M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
How to generate business as a makeup artist.Precious Akele
This document provides 10 pillars (PCs) for makeup artists to generate business: 1) Have passion and make choices, 2) Develop thoughts and concepts through research, 3) Learn product knowledge to articulate customer needs, 4) Exude power and communicate effectively, 5) Identify target customers among contacts, 6) Get approval to speak in places customers gather, 7) Be innovative with marketing ideas, 8) Develop an inspiring personality and online communities, 9) Achieve productivity and commitment like successful entrepreneurs, and 10) Exhibit a customer-centric paradigm. Following these pillars can help makeup artists connect with people and the environment to build creative capacity for business success.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
MAC LIPSTICK (FYP - 0peration Management)normaisarah71
Contoh kertas kerja FYP subjek Operation Management jabatan perdagangan... POLITEKNIK SHAH ALAM
*Doakan semua ahli kumpulan yang membuat fyp ini semoga sentiasa mendapat manfaatnya. Amin~
Bare Escentuals created the sub-brand bareMinerals in 1995 to focus on mineral-based makeup that promotes healthy skin. While initially successful, bareMinerals' market share has declined as other brands now offer mineral makeup. This analysis evaluates bareMinerals' brand equity and provides recommendations to strengthen its position. The document outlines bareMinerals' brand identity, history, objectives, and marketing strategy. It also analyzes the brand's strengths, associations, perceptions, and relationships to its corporate parents Bare Escentuals and Shiseido. Competitors are identified and recommendations are made to help bareMinerals extend its value and regain market superiority.
M.A.C. was founded in 1985 in Toronto as a professional makeup brand. It focused on high quality products that could withstand stage lighting and long wear for models, actors, and performers. The brand developed a unique image through black clothing, extreme employee styles, and counters designed for professional artists. M.A.C. now sells products through partner retailers, company stores, and a 1-800 call center across 15 countries. The target consumer is both professional artists and younger fashion-forward retail customers seeking unique looks.
AVON faces declining market share due to changing consumer trends and inconsistent branding. The company needs to reduce its brand portfolio, strengthen its e-commerce strategy, transform its sales model, and develop innovative sustainable products to regain competitive advantage. Recommendations include a leaner focus on beauty, modernizing the sales force, and restructuring the brand for long-term growth and increased profits.
MAC Cosmetics Marketing Strategy. Retrieved September 15, 2009, from
marketingdope: http://www.marketingdope.com/mac-cosmetics-marketing-strategy/
Mintel. (2008). Makeup - US. Mintel Reports .
Neff, J. (2008, October 6). MAC's Viva Glam Campaign Raises $31 Million for AIDS Fund.
Advertising Age .
Russell, J. (2009, August 3). MAC Cosmetics: A Marketing Masterpiece. Retrieved September
15, 2009, from Suite101: http://marketing.suite101.com/article.cfm/mac-cosmetics-a-
marketing-master
How to generate business as a makeup artist.Precious Akele
This document provides 10 pillars (PCs) for makeup artists to generate business: 1) Have passion and make choices, 2) Develop thoughts and concepts through research, 3) Learn product knowledge to articulate customer needs, 4) Exude power and communicate effectively, 5) Identify target customers among contacts, 6) Get approval to speak in places customers gather, 7) Be innovative with marketing ideas, 8) Develop an inspiring personality and online communities, 9) Achieve productivity and commitment like successful entrepreneurs, and 10) Exhibit a customer-centric paradigm. Following these pillars can help makeup artists connect with people and the environment to build creative capacity for business success.
As part of my Executive MBA program at St Mary's College of California, I worked on a Capstone project in which I helped Indonesian Cosmetic manufacturer to help export their Purbasari body scrub product into the North American Market. This presentation is a draft outline to my export strategy plan for PT Gloria Origita Cosmetic.
If you have any questions or comments for improvements please feel free to reach out to me or comment below.
MAC LIPSTICK (FYP - 0peration Management)normaisarah71
Contoh kertas kerja FYP subjek Operation Management jabatan perdagangan... POLITEKNIK SHAH ALAM
*Doakan semua ahli kumpulan yang membuat fyp ini semoga sentiasa mendapat manfaatnya. Amin~
Bare Escentuals created the sub-brand bareMinerals in 1995 to focus on mineral-based makeup that promotes healthy skin. While initially successful, bareMinerals' market share has declined as other brands now offer mineral makeup. This analysis evaluates bareMinerals' brand equity and provides recommendations to strengthen its position. The document outlines bareMinerals' brand identity, history, objectives, and marketing strategy. It also analyzes the brand's strengths, associations, perceptions, and relationships to its corporate parents Bare Escentuals and Shiseido. Competitors are identified and recommendations are made to help bareMinerals extend its value and regain market superiority.
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
The document outlines MAC Cosmetics plans to launch a new app that allows users to virtually try on makeup. It will include features like shade-matching for foundation and concealer. MAC also plans two brand initiatives to promote art and artists: a global art contest with prizes including limited edition packaging designs, and promoting the winning design on real packaging for a limited time. The budget for app development is $50,000-$100,000 and $15,000 is allocated for marketing each initiative.
