This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of using text surveys at hospitals and on ferries to collect customer feedback. Mobile apps can deliver more visual surveys and be used to map customer journeys. Qualitative options discussed include mobile ethnography, blogs, video diaries, and vox pops over mobile panels. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering technical capabilities and privacy issues of new methods like location-based tracking.
This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of text surveys, life diaries using photos and videos, and vox pops conducted via mobile. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering location-based and richer multimedia mobile research methods. It also provides reminders about ensuring mobile research fits the topic and audience and working with technical partners.
This document summarizes a webinar about mobile-based market research options and best practices. It introduces Scott Dodgson and Paula Juson of SKOPOS market insight, who have over 10 years of experience with mobile and qualitative research. The webinar covered an overview of mobile research, examining its opportunities as a method due to widespread mobile adoption, as well as challenges like technical limitations and lower awareness of costs. The webinar also discussed the various options for mobile research, including short surveys, tracking, and more qualitative techniques like text interviews and diaries. It provided recommendations for best practices when conducting mobile research.
This document summarizes a webinar about mobile-based market research options and best practices. It introduces Scott Dodgson and Paula Juson of SKOPOS market insight, who have over 10 years of experience with mobile and qualitative research. The webinar discusses how mobile research has evolved from early limitations to its current opportunities due to widespread mobile adoption. Key opportunities include audience and topic relevance, reach, speed, and ability to provide rich contextual data. Challenges include technical limitations of devices, cost concerns, and difficulty engaging some demographics like older audiences. The webinar provides best practices for mobile research and promises case studies in the next session.
This document discusses mobile finance and the mobile experience in a personal finance context. It summarizes findings from surveys conducted by SKOPOS on mobile usage. Key findings include:
- Half of UK digital society users access the internet via mobile phones, showing the rise of mobile access. However, only 20% of FTSE 100 websites fully support mobile.
- Banking is more mature on mobile than insurance, with better customer experiences reported for mobile banking than insurance.
- Convenience and being able to access services on the go are seen as advantages, while security concerns, small screens and usability issues are seen as disadvantages of mobile finance.
- Confidence and usability are key drivers for non-
Innovation Norway ICT Summit 2009 - Inge Andre SandvikInge Andre Sandvik
Inge Andre Sandvik discusses key factors for building a sustainable mobile application business. He shares his experience from starting mobile app companies and outlines Mobile Nordic's vision. Sandvik analyzes the mobile market landscape and growth of smartphones, apps, and venture investment. He identifies unique market skills, great timing and execution, strategic planning, strong partners, and scalability as critical success factors.
Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness. Their products and services don’t just serve a basic need, but instead help as a tool to improve people’s lives.
Several companies have stayed strong, maintaining their positions from last year with continued innovation, while others on the list have jumped into prominence through offering creative solutions and ground breaking new business models.
We started our search for the Good Brands of 2010 by looking at the companies we were writing about on PSFK.com over the last six months. We then asked a panel of cross-industry global experts from the Purple List to tell us which of the common brands on PSFK were considered ‘Good’.
We hope the learnings from this report, and the companies identified within, provide you with inspiration that you can use to make things better.
More: http://www.psfk.com/psfk-good-brands-report-2010
This document discusses how technology intersects with people and consumer behavior. It emphasizes understanding consumer needs and contexts over focusing on specific technologies. Key ideas include anticipating new demand patterns, embracing consumer behaviors, and enhancing experiences rather than trying to change behaviors. The goal is to use technology to create value for people through utility, relevance, immediacy and other factors.
This document summarizes a webinar about mobile-based research options and best practices. It discusses using mobile surveys via SMS/text, mobile web, and apps for both quantitative and qualitative research. Examples are provided of text surveys, life diaries using photos and videos, and vox pops conducted via mobile. The webinar emphasizes keeping mobile surveys short and simple, engaging respondents, and considering location-based and richer multimedia mobile research methods. It also provides reminders about ensuring mobile research fits the topic and audience and working with technical partners.
This document summarizes a webinar about mobile-based market research options and best practices. It introduces Scott Dodgson and Paula Juson of SKOPOS market insight, who have over 10 years of experience with mobile and qualitative research. The webinar covered an overview of mobile research, examining its opportunities as a method due to widespread mobile adoption, as well as challenges like technical limitations and lower awareness of costs. The webinar also discussed the various options for mobile research, including short surveys, tracking, and more qualitative techniques like text interviews and diaries. It provided recommendations for best practices when conducting mobile research.
This document summarizes a webinar about mobile-based market research options and best practices. It introduces Scott Dodgson and Paula Juson of SKOPOS market insight, who have over 10 years of experience with mobile and qualitative research. The webinar discusses how mobile research has evolved from early limitations to its current opportunities due to widespread mobile adoption. Key opportunities include audience and topic relevance, reach, speed, and ability to provide rich contextual data. Challenges include technical limitations of devices, cost concerns, and difficulty engaging some demographics like older audiences. The webinar provides best practices for mobile research and promises case studies in the next session.
