Samprash presentation
•Download as PPTX, PDF•
0 likes•677 views
Samprash Foods Pvt. Ltd. is proposing to introduce dairy products like ghee and milk powder in the retail market. They aim to provide pure dairy products and make the buying and selling process cost effective while maintaining high service levels. Key factors they will face include competition from major brands in Delhi that supply 90% of the city's milk demand. India's total milk production is 112 million tonnes annually and demand is growing at 5% per year. To succeed, Samprash will need timely supply, consistent quality, and reasonable pricing to build their brand in the large and expanding Indian dairy market.
Report
Share
Report
Share
Recommended
Amul
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. It was founded in 1946 and is led by Mr. Verghese Kurien. Amul produces and sells various dairy products including milk, butter, ice cream, cheese and chocolate across India. It has grown significantly in recent years with a turnover growing from Rs. 8,000 crore to Rs. 23,000 crore from 2010 to 2016. Amul aims to reach a turnover of Rs. 30,000 crore by 2017-18 through a strategy of affordable pricing, a large distribution network, and quality products.
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
1) The dairy industry in India is experiencing rapid growth and transformation, with both established players and new startups innovating and expanding their product ranges, especially in value-added products like yogurt and flavored milk.
2) Major players like Amul, Nestle, and Danone are investing heavily in new processing facilities and value-added products to capitalize on the shift in demand toward more convenient, nutritious options.
3) While the liquid milk market remains important, particularly for large cooperatives, the highest margins and most opportunities for differentiation are in value-added products, driving many players to focus on categories like cheese, yogurt, and milk-based beverages.
Market Research Report : Ice cream market in india 2015 - Sample
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas.
The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Ice Cream – Introduction
Market Overview
Slide 7-9: Indian Ice Cream Market – Overview
Market Segmentation
Slide 10: Indian Ice Cream Market – Segmentation
Manufacturing Process
Slide 11-12: Indian Ice Cream Market – Manufacturing Process
Distribution Channel
Slide 13: Distribution Channel – Summary
Slide 14-17: Distribution Channel
Value Chain Analysis
Slide 18: Ice Cream – Value Chain Analysis
EXIM
Slide 19: Export and Import of ice cream (2011-2012 – 2014-2015 [Apr-Nov],
Slide 20: Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-27: Drivers
Slide 28-29: Challenges
Trends
Slide 30: Trends – Summary
Slide 31-34: Key Trends
Government Regulations and Policies
Slide 35: Government Regulations and Policies – Summary
Slide 36-38: Government Regulations and Policies
Competitive Landscape
Slide 39: Porter’s Five Forces Analysis
Slide 40: Competitive Benchmarking, Public Trading Compa
Amul | Success Diaries
Amul Success Diaries | Kalaari Capital
Amul is the quintessential story of Indian ingenuity and enterprise solving economic inequality at the grassroots. By having a culture of continuous innovation and carefully designed incentive structures, we explore how Amul took a contrarian approach to become a billion-dollar business while taking care of stakeholders across the value chain.
NEXUS SOLUTIONS
SOLUTION SUMMARY 1.To decide the region for expansion 2.To decide the target segment 3.Competitors in the selected region 4.Business process for transferring the product 5.Food industry analysis of the respective country 6.Strategies to adopt 7.Licenses and documents required
Olper’s lite milk
The document discusses Engro Foods, a Pakistani food company. It provides an introduction to Engro Foods and its brands such as Olper's milk, Dairy Omung milk, and Omung Lassi drink. Details are given on the products, marketing strategies, sales, and financial performance of Engro Foods.
4 Ps of MILK MARKETING IN INDIA
This document discusses the marketing of milk in India using the 4Ps framework. It provides information on milk production in India, including the top milk producing states and growth in production over time. It also examines milk distribution across India and consumption patterns. Finally, it analyzes promotion strategies used to market milk and discusses the various costs involved in milk production and pricing in India compared to other countries like the US.
Olpers
Olper's is a milk brand launched by Engro Foods (EFL) in 2005. EFL positioned Olper's as an all-purpose milk for all segments of society, while Olper's Lite was positioned for health-conscious consumers. EFL promotes Olper's aggressively through advertisements and uses distinctive red and purple packaging. While EFL relies on farmers for raw milk, quality issues sometimes arise. EFL also depends on Tetra Pak for packaging. Overall, Olper's has grown quickly due to increased demand for processed milk and effective promotion.
Recommended
Amul
Amul is an Indian dairy cooperative based in Anand, Gujarat that is managed by the Gujarat Cooperative Milk Marketing Federation. It was founded in 1946 and is led by Mr. Verghese Kurien. Amul produces and sells various dairy products including milk, butter, ice cream, cheese and chocolate across India. It has grown significantly in recent years with a turnover growing from Rs. 8,000 crore to Rs. 23,000 crore from 2010 to 2016. Amul aims to reach a turnover of Rs. 30,000 crore by 2017-18 through a strategy of affordable pricing, a large distribution network, and quality products.
DAIRY INDUSTRY: MARKET ANALYSIS AND MARKETING STRATEGIES
1) The dairy industry in India is experiencing rapid growth and transformation, with both established players and new startups innovating and expanding their product ranges, especially in value-added products like yogurt and flavored milk.
2) Major players like Amul, Nestle, and Danone are investing heavily in new processing facilities and value-added products to capitalize on the shift in demand toward more convenient, nutritious options.
