The document provides tips for recruiters on LinkedIn to improve their search strategies and outreach. It discusses building complex Boolean search strings, considering alternate job titles and keywords to cast a wider net for candidates. It also covers understanding the audience for InMails, such as most being passive users, and mobile users. The document recommends keeping InMails short, starting a conversation, personalizing the message, and emphasizing growth to improve response rates.

1. Advanced LinkedIn
Recruiter Workflow
Allen Beers & Zack Andresen
LinkedIn

2. Goals for Today’s Session
2
› Refresh our understanding of Boolean search logic.
› Understand and build conceptual search strings to cast a wide net in
our hunt for talented candidates.
› Utilize refinement filters to narrow results to the most highly qualified
candidates.
› Use talent pipeline tools to organize your workflow.
› Learn key strategies to make your InMails stand out and improve
your response rate.

3. Understanding
Boolean Basics
3

4. Boolean Modifiers Supported on LinkedIn
4
› “ ” e.g. “medical device”
› AND e.g. sales AND “medical device”
› OR e.g. “regional manager” OR “district manager”
› NOT e.g. NOT recruiter
› () e.g. (regional OR district) AND manager NOT director

5. Building Complex
Search Strings
5

6. 6

7. 7

8. If you’re using the same keywords as everyone else, you’re going to find the
same people.
8
Think Outside the Box
Account for human error.

9. 9
List out synonyms and abbreviations.
Senior
lead
leader
leading
executive
principal
exec
experienced
snr
sen
principle
“Sr.”

10. If you’re using the same keywords as everyone else, you’re going to find the
same people.
10
Think Outside the Box
​Consider Alternate Job Titles and Keywords.
Senior Quality Assurance Engineer
(senior OR lead OR leader OR leading OR executive OR principal OR exec OR
experienced OR snr OR sr OR principle OR sen OR “sr.”) AND (quality OR qa OR qe OR
process OR technical OR manufacturing OR project OR safety OR lean OR qc OR “quality
control” OR control OR testing OR tester OR regulatory OR iso OR gmp OR qms OR
production OR fda OR audit OR validation OR compliance OR product OR “six sigma” OR
assurance OR “quality assurance” OR standard OR standards OR verification OR auditing
OR “iso 9001” OR “internal audit” OR risk) AND (engineer OR beng OR b.eng OR designer
OR eng OR engineering OR engineers OR enginner OR engr OR engineered OR
enginneer OR eng. OR engineeer OR enginering OR egr OR engneer OR enginners OR
technician OR technical) NOT (recruiter OR recruitment OR “talent acquisition”)

11. 11
(senior OR lead OR leader OR leading OR executive OR principal OR exec OR
experienced OR snr OR sr OR principle OR sen OR “sr.”) AND (quality OR qa OR qe
OR process OR technical OR manufacturing OR project OR safety OR lean OR qc
OR “quality control” OR control OR testing OR tester OR regulatory OR iso OR gmp
OR qms OR production OR fda OR audit OR validation OR compliance OR product
OR “six sigma” OR assurance OR “quality assurance” OR standard OR standards OR
verification OR auditing OR “iso 9001” OR “internal audit” OR risk) AND (engineer OR
beng OR b.eng OR designer OR eng OR engineering OR engineers OR enginner OR
engr OR engineered OR enginneer OR eng. OR engineeer OR enginering OR egr
OR engneer OR enginners OR technician OR technical) NOT (recruiter OR
recruitment OR “talent acquisition”)
"six sigma" AND (optical OR "electro-mechanical" OR "electro mechanical" OR
mechanical OR thermal OR laser OR optics OR optic OR spc OR doe OR fmea OR
anova OR gage OR cqe)
+
+

12. 12

13. 13

14. If you’re using the same keywords as everyone else, you’re going to find the
same people.
14
Think Outside the Box
​Consider Alternate Job Titles and Keywords.
Business Development Manager
(“business development” OR “biz dev” OR “biz development” OR “bus dev” OR “bus
development” OR “business dev” OR bd OR sales OR account OR accounts OR acct OR
“acct.” OR territory) AND (manager OR manger OR mgr OR “mgr.” OR executive OR
“exec.” OR exec OR representative OR rep OR “rep.” OR consultant)

15. 15
(“business development” OR “biz dev” OR “biz development” OR “bus dev” OR “bus
development” OR “business dev” OR bd OR sales OR account OR accounts OR acct OR
“acct.” OR territory) AND (manager OR manger OR mgr OR “mgr.” OR executive OR
“exec.” OR exec OR representative OR rep OR “rep.” OR consultant)
(“business development” OR “biz dev” OR “biz development” OR “bus dev” OR “bus
development” OR “business dev” OR bd OR hunter OR hunting OR hunt OR hunts OR
hunted OR “cold call” OR “cold calling” OR “cold calls” OR “cold called” OR prospect OR
prospecting OR prospects OR prospected) AND “injection molding”
+
+

16. Know Your
InMail Audience
16

17. 17
Active vs. Passive
70%
Passive
30% Active
How can we make our messages appeal to a passive audience?
Mapping Our Network

18. 18
Consider the Mobile User
Keep it short and sweet.
​No one wants to read a novel on their cell phone
​(especially not a passive candidate).
52%of LinkedIn users
are on a mobile
device

19. The Art of a
Good InMail
19

20. 20
Here’s What Works
• Start a conversation
• Be brief and to the point
• Personalize the message
• Be authentic
• Emphasize growth
• Leverage shared connections
• Ask for referrals
• Include next steps