This document discusses mobile finance and the mobile experience in a personal finance context. It summarizes findings from surveys conducted by SKOPOS on mobile usage. Key findings include:
- Half of UK digital society users access the internet via mobile phones, showing the rise of mobile access. However, only 20% of FTSE 100 websites fully support mobile.
- Banking is more mature on mobile than insurance, with better customer experiences reported for mobile banking than insurance.
- Convenience and being able to access services on the go are seen as advantages, while security concerns, small screens and usability issues are seen as disadvantages of mobile finance.
- Confidence and usability are key drivers for non-
Innovation Norway ICT Summit 2009 - Inge Andre SandvikInge Andre Sandvik
Inge Andre Sandvik discusses key factors for building a sustainable mobile application business. He shares his experience from starting mobile app companies and outlines Mobile Nordic's vision. Sandvik analyzes the mobile market landscape and growth of smartphones, apps, and venture investment. He identifies unique market skills, great timing and execution, strategic planning, strong partners, and scalability as critical success factors.
Being a genuinely good brand in 2010 takes more than a widely used product and an ubiquitous global presence. Though there is no precise formula, what the ten good brands on our list have in common is a penchant for imagination, innovation, environmental responsibility and social consciousness. Their products and services don’t just serve a basic need, but instead help as a tool to improve people’s lives.
Several companies have stayed strong, maintaining their positions from last year with continued innovation, while others on the list have jumped into prominence through offering creative solutions and ground breaking new business models.
We started our search for the Good Brands of 2010 by looking at the companies we were writing about on PSFK.com over the last six months. We then asked a panel of cross-industry global experts from the Purple List to tell us which of the common brands on PSFK were considered ‘Good’.
We hope the learnings from this report, and the companies identified within, provide you with inspiration that you can use to make things better.
More: http://www.psfk.com/psfk-good-brands-report-2010
This document discusses how technology intersects with people and consumer behavior. It emphasizes understanding consumer needs and contexts over focusing on specific technologies. Key ideas include anticipating new demand patterns, embracing consumer behaviors, and enhancing experiences rather than trying to change behaviors. The goal is to use technology to create value for people through utility, relevance, immediacy and other factors.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Medical Imaging - Opportunities for Business Seminar
24/01/12
Session 3b - Developing Your Product and Market
This sessions shows businesses how to develop a social media strategy and how to select export markets
Best Practices for Providing Accessibility in the Mobile Device Industry (rev...Derek Mitchell, MBA
This document discusses accessibility in the mobile device industry. It defines accessibility and discusses how to measure the accessibility of products and services. It also covers types of disabilities, demographics of people with disabilities, and their significant purchasing power. The document proposes guidelines for companies to improve accessibility, including auditing initiatives, embedding accessibility in company culture, engaging the disabled community, including accessibility in business processes, and focusing on universal design. It provides examples of best practices from companies like Apple, AT&T, Orange, and others. The goal is to remove barriers and create an inclusive society through accessible technology.
This document provides an agenda for the "Market Research in the Mobile World 2011" international conference held on July 19-20, 2011. The conference was organized to bring together insight executives, market researchers, and mobile developers to discuss leveraging social media and mobile technologies for customer insights. The agenda outlines four modules that will be covered over the two days, including discussions on the state of mobile research, trends that will impact the industry, strategic foresight on how the industry may change in 5 years, and best practices and standards. Presentations, panels, and group activities are scheduled on topics such as qualitative mobile research, measuring mobile advertising effectiveness, and developing innovative survey approaches for smartphones.
This document discusses redefining the useful life of smartphones by repurposing their components for new purposes. It notes that while smartphones are constantly being upgraded, this creates a surplus of older devices. The project aims to influence how people understand smartphones by reconstructing their context and perceived purpose. It explores deconstructing smartphones into their individual components and sensors to see how they could be combined in new ways outside their typical smartphone context. The document discusses literature on previous work repurposing smartphones and outlines some research questions around making these ideas more accessible to users and fostering creative thinking around transformations. It also covers trends like the Internet of Things that could impact possible new uses of smartphone components.
In the future, there will be two types of companies: those that are "mobile ready" and those that will fail. Mobile technologies are rapidly advancing, with devices having better connectivity, faster speeds, richer sensors and capabilities. Content will increasingly be optimized for mobile consumption and delivery, taking advantage of location services, social sharing, and two-way engagement with users. Companies must prepare their online presence and digital strategies to engage users on mobile or risk falling behind competitors.
Laura Davis-Taylor, leader of BBDO and Proximity's ShopWork shopper marketing practice, examines the drivers and potential impact of the emerging technology known as Near Field Communication, or NFC. The case for...
Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research ...QuestBack AG
The document outlines an agenda for a workshop on conducting mobile surveys. The workshop aims to provide theoretical background on mobile research and practical instruction on designing optimal mobile surveys. The agenda includes sections on current mobile research challenges, theoretical considerations and case studies, and a practical introduction to mobile survey design and administration. Mobile surveys offer advantages like instant feedback and high mobility but also have technical requirements and restrictions to consider for content display and usability.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
This document provides an agenda for the "Symposium on Innovation & Technology" event being held on October 13, 2016 at the Hong Kong Convention & Exhibition Centre. The morning session will focus on emerging technologies and how they can create smarter lives, with talks on topics like sustainable energy, interconnected devices, artificial intelligence, and innovative materials. There will also be a case study presentation and panel discussion. The afternoon session will center around internet of things trends and opportunities for connected living, with presentations on the future of IoT, exploiting the IoT growth opportunity, and unlocking smart home opportunities. Another case study and panel discussion will also be featured. The event is jointly organized by the Hong Kong Trade Development Council and Hong Kong Electronics
This document discusses the potential for augmented reality in the consumer packaged goods industry. It begins with an introduction to the presenter, Mathieu Bouyrie, who has created several AR experiences for brands. It then examines the mobile and PC ecosystems as platforms for AR experiences, noting that many consumers now expect apps from brands and use their devices to stay connected and entertained. Examples are provided of existing AR experiences for brands like Cheerios, Gatorade, Molson Dry, and Adidas that use recognition technologies to activate digital content. Location technologies like GPS and geo-fencing are also discussed as ways to provide targeted AR experiences and offers to consumers based on their location.
Mobile technology is driving towards a hyper-connected world in 3 key ways:
1) Everything from appliances to vehicles is becoming "smart" and internet-connected.
2) Access to mobile internet is widening through more affordable devices and expanding infrastructure.
3) Technology is becoming more humanized through voice control, personalized experiences, and devices taking on human qualities.
As this shift accelerates, mobile will change our lives in many ways such as acting as a wellness coach, lifesaver during emergencies, universal remote for smart homes and vehicles, and seamless interface across devices. It will also take on more of our identity through mobile payments, digital keys and consolidation of personal information.
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensronewmedia_academy
The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
Unified Communications: The Winning EdgeMari Hansen
Unified communications (UC) can help organizations bridge the growing complexity gap between different employees, departments, locations and devices by providing a consistent interface across multiple media types. UC integrates voice, video, data and mobile applications to allow improved collaboration. This increases productivity by allowing distributed teams to work together seamlessly as if they were in one location. While complexity and the use of different devices, networks and applications is rising, UC from a single vendor can streamline communications and provide the mobility, security and quality teams need to succeed.
The Evolution of Marketing in the Context of Voice Commerce: A Managerial Pe...Alex Mari
This paper examines managers’ perceptions of the evolution of voice assistants and their potential effects on the marketing practice. Shopping-related voice assistants are likely to radically change the way consumers search and purchase products with severe impact on brands. However, the behavior of these AI-enabled machines represents a “black box” for brand owners. The study of the managers’ interpretation of a voice-enabled marketplace is critical as it may influence future marketing choices.
Voice Commerce: Understanding shopping-related voice assistants and their eff...Alex Mari
Voice Commerce (or voice shopping) is rapidly becoming a focal point in academic, business, and industry research because of its swift adoption and disruptive potential in buying dynamics. As voice assistants become better at learning consumer preferences and habits, they will increasingly influence consumer behaviors. In doing so, voice assistants may assume a central relational role in the consumer market and progressively mediate market interactions. These fast-changing market dynamics within the context of voice shopping may have a severe impact on consumer brands and retailers. Loss of brand visibility, the increased relevance of retailers’ private labels, and the growth in advertising costs are just some of the consequences anticipated by marketing and technology experts. In light of these potential dynamics, researchers are called to study the interplay between consumers, brands, and retailers’ behaviors in response to “machine behaviors”. Providing structure and guidance to researchers and marketers in order to further explore this emerging stream of research is fundamental.
SoLoMo commerce + the internet of thingsRam Roldan
SoLoMo (Social-Local-Mobile) commerce leverages location-based technologies and gamification through mobile apps. It allows advertisers to push notifications to nearby customers and incorporates local search and personalized deals. SoLoMo is expected to continue advancing, becoming more integrated into devices and improving e-commerce. The Internet of Things connects physical objects through sensors and networking, enabling data collection and exchange. It improves functionality for both individuals and businesses through remote monitoring and new startups. Both technologies will become more ubiquitous in the next two years.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
This document discusses the potential for qualitative and quantitative research using mobile platforms. It notes that while mobile research is still relatively uncommon, mobile phone ownership and usage is widespread. The document outlines different mobile research methods like surveys, diaries, and real-time interviews. It acknowledges challenges like technical limitations and privacy concerns but argues the audience relevance and rich data make mobile research valuable. It predicts mobile research will grow as technologies improve and audiences prefer mobile over other modes.
