Pakistan State Oil was losing market share in the 2000s due to declining performance, lack of business planning, and lower quality products compared to competitors. To address this, Tariq Kirmani was appointed change specialist and implemented a new strategy. This included improving communication, helping employees adapt to change, focusing on quality, and implementing performance management. The results were positive - productivity increased, quality improved, and by 2014 revenue reached 1.4 trillion PKR with profits of 21.8 billion PKR. The change strategy was successful in turning around Pakistan State Oil's performance.