M.A.C Cosmetics is a cosmetics brand founded in 1984 that is now a subsidiary of Estée Lauder. It sells a wide range of cosmetics including eyeshadows, lipsticks, foundations and brushes. In addition to its products, M.A.C is known for its social responsibility programs like its M.A.C AIDS Fund, which has raised over $100 million for HIV/AIDS causes through its VIVA GLAM lipstick line. While M.A.C has strengths like its high quality products and endorsements from makeup artists, it also faces weaknesses such as higher prices and limited online presence, as well as threats from growing competition in the cos
The document analyzes cosmetics brand M.A.C.'s design strategy and its role in building brand loyalty. It finds that M.A.C.'s frequent limited collections and emphasis on visual design positively impacts sales. Consumers respond well to M.A.C.'s trendy products and inspiring store staff, though some find the visuals too strong. The media views M.A.C.'s focus on design, wide color selection, and professional artists as strengths that help attract customers. Some recommendations include understanding consumer needs better and adjusting the artistic image to be more approachable.
The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
1. MAC is a cosmetics company founded in Toronto in 1984 that is now headquartered in New York City.
2. The company initially designed products for professional makeup artists but now sells cosmetics to consumers worldwide in over 200 locations across 15 countries.
3. MAC focuses on developing professional quality products for all races, ages, and genders and competes in the high-end cosmetics market against brands like Maybelline, Clinique, and Revlon.
This document provides an outline for a strategic audit of Estée Lauder Companies, Inc. It begins with an introduction that lists the company's production divisions and key facts. It then lists the company's achievements and competitors. The document discusses the company's vision and mission statements and compares them to a competitor. It provides an internal assessment of the company's strengths, weaknesses, business model, and financial ratios. It analyzes the company's organizational structure and provides recommendations to improve it. The document aims to conduct a thorough strategic audit of Estée Lauder.
M.A.C was launched in 1984 in Toronto by a fashion photographer and salon owner to bridge makeup artistry and fashion. It has since expanded to over 1500 locations worldwide. The company website is M.A.C's primary communication vehicle, providing information on products, retail locations, and the company. The newly redesigned website launched in 2015 aims to better showcase products and revamp their online presence. Key sections include limited editions, collections, tutorials from artists, and supporting their M.A.C AIDS Fund through celebrity endorsed lipstick lines.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
MAC Cosmetics was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. The company initially designed makeup for professional artists but now sells to consumers worldwide. Some of MAC's top selling products include lipsticks, eye shadows, and foundations. The company relies on celebrity endorsements and word of mouth promotion rather than traditional advertising.
Lakme is an Indian cosmetics brand owned by Unilever that focuses on personal care items. It targets all Indian women and positions itself as a brand that cares about beauty. Revlon is an American cosmetics company known for affordable yet high quality products. L'Oreal's strategy is to increase brand awareness for its family of brands while minimizing cannibalization from new products. Avon's mission is to understand and satisfy the self-fulfillment and product needs of women globally through building relationships. M.A.C introduces limited edition "Glam Art" products and uses temporary marketing websites to reach its target market of young women ages 18-25 interested in fashion and art.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
Motives Cosmetics is a global cosmetics company founded by Loren Ridinger. The cosmetics industry is large, growing, and recession-proof. Motives offers makeup products and training to help people look and feel better. The training teaches a 7-step process for applying makeup, including techniques for foundation, blush, eyeshadow, eyeliner, mascara, lip products, and setting sprays. Motives also has programs for salon retailers and uses social media to promote its brand.
MAC Cosmetics was founded in 1984 by makeup artists in Toronto who wanted better quality makeup for photography. They became iconic when Madonna wore their red lipstick. In 1985, Estee Lauder purchased shares in MAC, extending their reach. Estee Lauder fully acquired MAC in 1998. MAC prides itself on artistry, inclusivity for all ages/races/genders, and having a cult following of loyal consumers including makeup artists. Their social responsibility through the MAC AIDS Fund also contributes to their brand. However, animal testing required for the China market has received criticism and hurts their reputation.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
The document provides an overview of L'Oreal and its acquisition of Maybelline New York. It discusses L'Oreal's financial performance, brand portfolio, and acquisition history. It then analyzes Maybelline's brand performance under L'Oreal ownership, including key product lines and marketing strategies. The document concludes with recommendations for Maybelline's global expansion opportunities in new markets and consumer segments.
This is the marketing plan my team and I created for a student marketing competition to revitalize the cosmetics department. I chose this to showcase both my marketing knowledge, analysis, and my ability to write professionally and strategically. It\'s a group project, but I functioned as an editor for the entire thing. I had a very heavy hand in writing the strategies section and completely wrote the budget/financial analysis sections. I also did the concept mockup in the appendices.
