The marketing plan aims to expand the heating and cooling company's commercial sector operations over three years. Key strategies include launching a three-pronged promotional approach, reducing customer acquisition costs, and expanding the client base by 30% in the first year. Market research will analyze competitors and customer satisfaction ratings. The budget allocates funds towards marketing, promotions, research, and overheads to achieve sales growth targets and cost reductions.
Leadership Profile in Sales of Services / Solutions / Industrial ProductsSoumen Bhattacharya
Leadership Profile in Sales of Business Services / Solutions / Industrial Products >> Business Head, Profit Center Management >> Over 20 Years experience in driving large Teams in Project Sales, Corporate Sales, Industrial Sales, Channel Sales, Consulting & Business Development >> Also driven Global Service Delivery Operations
Leadership Profile in Sales of Services / Solutions / Industrial ProductsSoumen Bhattacharya
Leadership Profile in Sales of Business Services / Solutions / Industrial Products >> Business Head, Profit Center Management >> Over 20 Years experience in driving large Teams in Project Sales, Corporate Sales, Industrial Sales, Channel Sales, Consulting & Business Development >> Also driven Global Service Delivery Operations
World Class Benchmarking: Thai Vegetable Oil Public Company Limited (TVO TB)Andrew Stotz, PhD, CFA
Thai Vegetable Oil is a producer and distributor of soybean meal and oil. When Witoon Suewatanakul took over as Managing Director, the rank returned to the top and the rank has been maintained ever since.
Learn more at: http://becomeabetterinvestor.net/blog/thai-vegetable-oil/
RV 2015: E is for Equity: Exemplary Projects from Nonprofit Developers by Don...Rail~Volution
Nonprofit developers have upped their game when it comes to equity TOD. They're building and planning some of the most ambitious ETOD projects across the country. Learn what they're doing and how they're doing it. Hear from leading practitioners about real-life challenges and opportunities inherent in the actual planning and building of ETOD projects -- best practices and cautionary tales. Take home new ideas on how you can do it better and at a greater scale in the future. The past year has been a busy one. Catch up on ETOD projects that will help build the collective capacity to create more great communities. This is not your father’s affordable housing.
Moderator: Mandy De Mayo, Executive Director, HousingWorks Austin, Austin, Texas
Mary Lawler, Executive Director, Avenue CDC, Houston, Texas
Donald Falk, Chief Executive Officer, Tenderloin Neighborhood Development Corporation, San Francisco, California
Sarah Vogl, Manager of Development, Adams County Housing Authority, Commerce City, Colorado
Kara Niles, Director, Fund Development and Communication, Avenue Community Development Corporation, Houston, Texas
In this prescriptive breakout session learn what successful Solution Providers are doing to build their Cloud/Mobility business. This workshop is designed for Solution Provider new to cloud/mobility marketplace or have not yet seen success. Success in the new marketplace starts with a Practice Statement, entails new ideas on building marketing savvy and better sales execution. We will cover a variety of tools, tips and techniques partners are using to drive Cloud /Mobility success.
Topics:
• Why you need to create a Practice Statement
• Aligning your marketing message to fit your Cloud strategy
• Building your Cloud marketing program that is unique and is active
• Creating a sales mentality and compensation program that works
• Developing a Business Guidance sales mentality
http://www.ingrammicrocloud.com
If your company needs to submit a Product Marketing Strategy Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3jWOYJD
Learn about the 10-Step Strategic Account Alignment Process:
- See the 10-step account planning and implementation process using real-world examples
- Focus on 3 of the biggest challenges facing strategic account management programs
- Learn the unique approach that Global Partners uses for the account planning and management process
Make sure your brand gets publicity to develop its strong customer base in the market. It is important to ensure efficient brand awareness, integrity, and identification in this highly competitive marketplace. Therefore, companies look for effective marketing metrics for the growth of their organization. SlideTeam presents Product Marketing Metrics Proposal PowerPoint Presentation Slides, explicitly designed to promote your professional services in an attractive yet informative manner. This brand advertisement PPT template allows you to mention your key deliverables comprehensively in the form of a cover letter. Educate your audience about the challenges for effective promotion and the solutions your company offers to align the business plan with the marketing plan by employing our expertly designed PPT layout. You can explain the importance of various emerging platforms for the promotion of business by utilizing this omnichannel marketing PPT slideshow. Mention the key statistics on customer segmentation, target market, and branding mediums of your company with the assistance of our product development PPT design. Use this content-ready PPT graphic to showcase the wide range of services like SEO, event publicity, product design, outdoor advertising, and web content that your company renders to the clients. Highlight a well-built time frame depicting element-wise duration for completion of each task by taking the aid of this business development PPT theme. Break-down the cost changing factors with the help of this e-commerce PPT visual. Persuade your audience by promising them a customized business plan well-suited for their company's mission through this invigorating PPT presentation. Convey your vision and goals clearly and in a simplified manner with our professionally created PPT proposal. Prove your worth to your clients by exhibiting your honour certificates for the past projects with our branding PowerPoint template. Download this brand promotion PowerPoint deck and create an informative presentation depicting your company's background, awards, and achievements. https://bit.ly/3ivtJPj
1 BUS B899F Assignment 1 Date due 28 November 2019.docxjeremylockett77
1
BUS B899F Assignment 1
Date due: 28 November 2019 (Thursday) 5 December 2019
Weighting: 5% of the total marks for this course
Length: You are advised to write no more than 3,000 words for this assignment.