This document provides a summary of a conference on research and insight topics, tools, and techniques. It includes an agenda with 10 sessions over various topics such as holisticity, digital topics like mobile and social media, engagement topics like co-creation and gamification/surveytainment, and science/technology topics like emotions and neuroscience. It also includes discussions of key topics like big data, social media monitoring and engagement, digital communities and panels, co-creation, and gamification/surveytainment with examples and definitions. The document aims to give brands a bitesize guide to leading topics, tools, and techniques in research and insight.
This document discusses market research in the mobile world. It explores both quantitative and qualitative research methods that can be used across mobile platforms, such as short surveys, tracking, interviews, diaries and panels. While mobile research is still in early stages, the document outlines key drivers and opportunities like ubiquitous mobile access, especially among younger demographics. Challenges include limitations of small screens and technical capabilities. The document provides case studies of effective mobile research and envisions richer mobile experiences and location-based methods in the future.
MWC 2015 - A Recap of the Key Announcements, Highlights and TrendsDMI
Mobile World Congress 2015 was the best and most exciting congress to date. It showed how mobility is transforming every industry, our infrastructure, society and our daily lives. This is a full recap covering all the key themes from this year; the big device launches, Internet of Things, wearables, personalised consumer experiences based on big data, 5G, AdTech, analytics, privacy and security, and more.
Let us know in the comments if we missed anything from the event that was important to you; is there a key trend, technology or company that you think should have been included?
Medical Imaging - Opportunities for Business Seminar
24/01/12
Session 3b - Developing Your Product and Market
This sessions shows businesses how to develop a social media strategy and how to select export markets
Best Practices for Providing Accessibility in the Mobile Device Industry (rev...Derek Mitchell, MBA
This document discusses accessibility in the mobile device industry. It defines accessibility and discusses how to measure the accessibility of products and services. It also covers types of disabilities, demographics of people with disabilities, and their significant purchasing power. The document proposes guidelines for companies to improve accessibility, including auditing initiatives, embedding accessibility in company culture, engaging the disabled community, including accessibility in business processes, and focusing on universal design. It provides examples of best practices from companies like Apple, AT&T, Orange, and others. The goal is to remove barriers and create an inclusive society through accessible technology.
This document provides an agenda for the "Market Research in the Mobile World 2011" international conference held on July 19-20, 2011. The conference was organized to bring together insight executives, market researchers, and mobile developers to discuss leveraging social media and mobile technologies for customer insights. The agenda outlines four modules that will be covered over the two days, including discussions on the state of mobile research, trends that will impact the industry, strategic foresight on how the industry may change in 5 years, and best practices and standards. Presentations, panels, and group activities are scheduled on topics such as qualitative mobile research, measuring mobile advertising effectiveness, and developing innovative survey approaches for smartphones.
This document discusses redefining the useful life of smartphones by repurposing their components for new purposes. It notes that while smartphones are constantly being upgraded, this creates a surplus of older devices. The project aims to influence how people understand smartphones by reconstructing their context and perceived purpose. It explores deconstructing smartphones into their individual components and sensors to see how they could be combined in new ways outside their typical smartphone context. The document discusses literature on previous work repurposing smartphones and outlines some research questions around making these ideas more accessible to users and fostering creative thinking around transformations. It also covers trends like the Internet of Things that could impact possible new uses of smartphone components.
In the future, there will be two types of companies: those that are "mobile ready" and those that will fail. Mobile technologies are rapidly advancing, with devices having better connectivity, faster speeds, richer sensors and capabilities. Content will increasingly be optimized for mobile consumption and delivery, taking advantage of location services, social sharing, and two-way engagement with users. Companies must prepare their online presence and digital strategies to engage users on mobile or risk falling behind competitors.
Laura Davis-Taylor, leader of BBDO and Proximity's ShopWork shopper marketing practice, examines the drivers and potential impact of the emerging technology known as Near Field Communication, or NFC. The case for...
Conducting Mobile Surveys: A Hands-on Introduction to an Innovative Research ...QuestBack AG
The document outlines an agenda for a workshop on conducting mobile surveys. The workshop aims to provide theoretical background on mobile research and practical instruction on designing optimal mobile surveys. The agenda includes sections on current mobile research challenges, theoretical considerations and case studies, and a practical introduction to mobile survey design and administration. Mobile surveys offer advantages like instant feedback and high mobility but also have technical requirements and restrictions to consider for content display and usability.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
This document provides an agenda for the "Symposium on Innovation & Technology" event being held on October 13, 2016 at the Hong Kong Convention & Exhibition Centre. The morning session will focus on emerging technologies and how they can create smarter lives, with talks on topics like sustainable energy, interconnected devices, artificial intelligence, and innovative materials. There will also be a case study presentation and panel discussion. The afternoon session will center around internet of things trends and opportunities for connected living, with presentations on the future of IoT, exploiting the IoT growth opportunity, and unlocking smart home opportunities. Another case study and panel discussion will also be featured. The event is jointly organized by the Hong Kong Trade Development Council and Hong Kong Electronics
This document discusses the potential for augmented reality in the consumer packaged goods industry. It begins with an introduction to the presenter, Mathieu Bouyrie, who has created several AR experiences for brands. It then examines the mobile and PC ecosystems as platforms for AR experiences, noting that many consumers now expect apps from brands and use their devices to stay connected and entertained. Examples are provided of existing AR experiences for brands like Cheerios, Gatorade, Molson Dry, and Adidas that use recognition technologies to activate digital content. Location technologies like GPS and geo-fencing are also discussed as ways to provide targeted AR experiences and offers to consumers based on their location.