3) While the liquid milk market remains important, particularly for large cooperatives, the highest margins and most opportunities for differentiation are in value-added products, driving many players to focus on categories like cheese, yogurt, and milk-based beverages.
Market Research Report : Ice cream market in india 2015 - Sample
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Netscribes’ latest market research report titled Ice Cream Market in India 2015 highlights the competitive market scenario of the Indian Ice cream market and its growth prospects in the ensuing years. Increasing urbanization and increasing out-of-home food consumption, coupled with the ever-increasing food varieties available in the markets closer to home, are some of the reasons fuelling the ice cream segment. Players in the industry are launching regular and premium brands to tap this potential and growing demand. Global brands are scaling up their presence in the Indian ice cream market. The organized sector dominates the Indian ice cream market share. Interestingly its market penetration has been limited only to the metro and major cities there by creating opportunities for the sector to penetrate into the rural areas.
The absence of consistent power supply has been a major hindrance to market penetration in several states, including Uttar Pradesh, Bihar and Delhi. However, India has a low per capita consumption of ice cream which is creating opportunities for players to capitalize upon. The key trends in the market include increasing number of exclusive ice cream outlets, introduction of new variants, growth of premium ice cream and entry of international brands.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-2012, 2012-13, 2013-14, 2014-15), Inflation Rate: Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-2012, 2012-13, 2013-14, 2014-15), Trade Balance: Annual (2010-11, 2011-12, 2012-13, 2013-14), FDI: Annual (2009-10, 2010-11, 2011-12, 2012-13)
Introduction
Slide 5-6: Ice Cream – Introduction
Market Overview
Slide 7-9: Indian Ice Cream Market – Overview
Market Segmentation
Slide 10: Indian Ice Cream Market – Segmentation
Manufacturing Process
Slide 11-12: Indian Ice Cream Market – Manufacturing Process
Distribution Channel
Slide 13: Distribution Channel – Summary
Slide 14-17: Distribution Channel
Value Chain Analysis
Slide 18: Ice Cream – Value Chain Analysis
EXIM
Slide 19: Export and Import of ice cream (2011-2012 – 2014-2015 [Apr-Nov],
Slide 20: Major Exporting Nations – Value-Wise (2014), Major Importing Nations – Value-Wise (2014)
Drivers & Challenges
Slide 21: Drivers and Challenges – Summary
Slide 22-27: Drivers
Slide 28-29: Challenges
Trends
Slide 30: Trends – Summary
Slide 31-34: Key Trends
Government Regulations and Policies
Slide 35: Government Regulations and Policies – Summary
Slide 36-38: Government Regulations and Policies
Competitive Landscape
Slide 39: Porter’s Five Forces Analysis
Slide 40: Competitive Benchmarking, Public Trading Compa
Amul | Success Diaries
Amul Success Diaries | Kalaari Capital
Amul is the quintessential story of Indian ingenuity and enterprise solving economic inequality at the grassroots. By having a culture of continuous innovation and carefully designed incentive structures, we explore how Amul took a contrarian approach to become a billion-dollar business while taking care of stakeholders across the value chain.
NEXUS SOLUTIONS
SOLUTION SUMMARY 1.To decide the region for expansion 2.To decide the target segment 3.Competitors in the selected region 4.Business process for transferring the product 5.Food industry analysis of the respective country 6.Strategies to adopt 7.Licenses and documents required
Olper’s lite milk
The document discusses Engro Foods, a Pakistani food company. It provides an introduction to Engro Foods and its brands such as Olper's milk, Dairy Omung milk, and Omung Lassi drink. Details are given on the products, marketing strategies, sales, and financial performance of Engro Foods.
4 Ps of MILK MARKETING IN INDIA
This document discusses the marketing of milk in India using the 4Ps framework. It provides information on milk production in India, including the top milk producing states and growth in production over time. It also examines milk distribution across India and consumption patterns. Finally, it analyzes promotion strategies used to market milk and discusses the various costs involved in milk production and pricing in India compared to other countries like the US.
Olpers
Olper's is a milk brand launched by Engro Foods (EFL) in 2005. EFL positioned Olper's as an all-purpose milk for all segments of society, while Olper's Lite was positioned for health-conscious consumers. EFL promotes Olper's aggressively through advertisements and uses distinctive red and purple packaging. While EFL relies on farmers for raw milk, quality issues sometimes arise. EFL also depends on Tetra Pak for packaging. Overall, Olper's has grown quickly due to increased demand for processed milk and effective promotion.
Term project olper's
Olper's entered the Pakistani milk market in 2006 when sales of Haleeb were declining. It is now one of the top competitors with a 7% market share. The document discusses Olper's growth strategy, targeting consumers in urban areas aged 25-35. It analyzes Olper's positioning compared to competitors and opportunities to expand its product line and distribution network across Pakistan. Promotional strategies include aggressive advertising campaigns on multiple channels and platforms.
Marketing Report on Engro Foods
This report contains a detailed analysis of marketing issues of Engro Foods. The TV ads of Engro were observed and some data was collected from internet.
The work was done in group as a final assignment for the subject named "Marketing Issues in Pakistan".
Nestle flavoured milk
Nestle plans to launch a new flavored milk product in Pakistan to target upper middle and upper class children. It will use Nestle's strong distribution network to place the product in major cities and promote it through sponsored events and advertisements. The launch will include print and electronic media advertising. The product will be priced competitively to penetrate the market. Nestle currently has the largest market share for processed milk in Pakistan and aims to capitalize on favorable market conditions with its reputable brand and distribution system to introduce this new flavored milk option.