Important note:
a. As a mechanism to maintain academic integrity, students are required to
submit both hard and soft copies of their assignments as below:
i. Submission of soft copy
Students should upload the Originality Report, which is downloaded after
processing by the Turnitin, to the OLE of the course by 6:00 pm on the
submission due date. The Originality Report uploaded to the OLE should
be in pdf format, contains the content of the student’s assignment, the
results of an originality check with highlight of matching text. The user
guide of Turnitin is available on the OLE for reference.
Students should upload a soft copy of the assignment to the OLE of the
course by 5:00 pm on the submission due date. Files uploaded to the OLE
should be prepared in Microsoft Word. Please refer to the quick start
guide for submission of assignments to Turnitin.
ii. Submission of hard copy
Students should put a hard copy of the Turnitin Originality Report, in the
collection box on 8/F in Block A or 7/F in Block B by 6:00 pm on the
assignment due date.
iii. 10% of the marks awarded to the assignment will be deducted for each
day it is overdue until both hard and soft copies are submitted the soft
copy is submitted.
Students are allowed to upload their work in Turnitin once per
assignment. Please don’t upload the work to Turnitin in the last minutes
as it takes time to generate the Originality Report. Students must ensure
that the content of both the hard and soft copy are identical. In case of
discrepancies between the two copies, only the hard copies of your
assignment with the Turnitin Originality Report will be graded and
returned.
b. Please include a word count at the end of your assignment. Please note that
the tutor is given the discretion to deduct marks for exceeding the word limit
2
or to disregard the content after the word limit is reached.
3
Tasks: (100 marks)
Before you write this assignment, please consider some issues relating to
business ideas, including formulating a business idea; exploring and clarifying
the possible problems associated with the idea; and evaluating the idea.
This assignment should include business proposal sections 2-4 (see the appendix
for details):
1. Introduction, including the reader to your business idea and preview of
content of the proposal; (20 marks)
2. Company overview, including company profile/proposed organization, and
the mission, vision and goals of the business; (30 marks)
3. Proposed business, including purposes and values of the business, proposed
product/service, target customer, core competences for achieving the
business goals etc. (50 marks)
Points of Ad ...
The journey from random to strategic business development activities/strategies starts with the understanding of your peculiar Business Development Space and the possibilities therein. This presentation is the first in a series. It enables you evaluate your Business Development Space and what you can do with it.
Entrepreneurship Summit Iit Kgp How To Write A Business Plan 03 11 2007Prof Parameshwar P Iyer
This presentation makes a strong case for engineers to turn their technical ideas into creative businesses. It explains the benefits of risk taking, taking ownership, and creatively innovating for new businesses. It also gives the do's and don'ts of writing an effective business plan.
1. MARKETING PLAN
EXPERTISE
HEATING & COOLING
Dean Ellul
The Director,
Tel : 9020 7260
Mob : 0425 169 060
Email : info@expertiseheatingandcooling.com.au
2. Contents……………………
1. Executive summary
2. Vision , Mission & the Goals
3. Current Market analysis
4. Company SWOT analysis
5. Target segment analysis
6. Research
7. Competitor details &analysis
8. Key marketing strategies
9. Marketing Budget
10. Business Budget
11.Milestone plan
1. Executive Summary
The Heating & Cooling market potential in Victoria is considerable large and the
value fluctuates It is increasing/decreasing/flat over last 5 Years/months. The market
is segmented according to applications primarily and user level (domestic, Real
estate, Institutes etc...). Our target market in this Marketing plan is the commercial
sector in which institutes and other commercial structures falls in. We do have
competition from similar companies serving the same segment.
“The Expert” stands for Installations, repairs and servicing of most of brands and
installations in Heating and cooling.
Be it Ducted heaters, Space heaters, Wall furnaces, Room heaters, Hydronic
heaters, Boilers, Ducted heaters, Oil converted heaters or Cooking appliances in
Heating. Split system, Evaporative cooling in Cooling, The Expert is striving to be the
most favoured in all Installations, repairs and services.
The aim of this marketing plan is to expand the existing Heating & Cooling operation
more towards commercial sector within the target period of three years. The
conventional 4P’s (Price, Promotion, product & place) were used in this plan as the
underline structure.
The Expertise Heating & Cooling is in the business for the last three years. During
this period, we’ve made a solid base in customer satisfaction, work quality, Safety
procedures and all our Technicians have Plumbing Industry Commission Gas Fitters
Licence, Working and Children Checks, Police Checks, Electrical D Permit Licences
and Vic Schools Induction Card.
