Load balancing is used to distribute workloads across multiple servers in cloud computing. It aims to optimize resource use and minimize response time. The document proposes using a round robin approach to distribute loads from virtual machines across servers periodically to reduce server workload and use networks efficiently. Key benefits outlined are high scalability, availability, and flexibility to balance various protocols and route traffic based on server health. The conclusion states that load balancing is important in cloud computing to distribute work evenly for high user satisfaction and resource utilization, though further research is still needed.