Engro Olper’s – Marketing Strategy
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions.
marketing concepts on Olpers milk (engro foods)
This document outlines a marketing analysis of Olper's milk in Pakistan. It discusses Olper's direct and indirect competitors in the milk market. It also describes Olper's product portfolio and marketing mix strategies around product, price, place, and promotion. Additionally, it covers a SWOT analysis, BCG matrix, positioning map, and recommendations to improve Olper's market position and customer base. Key recommendations include maintaining affordable prices, improving taste perception, introducing smaller packaging and new product lines, expanding promotions, and leveraging cultural themes in advertising.
Consumer Preferences and Competitive Analysis
Olpers has established itself as a fast growing milk brand in Pakistan since 2005. It operates production plants in Sukkur and Sahiwal, employing 750 people. The document evaluates Olpers' strategies for targeting consumers and communicating with customers, including competitive pricing, widespread distribution, and promotional campaigns emphasizing emotional appeals and sponsorship of sports and health figures. Olpers segments the market based on age, gender, lifestyle, and benefits sought in milk, and positions itself as affordable, high quality, and contributing to health and happiness.
Amul
A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
Marketing plan of Tarang
Tarang is a tea whitener produced by Engro Foods that is targeted at lower and middle income families in Pakistan. It is positioned as an affordable alternative to other milk powders that can be used for drinking, in tea, and for other purposes. Tarang has a competitive advantage due to Engro Foods' strong supply chain and distribution network. However, it faces threats from established competitors with strong brand loyalty like Nestle. Its marketing strategy involves segmenting customers based on demographics, psychographics and benefits sought. It is targeting children, teenagers, and older consumers by developing products tailored to their nutritional needs.
Milkpak versus olpers
This document compares Milk Pak and Olper's, two leading packaged milk brands in Pakistan. Milk Pak has been the market leader for many years, while Olper's entered in 2006 and gained a 22% market share. Milk Pak is perceived as more healthy and pure due to its longer history and focus on quality processing. However, Olper's has grown through aggressive marketing, appealing packaging, and emotional ads focusing on family and unity. Both brands aim to build trust and create positive perceptions of health and purity, though they target different segments and position themselves differently.
An insight into the marketing strategies of mother dairy
Mother Dairy is an Indian dairy company that was established under Operation Flood. It produces and distributes milk and milk products, edible oils, fresh fruits and vegetables, and processed foods. The company sources milk from dairy cooperatives and village organizations. It uses marketing strategies like product differentiation, quality control, social campaigns, and mascots to promote its brands like Safal and Dhara. While Mother Dairy initially focused only on Delhi, it has now expanded across India and exports products to over 40 countries. It aims to continue diversifying its product range and expanding its market share both within India and globally.
Amul
This document provides an analysis of Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand. It discusses GCMMF's history as a dairy cooperative founded in 1946. The business model focuses on procuring milk from farmers and converting it into branded packaged products. Key products include milk, butter, ghee, cheese and ice cream. The document performs a SWOT analysis and discusses GCMMF's market position, segmentation, the competitive dairy industry, and opportunities for future growth. Financial analysis of GCMMF is also presented.
Tarang by Backstreet Boys
The document discusses Tarang, a tea whitener brand produced by Engro Foods that is the market leader in Pakistan. It outlines Tarang's history and production process, as well as its marketing strategy which focuses on positioning the brand as festive and appealing to rural communities through Lollywood themes. The document also performs a SWOT analysis of Tarang and discusses the company's distribution network and goals to expand internationally.
FMCG SECTOR ANALYSIS
The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network of over 6 million retail outlets across urban and rural areas. Organized retail is growing and expected to increase its share of the market to 14-18% by 2015. Rural India accounts for one-third of total consumption and FMCG companies are devising rural marketing strategies. Food products are the largest consumption category. The export potential for Indian FMCG companies is growing as they focus on international markets.
Amul
The document analyzes Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), commonly known as Amul, using Porter's Five Forces framework and a SWOT analysis. For Porter's Five Forces, it finds the threat of new entrants and rivalry among competitors to be moderate, while the bargaining power of suppliers and buyers to be moderate. It identifies opportunities for Amul in processing raw materials, exporting, diversifying products, and innovating. Weaknesses include perishable products, uncertain supply, and government intervention.
Group Presentationon Olpers
Engro Foods produces Olper's milk and operates dairy farms and processing plants. It faces competition from Milk Pak and Goodmilk. Olper's segments the market based on customers wanting milk that is white, carefully processed, and good for health. It targets all consumers, especially housewives and children. Olper's differentiates itself through unique packaging, creative promotions, and positioning the milk as an all-purpose product. However, some find the taste does not suit tea and the price and quality need improvement to attract lower classes. With success so far, Olper's milk is predicted to overtake competitors rapidly in a few years.
Mother dairy
Mother Dairy is an Indian dairy company established in 1974 as a subsidiary of the National Dairy Development Board. It manufactures and sells milk, dairy products, edible oils, fresh and frozen fruits and vegetables, and processed foods. Mother Dairy aims to provide quality and affordable food while ensuring fair returns for producers. It has leading brands like Mother Dairy, Safal, and Dhara and is a major milk supplier in Delhi with over 66% market share in the branded sector. The company plans to expand its operations further across India.
Haleeb ppt
Haleeb product is of the ancient and historic product of Pakistan. It is still used by many of the residents of Pakistan. Now Haleeb has become among one of the competitors of milk producers.