Our annual sales figures have shown an upward trend even during this short time.
The company has its operation staff; mainly of technicians, operation support &
administration and Marketing staff. We believe in completing a job to both parties
satisfaction thus creating more network business as a word of a satisfied client is
stronger than a promotional strategy.
3. The plan as it elaborates in this document shows that the company is trying to place
itself more in the commercial segment of the market and how it’s gearing towards
that. The Goals are clearly defined outlining our objectives. These are achievable
milestones with careful planning, execution, follow up and review.
2. Business Vision
To be the most favoured and trustworthy Heating & Cooling service provider in
Victoria within next three years.
Derived mission & Goals
To satisfy the customer requirement 100% drawing more network clients in the
process.
During this process the company goals covering all Company, Marketing & Financial
would be,
• To increase the gross Income up to AUD 10,000/week
• Develop and brand the company within the first year of this plan
• Provide excellent customer Service
• Build up teamwork with mutual understanding and trust
• Continuous team performance review and training-marketing
• Team Business promotion
• Build long term relationship with clients
• Launch the three pronged promotional strategy of traditional approach (Flyers,
Ads in local papers etc...), On-line Marketing (Keyword search engine, pay on
line) and Social media.
• Lead to business conversion rate increase
• Price review as per the competitor pricing
• Cost per service reduction including promotion
• Expand the Client base by 30% within first year
4. 3. Current market analysis
The Heating & Cooling market is growing and in line with that we’ve seen a growth in
our operation.
As mentioned in the summary we contribute to most of the areas in the Cooling and
heating market covering mostly Domestic and commercial sector. As in the lower
level to middle level service provider, we are surrounded with substantial amount of
competitors.
4. SWOT Analysis of the Company
Strengths 24/7 Callout system
Lean structure , process time minimum
Cover almost all applications in a household
Quick response
Parts back u warranty
Excellent customer service
Weaknesses No service provided for Duct cleaning
No service provided for split system coil cleaning
Opportunities More service conscious clients (commercial)
More opportunities in Domestic market
Threats Competitors packages includes the services we do not provide
The most important area is the target market (target customers). The existing target
segment consists of real estate, domestic sector and selected commercial area.
5. 5. Target segment Analysis
Domestic Real Estate Commercial
Need
Product /Service
Benefit
Profile
Detailed table in the attachment
To have a brief market research involving both primary data (telephone/Email survey)
and secondary data (historical; financial statements, published data)
6. Research
Primary Search
Rating – 1- Exceed expectation, 2- completed as expected, 3- just solved the
problem, 4- problem not solved/ you are not satisfied
Telephone Email
Have you had any hot
water, Gas , Air
conditioning problem
during past 6 months- Y/N
How did you solve the
problem -By your own/
service provider
If it is a service provider ,
how do you rate their
response time
If it is a service provider ,
how do you rate their
execution of work in terms
of technical knowledge,
safety & speed
If you are not satisfied with
the service rendered ,
6. would you like to register
with us –no fee, Yes/no
If yes , pls provide the
telephone no & address
*We may have to disclose the pricing & need a general pricing structure +
travelling
Pricing structure has to be reviewed taking the customer behaviour (Price sensitivity)
in to account. More additional services can be incorporated to make it more
appealing
Competitor SWOT analysis to reveal their strengths & weaknesses.
7. Competitor details & Analysis
Competitor Age & size Market share
(%)
Value to
customers
Strengths &
weaknesses
SWOT Analysis of Competitors
Strengths
Weaknesses
Opportunities
Threats
7. 8. Key Marketing strategies
Activity/Milestone Responsible Date of
expected
completion
Cost Review
cost Vs. leads
Promotional Strategies
Website & keyword
optimization
Online advertising
Flyers (Local)
Blogs, Twitter,
Facebook(company)
SMS
Straight web ads
(without mentioning
company)
Publications &
catalogues (to be
mailed to schools,
TAFE, etc..)
The Expert – web
blog
Pricing Strategies
Specified service
only & ad-on
services(packages)
Lead cost reduction
Service package &
pricing
Product/Service Strategy
8. Channels/place
Lead conversion
Technicians
Feedback forms
including
mentioning our
other services,
Pricing, any
replacements.
9. Marketing Budget
Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Marketing/promotion
Marketing agency
Radio/ Television
advertising
Print advertising
Online advertising
Social media
Web search optimisation
Marketing/Promotional
Total
Overheads
Research
Travel
Office expenses
Administration
Incidentals
Overhead total
Total expenditure
9. 10. Business Budget (Sales & Expenditure Budget)
Item Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Product/Services Sales
Total Product sales
Total services
Cost of sales
(Products, Parts etc..)
Total Sales
Accounting
Bank Fees
Cleaning
Freight and postage
Travelling & Vehicle expenses
Insurance
Interest
Total Marketing and advertising
cost
Materials and stock
Motor vehicle expenses
Gas& Power
Rent
Repairs and maintenance
Salaries and employee
expenses
Stationery