Fisher price
- 2. Introduction: Fisher Price Fisher-Price Fisher-Price has been a wholly owned subsidiary of Mattel since 1993. East aurora, Newyork, U. S Tagline : Best Possible start Has created approximately 5,000 different toys since the early 1930s
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- 5. Americas which includeBrazil, Canada, Mexico, and United States. Asia Pacific region has countries like Australia, China, India, Indonesia, Japan, Korea, Taiwan, and south east Asian countries block. Europe, Eurasia, and Africa block has countries like Belgium, Bulgaria, France, Finland, Germany, Greece, Hungary, Israel, Italy, Portugal, Poland UK, Saudi Arabia, Turkey, and South Africa. PLACE : Targeted at millennial moms who spend 90% of their time on digital space. Fisher Price has recognized the importance of smartphones which have become the sole source of information for the millennial moms. So, the focus of promotional campaigns has shifted towards digital media platform like YouTube, Facebook, and Twitter, from TV commercial which used to result I linear growth of sales till early 2000s. PROMOTION :
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- 8. Strengths: • Strong legacyin the toy industry since 1930 • High profit margin( 40%-60%) in Prestige items with minimum advertisement • Five qualities set by Herman Fisher: intrinsic play value, ingenuity, strong construction, good value for money, and action. These are still observed today. • Introduction of six new toys every year in the company • Increased volume in $3and $5 toys • Fisher Price has its own R&D facility • Fisher-Price operated a licensed on-premise nursery for 2 to 3 years and 4 to 5 years old by trained teachers. • Brand recall is high as it focuses on good marketing and advertising exercises
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- 10. • The LittleTikes Company is a multi-national manufacturer and marketer of high- quality, innovative children's products was founded in 1969 and is still headquartered in Hudson, Ohio. • Little Tikes was the first toy company to offer an on-site childcare center for employees' children and serve as a test center during product development. • Little Tikes goal is to create and supply thoughtful and imaginative products to customers and consumers around the world. • It s guided by the principle of Customer satisfaction, Teamwork, Innovation, Marketing, Continuous Improvement, and Sustainability. • The firm's red and yellow Cozy Coupe toy car reached 6 million units in sales by its 25th anniversary in 2004,and was called the "world's best-selling car for much of this decade" by The New York Times in 1998, outselling the Honda Accord and Ford Taurus.
- 11. Matrix FISHERPRICE LITTLETIKES SUGGESTION Target Market Infant focussed Infants and young children • Fisherprice should also focus on young children to increase their market penetration Product • Focus on indoor products • Innovative Outdoor and Indoor toys • Fisherprice should widen its product proposition. They release only 6 new products every year Innovation in Content Creation and Client Engagement Activities • Theme based Monthly giveaways • Interesting instagram stories • Active youtube presence • Though Fisher price has larger online presence but they don’t have enough client engaging activities Marketing • Retargeting & Remarketing • Email Marketing Campaigns • Does Exists - • Little tikes focuses on marketing and brand building even on microbloging site like twitter Online Presence on Social Media and E-tail sites Facebook- 62lacs Instagram - 419k Youtube- 278k Facebook- 4lacs Instagram- 87.5k Youtube-63k • Fisher price has good online presence on Social Meida but is not active with regular updates • Little tikes has good online presence on leading e-tail sites and social media with regular updates
- 12. 3 Key Learning’s ProductInnovation little tikies has wide product range for infants younger children
- 13. 3 Key Learning’s SOCIALMEDIA Activeness
- 14. 3 Key Learning’s ClientEngagement through Instagram stories
- 15. Strengths: • Manufacturing anddistribution network in USA, Europe and Asia. • Good online presence on leading e-tailers. • Focus on marketing and brand building, even on micro blogging site like twitter. • . Popular products like dolls and cars have a high value in terms of brand presence and sales.
- 16. • Local Competitor: Learn with Funskool
- 17. Mission: influence parents buytoys that enable every child to grow and for wholesome development. SEO AdSense India’s Leading Toy Manufacturing Company Joint venture between MRF and Hasbro Inc.
- 18. Strengths • Big brandname in India. • Has license to some of the most popular comic and movie franchises. • Diverse product portfolio. • Has successfully tapped the wide Indian customer base. • High brand recall with many international brands available.
- 19. • PRICE • SENTIMENTALVALUE • AVAILABILITY
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