Where do you find inspiration for your business? I look to many different people to learn from and be inspired.
In this weekly round up I share my top 4 picks of who I am looking to right now for great content.
This presentation was prepared by Amy Bartner, downtown reporter for The Indianapolis Star and its former social media editor and engagement manager. It is accompanied by a handout of the same name. She prepared both for Muncie NewsTrain on April 14, 2018. The slides teach journalists to: 1) Search social media for information and sources.
2) Listen to social media for story tips.
3) Use social media to crowdsource.
4) Verify what you find.
5) Reach out to people.
NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain
Online visibility is important to understand areas that need growth. Tap into my world to see how far away I am from becoming the next big thing on social media
"Create 2-Way INTERACTIVE Digital Dialog - by simpy adding #Push2GO capability to all your PRINTED Materials."
28 Day BUSINESS Fan Page INSIGHTS -- Compliments of BudgetVideo4BIZ
PHOTO FOLDER - BudgetVideo4BIZ Business FAN Page
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https://www.facebook.com/media/set/?set=a.1400946606621055.1073741858.330696683646058&type=1&l=4a4542a202
This presentation was prepared by Amy Bartner, downtown reporter for The Indianapolis Star and its former social media editor and engagement manager. It is accompanied by a handout of the same name. She prepared both for Muncie NewsTrain on April 14, 2018. The slides teach journalists to: 1) Search social media for information and sources.
2) Listen to social media for story tips.
3) Use social media to crowdsource.
4) Verify what you find.
5) Reach out to people.
NewsTrain is a training initiative of Associated Press Media Editors (APME). More info: http://bit.ly/NewsTrain
Online visibility is important to understand areas that need growth. Tap into my world to see how far away I am from becoming the next big thing on social media
"Create 2-Way INTERACTIVE Digital Dialog - by simpy adding #Push2GO capability to all your PRINTED Materials."
28 Day BUSINESS Fan Page INSIGHTS -- Compliments of BudgetVideo4BIZ
PHOTO FOLDER - BudgetVideo4BIZ Business FAN Page
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https://www.facebook.com/media/set/?set=a.1400946606621055.1073741858.330696683646058&type=1&l=4a4542a202
If you are struggling getting likes, follows, shares and comments on your Facebook pages here are 5 Tips to help get better engagement on your business pages.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Social Media & Personal Branding Tips for High School StudentsLiz Jostes
Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.
How to Get More Followers on Social MediaMeetEdgar
Launching a new social account, or trying to resurrect an old one, but have no clue how to get more followers? Check out our webinar filled with tips and tricks for growing your following organically, and learn about things you DON'T want to do.
You can check out the full webinar here: http://app.webinarjam.net/replay/15673/9a6a54de0b/0/0
If you are struggling getting likes, follows, shares and comments on your Facebook pages here are 5 Tips to help get better engagement on your business pages.
Social Media for Nonprofits, PodCamp Boston 5Marc A. Pitman
Here are the slides that were the background of my presentation on using social media for nonprofit marketing and fundraising. The real session was an hour long conversation with the audience, podcamp-style.
Social Media & Personal Branding Tips for High School StudentsLiz Jostes
Presentation for the Memphis PREP Program, designed to teach high school juniors and seniors how to use social media and blogging to establish a positive online presence, plus activities and topics to avoid.
How to Get More Followers on Social MediaMeetEdgar
Launching a new social account, or trying to resurrect an old one, but have no clue how to get more followers? Check out our webinar filled with tips and tricks for growing your following organically, and learn about things you DON'T want to do.
You can check out the full webinar here: http://app.webinarjam.net/replay/15673/9a6a54de0b/0/0
Do you have content that you want to get in front of a wider audience?
Here's the 6 step system I use to get my content in front of a wider audience and drive more traffic to my website.
Wondering how you can generate more traffic to your website? Here are 4 tips on how to get started generating more traffic to your website using Twitter.
Struggling with or wondering how to build your first Infusionsoft Marketing Campaign? Here's help to get you started. 5 simple steps to build your Infusionsoft Campaign.
Blogs, Bribes and Blasphemy: 10 best practices for Influencer OutreachArik Hanson
In this presentation, Greg Swan (VP of Digital Strategy at Weber Shandwick) and I talk about influencer outreach and 10 specific best practices and tips for brands looking to integrate this tactic into their marketing efforts.
Despite immense popularity and the growing resources put toward execution, the vast majority of content marketing efforts will fall flat. In this presentation, Rand will explain what’s gone wrong, and help show a path to content marketing investments that have a real chance of producing great success. From the strategic to the tactical, from measurement to process, we’ll explore the myths and realities that have made content such a powerfully, but often poorly wielded marketing tool.
Content marketing delivers high quality information, void of any promotion. As marketers we are all aware of the noise and clutter we have to fight through on a daily basis. It is easy to get shouted down, but content marketing offers something of use to our target audience and as such breaks through the chaos to attract attention. Instant E-Training is proud to present a webinar about an upcoming book launch on Content Marketing.
Whether you have already created excellent content but are yet to embrace it as a marketing tool or are looking to get up to speed with this key trend, this is the webinar for you!
JOSH ELLEDGE - FROM BLOGGER/PODCASTER TO MEDIA SUPERSTARUSAA DigiMil
Josh Elledge will reveal step-by-step tips on how to get discovered by the media.