Amul
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Finalized Report (MIP)
This document provides an analysis of Engro Foods Limited (EFL) and its marketing issues in Pakistan. It begins with an acknowledgment and includes an executive summary, introduction on EFL, and analyses using SWOT, PESTEL, the four Ms, Hofstede's cultural dimensions model, and brands. Some key findings are that OLPER's Milk and Tarang are successful due to their nature and low price respectively, but other brands have issues with product quality, promotion, and cultural appropriateness of ads. Recommendations include focusing more on other brands, improving OMORE through pricing and ads, and conducting better research before new product launches or ads.
Project Olpers
Engro Foods produces Olper's milk, which holds a 48% market share of the Pakistani UHT milk market. The market has grown significantly in recent years as consumers shift from unpackaged milk to packaged milk for health and hygiene reasons. Olper's dominates segments like milk for tea/coffee and kids but has potential to grow in emerging segments like milk for fitness. While Engro has strong distribution through traders, competitors have gained by expanding directly owned distribution networks and modern trade channels. To maintain its leading position, Engro should focus on expanding coverage, entering new segments, and maintaining brand awareness.
Mother Dairy
Mother Dairy is a dairy products brand established in 1974 as part of India's National Dairy Development Board. It processes and distributes milk and dairy products across Delhi NCR and holds a 62% market share in the region. The document discusses Mother Dairy's history, operations, SWOT analysis including strengths such as brand recognition and demand for products as well as weaknesses, opportunities and threats. It also covers Mother Dairy's vision, mission and strategies for expanding into western and southern markets of India.
DAIRY INDUSTRY.pptx
The Indian Dairy Food market is comprised of various national and multinational players that specialize in developing various value-added dairy products. The market for dairy products in the India is changing at a brisk rate.
In the post-white revolution, Indian dairy industry has shown constant growth in milk production as well as in per capita milk availability.
World milk production - Increased by 50 % during the last 3 decades.
482 million tones in 1982 to 852 million tones in 2020.
We live in a country which is not only the largest consumer of milk in the world but which also produces about 200 million tonnes of milk every year! Thus, the dairy farming business is gaining prominence in today’s world.
The issues for future approach to Dairy Development should be:
Market oriented activities with a fair pricing policy.
Strengthening of farmers' organisations and gearing support programmes towards small
holder production systems.
A supportive environment for the introduction of small scale milk processing where applicable to give the producer access to a wider share of the market.
To create new and strengthen existing networks for the exchange of information, experience and training facilities.
India ranks first among the world’s milk producing nations since 1998 and has the largest bovine population in the world.
Milk production in India during the period 1950-51 to 2017-18, has increased from 17 million tonnes (MT) to 176.4 MT as compared to 165.4 MT during 2016-17 recording a growth of 6.65%. FAO reported 1.46% increase in world milk production from 800.2 MT in 2016 to 811.9 MT in 2017.
This represents sustained growth in the availability of milk and milk products for our growing population.
Trends of milk production and value added product by the cooperative and organized private sector in India.
Dairying has become an important secondary source of income for millions of rural families.
Of total milk production in India about 4.8 percent milk is either consumed at the producer level or non producer in rural area. The balance 52 percent of milk is marketable surplus available for sale to consumers in urban areas.
Out of marketable surplus it estimated that 40 percent of the milk sold is handled by a organised sector.
The Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk.
More Related Content
What's hot
Term project olper's
Olper's entered the Pakistani milk market in 2006 when sales of Haleeb were declining. It is now one of the top competitors with a 7% market share. The document discusses Olper's growth strategy, targeting consumers in urban areas aged 25-35. It analyzes Olper's positioning compared to competitors and opportunities to expand its product line and distribution network across Pakistan. Promotional strategies include aggressive advertising campaigns on multiple channels and platforms.
Marketing Report on Engro Foods
This report contains a detailed analysis of marketing issues of Engro Foods. The TV ads of Engro were observed and some data was collected from internet.
The work was done in group as a final assignment for the subject named "Marketing Issues in Pakistan".
Nestle flavoured milk
Nestle plans to launch a new flavored milk product in Pakistan to target upper middle and upper class children. It will use Nestle's strong distribution network to place the product in major cities and promote it through sponsored events and advertisements. The launch will include print and electronic media advertising. The product will be priced competitively to penetrate the market. Nestle currently has the largest market share for processed milk in Pakistan and aims to capitalize on favorable market conditions with its reputable brand and distribution system to introduce this new flavored milk option.
Engro Olper’s – Marketing Strategy
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions.
marketing concepts on Olpers milk (engro foods)
This document outlines a marketing analysis of Olper's milk in Pakistan. It discusses Olper's direct and indirect competitors in the milk market. It also describes Olper's product portfolio and marketing mix strategies around product, price, place, and promotion. Additionally, it covers a SWOT analysis, BCG matrix, positioning map, and recommendations to improve Olper's market position and customer base. Key recommendations include maintaining affordable prices, improving taste perception, introducing smaller packaging and new product lines, expanding promotions, and leveraging cultural themes in advertising.
Consumer Preferences and Competitive Analysis
Olpers has established itself as a fast growing milk brand in Pakistan since 2005. It operates production plants in Sukkur and Sahiwal, employing 750 people. The document evaluates Olpers' strategies for targeting consumers and communicating with customers, including competitive pricing, widespread distribution, and promotional campaigns emphasizing emotional appeals and sponsorship of sports and health figures. Olpers segments the market based on age, gender, lifestyle, and benefits sought in milk, and positions itself as affordable, high quality, and contributing to health and happiness.
