The document discusses Prime Joint Support Formula, a supplement from Isotonix aimed at joint health. It contains ingredients like pycnogenol, glucosamine, and hyaluronic acid that are said to help reduce inflammation, maintain joint fluidity and flexibility, promote cartilage health, and overall joint comfort. Research on pycnogenol suggests it may impact inflammatory markers and joint function. The product is positioned as beneficial for aging adults and athletes to maintain mobility and joint health.

1. Prime™ Joint Support Formula
by Isotonix®
Market America
Elizabeth Benton

2. FDA Disclaimer
These statements have not been evaluated by
the Food and Drug Administration. These
products are not intended to diagnose, treat,
cure or prevent any disease.

3. Joint Health and Aging
• More than 30% of adults experience joint
pain
• Aging impacts joints and joint comfort
• Maintaining joint health is essential for
maintaining overall health
▫ Hundreds of joints in the human body

4. Components of Optimal Joint Health
• Mediated inflammatory response
• Flexibility
• Cartilage
• Synovial fluid

5. Common Joint Health Ingredients
• Methylsulfonylmethane (MSM)
▫ Inconclusive research
▫ High amounts required (gram servings)
• Chondroitin
▫ Inconclusive research
▫ Very poor absorption
▫ Increases hyaluronic acid content in synovial
fluid

6. Prime™ Joint Support Formula by
Isotonix®
• Pycnogenol®
▫ Inflammatory response
• Glucosamine
▫ Important component within synovial fluid and
cartilage
• Hyaluronic Acid
▫ Naturally diminishes with age
▫ Tissue hydration and lubrication
▫ Inhibits enzymes which break down cartilage

7. Research - Pycnogenol®
• 5-LOX and COX-2
• Leukotriene production
• Joint function
• Joint comfort
• CRP levels

8. Prime™ Joint Support Formula by
Isotonix®
• Helps reduce inflammation associated with
normal aging
• Helps maintain healthy joint fluidity and
flexibility
• Promotes cartilage synthesis and regeneration
• Promotes optimal joint health
• Promotes joint comfort
• Promotes normal, healthy levels of COX-2 and
5-LOX

9. Prime Joint Support Formula vs.
Glucosatrin
• Isotonix®
▫ Most advanced delivery system
▫ Significant request from field
• Pycnogenol®
▫ Numerous studies on role in joint health
• Hyaluronic Acid
• Anti-Aging market target
▫ Age related changes in joints

10. Prime™ Joint Support Formula by
Isotonix®
• Why Prime?
▫ Biological changes in joint health during aging
▫ Boomers trying to maintain mobility and activity level
▫ Anti-aging quest is universal
• Who else?
▫ Competitive athletes
▫ Weekend warriors
▫ Physical laborers
▫ Anyone looking to maintain joint health

11. Breaking in to New Markets with
Isotonix®
• Global Seaches
▫ Isotonix is searched 49,500 times a month g
▫ Anti-Aging Products is searched 502,000 times a
month
▫ Joint Health is searched 673,500 times a month
▫ Anti-Aging Health is searched 74,500 times a
month globally
• Over 5.5 million monthly searches for Anti-
Aging, Joint and Supplements
• Add the power of Scottie Pippen!

12. Supporting Optimal Joint Health
• Heart Health™ Essential Omega III
• Isotonix® Calcium Plus
• Isotonix Vitamin D with K2
• Transitions Lifestyle System®
• Torch™

13. Prime™ Joint Support Formula by
Isotonix®
• Codes: 13081/13082
• 45 day supply
• Suggested Retail: $69.95
• Also available in the new, Isotonix Custom
Cocktail!

14. Utilizing Tools to Optimize Sales
• References
• Product Claims
• Ingredient breakdown
• Webinars

15. Start Young to Stay Young!