Facebook is a powerful free marketing tool for mobile games. With over 1.3 billion active monthly users, many of whom check Facebook daily, it allows companies to engage large audiences. Effective Facebook strategies include posting regularly with a variety of content types, using images to attract attention, directly interacting with users in a personal way, and including calls to action in all posts. Brands have seen large increases in user engagement through Facebook's interactive features when employing these tactics.

1. Facebook Marketing Insights
February 2014

2. Kiyat Games, Inc. Proprietary and Confidential
Facebook Marketing Overview
• Facebook marketing is one of the top free marketing methods
o There is really no other free marketing alternatives that
work as effectively as Facebook
• Each month, there is a total of 1,310,000,000 active Facebook
users
• The percentage of all Facebook users who log on in any given
day is about 48%
• Every 20 minutes, there is 1 million links shared on Facebook
• Percentage of 18-34 year olds who check Facebook when they
wake up is 48%
o This is the target audience of most of our mobile games

3. Kiyat Games, Inc. Proprietary and Confidential
How Important is Facebook?
• 80% of US social network users prefer to
connect to brands through Facebook.
• Brands have seen a 46% increase in user
engagement with the new business Timeline;
user engagement is very important in the
mobile app industry
• Auto-posting to Facebook decreases likes and
comments by 70%. This means that social
media users want to see the human face
behind Facebook and who is operating that
page
• Brands have seen a 65% increase in user
engagement of interactive content with the
new Timeline feature

4. Kiyat Games, Inc. Proprietary and Confidential
General Strategy #1
• Players like to feel that they are communicating with someone real.
o Communicate with your fans as if you are talking to your friends.
o Make sure to let your personality, and the personality of your
company shine out through all the posts.
o Showing photos of your company working, of your team having fun,
and of yourself at your cubicle are great ways to connect with the
audience.
• This also means that players prefer to be communicating with someone
with native English speaking abilities.
o Native English speakers are very sensitive to being in a community of
a game that is run by a company outside of the native English
speaking countries.
o Players do not have much patience for “Engrish” and some are
under the impression that Asian games are not high quality.

5. Kiyat Games, Inc. Proprietary and Confidential
General Strategy #2
• It is generally a good idea to make posts at least 3 – 4 times a week.
Some may even consider making posts everyday.
• Not only should you be making posts at very often intervals, it is always a
successful strategy to consistently create new content and mix up what
type of posts you are making.
o For example, an acceptable scheme would be:
o Monday – Poll
o Tuesday – Screenshot contest
o Wednesday – Video
o Thursday – Upload new photos
o Friday – Any random event or contest
• Take advantage of all the different styles of media Facebook allows you
to post (video, polls, URL/links, photo albums, etc.)

6. Kiyat Games, Inc. Proprietary and Confidential
General Strategy #3
• Always have a call to action. This could include a simple saying in the end
of the post to get the user to “do something”:
o Download for free now!
o “Like” this post and…
o “Share” this with your friends!
o Check this out!
o Click to join!
o Etc.

7. Kiyat Games, Inc. Proprietary and Confidential
General Strategy #4
• Engage in conversation and respond to players when they comment on
your Facebook. This includes answering any type of questions they may
have and also apologizing to players for any mistakes that were made on
the Facebook page.
o Similar to strategy #1, the players want to see the human side
behind the Facebook page. By responding to players’ comments,
adding your own comments, and actively participating in the
conversation, players feel that the staff is easy to reach and easy to
talk to. This will cause them to come back more often.

8. Kiyat Games, Inc. Proprietary and Confidential
General Strategy #5
• Make posts with pictures. It is a good general practice to add pictures onto every post that
is made.
o A good picture size that works would be 400x400px.
o When players see the news on their Facebook news feed, they will be seeing that
news along with all other news from their friends. So, to make it pop out amongst all
the other news, a picture will be able to draw their attention and cause them to click
on it.
• Here is a good comparison of two Facebook pages, one with picture and one without
pictures. Which one does your eye get drawn to first?
VS.