Amul
A brief description of oyster industry by taking example as a brand Amul and its history, timeline,competitive landscape , industry workings and marketing strategies like PEST and etc.
Marketing plan of Tarang
Tarang is a tea whitener produced by Engro Foods that is targeted at lower and middle income families in Pakistan. It is positioned as an affordable alternative to other milk powders that can be used for drinking, in tea, and for other purposes. Tarang has a competitive advantage due to Engro Foods' strong supply chain and distribution network. However, it faces threats from established competitors with strong brand loyalty like Nestle. Its marketing strategy involves segmenting customers based on demographics, psychographics and benefits sought. It is targeting children, teenagers, and older consumers by developing products tailored to their nutritional needs.
Milkpak versus olpers
This document compares Milk Pak and Olper's, two leading packaged milk brands in Pakistan. Milk Pak has been the market leader for many years, while Olper's entered in 2006 and gained a 22% market share. Milk Pak is perceived as more healthy and pure due to its longer history and focus on quality processing. However, Olper's has grown through aggressive marketing, appealing packaging, and emotional ads focusing on family and unity. Both brands aim to build trust and create positive perceptions of health and purity, though they target different segments and position themselves differently.
An insight into the marketing strategies of mother dairy
Mother Dairy is an Indian dairy company that was established under Operation Flood. It produces and distributes milk and milk products, edible oils, fresh fruits and vegetables, and processed foods. The company sources milk from dairy cooperatives and village organizations. It uses marketing strategies like product differentiation, quality control, social campaigns, and mascots to promote its brands like Safal and Dhara. While Mother Dairy initially focused only on Delhi, it has now expanded across India and exports products to over 40 countries. It aims to continue diversifying its product range and expanding its market share both within India and globally.
Amul
This document provides an analysis of Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets dairy products under the Amul brand. It discusses GCMMF's history as a dairy cooperative founded in 1946. The business model focuses on procuring milk from farmers and converting it into branded packaged products. Key products include milk, butter, ghee, cheese and ice cream. The document performs a SWOT analysis and discusses GCMMF's market position, segmentation, the competitive dairy industry, and opportunities for future growth. Financial analysis of GCMMF is also presented.
Tarang by Backstreet Boys
The document discusses Tarang, a tea whitener brand produced by Engro Foods that is the market leader in Pakistan. It outlines Tarang's history and production process, as well as its marketing strategy which focuses on positioning the brand as festive and appealing to rural communities through Lollywood themes. The document also performs a SWOT analysis of Tarang and discusses the company's distribution network and goals to expand internationally.
FMCG SECTOR ANALYSIS
The Indian FMCG sector has a market size of US$25 billion and is poised to grow 10-12% annually. It has a well-established distribution network of over 6 million retail outlets across urban and rural areas. Organized retail is growing and expected to increase its share of the market to 14-18% by 2015. Rural India accounts for one-third of total consumption and FMCG companies are devising rural marketing strategies. Food products are the largest consumption category. The export potential for Indian FMCG companies is growing as they focus on international markets.
Amul
The document analyzes Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), commonly known as Amul, using Porter's Five Forces framework and a SWOT analysis. For Porter's Five Forces, it finds the threat of new entrants and rivalry among competitors to be moderate, while the bargaining power of suppliers and buyers to be moderate. It identifies opportunities for Amul in processing raw materials, exporting, diversifying products, and innovating. Weaknesses include perishable products, uncertain supply, and government intervention.
Group Presentationon Olpers
Engro Foods produces Olper's milk and operates dairy farms and processing plants. It faces competition from Milk Pak and Goodmilk. Olper's segments the market based on customers wanting milk that is white, carefully processed, and good for health. It targets all consumers, especially housewives and children. Olper's differentiates itself through unique packaging, creative promotions, and positioning the milk as an all-purpose product. However, some find the taste does not suit tea and the price and quality need improvement to attract lower classes. With success so far, Olper's milk is predicted to overtake competitors rapidly in a few years.
Mother dairy
Mother Dairy is an Indian dairy company established in 1974 as a subsidiary of the National Dairy Development Board. It manufactures and sells milk, dairy products, edible oils, fresh and frozen fruits and vegetables, and processed foods. Mother Dairy aims to provide quality and affordable food while ensuring fair returns for producers. It has leading brands like Mother Dairy, Safal, and Dhara and is a major milk supplier in Delhi with over 66% market share in the branded sector. The company plans to expand its operations further across India.
Haleeb ppt
Haleeb product is of the ancient and historic product of Pakistan. It is still used by many of the residents of Pakistan. Now Haleeb has become among one of the competitors of milk producers.
Amul
This document provides an overview of Amul, an Indian dairy cooperative. It discusses Amul's history as a cooperative formed in 1946. It then outlines Amul's business model as a cooperative that collects milk from 2.6 million farmers and converts it into branded products. The document also lists Amul's major products such as milk, butter, cheese, ice cream, and curd. It performs a basic SWOT analysis and discusses Amul's position as a cash cow using the BCG matrix model.
Finalized Report (MIP)
This document provides an analysis of Engro Foods Limited (EFL) and its marketing issues in Pakistan. It begins with an acknowledgment and includes an executive summary, introduction on EFL, and analyses using SWOT, PESTEL, the four Ms, Hofstede's cultural dimensions model, and brands. Some key findings are that OLPER's Milk and Tarang are successful due to their nature and low price respectively, but other brands have issues with product quality, promotion, and cultural appropriateness of ads. Recommendations include focusing more on other brands, improving OMORE through pricing and ads, and conducting better research before new product launches or ads.
