This document provides guidance on developing a product concept from idea to proof of concept (POC) to minimum viable product (MVP). It recommends building a low-cost POC prototype first to get feedback before fully developing the product. The steps include brainstorming features, identifying a unique selling point, estimating resources needed, and negotiating feasibility. A POC demonstrates the concept but may not be user-friendly, while an MVP should be usable and could generate revenue. Presenting an idea and POC helps improve the concept through feedback to inform the product roadmap before fully developing an MVP.

1. Product Development

2. You have an Idea, what’s next ?

3. Your thought's?
• I can see how “this” mobile app could be huge
success
• “This application” will clearly fill this market need or
space
• I am not sure if something like “this” can be done but
if its possible it can be a phenomenal success
• This is an emerging market, I am not clear on
specifics of the product but this market has lot of
potential for new mobile products

4. Challenges
• Can we build this product?
• How much time will it take to market?
• How much money I will have to spend?
• How do I find funding?
• I don’t understand technology
• Will it be successful?
• Will it work?

5. Sharing & Feedback
How do I impressively share my Idea and get an
intelligent feedback from investors, partners,
potential customers, consultants, trusted
friends, family?

6. Proof Of Concept
Build a skate board instead of a car

7. Benefits Of “POC”
• Low cost prototype
• Time efficient
• Encourages an intelligent dialogue
• Shows that you are here to do “business”
• Establishes your credibility as someone who delivers
• Early feedback in terms of product viability
• Gives you a clear roadmap of your future product in
terms of features, cost
• Builds trust with your resources & partners involved

8. How to build a POC
Lets build

9. Build a feature list
•Think like a user
•Think like a customer
•Think like an investor

10. Waze Feature List
• Fastest route to destination
• Smart Destination Search – Address Look Up
• Wazer Profile
• Directions in map
• Directions in voice
• A variety of Voice Languages
• Directions as a list
• Social Media ( Facebook )
• Distance in Miles or KiloMeters
• Global Application ( Can be used anywhere in the world )
• Avoid Toll Roads

11. Pick a “USP”
Identify the “Unique Selling Point” of your
product

12. USP – Dating App Examples
• EHarmony: “We find the best suitable
matches”
• Tinder: “We make connections easy in any
geographical location”
• Coffee Meets Bagel: “We connect friends of
friends”

13. Waze – Unique Selling Point
We
take you to your
destination
in
shortest time

14. Identify the Building Resources
• Software Engineer(s)
• QA (if needed)
• Development Technology

15. Estimation
• Time to build
• Money to build

16. Negotiate on USP
• Revisit your USP to identify the feasibility with
respect to time, money and value

17. Proof of concept – Some Notes
• A POC is not a finished product
• A POC may not be user friendly
• A POC is not a revenue source
• A POC may simply be demo-able
• A POC may give birth to product roadmap
• A helps builds teams & partnerships

18. MVP
Minimal Viable Product

19. MVP
• MVP is product or a product feature in action
• An MVP unlike POC should be user friendly
• Its good to think of scalability before rolling
out an MVP
• An MVP may be deployable
• MVP is a good place to build statistical
features to collect user data
• An MVP can build revenue streams

20. Presenter
Sanjay Sahni
Email: mailsanjaysahnni@gmail.com
Please find me on linked in for getting access to
this presentation