The document discusses talent branding as a crucial strategy for attracting high-quality candidates in a competitive job market and improving the hiring process. It emphasizes the importance of defining company culture, effectively communicating compensation, and utilizing various promotional channels to enhance the talent brand. Additionally, it outlines strategies for recruiting through platforms like LinkedIn and highlights the need for continuous improvement and executive support in talent branding efforts.

1. Talent Branding
- A strategy that will enable you to stay ahead of your
competition by attracting the highest calibre of quality
candidates from the ever shrinking talent pool, as well as
creating a more efficient and successful hiring process.
- Partho Choudhury

2. What is talent branding and is it necessary?
Everybody has heard of company branding, but if you are recruiting for a position,
you may want to pay attention to your 'Talent Brand'. What is a Talent Brand, and
is it really that important? Well...if you want to know what your Talent Brand looks
like, ask current and former employees; or better yet, go online and do a search
on your company. Websites like Indeed.com and Glassdoor.com can show an
employer how they are being perceived by current, and past employees... as well
as current job seekers. How do they feel about working for your company? If they
were a job seeker, how was their application and interview experience?
Remember, with a strong talent brand strategy, you can significantly reduce your
cost per hire and lower turnover rates.
Although many people are involved in improving their talent brand, it is marketing
and HR that shoulder most of the burden in this area. By investing and creating a
talent brand strategy, recruiting leaders can stay ahead of their competition and
create more efficiency in the hiring process.

3. How to prioritize and promote your Talent Brand.
Candidate Targets – research and locate your desired candidate group.
Message Broadcast – create the appropriate message that will translate into
acquiring and retaining priority candidates.
Properly define job and company culture – convey long term benefits of
working at your company.
Compensation and benefits - make sure that you communicate your level of
commitment in these areas.
Promoting Talent Brand – Use job postings, online feedback centers i.e.
Glassdoor, various social media outlets, and public relations channels to get the
message out.
Leading recruiters and HR departments agree that talent branding is important,
and does affect their ability to hire top talent. Although US companies are ahead
of most of their foreign counterparts when it comes to managing their talent brand,
there is still work to be done.

4. So, why invest in talent branding? What' the ROI?
1. As a result of building the talent brand, you will experience an increased belief
in the company brand.
2. It helps to prepare for future hiring needs by cultivating and sourcing
candidates early.
3. It satisfies the need to build general awareness for your company and
your recruiting efforts.
4. It provides leverage to combat the increased competition level for talent.
5. It also helps to overcome the difficulty of hiring quality candidates.
6. Like most big-picture projects, it's important to get buy-in from your
executive leadership, and of course having the data to back you up. It is
becoming clearer that your talent brand is important, and can really
enhance your recruiting efforts.

5. Compulsory Criterias for an Interview
General Cognitive Ability
Leadership
Harmonyness
Role-related knowledge

6. Talent Branding
- Strategy & Tactics (Advanced Boolean Search)

7. “If you do not know how to ask the right question, you
discover nothing.
- W Edwards Deming

8. Understand LinkedIn Users
Why do they join LinkedIn?
What do they use LinkedIn for?
Why would they/would they not complete their
LinkedIn profile?

9. Active
12% Actively looking
13% Casually looking a few times a week
Passive
15% Reaching out to personal network
45% Open to talking to a recruiter
15% Completely satisfied; don't want to
move

10. All Searches “Work”
Engneer ~ 10,000
Engineeer ~ 10,000
Enginer ~ 26,000
Engr ~ 56,000
Mfg ~ 197,024
Mgr ~ 661,387
Snr ~ 96,457
If I use the same keywords as everyone else,
We find the same people

11. Dark Matter
According to me ⅔ of LinkedIn are dark matter
This means you are on the searches that exclude
them, but they are qualified for the position, since
the terms you are using are not used by them.
Also we are busy in looking at what we can’t see that
we think about we don’t see.

12. “
Strategy without tactics is the
slowest route to victory.
Tactics without strategy is the
noise before defeat.
- Sun Tzu

13. LinkedIn Search Tactics
1. Keyword/Title Search
2. Conceptual Search
3. Implicit Search
4. Natural Language/Semantic
Search
5. Indirect Search
A. Maximum Inclusion
B. Iterative Search
C. Strategic Exclusion
D. Mutual Exclusion
A. Probabilistic Search

14. Maximum Inclusion
("sales manager" OR "sales specialist" OR
"account mamager" OR "account executive" OR
"sales engineer" OR "sales consultant" OR
"sales rep" OR "sales representative" OR "sales
professional" OR "sales executive")
("trip winner" OR "club trip" OR "incentive trip" OR
"president's club" OR "presidents club" OR "of the
year" OR (highest OR most OR platinum OR
presidents OR top OR exceeded OR exceeding) OR
"winner's circle OR award OR awarded OR "top sales"
OR "top account" OR ranked OR achieved OR
"quarter" OR "top producer" OR "top producers" OR
"sales records" OR won OR winner)
(Power OR energy OR arcflash OR "arc Flash"
OR grid OR transmission OR station OR stations
OR electrical OR control OR controls OR
protection OR "P&C") (CDEGS OR "Protective
Relays" OR "Load Flow" OR "IEC 61850" OR
"Transmission Lines" OR MVA OR "Short Circuit"
OR "Motor Starting" OR Earthing OR HV OR
"Power Flow" OR "Power System" OR PLS-CADD
OR ETAP OR "Single Line Diagrams" OR MV OR
CYME OR EasyPower OR "Circuit Breakers" OR
"Power Protection")
Analyst (business OR system OR requirements OR
functional OR systems)