This document outlines marketing strategies to build a partnership between cosmetics brand Etude House and UK magazine Stylist. It introduces Etude House, which targets young women, and Stylist, which targets professional females aged 20-40. Three strategies are proposed: offering Etude House samples in Stylist, holding giveaways of Etude House products, and featuring a celebrity like Ariana Grande promoting the brand. A business plan suggests Etude House expand internationally and Stylist widen distribution, which could help expose more potential customers to Etude House through Stylist's promotion.
Marketing Plan MAC Cosmetics (New Product Development)siobhan_jones
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
The document discusses Motives, a customizable cosmetics line by Loren Ridinger. It provides details on Motives' products, which are custom-formulated to complement all skin tones, types, and colors. The document recommends various business building tools for Motives, such as starter kits, and discusses hosting Motives retail events like skin care clinics and makeup parties. It outlines the 5 steps of the UnFranchise business system - Apply, Create, Qualify, Activate, Teach/Manage/Support Others - and how building a business with Motives can help entrepreneurs achieve financial independence.
How to start a Cosmetics Company using a hybrid business plan and documents. Excellent quality document templates in Word, Excel and Powerpoint (PPT) for starting a Cosmetic Business. More info. https://www.fiverr.com/jssnetbay/supply-an-organic- cosmetic-company-business-plan More Info. / Reviews / and to Order http://www.cosmeticsbusinessplan.com/
Chameleon is a new makeup product created by M·A·C that uses smart pigments to match all skin tones. The executive summary outlines M·A·C's economic analysis which shows opportunity in the growing cosmetics markets in the US and UK. M·A·C's marketing strategy targets women ages 15-40 with promotions and the communication strategy utilizes influencers, ambassadors, and advertising in locations like Times Square and airports.
The document outlines MAC Cosmetics plans to launch a new app that allows users to virtually try on makeup. It will include features like shade-matching for foundation and concealer. MAC also plans two brand initiatives to promote art and artists: a global art contest with prizes including limited edition packaging designs, and promoting the winning design on real packaging for a limited time. The budget for app development is $50,000-$100,000 and $15,000 is allocated for marketing each initiative.
M.A.C Cosmetics is a cosmetics brand founded in 1984 that is now a subsidiary of Estée Lauder. It sells a wide range of cosmetics including eyeshadows, lipsticks, foundations and brushes. In addition to its products, M.A.C is known for its social responsibility programs like its M.A.C AIDS Fund, which has raised over $100 million for HIV/AIDS causes through its VIVA GLAM lipstick line. While M.A.C has strengths like its high quality products and endorsements from makeup artists, it also faces weaknesses such as higher prices and limited online presence, as well as threats from growing competition in the cos
The document analyzes cosmetics brand M.A.C.'s design strategy and its role in building brand loyalty. It finds that M.A.C.'s frequent limited collections and emphasis on visual design positively impacts sales. Consumers respond well to M.A.C.'s trendy products and inspiring store staff, though some find the visuals too strong. The media views M.A.C.'s focus on design, wide color selection, and professional artists as strengths that help attract customers. Some recommendations include understanding consumer needs better and adjusting the artistic image to be more approachable.
The document outlines the strategic analysis of a cosmetics company. The company's vision is to be the leading makeup authority among professionals and consumers by providing superior quality services and a secure work environment. Its mission is inclusiveness for all ages, races, and sexes. The corporate strategies focus on maintaining market leadership, expanding internationally, maintaining supplier relationships, and constantly innovating products while upholding social and environmental responsibility. The business strategies distinguish between professional and consumer product lines while maintaining competitive prices, participating in fashion events, and promoting through celebrities. Functional strategies include practical makeup tests for interviews, online customer support, satisfaction guarantees, and personalized product recommendations.
1. MAC is a cosmetics company founded in Toronto in 1984 that is now headquartered in New York City.
2. The company initially designed products for professional makeup artists but now sells cosmetics to consumers worldwide in over 200 locations across 15 countries.
3. MAC focuses on developing professional quality products for all races, ages, and genders and competes in the high-end cosmetics market against brands like Maybelline, Clinique, and Revlon.
This document provides an outline for a strategic audit of Estée Lauder Companies, Inc. It begins with an introduction that lists the company's production divisions and key facts. It then lists the company's achievements and competitors. The document discusses the company's vision and mission statements and compares them to a competitor. It provides an internal assessment of the company's strengths, weaknesses, business model, and financial ratios. It analyzes the company's organizational structure and provides recommendations to improve it. The document aims to conduct a thorough strategic audit of Estée Lauder.
M.A.C was launched in 1984 in Toronto by a fashion photographer and salon owner to bridge makeup artistry and fashion. It has since expanded to over 1500 locations worldwide. The company website is M.A.C's primary communication vehicle, providing information on products, retail locations, and the company. The newly redesigned website launched in 2015 aims to better showcase products and revamp their online presence. Key sections include limited editions, collections, tutorials from artists, and supporting their M.A.C AIDS Fund through celebrity endorsed lipstick lines.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
MAC Cosmetics was founded in 1984 in Toronto by Frank Toskan and Frank Angelo. The company initially designed makeup for professional artists but now sells to consumers worldwide. Some of MAC's top selling products include lipsticks, eye shadows, and foundations. The company relies on celebrity endorsements and word of mouth promotion rather than traditional advertising.
