This document discusses Focus Mode, a new feature in SoGoSurvey 21.0 aimed at improving participant focus and engagement in surveys. Focus Mode displays one question at a time by fading out other questions, and expands vertical spacing between questions. It is designed to keep participants focused on individual questions and encourage ongoing participation. The document recommends reviewing question order, flow, and page layout to focus participants, as well as testing Focus Mode before full deployment to ensure it works as intended and is easy for participants to use.

1. Focus Mode:
Engagement, Participation, Results
“Focus like a laser, not a flashlight.”
Michael Jordan

2. How engaged
are your participants?

3. Boosting Response Rates

4. • If there’s one thing everyone wants, it’s
higher response rates.
• More answers mean more data to be
analyzed, and more feedback to power
decisions.

5. • In addition to best practices (short survey,
clear purpose, audience awareness, some
tech choices can have a big impact.
• Survey logic, data pre-population, and
answer piping are just a few examples of
features that can boost engagement and
raise response rates.

6. • In SoGoSurvey 21.0, we rolled out a new
option to improve focus. We call it Focus
Mode (surprise!).

7. Focus: Questions & Flow

8. • Before you turn to technology to solve
focus issues, ask yourself: Are all of these
questions really necessary?

9. • Once you’ve figured out which questions
are necessary, figure out the order and
arrangement.
• How many questions belong on each
page? Which belong together? What’s the
best presentation order?

10. • Remember that a good questionnaire is
like a conversation. The flow should feel
natural from start to finish, focusing on one
area or topic at a time.

11. Focus: One At A Time

12. • The reality is, looking at one question at a
time can be a helpful way to focus.

13. • While one question at a time looks great on
our mobile app surveys, including just one
question per page on a web survey could
result in an excessive number of pages
and annoying navigation.

14. • Remember that you’re trying to keep
participants engaged. Even “thumb fatigue”
is enough to cause some people to drop
out after too many questions or pages.

15. Focus: Success

16. • Focus Mode allows you to draw
participants’ attention to a single question
at a time by fading out the rest.

17. • To amplify the focus, expand the vertical
space between questions so the focus
question is alone in the center of the page.

18. • As participants answer single-select
questions, focus automatically shifts to the
next question, encouraging ongoing
participation.

19. • If you prefer, require participants to click an
arrow after completing each item to confirm
that they’re ready to move on.

20. Final Thoughts

21. • Technology isn’t the answer to everything,
but powerful features like Focus Mode can
have a big impact on engagement,
response rates, and data quality.

22. • Review the options you prefer with your
team and test participants before you go
live to ensure that everything’s functioning
as you expect and that your audience will
find it easy to go with the flow.

23. To get the right answers, keep your
participants focused on the right questions.

24. Want more?
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25. Email:
Reach us on:
support1@sogosurvey.com
+1 (800) 646-0520

26. Thank You!
www.sogosurvey.com