About MSL Hong Kong ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Client Experience - Hong Kong
Capabilities – financial & corporate communications CA MEDIA Financial  Communications Corporate Brand Management Strategic Consulting Sustainability/ CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Capabilities - corporate & financial communications Corporate media relations programs        Executive transition & communications      Reputation-building programs        Issues management programs     Crisis planning and response    Media training and protocols      Industry relations Programs    High profile  media events     Public Affairs   Internal Communications programs     
Capabilities - financial services communications ,[object Object],[object Object],[object Object]
Capabilities - sustainability and CSR ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Capabilities - media and presentation skills training
Capabilities- social media ,[object Object],[object Object],[object Object],[object Object],*Source:  Investor relations on Twitter: 10 great examples ** *Middleberg Communication pour la Society for New Communication Research 2009
HONG KONG TEAM
MSL Hong Kong Eric Abelev Account Director Eric  leads MSL Hong Kong’s corporate and finance practice, charged with providing high-level counsel to a diverse range of clients within the company’s corporate portfolio. Born in Russia, Eric grew up in Canada and has been based in Hong Kong for more than six years. He began his career in online media, driving the marketing and communications for Toronto-based digital pioneer MusicMusicMusic Inc. He then turned his focus to television, spearheading publicity for one of Canada’s premier cable networks.   Relocating to Hong Kong in 2005, Eric took up the post of associate vice president of corporate affairs & communications at STAR Group Ltd (STAR TV), leading key internal and external communications initiatives for the company region wide. After a brief assignment as senior manager, group corporate communications with AIA Group, Eric joined boutique communications consultancy EBA Communications, where he served a broad range of B2B and corporate accounts for clients such as Symantec, ECA International, Regus and Sybase. Eric holds a BA in Political Science and Sociology from Carleton University (Ottawa, Canada) and in 2009, earned an Executive MBA from the Richard Ivey School of Business (Hong Kong Campus). ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MSL Hong Kong Dominique Whitehead Senior Account Manager Dominique  is a Senior Account Manager at MSL Hong Kong, where she helps her clients measure and pro-actively manage sentiment across the increasingly complex and cross-border corporate world. Prior to joining MSL, Dominique was a Consultant at Citigate Dewe Rogerson HK, where her focus was on hedge funds, asset management funds, and property funds, as well as IPOs of large Chinese conglomerates listing on the HKEx and SGx.  Before her move into financial & corporate PR, Dominique was an Investment Analyst at Ward Ferry Management, a long/short equity hedge-fund based in Hong Kong, where she evaluated investment opportunities through qualitative and quantitative research. This was preceded by a position with HSBC’s Project Finance Department, analysing large scale long-term infrastructure investing opportunities across the APAC region.  After graduating from the University of Edinburgh with a Masters in History, Dominique went on to receive a Postgraduate Bachelors of Law from BPP Law School London, where her emphasis was on Corporate, Contract, Equity & Trusts, Insolvency and Employment Law.  Originally from Hong Kong, Dominique has lived in Sydney, New York, Beijing, Edinburgh and London, speaks fluent French and English and is learning Mandarin. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MSL Hong Kong Edith Lau Senior Account Executive Edith  is a Senior Account Executive in the Corporate Communication department at MSL Hong Kong. She started her public relations career with an internship at MSL Hong Kong, assisting the team on global clients such as Philips, Sony and Sunkist.  She has supported the planning and implementation of regional PR programmes for a portfolio of clients, including Asia corporate communications and reputation programme for Procter & Gamble, and regional branding and publicity programmes for Leo Burnett.  Besides, she has served a wide range of international clients, such as Coca-Cola, Grant Thornton and World Gold Council.  Her other work included issue management for Mattel Inc, and media relations and publicity for Bombardier at major air shows in Hong Kong and Zhuhai.  Edith holds a Bachelor’s degree from the Hong Kong Baptist University, majoring in Public Relations and Advertising. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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MSL Hong Kong Credentials

