The document discusses the debate around the use of gestation stalls on pig farms. The Humane Society of the United States (HSUS) believes gestation stalls are inhumane, while pig farmers say they are necessary for efficiency. HSUS conducted undercover investigations exposing mistreatment of pigs in gestation stalls. They filed complaints against farms and sought to end the use of stalls. Farms promoted their "We Care" program emphasizing animal welfare but were criticized for not addressing HSUS's evidence directly. Both sides made efforts to advocate their positions through public relations strategies.