2. Monopoly
• The single seller makes a
product that has no “good”
substitute.
• Other firms may be able to
produce the good or
service but choose not to
enter the market or are
barred from it.
3. Normal profits
• normal profit is a profit metric that takes
into consideration both explicit
and implicit costs. It may be viewed in
conjunction with economic profit. Normal
profit occurs when the difference between
a company's total revenue and combined
explicit and implicit costs are equal to zero.
• The firm earns normal profits – If the
average cost = the average revenue
• Also, the AC curve touches the AR curve at a
point corresponding to the same point.
Therefore, the firm earns normal profits.
4. super-normal profits
• A firm earns super-normal profits
when the average cost of
production is less than the average
revenue for the corresponding
output.
• If the price determined by the
monopolist in more than AC, he
will get super normal profits.
• A monopolist should be able to
enjoy super normal profits in short
run and long run if his AC doesn’t
exceed his AR.
5. super-normal profits
• In the figure The monopolist is in
equilibrium at point E because at point E
both the conditions of equilibrium are
fulfilled i.e., MR = MC and MC intersects
the MR curve from below. At this level of
equilibrium the monopolist will produce
OQ1 level of output and sells it at
CQ1 price which is more than average
cost DQ1 by CD per unit. Therefore, in
this case total profits of the monopolist
will be equal to shaded area ABDC.
6. Implications of the Monopolist’s Profit
Maximum
• Price will exceed the competitive price.
• Quantity will be less than the competitive quantity.
• The monopolist sells the output at a price greater than marginal costs
but the monopoly price can be above or below average total costs.
Thus, the monopolist need not always make a profit. In the long run,
of course, unprofitable monopolists will either stop production or
raise the price further above marginal cost until it covers average
total costs.
• The monopolist will always try to operate on the elastic portion of the
demand curve because when the elasticity of demand is greater than
-1 (inelastic, between 0 and 1 in absolute value), marginal revenue is
negative and, necessarily, less than marginal cost.
• Since there is no entry to consider monopolists can have persistent
long run economic profit.
7. Price Discriminating Monopolists
• A monopolist might be able to charge different prices
for different units sold and enhance its profits.
– charge different people different prices
– charge the same person different prices for different units
• price discrimination
– charging different prices for different units with no cost
basis
– charging the same price for different units when there are
cost differences
8. Requirements for Price Discrimination
• Some amount of monopoly power.
• An ability to prevent resale.
• Detailed information about who is buying
what unit and what demanders are willing to
pay.
9. First Degree Price Discrimination
• The monopolist charges the demand price for each unit
sold.
• In this case the market demand curve becomes the
monopolist’s marginal revenue curve.
• The monopolist sets MR=MC to get XFDPD.
• The monopolist charges a different price for each unit
according to the demand curve.
• Performance: XFDPD is Pareto Efficient and all the net social
surplus goes to the monopolist as producer surplus.
Consumer surplus = $0!
11. In this type of price discrimination the monopolist
segments market and then charge a different
price in each market to exploit the observation
that at the simple monopoly price the own price
elasticity of demand differs across the defined
segmented markets.
Dumping is a common example.
Third Degree Price
Discrimination