Lakme is an Indian cosmetics brand owned by Unilever that focuses on personal care items. It targets all Indian women and positions itself as a brand that cares about beauty. Revlon is an American cosmetics company known for affordable yet high quality products. L'Oreal's strategy is to increase brand awareness for its family of brands while minimizing cannibalization from new products. Avon's mission is to understand and satisfy the self-fulfillment and product needs of women globally through building relationships. M.A.C introduces limited edition "Glam Art" products and uses temporary marketing websites to reach its target market of young women ages 18-25 interested in fashion and art.
International Business Strategy_AVON_ReportHungyu Lai
International Business Strategy
An international business strategy analysis report based on the assumption of the Avon company case
Researched and Presented in UCI IBOM class
Motives Cosmetics is a global cosmetics company founded by Loren Ridinger. The cosmetics industry is large, growing, and recession-proof. Motives offers makeup products and training to help people look and feel better. The training teaches a 7-step process for applying makeup, including techniques for foundation, blush, eyeshadow, eyeliner, mascara, lip products, and setting sprays. Motives also has programs for salon retailers and uses social media to promote its brand.
MAC Cosmetics was founded in 1984 by makeup artists in Toronto who wanted better quality makeup for photography. They became iconic when Madonna wore their red lipstick. In 1985, Estee Lauder purchased shares in MAC, extending their reach. Estee Lauder fully acquired MAC in 1998. MAC prides itself on artistry, inclusivity for all ages/races/genders, and having a cult following of loyal consumers including makeup artists. Their social responsibility through the MAC AIDS Fund also contributes to their brand. However, animal testing required for the China market has received criticism and hurts their reputation.
The beauty company Glossier has gained enormous popularity among millennials and Gen-Z since its launch in October 2014. Glossier celebrates the idea of real beauty in real life, providing its customers with customized affordable luxury beauty products. As a tech-savvy company, Glossier understands the power of social media in terms of product sales and promotion. The company also aims to lay foundation for a beauty movement of real women and real beauty. The recently launched Body Hero campaign is a great example reflecting Glossier’s mission.The global cosmetics industry is led by beauty conglomerates including Chanel, Coty, Estée Lauder, Kao, L’Oréal, LVMH and Shiseido. The growing middle class, product innovation and influencer marketing are listed as the three market drivers in the industry; while affordability, counterfeits, and toxic chemicals are part of the market challenges. This marketing plan aims to help Glossier settle key issues hindering the growth of the company.
The document provides an overview of L'Oreal and its acquisition of Maybelline New York. It discusses L'Oreal's financial performance, brand portfolio, and acquisition history. It then analyzes Maybelline's brand performance under L'Oreal ownership, including key product lines and marketing strategies. The document concludes with recommendations for Maybelline's global expansion opportunities in new markets and consumer segments.
This is the marketing plan my team and I created for a student marketing competition to revitalize the cosmetics department. I chose this to showcase both my marketing knowledge, analysis, and my ability to write professionally and strategically. It\'s a group project, but I functioned as an editor for the entire thing. I had a very heavy hand in writing the strategies section and completely wrote the budget/financial analysis sections. I also did the concept mockup in the appendices.
This document outlines marketing strategies to build a partnership between cosmetics brand Etude House and UK magazine Stylist. It introduces Etude House, which targets young women, and Stylist, which targets professional females aged 20-40. Three strategies are proposed: offering Etude House samples in Stylist, holding giveaways of Etude House products, and featuring a celebrity like Ariana Grande promoting the brand. A business plan suggests Etude House expand internationally and Stylist widen distribution, which could help expose more potential customers to Etude House through Stylist's promotion.
Marketing Plan MAC Cosmetics (New Product Development)siobhan_jones
The document introduces M.A.C.'s new "Modern Glam Art" brush collection inspired by artist Andy Warhol. The "Pop Art" brush set has 5 brush heads that store around a single stem and comes in a semi-round palette. It has a suggested retail price of $75 but is priced at $60 if two colors from the collection are purchased together. M.A.C. will promote the limited edition set on temporary websites before adding it to normal inventory. The goal is to increase unit sales by 5% in six months by targeting young women, career women, and makeup professionals.
The document discusses Motives, a customizable cosmetics line by Loren Ridinger. It provides details on Motives' products, which are custom-formulated to complement all skin tones, types, and colors. The document recommends various business building tools for Motives, such as starter kits, and discusses hosting Motives retail events like skin care clinics and makeup parties. It outlines the 5 steps of the UnFranchise business system - Apply, Create, Qualify, Activate, Teach/Manage/Support Others - and how building a business with Motives can help entrepreneurs achieve financial independence.
