My target audience is of all ages as my channel focuses on artistic and uplifting programs. I will create a suite of idents for my Arts and Progressive brand channel using bright colors, geometric shapes, and varied camera movements. My idents will entertain audiences by having subjects interact with visual effects before art programs. I will manage the project myself, filming and editing, but may need help filming or with production tasks. My budget will be no more than £30 using my own locations and props, though a hypothetical budget would include equipment rentals and hiring actors. Thorough planning, including researching existing idents, storyboarding, and scheduling is important for a successful project.

1. Target audience
My target audience is going to of all ages. My channel is based on artistic and uplifting programs that give off positive
energy to all viewers. The reason I have chosen such a wide ranged audience is because I feel my brand does not attract
a particular age range or gender.
Medium of delivery and specifications
I will set the specifications of my video to the standard broadcasting (25 FPS), this will allow my audience to view the
idents in the best possible quality. I am going to include compositing shots, motion track and animation in my idents.
Doing this will allow me to make sure I can create something unique to represent the brand that I want my channel to
be.
Content
For my project I intend to create a suite of idents that reflect the Arts and Progressive brand. For my idents I intend to
include bright and vibrant colours, geometric shapes to reflect abstract conventions and variety in camera movement
and editing techniques to add more depth to the idents. I want to have a focus on a particular subject whether this is a
person, an animal or even an inanimate object. This way I can use the subject in interact with the visual effects like the
shapes and colours.
Purpose
My idents are going to be created to entertain my audience. Because my channel is an arts and progressive channel I
intend to make my idents very fun and uplifting. My idents are going to be shown before art programs whether this is
literal art such as painting, or performing arts programs. This is because my visuals are going very literal artistic and
abstract conventions.

2. Management and Roles
My project will mostly be managed by myself. I intend to direct my idents, personally film the footage and go through
the editing and visual effects process alone. However I am going to need assistance to help me with the visuals of my
project. This includes things like starring in the idents, helping with the subject of the idents if I am going to use animals
or pets or help with production responsibilities such as lighting or a second camera.
Budget
REAL:
I intend to spend as little money as possible for my project. I am going to use my own locations, such as my house,
garden etc.). However I will buy small props for on screen/ background shots and fabrics for costumes. I will spend no
more than £30 as I have most of the props and costumes I need.
HYPOTHETICAL:
For my hypothetical budget I need to take these things into account; booking a camera (£50 day) and tripod (£15 a
day), renting lighting (£10 a day), booking out an editing suite with editing software and after effects (£550 a day),
hiring actors and continuity announcers.
Importance of planning
It is extremely important to plan. Planning things such as budget, storyboarding and script (if you are including
dialogue). The most important thing to do in researching existing ident. This is the most important thing involving
planning as you cannot step into creating a project like idents not having knowledge of the existing product already
being broadcast on television. Not only do you need to know about how idents are made, why idents are created they
way they are and how they have an impact on the audience. But looking into existing suites can inspire you own ideas
and help you in your own planning.

3. Time Management/Planning
Time/Date Activity
05/11/17 Complete all Research and Idea Generation
prepared for Production.
15/11/17 Ident logo design and mock up sequences towards
final idea.
25/11/17 Production planning based on final ident idea.
27/11/17 Production (Filming).
03/12/17 Post Production (Editing, Visual Effects,
Animation).