  • 1. AN INTRODUCTION TO MSL HONG KONG
  • 2.
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  • 5. Market places as we knew them have been fundamentally transformed. Welcome to the Conversation Economy, a real-time marketplace of communities where individuals engage with people, brands and organizations through connections, conversations and information sharing. The implications of this transformation are far-reaching, touching every area of communications A world of change
  • 6. Affiliate offices that expand our reach NORTH AMERICA Albany, New York Baltimore, Maryland Charlotte, North Cardina Cleveland, Ohio Columbus, Ohio Dallas, Texas Indianapolis, Indiana Kansas City, Missouri Miami, Florida Minneapolis, Minnesota New Orleans, Louisiana Orlando, Florida Philadelphia, Pennsylvania Phoenix, Arizona Sacramento, California Salt Lake City, Utah St. Louis, Missouri LATIN AMERICA Asuncion, Paraguay Bogota, Colombia Caracas, Venezuela Guayaquil, Ecuador Lima, Peru La Paz, Bolivia Montevideo, Uruguay Mexico City, Mexico San Juan, Puerto Rico Santiago, Chile EUROPE Athens, Greece Barcelona, Spain Belgrade, Serbia Budapest, Hungary Istanbul, Turkey Kiev, Ukraine Madrid, Spain Sofia, Bulgaria St. Petersburg, Russia Moscow, Russia Zagreb, Croatia AFRICA+MIDDLE EAST Beirut, Lebanon Cairo, Egypt Riyadh, Saudi Arabia ASIA Bangkok, Thailand Canberra, Australia Colombo, Sri Lanka Hanoi, Vietnam Ho Chi Minh City, Vietnam Jakarta, Indonesia Karachi, Pakistan Kathmandu, Nepal Lahore, Pakistan Manila, Philippines Melbourne, Australia Naha, Japan Osaka, Japan Phnom Penh, Cambodia Sydney, Australia Vientiane, Laos Asia 1250 employees North America 565 employees EMEA 1050 employees Latin America 65 employees Offices
  • 7. The Company We Keep 1,000 clients in diverse industries around the world More than 50 of our clients work with us in ten or more countries 1000 50
  • 8. Diverse Range of Communications Services Offered Corporate Communications Public Affairs Brand & Talent Consumer Marketing Experiential Marketing Financial Communications Healthcare Communications Social Media Marketing EIGHT GLOBAL PRACTICES SPECIALIZED SERVICES Influencer Marketing Corporate Social Responsibility Advocacy & 3rd Party Relations Entertainment Marketing Measurement & Analytics Strategy Studio Services Public Health Communications Insights Creation Sports Marketing Word of Mouth Marketing B2B Marketing Crisis Management Eco Network Government Relations Media Relations Mobile Marketing Multicultural Marketing Social Media Consulting Cause Marketing Digital
  • 9. MSLGROUP Asia Regional Awards MSLGROUP Asia Finalist “ Consultancy of the Year” MSLGROUP Greater China Finalist “ Consultancy of the Year” Eastwei MSL Winner “ Best Agency for Career Development” 17PR MSL China Finalist “ Best Public Sector Campaign” (Brand South Africa Hanmer MSL Gold Price “ Best In-house Magazine” (LIC) Hanmer MSL Gold, Silver, Bronze x2 Big Bang Awards MSL Singapore Silver Award “ Best PR Agency of the Year” Eastwei MSL Finalist “ Best Microblogging Campaign” (IKEA) Hanmer MSL Honorable Mention x2 & “ PR Professional of the Year” (Sunil Gautam)
  • 10.
  • 11.
  • 12. Client Experience - Hong Kong
  • 13.
  • 14. Capabilities - corporate & financial communications Corporate media relations programs        Executive transition & communications      Reputation-building programs        Issues management programs     Crisis planning and response    Media training and protocols      Industry relations Programs    High profile media events     Public Affairs   Internal Communications programs     
  • 15.
  • 16.
  • 17.
  • 18.
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  • 21.
  • 22.

Editor's Notes

  1. Needs titles explaining what both boxes are
  2. Lose CA Grown and insert Principal Lose Converse and add FPI
  3. Add Principal and FPI to this!
  4. Add an FPI column Rows 1, 2, 3, 6, 8
  5. Add FPI
  6. Add 2 cases (2 slides): Principal and FPI