You’ll also learn how you can profit wildly from becoming a media superstar.
Lets Hang Out And I will Show You My Ninja Pinterest Domination Techniques! I share with you The Ultimate Pinterest Road-map! http://juleskalpauli.com/uprs
I will show you a Unique way to Find Trending Keywords & Boards in your Niche! You can Model and Have the same Success.
Which Pins are Trending on Your Site and How to Increase that awesome Traffic.
A Profile that Attracts Traffic even if you have Very few followers.
And I will Share with you a Way to Dominate Pinterest and Make the Sales you Deserve.
"Inbound marketing" is one of those buzzwords gurus love to over-complicate, but it's actually quite simple. In fact, you probably know more about it than you think.
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
Tanvi Bhatt at the Social Media Week InfosysTanvi Bhatt
Tanvi Bhatt presented this session at the Social Media Week Infosys, where she spoke on the power of Personal Branding in the Social B2B Eco-system. In this 2 hour intensive workshop, she empowered the audience to celebrate their thought leadership on social media by discovering, designing and delivering a powerful personal brand experience to their communities.
How My Marketing Strategies in 2014 Positioned Me For Explosive Growth in 2015Don Purdum
First off, I want to wish everyone a very Merry Christmas and a Happy New Year! This is my FAVORITE time of the year both personally and for business. It’s a time to reflect on the joys and challenges, think through what worked and didn't work in my business and dream about what 2015 might bring.
I've been in web design, search engine optimization and social media marketing in one way or another for the last ten years. Over the years, I have learned the web industry so well that I love helping my clients with ideas and inspiration to help them learn how to grow their businesses through the internet. I've seen that when marketing is done right the opportunities and sales are there, but it has required a major shift in thinking.
This is designed for the “Now What?” You have Facebook, Twitter, LinkedIn, and are blogging away, right? No? Still just sitting on the Welcome page? This class is designed to not only help connect your social media strategy, but to find your voice. Learn how to use Twitter, Facebook, and LinkedIn to promote your Blog and convert readers into clients. We will cover what to say on these sites, the time you need to devote, and ideas and tips for getting blog traffic.
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
10 reasons why you must become a bloggerRoland Ofori
there is an an amazing opportunity and hassle free way of influencing the world with your thoughts, experiences and opinions without much financial commitments.
It is called Blogging.
Basic requirements: A computer or a phone and an internet connection and a little discipline.
Edit, Record and Create Beautiful Videos Instantly + Host, Play & Market Your Own or CLIENT Videos For Evergreen Income WITHOUT Any Special Skills, Experience, Or Learning Curve
Similar to The Weekly Round Up: 4 Inspirational Bloggers (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Coca Cola Branding Strategy and strategic marketing plan
The Weekly Round Up: 4 Inspirational Bloggers
1. krist enpoborsky.com http://kristenpoborsky.com/4-inspirational-bloggers/
Kristen Poborsky
4 Inspirational Bloggers:
Wondering whose blogs I am reading and learning from?
Here are my picks for this week's roundup of
Insprirational blogger #1:
Joe Pulizzi at http://contentmarketinginstitute.com
His site is a hub f or anyone interested in learning about content
marketing. The blog is f ull of great content f rom the blog to
research, webinars and training. If you want to know about
content marketing this site is a go to resource.
And check out the Chief Content Organizer Magazine. It has great
inf ormation and you can read any of the articles in the current
issue of the magazine on the site. I f ound the February 2014
issue on how Content Marketing and Content Strategy are
Separate but ButConnected. It got me thinking about what story do I wnat to tell in my marketing.
Insprirational blogger #2:
Kristi Hines at http://kikolani.com/
Kristi is a writer and blogger who wirtes about business and
2. Kristi is a writer and blogger who wirtes about business and
online marketing. This gal is regularly guest posting on
many dif f erent sites so don't be surprised when you click
on an article on her blog and you are taken to a dif f erent
blog.
She's smart to put all of her content that she has written
f or other sites on her own site and linking to them. Guest
posting and adding links to your content is a great way to build authority with the search engines. My f avoirte
recent post is the she wrote about 7 Creative Ways to Use Youtube Annotations. I'm sure you are creating
videos f or your site and this article really got me to think outside the box!
Insprirational blogger #3:
Ana Hof f man at http://traf f icgenerationcaf e.com
Ana is the queen of traf f ic, and I have learned a lot
of traf f ic strategies f rom poking around on her site.
I have to warn you that some of her posts are very
technical especially when she writes about SEO &
Matt Cutts. My eyes glaze over and my mind is
saying what?! I suggest stick to reading about her
lighter topics such as List Building, Conversion and
Social Media Traf f ic. Her Social Media Traf f ic 101 page has a lot of great resources on it that are worth
checking out.
Inspirational Blogger & Influencer #4:
Pat Flynn at http://www.smartpassiveincome.com/
I have learned so much f rom Pat Flynn! I was
originally introduced to him when I was f iguring
out how to set up podcasting and a f riend gave
me the link to his post on How to Start a
Podcast Step By Step.
Now I subscribe to both of his podcasts Smart
Passive Income and Ask Pat on iTunes and
listen to them regularly. Not only have I learned
a lot f rom both of these podcasts, he has
introduced me to serveral other inf luences that I now f ollow.
So if you have time this weekend, take a look at these sites and see what you can learn. I'd love to hear who
is on your list of Inspirational Bloggers