ATIRA is a non-profit textile institute established in 1949 in Ahmedabad, India to help the textile industry become more competitive internationally. It has recently been designated a "Centre of Excellence" in composites. The ATIRA Incubation Centre contains the latest machinery from Germany and Switzerland for non-woven technologies, allowing small businesses access to technologies they could not otherwise afford. The Centre provides coating and lamination services using a multi-roller machine that applies hot melt adhesives in an environmentally friendly way. Coating and lamination can improve the strength and properties of non-wovens for various applications such as packaging, medical supplies, and more.