We offer you here 10 quick tips to pay attention to as you move further up in your content marketing program.

1. 10 Tips on Content
Marketing
June, 2016
http://www.camasmedia.com/
By Camas Media

2. Focus on the content
• Analytics are great, but the content is
where the focus should be
• Good content will eventually catch the
reader’s attention and improve analytics
• Concentrate on what the audience
desires
• Insights and techniques will help fill their
information void.
1

3. Provide insights, not just information2
While writing on new
finds and statistics,
detail the effects it can
have on the industry
and the
customers/readers
Rather than just
reporting the findings,
an insight will elevate
the quality of the
content for the reader

4. Think headlines3
• That is what will attract the
reader/audience to the content
• Depending on the industry and
the form of content a headline
can be intriguing, funny, witty
or emotional
• Think of the headline as the packaging of an article

5. Use Current Events in Content4
• The latest buzz in the industry can be a good conversation
starter for a piece
• Provide insights into it and how it may affect the reader
• An insider’s view is always a point of interest for the audience

6. Engage with Readers5
• Respond and acknowledge
readers/followers who react to the
published piece
• Highly engaged and connected readers
make possible loyal consumers
• Engaging with readers helps brands
develop a higher understanding
• A happy audience is more likely to
recommend the service to their peers

7. Target the Right Platforms6
Target the
platforms/social media
sites where the target
audience is likely to be
present
B2Cs and B2Bs will have
to understand and study
various social media sites
and focus on some for
engaging with their TA

8. Recycle the Content7
• Re-use some of the most popular content from time to time
• Refurbishing content after a while can work wonders by allowing
it to reach a wider and newer set of audience
• Convert old blogs into PPTs, or use some lines as quotes with
added visuals or translate some of your work into an e-book etc.

9. Pay Attention to Quality8
• Attention should be paid to maintain high
quality content
• Content marketing aims to inspire trust,
establish reputation and garner influence
in the market
• Low quality, poor content will accomplish
none of these.

10. Advertise Yourself9
Plug in the
products/services
into the content
once in a while to
help readers
understand more
about the
company
The key is subtle
non-invasive
advertising
Ads services on
Google, Twitter,
Facebook,
Instagram allow
brands to showcase
themselves to the
prospective
audience via a
targeted strategy
Make use of them
to advertise once
in a while

11. Relevancy is the Key10
Content marketing efforts should be responsive
and flexible enough to reach audiences in a
pertinent and time-effective manner
It leads to higher brand recall
Audience intelligence is crucial to staying
relevant

12. In one sentence
Camas Media is an online perception management company that
creates content driven digital experiences for a new type of consumer.
To know more about us connect with us on
Camas Website
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