How to start a Cosmetics Company using a hybrid business plan and documents. Excellent quality document templates in Word, Excel and Powerpoint (PPT) for starting a Cosmetic Business. More info. https://www.fiverr.com/jssnetbay/supply-an-organic- cosmetic-company-business-plan More Info. / Reviews / and to Order http://www.cosmeticsbusinessplan.com/
Ecuadorian Rainforest, LLC is a company founded in 1997 that supplies natural botanicals from South America to the health and beauty industries. The company has over 25 employees and exclusive trade agreements that allow it to provide a vast selection of premium raw materials to its clients. Ecuadorian Rainforest celebrates supplying natural ingredients for over 10 years and prides itself on quality, service, and sustainable and fair trade practices.
L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
Beauty School In California - Building A Promising Career In Cosmetics Industrywilliam3377
To build a promising career in the cosmetics industry in California, it is important to get trained at a reputable beauty school. Beauty schools provide the training needed to become a competitive cosmetologist in California and are required to obtain a license. When choosing a beauty school, key factors to consider include checking that the training program offers your preferred area of specialization, that the program meets the state's 1600-hour requirement, and that the school offers apprenticeship opportunities and potential financial aid assistance. Getting admitted to a quality beauty school lays the foundation for developing a good career in the cosmetics field in California.
This document provides information on various trainings and requirements for different levels within the company's business model. It outlines the New Distributor Training, Basic Five training, and Executive Coordinator Certification Training. It also defines key terms like qualify, activate, sponsor, placement, and different levels like coordinator, executive coordinator and their specific requirements. The document provides an overview of how commissions and bonuses are earned through the company's compensation plan.
A Closer Look at the Cosmetics Industry and the Role of Marketing TranslationAgnes Meilhac
The document discusses the cosmetics industry and the role of marketing translation within it. It notes that the industry is highly globalized, research-driven, and advertising-focused. Translating marketing materials for cosmetics companies combines scientific research with creative marketing techniques. The language used blends technical terms from science with advertising phrases, neologisms, and compound words. It places dual demands on translators to understand both science and marketing strategies.
Market America is a business opportunity for people-oriented individuals looking to make sales and build connections. As an unconventional franchise model, it compensates distributors with a point-based system for their sales and downline network. Distributors are required to purchase a monthly quota of products to sell. Building a strong downline through training and marketing is emphasized as important for maximizing profits. The document recommends additional online resources for Market America distributors to develop effective marketing strategies and generate new business leads.
Unfranchise Owner Business PresentationLester Faison
The document provides information about the trainings and requirements for different levels in the UnFranchise business model. It outlines three required trainings: New UnFranchise Owner Training, Executive Coordinator Certification Training, and Basic Five. It then describes the qualifications needed to become an Executive Coordinator, Master Coordinator, and higher levels, which involves meeting certain sales volumes and earning commissions. The document also defines key terms and introduces tools available to UnFranchise Owners like the UnFranchise Management System.
The document provides information about Market America, a product brokerage and internet marketing company founded in 1992. It discusses Market America's mission to provide entrepreneurs a system to create ongoing income while providing consumers with better shopping options. It highlights some of Market America's products and services, technology, and growth including over $4.1 billion in retail sales and more than 3 million registered customers. The document also outlines Market America's 5 step plan for individuals to build a successful business, including applying to become an independent distributor, creating business volume, qualifying their business center, activating their organization by sponsoring others, and then teaching and supporting others.
The document describes a 3-step biological wastewater treatment process used in the cosmetics industry. The process includes 1) pre-treatment where chemicals are added to precipitate solids from the wastewater, 2) a biological stage using a TFR bioreactor, and 3) post-treatment where excess sludge is dewatered. The system is capable of treating wastewater for a small town of 5,000 people and uses 45% less energy than comparable systems.
DepilatoCosmetics raising equity bp englishjmwslides
DepilatoCosmetics Raising Equity April 1st 2016 -Thanks to our Advanced Hair Removal Technology which targets the follicles, DepilatoCosmetics transforms hair removal, waxing and shaving into a moment of well-being.
Sephora is a major cosmetics retailer present in over 30 countries with over 1,700 stores. On its Facebook page, Sephora communicates mainly about new products and promotions to its over 500,000 fans. While posts by Sephora generate many reactions from users, showing the success of using Facebook, Sephora does not always respond to customer complaints or information requests. To improve engagement, Sephora could focus more on customer service and interactive communication with fans about the brand's values in addition to new products.
Sasa is a major cosmetics retailer in Hong Kong with a 25% market share. It offers low prices, a wide selection of products, and convenient store locations. While traditionally known for discounted cosmetics, Sasa is looking to diversify and appeal to new customer demographics like teenagers. Recommendations include communicating Sasa's brand position more clearly, diversifying into wellness products, expanding through franchises, and running an integrated marketing campaign targeting teens and working women.
Market America is a product brokerage and internet marketing company founded in 1992 that specializes in one-to-one marketing. Through its UnFranchise business model, Market America allows individuals to earn income by selling Market America products and building a network of distributors. Distributors can earn commissions from retail profits and through Market America's compensation plan by developing sales and distribution organizations. The goal is to help entrepreneurs create ongoing income and provide consumers with exclusive products while creating the economy of the future through revolutionary e-commerce technologies and partnerships.