Project Olpers
Engro Foods produces Olper's milk, which holds a 48% market share of the Pakistani UHT milk market. The market has grown significantly in recent years as consumers shift from unpackaged milk to packaged milk for health and hygiene reasons. Olper's dominates segments like milk for tea/coffee and kids but has potential to grow in emerging segments like milk for fitness. While Engro has strong distribution through traders, competitors have gained by expanding directly owned distribution networks and modern trade channels. To maintain its leading position, Engro should focus on expanding coverage, entering new segments, and maintaining brand awareness.
What's hot (20)
An insight into the marketing strategies of mother dairy
An insight into the marketing strategies of mother dairy
Similar to Samprash presentation
Mother Dairy
Mother Dairy is a dairy products brand established in 1974 as part of India's National Dairy Development Board. It processes and distributes milk and dairy products across Delhi NCR and holds a 62% market share in the region. The document discusses Mother Dairy's history, operations, SWOT analysis including strengths such as brand recognition and demand for products as well as weaknesses, opportunities and threats. It also covers Mother Dairy's vision, mission and strategies for expanding into western and southern markets of India.
DAIRY INDUSTRY.pptx
The Indian Dairy Food market is comprised of various national and multinational players that specialize in developing various value-added dairy products. The market for dairy products in the India is changing at a brisk rate.
In the post-white revolution, Indian dairy industry has shown constant growth in milk production as well as in per capita milk availability.
World milk production - Increased by 50 % during the last 3 decades.
482 million tones in 1982 to 852 million tones in 2020.
We live in a country which is not only the largest consumer of milk in the world but which also produces about 200 million tonnes of milk every year! Thus, the dairy farming business is gaining prominence in today’s world.
The issues for future approach to Dairy Development should be:
Market oriented activities with a fair pricing policy.
Strengthening of farmers' organisations and gearing support programmes towards small
holder production systems.
A supportive environment for the introduction of small scale milk processing where applicable to give the producer access to a wider share of the market.
To create new and strengthen existing networks for the exchange of information, experience and training facilities.
India ranks first among the world’s milk producing nations since 1998 and has the largest bovine population in the world.
Milk production in India during the period 1950-51 to 2017-18, has increased from 17 million tonnes (MT) to 176.4 MT as compared to 165.4 MT during 2016-17 recording a growth of 6.65%. FAO reported 1.46% increase in world milk production from 800.2 MT in 2016 to 811.9 MT in 2017.
This represents sustained growth in the availability of milk and milk products for our growing population.
Trends of milk production and value added product by the cooperative and organized private sector in India.
Dairying has become an important secondary source of income for millions of rural families.
Of total milk production in India about 4.8 percent milk is either consumed at the producer level or non producer in rural area. The balance 52 percent of milk is marketable surplus available for sale to consumers in urban areas.
Out of marketable surplus it estimated that 40 percent of the milk sold is handled by a organised sector.
The Indian dairy market reached value of nearly INR 6,911 Billion in 2016, growing at a CAGR of 13% during 2010-2016. Some of the major factors driving the growth of the Indian dairy market are rising working-population, increasing disposable incomes and health consciousness among the consumers. Additionally, the government is also taking active participation in advancing and promoting dairy farming practices to promote the production and quality of milk.
Amul dairy ppt
The Indian dairy industry is the largest in the world, producing over 140 billion dollars worth of milk and dairy products annually. It is made up of over 10 million smallholder dairy farmers organized into local cooperatives. The top states for dairy production are Delhi, Punjab, Mumbai, Gujarat, and Bihar. The Amul cooperative, founded in 1946, plays a major role in the industry and was responsible for India's white revolution that made the country a top dairy exporter. The dairy industry provides livelihoods for millions of rural Indians and continues to grow to meet rising domestic demand.
ppt on indian Dairy industry
The seminar document provides an overview of the Indian dairy industry in 3 paragraphs.
The first paragraph introduces that dairy activities are integral to India's rural economy, and that India is the world's largest producer and consumer of dairy products. The demand for milk is growing tremendously.
The second paragraph outlines some of the challenges facing the Indian dairy industry, including lower milk yields per cow compared to other countries, as well as issues like shortage of fodder and poor transportation infrastructure.
The third paragraph briefly summarizes the history of the dairy industry in India, including the Operation Flood program launched in 1970 which transformed India from a milk importer to having a milk surplus, leading it to become the largest milk producer globally
A Study of the Sales and Distribution System at AMUL
- Evolution of the dairy industry in India
- Milk Production and Consumption Patterns in India
- Prevalent Business Models in the Dairy Industry
- Major Players, Operating Margins, ROCE, Prices and Ratings
- Growth Drivers, Key Risks and Porters 5 Forces Analysis
- Analysis of Sales and Distribution Systems of AMUL at distributor, retailer and hypermarket level
- Comparison of Amul with Sanchi
- Recommendations
SDM1_Group7_Amul
The dairy industry in India has grown significantly since the 1960s due to government initiatives like Operation Flood. Operation Flood established dairy cooperatives and infrastructure which increased milk production from 34 lakh litres per day in 1970 to over 100 lakh litres per day by 1994. Today, India is the largest producer and consumer of milk globally. The cooperative model, exemplified by Amul, dominates the industry although private players are increasingly entering. The dairy industry is expected to continue growing due to rising incomes, changing diets, and government support. However, it also faces risks from price volatility and supply chain challenges.
indian dairy sector
The seminar document provides an overview of the Indian dairy industry in 3 paragraphs:
1) It introduces the topic, noting that dairy is integral to India's rural economy and that demand is growing not only in cities but also towns and rural areas. The industry has progressed from an agrarian way of life to a professionally managed one.
