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MOTIVATION AND MASLOW THEORY OF
HIERARCHY OF NEEDS
WHAT IS MOTIVATION?
 Motivation is the word that is derived from word
‘motive’ that means needs, the desires within
the individual. It is the process of stimulating or
enhancing people’s ability to achieve their goals.
 Motivation involves the emotional, biological and
social forces to activate the behavior of the
individual. It also involves the factors that direct
and maintain these goal-directed actions.
 A person can be motivated by anything like:
 Money
 Promotion
 Gifts
 Foods and drinks etc.
 In an organization one of the most important function of
the management is to create willingness in the individual
to work hard to achieve the task and this willingness can
be made by motivate the individual by giving them
promotion, extension in salary etc.
TYPES OF MOTIVATION
 There are two types of motivation:
 Extrinsic Motivation: This type of motivation
comes from outside of the individual that
contains prizes, trophies and gifts.
 Intrinsic Motivation: This motivation comes
inside in individual like solving a crossword
puzzle all by themselves.
MASLOW'S HIERARCHY OF NEEDS:
All of us have hierarchy of needs
that goes from lower needs to
higher needs, when we have
something in our life we work to
get the better thing than then one
we have.
APPLYING MASLOW'S NEEDS HIERARCHY -
BUSINESS MANAGEMENT
 Physiological Motivation: These are the basic
biological needs of a human body like food,
drink, house, clothing etc. If these need are not
satisfied then a human body can’t work properly.
 Safety needs: When the physiological needs of a
human are satisfied then it comes for safety
needs. This contains the emotional security,
financial security, freedom from fear, social
stability, property needs etc.
 Love and belongingness needs: When the first
two needs of a human is satisfied then the third
need is the love and belongingness need. The
need of person to create interpersonal relations.
Examples include friendship, intimacy, trust, and
acceptance, receiving and giving affection and
love.
 Esteem needs: This is the forth level of needs it
has 2 parts:
1. One wants to get dignity and achievements for
himself.
2. One wants that other must respect him.
 Maslow indicated that the need for respect or
reputation is most important for children and
adolescents and precedes real self-esteem or
dignity.
 Self-actualization needs: This is the highest level
of needs when a person wants to get a rank in
the society by his work or creativeness.

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Motivation and maslow theory of hierachy

  • 1. MOTIVATION AND MASLOW THEORY OF HIERARCHY OF NEEDS
  • 2. WHAT IS MOTIVATION?  Motivation is the word that is derived from word ‘motive’ that means needs, the desires within the individual. It is the process of stimulating or enhancing people’s ability to achieve their goals.  Motivation involves the emotional, biological and social forces to activate the behavior of the individual. It also involves the factors that direct and maintain these goal-directed actions.
  • 3.  A person can be motivated by anything like:  Money  Promotion  Gifts  Foods and drinks etc.  In an organization one of the most important function of the management is to create willingness in the individual to work hard to achieve the task and this willingness can be made by motivate the individual by giving them promotion, extension in salary etc.
  • 4. TYPES OF MOTIVATION  There are two types of motivation:  Extrinsic Motivation: This type of motivation comes from outside of the individual that contains prizes, trophies and gifts.  Intrinsic Motivation: This motivation comes inside in individual like solving a crossword puzzle all by themselves.
  • 5. MASLOW'S HIERARCHY OF NEEDS: All of us have hierarchy of needs that goes from lower needs to higher needs, when we have something in our life we work to get the better thing than then one we have.
  • 6.
  • 7. APPLYING MASLOW'S NEEDS HIERARCHY - BUSINESS MANAGEMENT  Physiological Motivation: These are the basic biological needs of a human body like food, drink, house, clothing etc. If these need are not satisfied then a human body can’t work properly.  Safety needs: When the physiological needs of a human are satisfied then it comes for safety needs. This contains the emotional security, financial security, freedom from fear, social stability, property needs etc.
  • 8.  Love and belongingness needs: When the first two needs of a human is satisfied then the third need is the love and belongingness need. The need of person to create interpersonal relations. Examples include friendship, intimacy, trust, and acceptance, receiving and giving affection and love.
  • 9.  Esteem needs: This is the forth level of needs it has 2 parts: 1. One wants to get dignity and achievements for himself. 2. One wants that other must respect him.  Maslow indicated that the need for respect or reputation is most important for children and adolescents and precedes real self-esteem or dignity.
  • 10.  Self-actualization needs: This is the highest level of needs when a person wants to get a rank in the society by his work or creativeness.