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1. MAC COSMETICS Pr esentation fr om -
T EAM 08
MBA ( Sec A)
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2. MAKE-UP ARTIST COSMETICS
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3. INTRODUCTION
MAC isCosmetics,which standsforMake-upArtist Cosmetics.
MAC, was founded in Toronto ,Canada by Frank Toskan and Frank
Angelo in 1984 .The first U.S MAC store opened in 1991, in New York.
MAC is an abbreviation for Make-up Art Cosmetics.
The company's products were initially specifically designed for
professional make-up consumers worldwide.
The company is headquartered in New York City.
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4. 1991 First US store opened NYC Greenwich village
1998 Began selling products through online
2012 Sells to costumer's in 79 countries
They producing make-up for ….
1. Makeup artists
2. Photographers
U S P
W i d e v a r i e t y o f c o s m e t i c s a n d p r o d u c t r a n g e s
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5. All Races
All Sexes
All Ages
TAGLINE/SLOGAN
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6. MISSION
All Races, All Sexes, All Ages” conceived to embrace all consumers. To be the
worlds leading make-up authority among both professional make-up artists and
consumers. To meet customers need for superior quality services and to provide
secure & challenging work environment for all employees
VISION
MAC cosmetics was founded with a creative vision to fill the gap between
makeup artistry and fashion photography. Long before their company history
their product line towards professionals in the beauty and fashion industry who
had to rely on heavy cosmetics, cake makeup and stage makeup to create the
visual effects needed to with stand bright lighting during photo shoots Keep it
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7. MARKETING STRATEGY
M.A.C Cosmetics markets its goods and services to both individuals and
organizations. In the early development of the company M.A.C make-up
was made purposely for professional make up artists to with-stand
rigorous wear of make-up for models during photo-shoot and fashion
shows. Now M.A.C markets to women of all ages and ethnicities. Although
M.A.C Cosmetics trade in the niche market where its target market is only
female
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8. SWOT ANALYSIS
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9. THREATS
STRENGTHS
WEAKNESSES OPPORTUNITY
S WOT A N A LY S I S O F M AC
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10. BRAND STRENGTHS
o Founded in 1985 in Toronto Canada
o Available over 200 locations in 15 countries with 2500 employees
o Company owned and operated stores
o Socially responsible image
o High quality of products
o Word of mouth endorsements by Makeup Artists
o Made for all ages, sexes, races.
o Named #2 as Forbes “America’s Most Admired Company”
o Already known brand image 10JAYANTH

11. BRAND WEAKNESSES
o Limited brand awareness as compared to other global players
o Controversy about product launch created a problem
o Price is more that only some people can afford
o Only professionals can get their PRO colors.
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12. BRAND OPPORTUNITY
o Boosting online shopping experience
o International expansion – India & Brazil (working on blushes and foundations
to fit India’s skin tone specifically)
o Free standing stores rather than spots in department stores
o Informational website
o Selling through retailer website
o Taking advantage of selling online
o Increase brand reach and presence globally
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13. BRAND THREATS
o Competition already online
o Retailers sell other product line
o A lot of other cosmetic companies have Eye shadow and lip palette
combinations throughout each season
o Would their online shopping boost take away from their known-for personal
service
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14. MAC COSMETICS INDIA PRICE LIST
Product Name Type Price (In Rupees)
Prep + Prime Lip Lip Primer Rs. 1,350
Prep + Prime Skin Skin Primer Rs. 2,300
Prep + Prime Transparent Finishing
Powder
Setting Powder Rs. 1,850
Prep + Prime Transparent Finishing
Powder Pressed
Pressed Setting Powder Rs. 1,850
Prep + Prime Natural Radiance Hydrating Emulsion Rs. 2,700
Prep + Prime BB Beauty Balm SPF
35
BB Cream Rs. 2,300
Prep + Prime Fix + Water Mist Rs. 1,500
Prep + Prime Face Protect Lotion
SPF 50
Sunscreen Rs. 2,500
1 . P r e p + P r i m e P r o d u c t s
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15. MAC COSMETICS INDIA PRICE LIST
Product Name Type Price (In Rupees)
Pro Longwear Paint Pot Cream Eye Shadow Rs. 1,850
Pro Longwear Foundation Long Lasting Foundation Rs. 2,800
Pro Longwear Concealer Concealer Rs. 1,900
Pro Longwear Lip Pencil Lip Pencil Rs. 1,800