15. Iterative Search
Search #1
Cloud
Search #2
(Cloud OR IaaS OR Paas OR SaaS OR STaaS OR vCloud OR OpenStack OR
CloudStack OR Azure OR "EC2" OR "S3")
Search #3
(Cloud OR IaaS OR PaaS OR SaaS OR STaaS OR vCloud OR OpenStack OR
CloudStack OR Azure OR "EC2" OR "S3" OR "AWS" OR "Amazon Web Services"
OR CloudFormation OR CloudWatch OR CloudFront OR SmartCloud OR
OpenShift OR Zookeeper OR SQS OR "VPC" OR Stackdriver OR Eucalyptus OR
OpenNebula)

16. Implicit Search
Keyword: SAP
Job Title: Accountant
Job Title History: Curren Only
Keywords: - SAP
Current Company: ("Transport for London" OR "Walt Disney" OR "GSK" OR "BBC Worldwide" OR
"Burberry" OR "Unilever" OR "Close Brothers" OR "Deutsche Bank" OR "NBCUniversal" OR "Capita" OR
"Shell Trading" OR "Rio Tinto" OR "EDF Energy" OR "M&G" OR "FremantleMedia" OR "SAP" OR "GSK"
OR "SThree" OR "Tullow Oil" OR "Network Rail" OR "Sumitomo" OR "Sony" OR "PwC" OR "Xerox" OR
"BP" OR "Pearson" OR "Korn Ferry" OR "IMG" OR "Prada" OR "Harrods")
Keywords: - (java OR j2EE OR "J EE" OR .Net OR C# OR SQL OR C++)
Current Title: ("software engineer" OR developer OR programmer)
Any Group: Java...

17. (j2EE OR "J EE" OR “J EE5”) - Java
(MapReduce OR “Map Reduce”) - Hadoop
(IaaS OR PaaS OR SaaS OR STaaS OR vCloud OR OpenStack OR CloudStack
OR Azure OR "EC2" OR "S3" OR "AWS" OR "Amazon Web Services" OR
CloudFormation OR CloudWatch OR CloudFront OR SmartCloud OR OpenShift
OR Zookeeper OR SQS) - Cloud

18. Natural Language/Semantic Search
("medical device design" OR "designing medical
devices" OR "designed medical devices")
("medical device" OR "medical devices" OR design
OR designing OR designed)

19. “
Only he who can see the invisible
can do the impossible.
- Frank Gaines

20. Diversity
OLIVIA OR AMELIA OR ISLA OR EMILY
OR AVA OR LILY OR MIA OR SOPHIA
OR ISABELLA OR GRACE OR POPPY
OR ELLA OR EVIE OR CHARLOTTE OR
JESSICA OR DAISY OR SOPHIE OR
FREYA OR ALICE OR SIENNA OR IVY
OR HARPER OR RUBY OR ISABELLE
OR WILLOW OR PHOEBE OR EVELYN
OR SCARLETT OR CHLOE OR
FLORENCE OR ELSIE OR MILLIE..........
Over 6 decades…. More in count

21. Diversity
OLIVIA OR AMELIA OR ISLA OR EMILY OR AVA OR LILY OR MIA OR SOPHIA OR
ISABELLA OR GRACE OR POPPY OR ELLA OR EVIE OR CHARLOTTE OR
JESSICA OR DAISY OR SOPHIE OR FREYA OR ALICE OR SIENNA OR IVY OR
HARPER OR RUBY OR ISABELLE OR WILLOW OR PHOEBE OR EVELYN OR
SCARLETT OR CHLOE OR FLORENCE OR ELSIE OR MILLIE..........
Top Number’s Women’s Names, England & Wales 1904 - 1994, Scotland 1900, 1950,
1975, 2000, Northern Ireland 1997 - 2013

22. Active Job Seekers
(seeking OR seeker OR "looking for" OR "in
search of" OR "open to" OR "new job" OR
"actively pursuing" OR "pursuing new" OR
"searching for" OR "new opportunity" OR "new
opportunities" OR "available for")

23. Text Rich, Text Poor
Keywords: (java OR .Net OR C#)
Current Title: (“software engineer” OR programmer
OR developer)
Keywords: (java OR .Net OR sql OR C# OR C++ OR
oracle OR ….)
Current Title: (“software engineer” OR programmer
OR developer)

24. Probabilistic Search
Required
(Francais OR French) Java (JSP OR Ant OR MQ OR
MQSeries OR Oracle OR AIX OR XML OR Websphere)
Desired
("Big 5" OR "Big 4" OR Accenture OR Deloitte OR Ernst OR
"E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse
OR KPMG) (PeopleSoft OR SAP OR Siebel) insurance
(Tomcat OR Weblogic OR SQL) (process OR processes)

25. Probabilistic Search Progression
(Francais OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR
"Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG)
(PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Francais OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) -("Big 5" OR
"Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG)
(PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Francais OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR
"Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG) -
(PeopleSoft OR SAP OR Siebel) insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Francais OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR
"Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG)
(PeopleSoft OR SAP OR Siebel) -insurance (Tomcat OR Weblogic OR SQL) (process OR processes)
(Francais OR French) Java (JSP OR Ant OR MQ OR MQSeries OR Oracle OR AIX OR XML OR Websphere) ("Big 5" OR
"Big 4" OR Accenture OR Deloitte OR Ernst OR "E&Y" OR PwC OR "Price Waterhouse" OR PriceWaterhouse OR KPMG)
(PeopleSoft OR SAP OR Siebel) insurance -(Tomcat OR Weblogic OR SQL) (process OR processes)

26. Major Takeaways
1. Develop Your Goal(s)
2. Develop and Implement Your
Strategy and Tactics
3. Commit to Mastery
4. Practice, Practice, Practice!
5. Visualize Success
6. Think and Experiment

27. “
In cognitively demanding fields,
there are no naturals.
- Malcolm Gladwell