The document discusses recommendations for providing incentives to students at Barnes and Noble to increase customer loyalty and profits. Key factors for success include optimal advertising, good communication from Barnes and Noble, and making it easy for students to participate. Recommendations include implementing advertisements, communicating effectively with students, creating incentives and loyalty programs, and making the overall process of participating flow well.

1. Providing Incentives

2. Overview
Benefits should be mutual!

3. Introduction

4. The Opportunity
If the opportunity is fulfilled,
it will be a stress-free process!

5. The Current Situation

6. Key Success Factors
• 1. Optimal use of advertisements.
• 2. Barnes and Noble’s ability to communicate.
• 3. Student’s ability to initiate.

7. Analysis of Alternatives

8. Strategic Option
Tangible benefits is key!

9. Benefits
+ Student Loyalty and Satisfaction

10. Benefits
+ Increases Profits

11. Benefits
+ More dedicated customers

12. Risks
- Influx of one-time, seasonal customers.

13. Risks
- Possible Deficits

14. Recommendations
+ Advertisements

15. Recommendations
+ Communicate!

16. Recommendations
+ Make it all flow

17. Recommendations
+ Incentives and/or Loyalty Programs

18. References
• Rozen, S. (2011, September 1). Effective Advertising Techniques we Can
Learn from informercials. Retrieved November 29, 2014, from
http://forty.co/effective-advertising-techniques-we-can-learn-from-infomercials
• Peiguss, K. (2012, April 3). 7 Customer Loyalty Programs That Actually Add
Value. Retrieved November 29, 2014, from
http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-
Loyalty-Programs-That-Actually-Add-Value.aspx
• PR Loyalty Solutions. (2012, June 21). Reasons for Loyalty Programs - What
They Can Do. Retrieved November 29, 2014, from
http://prloyaltymarketing.com/customer-loyalty/reasons-for-loyalty-programs-
what-they-can-do/
• Kerschbaum, J. (2013, November 26). How to Convert One-Time
Customers Into Repeat or Lifetime Customers. Retrieved November 29,
2014, from http://searchenginewatch.com/sew/how-to/2309171/how-to-convert-
one-time-customers-into-repeat-or-lifetime-customers

19. Link