Pro Longwear Eyeliner Eyeliner Rs. 1,200
Pro Longwear SPF 20 Compact
Foundation
Compact Foundation Rs. 2,800
Pro Longwear Nourishing
Waterproof Foundation
Waterproof Foundation Rs. 2,800
2 . P r o – L o n g w e a r P r o d u c t s
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16. MAC COSMETICS INDIA PRICE LIST
Product Name Type Price (In Rupees)
Lightful C Tinted Cream SPF 30 With
Radiance Booster
Colour Correcting Cream Rs. 2,700
Lightful C Marine-Bright Formula
Softening Lotion
Hydrating Lotion Rs. 2,500
Lightful C Marine-Bright Formula
Moisture Cream
Brightening Cream Rs. 3,200
Lightful C Marine-Bright Formula
Essence
Hydrating and Brightening Essence Rs. 3,200
Lightful C Marine-Bright Formula
Cleanser
Facial Cleanser Rs. 2,200
Lightful C Marine-Bright Formula
SPF 30 Moisturiser
Sunscreen and Moisturiser Rs. 3,200
3 . L i g h t f u l l C P r o d u c t s
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17. FIVE FORCES ANALYSIS
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18. C O M P E T I T I V E
R I VA L RY
S U P P L I E R
P O W E R
B U Y E R
P O W E R
T H R E AT O F
S U B S T I T U T I O N
T H R E AT O F N E W
E N T RY
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19. COMPETITIVE RIVALRY
L’Oréal
Revlon
a r e a n o t h e r c o m p e t i t o r i n c o s m e t i c s
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20. S U P P L I E R P O W E R
 MAC purchases raw materials on a global basis through its Global Supplier Relations
department. This concentrated effort in supplier rationalization helps to review the
supplier base with the objective of reducing costs, increasing innovation and speed to
market, and improving quality. However, MAC sourcing model could result in increased
dependency on suppliers.
 Mac cosmetics uses exclusive retail outlet place to sell their product rather than
choosing another distribution channel
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21. B U Y E R P O W E R
 MAC products are priced high and cater to the premium market. However, affluent buyers
are less price-sensitive and unlikely to switch to lower-priced product
 The MAC has a high bargaining power of customers. This is due to the increase
competition and availability of cosmetic products from a variety of manufacturers. Since
these products have high substitutes, then it is possible for consumers to force
manufacturers to reduce their product prices through purchasing those of their
competitors. This is a challenge which manufacturers of cosmetic products face across the
world.
 BUYERS Are - Professional Makeup Artists including models and Actors, Retail consumers -
Younger women's
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22. T H R E AT O F S U B S T I T U T I O N
 Skin care and beauty products have a large number of substitutes. However, it is hard to
replace a product that is branded with a high reputation unless there is a new technology
that promises permanent skin improvement. MAC develops essential ingredients in its own
research and development departments. This is a major competitive advantage.
 Cosmetics is typically bought according to skin types and income levels. It’s difficult for a
new company to enter the skin and beauty care business unless the brand features new
technology.
 Hence, high-end companies such as MAC rely heavily on repeat customers and mainly
compete on product quality, brand recognition, and product differentiation
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23. T H R E AT O F N E W E N T RY
The cosmetic industry has a low threat of new entrants. This is due to several factors. The
first is the huge costs of entry. Developing unique cosmetic products requires a lot of
resources both in terms of research and development and the actual manufacturing process.
Few middle and small scale firms have access to the funds and expertise required to perform
this effectively. Another factor which discourages entry into this industry is the huge
competition present in the industry. In addition to the huge competitors such as - Avon,
Revlon, Clinique, Estee Lauder, LR, and Unilever, who have a large market share, there are
many other small scale competitors who also have a small market share and who reduce the
overall profitability of firms in the industry.
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24. M A C - S T P
Segment Young women
Target Group
Professional Makeup Artists including models and Actors, Retail consumers-
younger women
Positioning Focusing on developing professional quality products
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25. M A C - C O M P E T I T I O N
C O M P E T I T O R S
MAYBELLINE
CLINIQUE
REVLON
LOREAL
LAKME
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26. P R E PA R E D B Y
J aya n t h
D e e p i k a
G aya t h r i k a v ya
I n c h a r a
G o u t h a m i
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