Principles of Design

1. PRINCIPLES OF
DESIGN
By: Brianna Ovitt

2. Consistency: Differences in design can draw attention but also distract the users from the message
you are trying to communicate. Keeping elements consistent give users the feeling of authenticity.
In this website there is a lot that is consistent. Throughout the website the color and pattern stay
the same, the color of the background is blue while the pictures are red. The positioning is also
consistent for the words, there all in the middle of the page. All the font is the same, and is also
white.

3. Visibility: Good visibility, according to David Hogue’s principles, means that obvious
prompts and cues are present, which:
• Lead the user through an interaction
• Guide them through a series of tasks
• Indicate what possible actions are available to them
• Communicate the context of the situation.
This website is to design Xbox controllers. This sight is all about visibility, you have to go though all
of the categories and pick colors to get a controller that you like. The whole sight is based on
visibility you have to be able to pick everything out for the controller.

4. ◦ Learnability: Even interfaces that are easy to use may require learning, and the more we use them the
easier it seems. Learning is also heightened when the interaction behaviors we see imitate those we’re familiar
with. We learn behaviors from our experiences across the web, devices, and real-world places and objects.
These experiences are what create our expectation and intrinsic assumptions and understanding of how things
are supposed to work.
This site talks about the evolution of UX Designers into Product Designers. This site helps you
learn about design, and product design. This website makes learning about product designers
easier and better to learn.

5. ◦ Predictability: Natoli states “The sense of comfort that is created as a result is a critical factor in keeping
people on the site, fully engaged and moving forward. A sense of control – which is a hardwired cognitive
requirement in the brain – speeds task completion and makes people feel good about what they’re using, what
they’re doing and what they’ll be able to accomplish.”
Zillow is a website all about predictability, the site keeps you interested and wants you to stay
longer. There is a place you can check out how much your house is worth and learn some
interesting facts. You can also get information on place you want to live and see about schools
and crime aswell.

6. ◦ Feedback: Feedback communicates the results of any interaction, making it visible and understandable. Its job is to give the user a signal that
they (or the product) have succeeded or failed at performing a task. According to Hogue, feedback answers questions across four categories:
◦ Location: Where am I?
◦ Current Status: What’s happening — and is it still happening?
◦ Future Status: What will happen next?
◦ Outcomes & Results: What just happened?
This website shows you stuff about the best websites around the world. It’s a book you can
buy that tells you all about these websites. I think this is a good book if you like websites and
want to learn more about them.