1. @nickdemey
co-founder

2. How to find
new ways to
make money ?
@nickdemey #smc2011be Boardofinnovation.com

3. Copy business
model patterns
between industries!
@nickdemey #smc2011be Boardofinnovation.com

4. Learn from
criminals
the most creative
entrepreneurs out there!
@nickdemey #smc2011be Boardofinnovation.com

5. Remember?
$1500 profit
on the sale of
1 laptop!

6. Penny auction sites aka Pay-Per-Bid Auctions
• Start price: $0
• Pay to make a bid
• New price = +$0,1
• Timer resets

7. Huge profits!
+4000 bids
at $0.6
= $2400 revenue

8. Flood of scams

10. Struggle for live - Business Model Darwinism

11. Only few survive... - use multiple revenue streams

12. Marketing take-aways
Pull Push

13. Marketing take-aways
Pull Push
Abuse a huge
demand.

14. Marketing take-aways
Pull Push
Create a huge
demand.

15. Pull: extreme demand in alcohol (1920)

16. Pull: extreme demand in alcohol (1920)
White
Grape Juice: warning
After dissolving the brick in a gallon of
water, do not place the liquid in a jug
away in the cupboard for twenty days,
because then it would turn into wine.

17. Ban on your product?
Opportunity!
Text
@nickdemey #cwf11 Boardofinnovation.com

18. Pull: extreme demand lightbulbs (2010)

19. What do they have in common?
Text

20. Text
or more vegetable than before...

21. Pull Push
Create a huge
demand.

22. It’s no problem when your client
doesn’t have a problem
as long as he thinks he has a problem
that you can solve.
@nickdemey #smc2011be Boardofinnovation.com

23. Push: You’re infected! *not*

24. cc shandilee
Most popular tactic
Scare the S**T out
of your customers!
There is nothing better than a scared client.
@nickdemey #cwf11 Boardofinnovation.com

25. Push: Fear! Who’s getting rich? (2010)
Costs Piracy
$ 0,14B
Ransom

26. Push: Fear! Who’s getting rich? (2010)
Costs Piracy $ 9B
Security,...
$ 1,8B
Insurance
$ 0,14B
Ransom

27. Last take away...
- the naive people trap-
@nickdemey #smc2011be Boardofinnovation.com

28. To good to be true?

29. To good to be true?
“Naive people
list”
€2 - €5/head

30. Have the guts to get out
of your comfort zone!
@nickdemey
nick@boardofinnovation.com
More info & examples: Boardofinnovation.com