Market America is a product brokerage and internet marketing company that provides a system called the UnFranchise for entrepreneurs to create an ongoing income. Through their revolutionary technology and network of people, they are creating the economy of the future. The UnFranchise system allows individuals to earn income in two ways - by providing products to customers and through time leveraging by developing two sales organizations. With over 3 million customers and 180,000 distributors worldwide, Market America has generated over $2.5 billion in retail sales and individuals have earned over $1.6 billion through the system.
This document summarizes information about the company Market America. It discusses that Market America was founded in 1992 and is headquartered in Greensboro, North Carolina. Their mission is to provide entrepreneurs a system to create ongoing income while providing consumers with better shopping. The company employs over 500 people globally and has over 3 million customers and 180,000 distributors worldwide, generating over $2.5 billion in retail sales. Individuals have earned over $1.6 billion in commissions and retail profits through Market America's business model.
Unfranchise Business Plan - Market America (2013 version). A forward thinking, innovative, and most importantly, effective. entrepreneurial approach to financial freedom through building a business for the average person.
1. Create an informative website to increase brand awareness and drive traffic to retail locations. The site could feature virtual try-ons and tutorials.
2. Partner with retailers to sell M.A.C. products on Nordstrom, Bloomingdale's, and other sites to reach more customers with minimal investment.
3. Consider direct online sales in the future through a M.A.C. website to attract new customers and test products, but high costs require further evaluation.
If you're looking for a way to create an additional revenue stream part-time, this could be your answer. Our team is consistently expanding and we are always open to meeting with new people that are success minded, ambitious and hungry for more... Send me an email to schedule a detailed explanation of our proven system.
English unfranchise business development 20101013Jeff Ryu
The unfranchise program.
Jeff Ryu program
Own your own business with less than $ 1,000 initial investment. Multi-Million dollar company. Proven system.
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- Distributors can earn income through cashback on purchases, retail profits on sales, and commissions from building sales organizations with other distributors. Income levels range from $300 to over $500,
The document presents a marketing plan for a new beauty app called The LookBook. It aims to be a one-stop shop for buying cosmetics and getting tips on creating different looks. The plan outlines the company overview, target customers, competitors, and strategies. Key aspects include launching a free basic version of the app initially and then a premium version once revenues reach $500,000. Marketing will focus on social media, events, and brand ambassadors to promote the app and drive sales of cosmetics. Performance will be evaluated based on app downloads, usage, and comparisons to rival apps.
Little Caesars needs a new marketing strategy to provide more discounts and promotions to their target audience of middle-aged adults with middle to low incomes. The proposed $90 million campaign would offer rewards for purchasing pizzas and discounts through their app and website. It would also promote sports partnerships to win trips to games. The strategy focuses on search engine optimization, social media ads, and inbound marketing like helpful guides and newsletters to drive customers to order online and increase weekly revenue over 3-6 months.
The document discusses marketing strategies recommendations for Look deVine lip products. It analyzes the company's business, industry, consumers and competitors. Key recommendations include refocusing the brand image on wine rather than grapes, improving brand consistency, increasing social media presence, and developing niche targeting of wine and beauty lovers. Specific tactics proposed are redesigning the logo to feature wine, highlighting natural ingredients, offering promotions on social media and holidays, and creating a membership point system. The goal is to increase online sales and brand awareness.
Stream Cosmetics provides an opportunity to begin a recession proof career. See why Airbrush Makeup and Airbrush Tanning is revolutionizing the cosmetic industry.Join Deborah Krug's nationwide team by visiting http://www.YouDeserveAirbrushing.com
This document provides information about Market America, a company that allows individuals to become independent distributors and build their own business selling Market America products and through an affiliate marketing model. Some key details include:
- As of March 31, 2012, Market America had $4.4 billion in estimated retail sales and $2.5 billion in total distributor earnings since its inception.
- It allows people to earn income through cashback on purchases, selling products, and developing sales organizations to leverage their efforts.
- Distributors can start part-time with minimal costs and no territorial restrictions like a franchise. The business model is described as an "UnFranchise."
Please review the presentation if you are interested in an online business that offers an option for addition income. It is social media friendly.
After you review, please see 22 min video at CarolinaJane.biz
This document summarizes the business model of Market America, a multi-level marketing company. It discusses how Market America allows individuals to create their own economy through online shopping and selling Market America branded products. Key points include that as of 2012, Market America had over $4 billion in retail sales and over $2.5 billion paid out in commissions and distributor earnings. The document promotes Market America's business opportunities and compensation plan.
Raising money can be the hardest step in launching your project, event or start-up.
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Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
Market America is a product brokerage and internet marketing company founded in 1992 that allows individuals to build their own business by selling Market America products and building a network of distributors. Through its UnFranchise business model, individuals can earn income from retail profits and commissions without many startup costs. The company has over 3 million customers and $3.4 billion in annual sales through its network of 180,000 distributors worldwide.
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Similar to Motives Cosmetics Business Overview (20)
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Motives Cosmetics Business Overview
1.
2.
