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Profit From Your Media Library Using Multi-Platform Distribution
This document discusses strategies for distributing media content across various platforms like iTunes, Amazon, and Hulu for broader reach and increased revenue. It highlights the advantages and disadvantages of using established platforms versus building your own, emphasizing the control and potential profit from a personal platform while acknowledging the costs and efforts involved. The conclusion suggests that a multi-platform presence is essential for maximizing user access and organic discovery of media.
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Profit From Your Media Library Using Multi-Platform Distribution
- 1. Profit From YourMedia Library Using Multi-Platform Distribution Jay Phelps - jay@pivotshare.com September 25, 2013
- 2.
- 3. Talk Overview • Whereyour content belongs
- 4. Talk Overview • Whereyour content belongs • Your own platform - build vs. buy
- 5. “Where should Isell my content?”
- 6.
- 7. iTunes, Amazon, Netflix, Hulu,Vimeo, etc
- 8.
- 9. Pros • Large customerbase with credit cards on file
- 10. Pros • Large customerbase with credit cards on file • iTunes has 400+ million!
- 11. Pros • Large customerbase with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution
- 12. Pros • Large customerbase with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform
- 13. Pros • Large customerbase with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy
- 14. Pros • Large customerbase with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you
- 15. Pros • Large customerbase with credit cards on file • iTunes has 400+ million! • Robust multi-platform distribution • Users can stumble upon or be suggested your content by the platform • Sense of legitimacy • Payment processing handled for you • No technical skills or support handling required
- 16.
- 17. Cons • All ofthem take a cut and fees can vary wildly.
- 18. Cons • All ofthem take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout
- 19. Cons • All ofthem take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD
- 20. Cons • All ofthem take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away
- 21. Cons • All ofthem take a cut and fees can vary wildly. • Average payout 15-70% depending on platform but some only give you a flat initial payout • Aggregators charge an upfront fee upwards of $1600 for HD • All of these services suggest competing content to users that can draw people away • If you're driving your own traffic, it may be better to drive them to a platform you can own the experience and not give money away for no reason
- 22.
- 23. Your Own Platform •Best solution for traffic you influence (marketing/ad campaigns/etc)
- 24. Your Own Platform •Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown
- 25. Your Own Platform •Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown • Instant publishing
- 26. Your Own Platform •Best solution for traffic you influence (marketing/ad campaigns/etc) • No competing content shown • Instant publishing • Reach out to your customers directly
- 27.
- 28. Your Own Platform •If built, 100% of revenue is yours, but:
- 29. Your Own Platform •If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking
- 30. Your Own Platform •If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10%
- 31. Your Own Platform •If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition
- 32. Your Own Platform •If built, 100% of revenue is yours, but: • You front the time and money to build it, which can be a significant, multi-month undertaking • Server, transaction, bandwidth fees may be well over 10% • If bought, fees vary between 15-30% of revenue, some have one time, upfront fees in addition • All you need to do is upload your content and you’re ready to sell
- 33.
- 34. Building Your Own •Website (HTML/JavaScript/CSS/Flash)
- 35. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming)
- 36. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing
- 37. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management
- 38. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation
- 39. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files
- 40. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc)
- 41. Building Your Own •Website (HTML/JavaScript/CSS/Flash) • Video distribution (HTTP streaming) • Payment processing • Account management • Piracy mitigation • Restrict access to video files • Encryption (AES-128, etc) • Digital rights management (DRM)
- 42. How Video IsServed
- 43. How Video IsServed • Streaming Protocols
- 44. How Video IsServed • Streaming Protocols • HTTP Live Streaming (HLS)
- 45. How Video IsServed • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS)
- 46. How Video IsServed • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS) • Real-Time Messaging Protocol (RTMP)
- 47. How Video IsServed • Streaming Protocols • HTTP Live Streaming (HLS) • HTTP Dynamic Streaming (HDS) • Real-Time Messaging Protocol (RTMP) • Dynamic Adaptive Streaming over HTTP (DASH)
- 48.
- 49. Video Playback • WebPlayback
- 50. Video Playback • WebPlayback • Flash
- 51. Video Playback • WebPlayback • Flash • Adobe OSMF Framework (build your own)
- 52. Video Playback • WebPlayback • Flash • Adobe OSMF Framework (build your own) • JW Player (off the shelf)
- 53. Video Playback • WebPlayback • Flash • Adobe OSMF Framework (build your own) • JW Player (off the shelf) • Native HTML5 <video>
- 54. Browser support varies. Noparticular protocol/playback method works in them all.
- 55.
- 56. Content Delivery Network(CDN) • Stores copies of your videos across the globe
- 57. Content Delivery Network(CDN) • Stores copies of your videos across the globe • Serves the closest copy to the user for fastest delivery
- 58. Content Delivery Network(CDN) • Stores copies of your videos across the globe • Serves the closest copy to the user for fastest delivery • Prohibitively expensive to build your own, for most
- 59.
- 60.
- 61. Off-the-shelf Platforms • Zeroprogramming knowledge required
- 62. Off-the-shelf Platforms • Zeroprogramming knowledge required • Zero platform maintenance
- 63. Off-the-shelf Platforms • Zeroprogramming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check
- 64. Off-the-shelf Platforms • Zeroprogramming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service
- 65. Off-the-shelf Platforms • Zeroprogramming knowledge required • Zero platform maintenance • Payment processing is handled by service and you just get a revenue check • Customer support is usually handled by service • Some offer website customization and style changes
- 67. • Free hosted,branded web platform
- 68. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device
- 69. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees
- 70. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue
- 71. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features
- 72. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com)
- 73. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps
- 74. • Free hosted,branded web platform • Customers can even purchase and watch right on their mobile device • No startup costs or monthly fees • You earn 70% of revenue • À la carte features • Custom domain names (your-name.com) • Branded iOS/Android apps • Custom tailored feature development
- 76. • Choose yourrevenue model or use them all
- 77. • Choose yourrevenue model or use them all • Purchase
- 78. • Choose yourrevenue model or use them all • Purchase • Rentals
- 79. • Choose yourrevenue model or use them all • Purchase • Rentals • Subscriptions
- 80. • Choose yourrevenue model or use them all • Purchase • Rentals • Subscriptions • Tips
- 81.
- 82.
- 83. Embeddable Player • Allowanyone to share and sell your videos
- 84. Embeddable Player • Allowanyone to share and sell your videos • Or use on your existing website
- 85.
- 86.
- 87. Summary • Your mediashould be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery
- 88. Summary • Your mediashould be on as many platforms as possible so users can use their preferred service and you can benefit from organic discovery • Having your own platform gives you more control, more take home revenue and keeps users engaged in your content instead of drifting to competing media
- 89.