Mobile technology is driving towards a hyper-connected world in 3 key ways:
1) Everything from appliances to vehicles is becoming "smart" and internet-connected.
2) Access to mobile internet is widening through more affordable devices and expanding infrastructure.
3) Technology is becoming more humanized through voice control, personalized experiences, and devices taking on human qualities.
As this shift accelerates, mobile will change our lives in many ways such as acting as a wellness coach, lifesaver during emergencies, universal remote for smart homes and vehicles, and seamless interface across devices. It will also take on more of our identity through mobile payments, digital keys and consolidation of personal information.
Patrice Slupowski ( Orange ) - New Media as a challenge on 4+ screensronewmedia_academy
The document discusses challenges and opportunities in digital media across multiple screens including mobile, PC/web, TV, and tablets. It notes trends like the growth of mobile internet usage, smartphones, social networks, and non-linear TV. It also summarizes Orange's activities in areas like widgets, interactive TV, and a transmedia news service called 2424actu.fr. Key challenges mentioned include providing consistent experiences across devices and developing content and services for both high-end and basic devices.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
Unified Communications: The Winning EdgeMari Hansen
Unified communications (UC) can help organizations bridge the growing complexity gap between different employees, departments, locations and devices by providing a consistent interface across multiple media types. UC integrates voice, video, data and mobile applications to allow improved collaboration. This increases productivity by allowing distributed teams to work together seamlessly as if they were in one location. While complexity and the use of different devices, networks and applications is rising, UC from a single vendor can streamline communications and provide the mobility, security and quality teams need to succeed.
The Evolution of Marketing in the Context of Voice Commerce: A Managerial Pe...Alex Mari
This paper examines managers’ perceptions of the evolution of voice assistants and their potential effects on the marketing practice. Shopping-related voice assistants are likely to radically change the way consumers search and purchase products with severe impact on brands. However, the behavior of these AI-enabled machines represents a “black box” for brand owners. The study of the managers’ interpretation of a voice-enabled marketplace is critical as it may influence future marketing choices.
Voice Commerce: Understanding shopping-related voice assistants and their eff...Alex Mari
Voice Commerce (or voice shopping) is rapidly becoming a focal point in academic, business, and industry research because of its swift adoption and disruptive potential in buying dynamics. As voice assistants become better at learning consumer preferences and habits, they will increasingly influence consumer behaviors. In doing so, voice assistants may assume a central relational role in the consumer market and progressively mediate market interactions. These fast-changing market dynamics within the context of voice shopping may have a severe impact on consumer brands and retailers. Loss of brand visibility, the increased relevance of retailers’ private labels, and the growth in advertising costs are just some of the consequences anticipated by marketing and technology experts. In light of these potential dynamics, researchers are called to study the interplay between consumers, brands, and retailers’ behaviors in response to “machine behaviors”. Providing structure and guidance to researchers and marketers in order to further explore this emerging stream of research is fundamental.
SoLoMo commerce + the internet of thingsRam Roldan
SoLoMo (Social-Local-Mobile) commerce leverages location-based technologies and gamification through mobile apps. It allows advertisers to push notifications to nearby customers and incorporates local search and personalized deals. SoLoMo is expected to continue advancing, becoming more integrated into devices and improving e-commerce. The Internet of Things connects physical objects through sensors and networking, enabling data collection and exchange. It improves functionality for both individuals and businesses through remote monitoring and new startups. Both technologies will become more ubiquitous in the next two years.
El estudio "AdReaction 2012: Marketing in the Mobile World" llevado a cabo por Millward Brown y Dynamic Logic en noviembre de 2012 destaca la influencia de los anuncios de televisión en usuarios de dispositivos móviles a la hora de realizar búsquedas, descargar aplicaciones y visitar webs de empresas.
This document discusses the potential for qualitative and quantitative research using mobile platforms. It notes that while mobile research is still relatively uncommon, mobile phone ownership and usage is widespread. The document outlines different mobile research methods like surveys, diaries, and real-time interviews. It acknowledges challenges like technical limitations and privacy concerns but argues the audience relevance and rich data make mobile research valuable. It predicts mobile research will grow as technologies improve and audiences prefer mobile over other modes.
This document provides a summary of a conference on research and insight topics, tools, and techniques. It includes an agenda with 10 sessions over various topics such as holisticity, digital topics like mobile and social media, engagement topics like co-creation and gamification/surveytainment, and science/technology topics like emotions and neuroscience. It also includes discussions of key topics like big data, social media monitoring and engagement, digital communities and panels, co-creation, and gamification/surveytainment with examples and definitions. The document aims to give brands a bitesize guide to leading topics, tools, and techniques in research and insight.