2) It discusses challenges facing the industry like low milk yields per cow compared to other countries, as well as issues like shortages of fodder and poor transportation.
3) It provides a brief history of the industry, highlighting the Operation Flood program launched in 1970 which transformed India from a milk importer to having a surplus, led by the National Dairy Development Board.
Overview of indian dairy industry
The market size for milk and milk products (formal + informal sector) is estimated INR 3.6 lakh crores.
The organized market is growing at nearly 10 percent in value terms annually
Traditional dairy products account for about 50% of the total milk produced
The organized sector processes an estimated 20% of the total milk output in India
Milk is processed and marketed by 170 Milk Producers’ Cooperative Unions
Dairy Sector Contributes 17% of the Country’s Total Expenditure on Food
Per capita milk consumption is around 276 g per day
Dairy contributes to 16% of consumer spend on food – 18% in Urban, 15% in rural
Milk procurement price has grown by about 2.5 times in the last decade
Amul
The dairy industry in India produces approximately 160 million tonnes of milk per year. The top segments are fluid milk at 46.07% and ghee at 27.5%. Major players include Amul, Mother Dairy, and Kwality. Amul was established in 1955 and is the number 1 dairy in Asia and number 2 in the world with a turnover of approximately 32,000 crore rupees. Amul has a competitive advantage through excellent supply chain management, a diversified product portfolio, and economical promotional activities. Its main competitors are Britannia, Nestle, and other large companies.
Establishing a Dairy Farm
The document outlines a business plan for NepShire, an organic dairy farm in Nepal that will breed Holstein cows, produce a variety of dairy products using modern milking pipelines, and generate bioelectricity from cow waste to help address issues in Nepal's dairy industry like the lack of product variety and reliance on expensive imported electricity. The plan discusses the company introduction, operating environment, identified opportunities, marketing strategy, feasibility analysis, and financial projections.
Livestock marketing and supply chain management of livestock products
Presented by Steven J. Staal as a keynote address at the 74th Annual Conference of the Indian Society of Agricultural Economics, Maharashtra, India, 18-20 December 2014
4P's of Amul -V-2.pptx
Amul is a leading dairy brand in India known for quality products at affordable prices. It has a diverse product portfolio including milk, butter, cheese and ice cream. Amul uses a low-cost pricing strategy and extensive distribution network to make products accessible nationwide. It promotes the brand through its iconic "Amul Girl" advertising campaign highlighting current events with humor. Amul aims to continue expanding its reach in India and globally.
Go cheese
This document provides an overview of Parag Milk Foods Pvt. Ltd., an Indian dairy company that produces Go cheese. Some key points:
- Parag Milk was established in 1992 and has processing capacity of 2 million liters per day across two facilities in Maharashtra and Andhra Pradesh.
- The vision is to optimize milk potential across exciting dairy products. The mission is to ensure safe processes and high quality standards.
- Goals include increasing the value-added products portfolio and operational research by 2020, and increasing revenue and EBITDA by 2020.
- The objectives are to study distribution channels, emerging markets, competitor strategies, and how to increase sales.
INTERNSHIP AT AMUL Final ppt
It is a short ppt of the presentation of my 3 months internship at AMUL for its fresh product division.
Dairy industry in India
The dairy industry in India is the largest in the world, with India accounting for 17% of global milk production. Milk production has doubled in the past 20 years to 140.6 million tons annually. The market size of the dairy industry is currently INR 2.6 trillion and is estimated to grow to INR 3.7 trillion by 2025. The industry is comprised of 12% organized sector and 88% unorganized local suppliers. The government has implemented programs like the National Dairy Plan to boost production through genetic improvement, feed development, and improved procurement to help close the gap between growing demand and milk supply.
Ats kwality 24jul15
Kwality is one of India's largest private dairy companies established in 1992. It manufactures a wide range of dairy products which it markets under various brands. The company has seen strong growth in revenues and profits in recent years through expansion of manufacturing facilities and product portfolio. However, it faces risks from fluctuations in milk prices and competition from unorganized players. At current market prices, the stock provides a reasonable valuation considering the company's growth prospects in India's expanding dairy industry.
Amul presentation by ibs students
Amul was formed in 1946 as a dairy cooperative in India managed by the Gujarat Cooperative Milk Marketing Federation. It is based in Anand, Gujarat and helped spur India's white revolution. As of 2012, Amul held a 25% market share in the Indian dairy industry and had an annual turnover of $2.2 billion. Amul follows a cooperative model where milk producers control procurement, processing, and marketing through professional management. The document discusses Amul's product strategies, competitors, growth, and opportunities to expand its youth segment.
Effectiveness of Distribution Channel
A Study Conducted on Effectiveness of Distribution Channel in Bangalore with reference to Bangalore Milk Union Limited.
