Motley provides guidelines for using their social media accounts to engage readers and promote the magazine's brand. They currently have a Facebook page and Twitter account, and aim to increase followers. Key guidelines include using proper grammar and spelling, keeping a professional yet fun tone, speaking for the magazine and not personally, and posting appropriate content like events, videos, and campus photos while avoiding rival publications or offensive material. The document outlines best practices for both Facebook and Twitter to maximize engagement while representing Motley professionally.

1. Motley
SocialMediaAndYou!

2. Whatissocialmedia?
Social Media is a means of engaging with Motley's
readers. The aim of social media is to entertain,
inform and converse all while improving Motley's
image and directing hits to our website.

3. Whatsocialmedia
doesMotleyhave?
MotleycurrentlyhasFacebookandTwitterandIaimto
increasethefollowersgreatly.
Facebook
Twitter
0 500 1000 1500 2000 2500 3000 3500
2014
2013

4. But......

5. Weneedtoworktogethertomake
thishappen!

6. Aspectsofgoodsocialmedia
● Correct spelling and grammar
● NO TXT SPEAK AND LOADS OF
EXCLAMATION MARKS!!!!
● Or Xs and Os XOXOXOXOO
● Keep it professional but still fun

7. Speakingforthemagazine
● Remember that the magazine's fb and twitter
pages speak for the magazine so put your best
fut forward
● No coarse language, foul play, sexism, racism,
homophobia or making fun of mature students.
● No singling out people. Motley isn't your
personal page.
● However celebrities are fair game.
● If anyone leaves a complaint on the FB page or
sends a nasty tweet in please leave me (The
Editor) deal with it.

8. Whatcanyoupost?
● 'Memes' or quick witted picutres e.g.
http://on.fb.me/19iPLOt
● Events you're involved with once you've
permission from the editor.
● New music videos but with a comment to create
a conversation e.g. http://on.fb.me/17wSq6z
● Images taken on campus i.e. Christmas tree,
scavenger hunt. (No stalker photos)

9. Whatcan'tyoupost?
Links to rival publications
● Links to other news sources. The aim is to get
people engaging with Motley not other people.
So instead of posting a link about an actor
dying, make a status about it with a lovely
picture e.g. http://on.fb.me/1aGsxzW
● No sharing pictures – save it and post it as
Motley

10. Dangersoffacebook
● When managing a FB page you're automatically
set to act as the page when interacting with it.
● In layman's terms, if you see a post belonging
to Motley in your news feed and you like it, it'll
come up as Motley liking their own post unless
you've specifically gone onto the page and
chosen to act as yourself.
● This is particularly important as it could cause
hassle e.g. Motley got into a shit storm when it
ran that SU Elections opinion poll and someone
voted in the polls as Motley Magazine.

11. THETWITTERBEAST
● Twitter may seem easy but it's very tricky to get the hang of
professionally.
● Anything that's posted on the Facebook is also posted on the
twitter page.
● When giving a shout out to someone do not include the
@Mention at the beginning of the tweet and if you do have a full
stop (.) before hand i.e. '.@UCC to launch space program'
● If you send the tweet like this '@UCC to launch space program'
only followers who follow @UCC will see it and you'll be
effectively cutting your audience in half.

12. WHAT'SA#HASHTAG
● Hashtags are a way to easily group tweets by a
certain topic e.g. “Devo Tulisa left the #Xfactor”
● #They #Do #Not #Need #To #Be #Used #On
#Every #Word #To #Ensure #Discovery
● Twitter's search function is smarter than that.
● Most used hashtags this year will be #UCC
#Cork #UCCMedia
● If anyone has any interesting in live tweeting
events please say so! Matches & TV Shows
welcome

13. SOINSHORT....
● No text speak
● No offensive language
● Be professional
● Be engaging
● Be entertaining
● Be the best you can be

14. Anyquestions?
●
Dependinghowyou'rereading
thisyoucanLeaveacomment
below,putupyourhandnow,or
emailmeateditor@motley.ie