This document discusses market research in the mobile world. It explores both quantitative and qualitative research methods that can be used across mobile platforms, such as short surveys, tracking, interviews, diaries and panels. While mobile research is still in early stages, the document outlines key drivers and opportunities like ubiquitous mobile access, especially among younger demographics. Challenges include limitations of small screens and technical capabilities. The document provides case studies of effective mobile research and envisions richer mobile experiences and location-based methods in the future.
Key considerations for implementing mobile confirmitMerlien Institute
The document discusses the benefits of implementing a mobile engagement strategy to interact with customers. Mobile adoption is growing rapidly worldwide and changing customer expectations and behaviors. Customers now want interactions to be timely, relevant, and brief via their mobile devices. To maintain relationships, organizations need mobile strategies to engage customers anytime, anywhere. Some benefits include capturing more accurate feedback close to experiences, validating responses with location data and multimedia, and targeting customers based on location. Mobile engagement can make it easier for customers to provide feedback whenever convenient.
Marketing ecosystem: 7 challenges facing marketers todayTony Davis
The marketing technology landscape has exploded. Marketers are spoiled for choice with an array of platforms, products, integrations and connections. In this presentation, we take a step back from the technology to look at 7 major challenges faced by marketers wanting to navigate the marketing ecosystem.
After several years of conducting qualitative online studies, we have prepared a brochure to tell you about the opportunities offered by the tools we use at Conecta.
Mobile research webinarwithfly-f-9june1020FlyResearch
The mobile phone has long been touted as "the next big thing" for research. But beyond the technical advances, improved coverage and practical experience acquired, there is a new stimulant: market demand. Research respondents simply aren't engaging through traditional techniques the way they used to, and the mobile phone meets their demands for convenience and the ability to select the time and place to share their opinions. Drawing on learnings from Globalpark's annual Mobile Research Conference, research-on-research and practical experience, Globalpark and Fly Research outlined:
. What mobile research is and why it's important
. The opportunities and challenges it presents
. The importance of mobile panels
. Real-world examples of applied mobile research
. Best practices to reap rewards and minimize risk
Research and case studies have shown that mobile can be the best (and sometimes only!) way to capture feedback from individuals, and engage them on a more personal level for enriched insights.
People’s Insights Volume 1, Issue 52: Vicks Mobile Ad CampaignMSL
Vicks conducted an innovative mobile ad campaign for their Behind Ear Thermometer. They used multiple data sources to target mothers in areas with high flu rates. Google flu data identified high risk zones. Demographic data from apps like Pandora identified mothers. Location data from Where.com targeted mothers within 3 miles of stores. Mothers received in-app ads about being in high risk areas and directing them to retailers. Clicking the ads showed a video on the thermometer's benefits. While highly targeted, such location-based ads could creep out consumers if not designed carefully.
Tns Mobile Life 2013 - Strategie Mobile per la crescita del businessGabriella Bergaglio
Mobile Life analizza motivazioni e comportamenti di 38.000 individui in 43 Paesi nel mondo, per individuare priorità ed insight di crescita per la marche.
This document provides an in-depth look at consumer mobile habits and views of mobile retail based on research. It finds that consumers want a first-class mobile experience allowing for fast, efficient purchases on the go. While mobile shopping is growing, the customer experience is still subpar compared to other channels. Barriers include small screens, difficult navigation, and security concerns. Retailers need to optimize their mobile offerings to improve usability, accessibility, and reassure consumers in order to fulfill consumers' desire to shop conveniently via mobile.
A program I developed and led, laser-focused on enriching and up-leveling skills and credentials in mobile marketing across Carat and the balance of the Aegis Network. Introduces notion of "best practices" and "next practices", engaging workforce (young talent particularly) with connected learning events and experiences that drive ongoing participation and learning through doing.
SKOPOS Merlien Market Research in the Mobile World Conference 2011skoposuk
This document discusses the growing relevance of mobile research. It notes that mobile reaches vast audiences, as people carry their phones with them everywhere. Mobile research allows for quick responses and real-time feedback. While agencies and clients were once skeptical of mobile, attitudes are changing as mobile engagement grows. Clients are starting to see the benefits of mobile research for reaching customers on their preferred mobile platforms. The document argues that as communications, content, and commerce increasingly move to mobile, mobile research will become more important for understanding audiences and staying relevant.
This document provides a monthly summary of mobile news, views, events, and developments locally and abroad. Some of the key highlights mentioned include:
- Tablets are expected to rapidly increase in emerging markets as affordable devices become more accessible.
- The "second screen" industry of mobile apps and sites that complement television content is growing as people increasingly use mobile devices while watching TV.
- A study found that mobile searches often trigger two follow-up actions like store visits or purchases within an hour due to convenience.
- The Lean Startup methodology of rapidly testing products with customers is being adopted by large brands to innovated more quickly in fast-paced markets.