AMUL - India’s Pride (Case Study)
AMUL was formed in 1946 and is owned by dairy farmers. It has grown to become India's largest food brand with products including milk, butter, cheese and ice cream. AMUL has a simple marketing strategy of consistently high quality at low prices while maintaining its core values. Its iconic "Amul Girl" advertising campaign, created in 1967, has become the longest running campaign in India and helped establish brand recognition through its commentary on current events. AMUL operates as a cooperative, empowering farmers and rural communities through decentralized production.
project
The document provides an overview of the dairy industry in India. It discusses how the dairy industry began with settlers in colonial America in the 1600s and the growth of the industry in India since 1998. It notes that Uttar Pradesh, Rajasthan and Gujarat are major milk producing states. The purpose of the study discussed was to determine if farm fresh milk is more nutritious and whether Indian families are price sensitive. It analyzes primary research on milk brand preferences and packaging and secondary research conducted in stores and societies in Dwarka. Suggestions provided include focusing on marketing strategy, targeting customers, and differentiating the brand.
Similar to Samprash presentation (20)
A Study of the Sales and Distribution System at AMUL
A Study of the Sales and Distribution System at AMUL
Livestock marketing and supply chain management of livestock products
Livestock marketing and supply chain management of livestock products
Recently uploaded
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.QuickBooks Sync Manager Repair Tool- What You Need to Know
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameTop digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Recently uploaded (20)
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
QuickBooks Sync Manager Repair Tool- What You Need to Know
QuickBooks Sync Manager Repair Tool- What You Need to Know
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Samprash presentation
- 1. Proposal for Samprash Foods Pvt. Ltd.
- 2. Our Understanding • To introduce dairy products (Samprash Ghee & Samprash Milk Powder) in retail Market. • To provide the purest dairy products in today’s time where most of the dairy products are adulterated. • To make the buying and selling as cost effective as possible while maintaining the highest level of Service. • One of their agenda is to be unique, reach expectations and maximize client satisfaction. • Dairy Products are coming across PAN INDIA primarily in North India
- 3. Key Factors • Delhi has an estimated daily demand of 70 lakh liters of milk, about 90% is supplied by brands like Amul, Paras and Mother Dairy. • Total Milk Production 112,114,290 tonnes per year • According to an estimate the unorganized milk and milk product market is about Rs 470 billion while the market for processed organized dairy segment is only Rs 10000 crores. The market is currently growing at round 5% p.a. in volume terms.
- 4. Key Factors • The demand for milk and milk products continues to rise in our country year after year due to growing incomes of families. • Timely supply to the market, consistency in quality and reasonable pricing are all essential to build up a strong market and brand equity. • Mother Dairy India Ltd, consumes an estimated 20,000 tonnes of skimmed milk powder (SMP) annually or 55 tonnes daily.
- 5. Major Competitors Ghee Brand Milk Powder Brand Amul Anik Everyday Gopaljee Madhusudan Mother Dairy Nova Krishna Paras Vita Gopaljee Gowardhan Krishna Madhusudan Milkfood Nova Paras Param
- 6. Total production & Consumption of milk • Total production of milk in India is 630 million tones. • India shares the 15% share in the total of worlds production of milk. • India's milk demand is likely to increase to 170 million tones by 2020 from the current 105 million tones • India has reached the minimum consumption of 250 gram per capita consumption per day
- 9. Market Size • Size of the Industry More than 10 million dairy farmers belong to 96,000 local dairy cooperatives, who sell their product to one of 170 milk producers’ cooperative unions who in turn are supported by 15 state cooperative • Geographical distribution Delhi, Punjab, Mumbai, Gujarat, Surat, Lucknow, Bihar, Hyderabad • Output per annum Growing 5 % per annum • Market Capitalization The industry contributes about Rs 1,15,970 to the national economy
- 10. Market Size
- 11. Beginners in the Industry 1. Reliance Dairy Products “Dairy Pure” (2007) 2. Kwality dairy india Ltd. “Dairy Best” (1992) 3. Sterling Agro Industries Ltd “Nova” (1999)
- 12. Dairy Pure’s Market Approach • Reliance Retail is trying to lure customers with 10 per cent extra in every packet than that of its rivals for the same price. • Using their Retail outlet Chain “ Reliance Fresh for promoting Dairy Products. • Besides Reliance stores, the milk brand is also being sold “through general trade (including milk retailers) in Various states.
- 13. Dairy Best Market Approach • Targeted local traders in various state to promote their brand. • Focusing on Packaging and Retail Branding
- 14. Retail Branding Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser .The retail transaction is at the end of the supply chain. • Importance• • • • Economic Growth Employment Opportunities Moves the economy into motion Provides the consumer a basic platform to encounter with goods and a shop keeper
- 15. STATISTICS OF INDIAN RETAIL MARKET • The total retail sales in India will grow from US$ 395.96 billion in 2011 to US$ 785.12 billion in 2015. • Fastest growing sector in Indian Economy
- 17. Consumption = Development CREATIVE/ INNOVATIVE avenues for CONSUMERS to want to spend their money BETTER INVESTMENT/ BUSINESS opportunities for our PARTNERS & INVESTORS
- 18. Examples
- 19. Examples
- 20. Supply chain
- 21. Other Media used by the industry • • • • • Print Media Electronic Media Outdoor Advertising Non Print Ad’s Public Relation
- 22. HOW TO ENTER INTO NEW MARKKET • • • • Choose the best way out. Know about customer needs Understand competitors Identify potential sales channels
- 23. Strategies • • • • • • • Market Research Retail Marketing Promotion Strategies Product Design Awareness Effective Segmentation Product Positioning Strategy