3. COSMETICS INDUSTRY
$23 BILLION INDUSTRY
• Sales projected to reach $41.4 billion by 2015
• Product sales expected to increase among youth
• Eye products are one of the fastest
growing categories
• Lipsticks are weathering the
recession better than any
other product category
• Cosmetic industry is
recession proof
4. • Cosmetics sales make up 44% of Beauty Care Sales
• Sales grew 18% over the past five years
• The internet is the most popular way to purchase
beauty products
• Making people beautiful makes money!
COSMETICS INDUSTRY
$23 BILLION INDUSTRY
5. CHALLENGES OF THE
MAKEUP CONSUMER
• High-end, over-priced products
• Over-promise, under-deliver on quality
• Limited color selection for every skin tone
• Lack of options for the consumer
• Typical trial-and-error makeup selection
• No customized cosmetics
• In-store makeovers:
• Crowded retail stores
• The wrong lighting
• Impersonal service
6.
7. People Empowering People…
“The ability to make people look
and feel better while achieving
the lifestyle they have always
dreamed about.”
-Loren Ridinger
mission statement
8. MOTIVES® BY LOREN RIDINGER
offers your business:
• Top-of-the-line Cosmetics with Affordable Pricing
• Customized Color Cosmetics
• Proprietary Formulas
• Cosmetics for Every Skin Tone
• Hypoallergenic and
Non-Comedogenic Formulas
• Training Program
• Motives Pro Artist Program
• Motives & Me: Teen Program
• MotivesCosmetics.com
9. Motives® Advantages For The Customer
• The customer can customize their
own collection
• Motives Beauty Advisor helps select
the best products for the customer’s
skin type
• Motives Beauty Advisor helps
choose the best colors for the
customer’s skin tone
• Motives Beauty Advisor educates
and teaches customers how to use
each product
• Customers are allowed to try the
products before they purchase
them
• Customers earn CASH back for
every qualified purchase
10. MOTIVES® BY LOREN RIDINGER
Advantages For The Customer:
• Customer Rewards Program:
• Earn 2% and up Cashback on
Motives® online purchases
• Earn ½% Cashback on referred
friends purchases
• Redeemed Cashback can be
used to purchase products on
MotivesCosmetics.com
• Redeemed Cashback for a minimum
of a $10.00 check
11. Loren Ridinger
• Named as one Vogue’s Top 100 Most Influential Women
• Awarded the Woman of Substance and Style Award
• Recognized by Fashion Group International for her
contribution to the fashion and beauty industry
• Named Entrepreneur of the Year by Business Leader
Magazine three years in a row
• Her personal blog, LorensWorld.com, was named as one
of Forbes’ Top 100 Websites for Women
• Named one of the Top 50 Most Motivational People of the
Web and Twitter
• 1,000,000 followers on Social Media
12. MOTIVES® BY LOREN RIDINGER
HAS BEEN FEATURED IN:
• New York Post
• In Touch magazine
• Every Day with Rachael Ray magazine
• Bravo’s “The Fashion Show”
• People En Español magazine
• Life & Style magazine
• Us Weekly magazine
• Latina magazine
• 100 Thousand Club magazine
• Elle.com
• News & Record
• Vogue
• People Style Watch
• InStyle
• Glamour
• Allure
• Cosmopolitan
• Cosmo for Latinas
• Lucky
13. • Paulina Rubio
• Brooke Hogan
• Jaime Pressly
• Marisol Nichols
• Kimora Lee Simmons
• Alicia Keys
• Leah Remini
• Kim Kardashian
• Stephanie Jacobsen
• Alexis Dziena
• Abigail Breslin
• Miss South Carolina 2009
Stephanie Smith
• Cast of “Bold and
the Beautiful”
Loyal Celebrity Following
14. La La Anthony
• Best Selling Author
• Internet Mogul
• Trend Setting Fashionista
• Television Star
- MTV® VJ
- Current hit reality show
La La’s Full Court Life on VH1®
• Silver screen Actress
15. MOTIVES® FOR LA LA
HAS BEEN FEATURED IN:
Juicy Magazine
Circulation: 150,000 monthly
“Motives cosmetics are infused with
antioxidants and vitamins that
enhance true beauty and nourish the
skin.”
Latina Magazine
Circulation: 400,000 monthly
“Motives for La La Confetti Nail
Lacquer – sparkly and festive, this
glittery shade is perfect as a stocking
stuffer!”