- Large organizations are investing in
Understanding of Smartphones as a Survey Platform | Thumbspeak @ MRMW 2011ResearchShare
Examining how technology-driven data applications have become viable options for ascertaining consumer feedback.
Determining the implications for mobile applications for delivering data quality to brands.
How to motivate consumers to respond quickly to branded information through channel novelty
Daniel K.S. Chang gave a presentation on creating multimedia projects that satisfy both industry and academic standards. He discussed the differences between industry and academic perspectives, turning projects into strong portfolios, and global trends in multimedia, including the increasing importance of social connections. Chang emphasized the importance of having a clear plan and vision for your project, including determining your goals, commitment level, timeline, and documentation strategy. He provided ideas for project themes and ways to find inspiration, and stressed that successful projects are driven more by creativity and planning than technology alone.
Trends are the natural changes in behaviours or proceedings. We like to be aware of those indicators for inspiration and guidance. At the beginning of every year we look at UX, UI trends and emerging technologies to get that guidance from.
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
1. MRS Webinar - November 2012
Mobile-Based Research
Options & Best Practice
Hands On Research Is Here
But How Do We Handle It?
1
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info
3. MRS Webinar - November 2012
Introductions
3
Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info
4. Scott Dodgson
Director - Research, Insight, Consulting, SKOPOS market insight
Ever since his first experiences with the humble ZX81 back in the early eighties, Scott has been fascinated
by technology, and its various applications. Over recent years, he has been absorbed by understanding how
consumers interact within the digital space - the convergence and connectivity between network
platforms, technologies and digital media; and in providing clients with actionable information on the
emerging, and evolving, opportunities and challenges this presents.
Scott’s core expertise lies in the digital, retail and technology worlds, and in helping clients from within
these sectors gain a better understanding of the perceptions and behaviours of the connected shopper in
their digital and non digital ecosystems. Over the years he has helped to realise projects for a wide range of
clients across consumer and B2B markets, including: Bank of America, ghd, McDonald’s, Genworth
Financial, Coca Cola, Royal Mail, DHL and many more.
Paula Juson
Director - Research, Insight, Consulting, SKOPOS market insight
Paula is an expert in the field of online qualitative communities, i-forums and ethnographic f2f / video
studies - running alongside the more traditional quantitative methodologies. She views mobile research as
a powerful augmentation tool that can deliver, not just ‘in-the-moment’, but ‘in-the-emotion’, feedback –
helping to provide ‘real’ consumer illumination.
Over the last 15 years she has conducted research across a wide range of sectors and genres, helping
clients such as Yahoo!, William Hill, Tesco, Halfords, O2, 888.com, Asda, etc. with their research needs. This
has included customer experience optimisation (across digital and non digital channels); ideation &
proposition development; as well as various U&A studies - incorporating behavioural segmentation.
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6. MRS Webinar - November 2012
Session 2
More Detail on Mobile Research -
maximising the effectiveness of
the “in the emotion” medium
- Getting it right
- Case Studies
- Where next?
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Scott Dodgson MMRS
Paula Juson AMRS, AQR
SKOPOS market insight
www.SKOPOS.info
8. Short surveys
Quick polls
Ad hoc
Tracking
Verbatims/Opens
Access Panels
Bespoke Panels
Omnibuses
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Verbatims/Opens
Txt-depths
Vox-Mobs
Life Diaries
9. Reminder: Best Practice Guide
1. Ensure mobile method fits with audience/topic/client
2. Keep Surveys Short & Simple... 5 questions?
3. Engaging (Reassuring) Invites (+ opt-in)
4. Meaningful Incentives/Rewards
5. Keep Respondents Engaged (flow and above)
6. Plan and work around country variations
7. Consider and work with best (technical/panel) partners
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10. MRS Webinar - November 2012
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Scott Dodgson MMRS
Paula Juson AMRS, AQR
Mobile Quant
Fast & Effective
SMS / Text
SKOPOS market insight
www.SKOPOS.info
13. Ferry Company CustSat
Shifted their CustSat from
face to face to SMS having
observed many passengers
‘playing’ with their phones
while in transit.
Saved money and also
provided customers with
instant relevant feedback
mechanism, that filled time.
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16. 16
Q1000
Every week Fly conducts an omnibus to its rapidly responding
Teen Panel
Young Professionals Panel
of 11-25 year olds with 1000 balanced responses guaranteed!
Notify Fly by Monday evening to include your questions.
Surveys are answered on Wednesday/Thursday with results
delivered on Friday!
No other omnibus responds so well and so rapidly…..but then
no other omnibus has the dual benefit of youth and mobile
phone technology creating a more representative sample that
can be achieved with on-line research….and more rapid
response.
