The document proposes a social media strategy for Raymond to increase engagement and brand visibility. It recommends conducting contests on Facebook and Twitter around the themes of "The Complete Man" and a couple's contest "Feels like Heaven" to generate user-generated content. Currently Raymond has limited presence and engagement can be improved by optimizing profiles, sharing videos, and regular posts. Implementing the proposed contests and content strategy across platforms would boost brand presence, engage existing users, gain new followers and increase reach.