23. LIKE A FRANCHISE:
• Systemization, standardization, uniformity
• State-of-the-art management systems
• Merchandising and marketing tools
• Growing visibility
• Own multiple business locations
• Standardized training systems
UNLIKE A FRANCHISE:
• No franchise fees
• No monthly royalties
• No territorial restrictions
• Start part time with flexible hours
• Minimal startup expenses plus
potential tax advantages
• Little risk
The UnFranchise® Business Development System
THE 2 TO 3 YEAR PLAN
24. TWO WAYS TO EARN INCOME AS
A MOTIVES BEAUTY ADVISOR
Individual Sales
• Earn 30% or more in retail profits from your sales
• Earn $300 or more per Beauty Event*
• Market and promote through your personal
MotivesCosmetics.com website
Team Sales
• Build two teams of five Beauty Advisors, each holding two
Beauty Events per month, to earn $1,500 or more in commissions
• Build additional teams and/or host more Beauty Events,
increasing commissions exponentially
*Average Beauty Events generates sales of $1,000 or more per show
25. FIVE STEPS TO BUILDING
YOUR MOTIVES ®
BUSINESS
1. Apply
2. Create
3. Qualify
4. Activate
5. Teach, Manage
and Support Others
26. 1. Apply
*BDC - Business Development Center
SALES REPRESENTATIVE
• No cost
• Buy product at Independent
Distributor cost and earn gross
retail profit
UNFRANCHISE® OWNER
• Subscription Fee
• Buy product at Independent
Distributor cost and earn gross
retail profit
• Participate in the Management
Performance Compensation Plan
and earn commissions
27. 1. Apply
YOUR SUBSCRIPTION INCLUDES:
• SHOP.COM website
• Isotonix® & Motives® websites
• UnFranchise® Business Account
• Career Manual
• Getting Started Guide
• Access to Audio Download
Training Library
• Preloaded MP3 device
• Monthly Powerline Magazine
• Training and Seminar System
• Coaching and mentoring by
experienced UnFranchise Owners
*BDC - Business Development Center
28. • Taps into the fastest growing
channel in Beauty Care
industry
• All the benefits of the
website, focused on the
Beauty Care customer to
increase sales
• Personalized site that is
consistently updated
• Constant selling- 24/7
• Free leads for new customers
and Beauty Advisors
motivescosmetics.com
31. Motives available training classes:
• Building your Business with Motives $25
• Motives Product Knowledge, Application and Sales $25
• Skincare 101 $25
• Custom Blend Liquid Foundation Training $25
• Custom Blend Mineral Powder Training $25
32. • BV is the unit value (business volume) that is attached
to every product, which commission and bonuses are
based on
• For example:
Motives® Rich Formula Lipstick
Distributor Cost: $10.50 Suggested Retail: $14.95 BV: 8.5
2. Create BV to Earn Commissions
36. • Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both your
left and right BV banks
• Once your Business Development Center has been
qualified it will begin to accrue Business Volume (BV)
3. Qualify
40. LEVERAGE YOUR SALES
TO SUPPORT YOUR TEAM…
*BV can be placed in BDC’s of individuals that you have personally sponsored
400 BV
41. The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the income of
a typical Market America Independent Distributor, nor are they intended to
represent that any given Independent Distributor will earn income in that
amount.
The success of any Market America Independent Distributor will depend
upon the amount of hard work, talent, and dedication which he or she
devotes to building his or her Market America Business.
Canadian and Mexican Distributors, if making an earnings claim, must
disclose the earnings of a typical Independent Distributor. Canadian
Distributors please refer to the end of the printed presentation of the
UnFranchise® Management System to see the Canadian Income Disclosure
Chart. Canadian and Mexican Independent Distributors should convert
references of currency to Canadian dollars or Mexican Pesos based on the
Distributor's location. Canadian and Mexican Independent Distributors
commissions are converted weekly from U.S. dollars to their country
currency. The conversion rate is the exchange rate published by the Wall
Street Journal immediately preceding the commission process for each
week (typically the Tuesday of the week that commission check is paid).
Disclaimer
42. 1,200 total BV from your left and right = $300
2,400 total BV from your left and right = $300
3,600 total BV from your left and right = $300
5,000 total BV from your left and right = $600
HOW COMMISSIONS
ARE EARNED
1,200 1,200
2,400 2,400
3,600 3,600
5,000 5,000
BV commissions are calculated weekly
43. Every time you and any BDC in your left and right sales simultaneously
completes the BV commission cycle in the same week,
you receive a management bonus of $600!
HOW BONUSES ARE EARNED
44. Put in twice the work for three times the pay!
Annual earnings potential: $327,600
EARN MORE INCOME
Enables you to leverage your efforts by opening multiple
BDCs from the beginning
45. Weekly Earning Potential: $10,500
EARN MORE INCOME:
OPEN ADDITIONAL BUSINESS DEVELOPMENT CENTERS TO
INCREASE YOUR COMMISSIONS
200 BV
200 BV
46. CREATE THE LIFESTYLE THAT YOU WANT,
EARN THE INCOME YOU DESIRE!
• Even if you are not currently a beauty or makeup professional,
Motives can be a vehicle for you to create a business and a
career path for yourself in this growing, multibillion-dollar
industry
• We provide the tools and the education
• Build a full-time income on a part-time basis!
• Work and grow at your own pace
• Set your own hours — work when YOU want to!
47. GETTING STARTED
1. Place your initial order using the:
Motives or Motives for La La Fast Start Kit. If
you want a larger display, choose from one of
our other kits.
2. Experience our training program.
Product Knowledge, Application and Sales,
Building Your Business with Motives, Skincare
101 or Custom Blend.
3. Host an event.
48. We not only deliver beauty
to doors,
We also open them