The document is about Rafhan Maize Products Co. Ltd., a Pakistani corn refining company. It provides background on the company's founding, vision, mission, and core values which center around safety, quality, integrity, and respect. It also lists the company's strengths such as its affiliation with Corn Products International, weaknesses like a focus on industrial rather than consumer products, and opportunities and threats in its operating environment.

1. ACKNOWLEDGEMENT :-
We are very thankful to Allah Almighty who has given us the power
and ability to think and judge the matters and then to make use of
the blessed abilities. Our most respectable teacher Prof Asad Ali is the
only source who directed us to apply our abilities in the required
direction.

2. RAFHAN MAIZE PRODUCTS CO LTD

3. Group Members
 Salman Ahmad 45
 Ahmad Saeed 27
 Ghulam Ghous 18
 KhuramShehzad 61
 Mubashar Ahmad 26
 Usman Ahmad 17

4. Introduction of Rafhan
 The founder of Rafhan maize products was Mian Muhammad Shafique from
Chinot that was also being the managing director. He belongs to a Mannu
family.
 Rafhan Maize Products Co. Ltd. started its operation as a pioneer corn
refining industry in Pakistan. From the relatively modest start, the operations
of Rafhan Maize have grown into one of the largest agro-based industries in
Pakistan over the last 47 years.
 Rafhan Maize , No.1 producer of corn refining products, is an affiliate of Corn
Products International Inc. who are one of the world’s largest corn refiner.

5. Vision
 To be the Premier Provider of Refined Agriculturally Based Products and
Ingredients in the Region.

6. Mission Statement
 To grow business consistently through positive relationship with customers to
attain full customer satisfaction and to bring continual improvement by
adopting only those business practices which add value to our customers,
employees and shareholders

7. Our Core Values
 Safety :Nothing is more important Our goal: Zero accidents
 Quality :Of the products we make, the services we provide,
 the relationships we build
 Integrity :Honesty & trust are the foundation of our business
 We will maintain the highest standards of conduct
 Respect :We promote openness, teamwork, trust and mutual cooperation

11. Strengths
 An Affiliation with Corn Product International
 Monopolistic Organization
 Positive response from customers
 Highly Professional Team
 Strong believers of Kaizen

12. Weaknesses
 Focus on industrial Products not on FMCG
 Packaging
 Lack of diversification
 Non Availability of its own Energy Unit
 Lack of Production Capacity to meet Export Demands

13. Opportunities
 Increased demand of highly standardized quality products
 Increased consumption of Starches in Middle East
 Awareness
 Reduction in Import Tariffs & Duties in Mid East & Asian Countries

14. Threats
 Competition
 Shortage & high price of single raw material Maize.
 Energy Crunch of country