Panel/Omnibus
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17. MRS Webinar - November 2012
17
Scott Dodgson MMRS
Paula Juson AMRS, AQR
Mobile Web
Best for inviting or
intercepting users of
mobile websites
SKOPOS market insight
www.SKOPOS.info
20. MRS Webinar - November 2012
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Scott Dodgson MMRS
Paula Juson AMRS, AQR
Mobile Apps
Deployed on selected
mobiles, can deliver
rich relevant
survey experiences
SKOPOS market insight
www.SKOPOS.info
21. Embedded or downloaded
java-apps can provide more
visual ‘animated’ surveys
for event-driven (activated)
or in the moment polls and
CustSat.
Mobile Apps
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22. Mobile Apps: Case Study
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Java survey-engine embedded
on phone during repair.
Self-activated once phone used
again delivering short CustSat
(Repair) Survey.
Survey kept short via derived
importance, for instance.
SKOPOS market insight -
Network & Handset-Maker
25. • Just like mobile ads, surveys are embedded into related
mobile apps
• A “litmus test” before launching full-scale
(higher budget) research
• A response rate of 6-16%
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27. Customer journey
Absorbing
Planning
Obtaining
Sharing
How encountered?
Which brand
encountered?
How this makes
you feel?
What did you do as a
result of the encounter?
trigger
trigger
trigger
trigger
I am not
interested
I am
interested
Questions asked at each
brand interaction:
The physical location of all brand
interactions are mapped
Through the use of the mobile platform, we can now
physically map the customer journey - asking participants
to record each brand interaction (and the action taken) in
relation to a specific category (e.g. utilities).
I’m an
advocate
Paths to purchase
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28. MRS Webinar - November 2012
28
Scott Dodgson MMRS
Paula Juson AMRS, AQR
Mobile Qual
Rich & Rewarding
SKOPOS market insight
www.SKOPOS.info
30. Embracing the innovative - not as a replacement, but as an augmentation
Qualitative: Beyond Questionnaires in Armchairs!
Capturing the mood/emotion and how
it impacts upon consumer attitudes
and behaviours
Social insights
Peer-to-peer research
NPD activity
Mood - in the
emotion - Research
Studying consumer
behaviours, opinions, motives &
concerns in a digital environment
Netnography
Co-creational
Exploration
Tasks can either be show &
tell/describe or filming/sharing
Pre-recruited participants blog/video
about specific activities/experiences
Mobile
Ethnography
Smartphones now facilitate the ability
to access the immediate impact, context
& emotion of events and activities
Mobile Qualitative
Digital Blogs &
Video Diaries
33. Case Study: Skype Vox Mobs
SKOPOS market insight
Fast & rich insight.
Over a weekend mobile 5 min
vox mobs conducted regarding
internet telephony.
Results analysed, edited and
presented to client following week.
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39. i Communities™ mobile are online platforms where consumers can engage in research
anytime, anywhere with an app on their smart phone
Discussions, flash polls and mobile-enabled surveys
Makes it easy for consumers to spontaneously share
what’s on their mind
With photo and video upload,
research communities
become an even more vivid
reflection of consumers’ lives.
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40. Reach your community members in real-time via push notifications
Branded mobile app to engage your users
Build your reward inventory - you define how your users get rewarded
Run location aware research projects
Apps for all leading
software systems
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41. MRS Webinar - November 2012
41
Scott Dodgson MMRS
Paula Juson AMRS, AQR
So What’s Next?
SKOPOS market insight
www.SKOPOS.info
42. What’s out there for mobile?
Full internet surveys
Location-based research
What’s possible?
2D/QR codes
Survey links can be imbedded into QR codes.
QR Code (2D Code) contains information in both the vertical and
horizontal directions.
These can be displayed in newspapers, magazines, on
billboards, on public transport, in stores and on products.
It means surveying people in situ.
Richer & richer experiences
New methods…
Better devices and screens
Standards
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45. Personal Interviewing reinvented
Multimedia interviews possible
More do-it-yourself surveys
Increased respondent co-operation
More embedded market research
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46. Location-Based Research
(detected and/or triangulated)
Opportunity: LBR
NB: Location-based Research (LBR) is still difficult due to issues of privacy
(identifying respondent-location without their permission).
It is (more) possible, however, amongst opt-in/contracted business/employee
audiences.
Opt-in crucial here for consumers
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49. Fusion & Linkage: Video Pen Portraits
SKOPOS Kwal Unit conducting large-
scale multi-phased research for Global
Bank.
Qual Stage involves Focus Groups
combined with Online Diary and Mobile
Pen Portraits.
Each respondent provides 5 min ‘meet
me’ video profile to complement the
other findings.
SKOPOS market insight
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50. WAP survey & online forum
Source: Kantar Media online community discussion among England
football fans following the World Cup, 10-14 November 2010
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54. Reminder: Best Practice Guide
1. Ensure mobile method fits with audience/topic/client
2. Keep Surveys Short & Simple... 5 questions?
3. Engaging (Reassuring) Invites (+ opt-in)
4. Meaningful Incentives/Rewards
5. Keep Respondents Engaged (flow and above)
6. Plan and work around country variations
7. Consider and work with best (technical/panel) partners
54