Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
Midwest UX '12: Mapping the ExperienceChris Risdon
As services become more interconnected across channels and devices—and more importantly across time and space—it’s becoming increasingly important to find ways to gain insight about customers’ interactions with your service.
Experience maps offer a framework for mapping human experiences across multiple situations and interactions, helping to ensure that every occasion where your organization touches or connects with a person’s life is appropriate, relevant, meaningful, and endearing.
In this presentation I talk about orchestrating touchpoints and their channels through experience maps. I review an experience mapping framework that includes key components and how they’re used for designing for a multi-touchpoint experience. The presentation discusses the activities that feed the map so that it tells a tangible story, the key elements make up a useful and actionable map, and how to then define the characteristics of your mapped touchpoints. Experience maps are intended to be catalysts, not conclusions.
An idea collected from different sources in internet and hush-puppies website for creation of a creative brief which helps in product promotion and advertisement....
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
TAM AdEx - Half Yearly Celebrity Endorsement Report (H1'23)Social Samosa
Tam AdEx releases its Celebrity endorsement report for H1 2023 and the report shows Akshay Kumar having an average visibility of 31 hours/day across channels.
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
If you want to fail, assume there is an audienceHonza Marcinek
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
The best innovations are rooted in a real problem waiting to be solved. At GoKart Labs’ 2017 Client Summit, VP of Solutions Matt (MJ) Johnson led a conversation aimed at showing how to craft a detailed, actionable problem statement — which, in turn, can fuel the right ideas on how to solve it. (See the follow-up presentation on Drawing Out Solutions here: https://www.slideshare.net/gokartlabs/drawing-out-solutions-to-your-problem-statement-and-running-pilots/)
An idea collected from different sources in internet and hush-puppies website for creation of a creative brief which helps in product promotion and advertisement....
We believe 2010 will be the year of experience brands, because marketers are ready to bring new discipline to what they've been doing for years: orchestrating all their touchpoints to create a consistent brand experience and achieve a competitive advantage in the marketplace.
We're committed to bringing thought leadership to this dialogue-starting with a new article that defines experience brands, cites some experience brand heroes and points to ways experience brands can improve ROI.
Gen Z: 2022 Trends, Analysis and Consumer InsightsZeno Group
Gen Z is poised to be the next generation of influential shoppers. They are expected to have significant spending power by 2026, so brands must cultivate brand loyalty and start building relationships early.
There are over 1.2 billion Gen Zers globally. It’s estimated that they represent about $143 billion in annual purchasing power. This does not even include the products and services paid for by their parents and family. According to Oxford Economics, Gen Z’s purchasing power will reach $2 trillion in less than ten years.
Gen Z’s importance for marketing and PR will only increase; in the US, Gen Z will make up 30% of the US workforce by 2030 and is estimated to increase their per capita annual expenditure by 70% between 2020 and 2025.
Marketing and PR teams must start paying attention to Gen Z's purchasing habits and trends. This generation is already making waves culturally, and their shopping habits will significantly impact the future of retail, commerce, and B2B decision-making. Previous generations like Baby Boomers, Gen X, and Millennials have always influenced innovation and the economy, as well as how brands create products, communicate with customers, and set prices.
Gen Z is already doing this, and the impact they are making is record-setting. Brands must start understanding how they shop, where they shop, and what they are talking about on their digital channels.
Gen Z represents a lucrative opportunity for brands that can connect with them and influence their shopping habits. This generation is known for being savvy and resourceful in using social and digital apps. They are also highly independent and value transparency.
TAM AdEx - Half Yearly Celebrity Endorsement Report (H1'23)Social Samosa
Tam AdEx releases its Celebrity endorsement report for H1 2023 and the report shows Akshay Kumar having an average visibility of 31 hours/day across channels.
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
If you want to fail, assume there is an audienceHonza Marcinek
Presentation takes a deliberately provocative stance and is a personal view – there is after all, no official ‘philosophy’ about anything at Wieden+Kennedy – but it is my belief that our task as communicators is not merely nurturing enthusiasm, but overcoming indifference. For most people don’t care that much about our output. Brands and their communications just don’t matter that much to most people.
Zeus Jones Mount Olympus Collective – Summer Internship ProgramZeus Jones
We're on the lookout for smart people from a diverse background to form what we're calling the Mount Olympus Collective. The goal is to bring a group of people together, with different backgrounds and areas of study that our own, to expand how we approach and solve problems for both our clients and internally generated initiatives and products.
Deadline for applying is April 8th. If you have any questions, you can email intern@zeusjones.com.
The best innovations are rooted in a real problem waiting to be solved. At GoKart Labs’ 2017 Client Summit, VP of Solutions Matt (MJ) Johnson led a conversation aimed at showing how to craft a detailed, actionable problem statement — which, in turn, can fuel the right ideas on how to solve it. (See the follow-up presentation on Drawing Out Solutions here: https://www.slideshare.net/gokartlabs/drawing-out-solutions-to-your-problem-statement-and-running-pilots/)
The 300 influencers who responded to the survey are heavily engaged on social media. 56 percent spend at least four hours per day on social media, and more than 20 percent spend in excess of seven hours per day on social sites.
In the mobile world, you don't win the consumer on technology.
You win on better experiences. Learn how the top brands are positioning themselves to work like a startup.
To be culturally relevant today means knowing how to speak the new language of gender. Constantly in-flux, the way we talk about gender is fluid, just like we are. In The New Language of Gender, we help you understand and speak naturally from this quickly changing lexicon.
From the everyday to the futuristic, our abilities as humans (and machines) evolve throughout our lifetimes. We are part of a vast, influential range of abilities, both cognitive and physical, that are constantly in flux and influencing one another. This spectrum of ability is a constant reverberating tide that affects everyone, and moves culture.
There are cultural forces radiating across the spectrum of ability in a number of mega trends we follow here at sparks & honey, such as unapologetic, frictionless and AI ethics. These trends are evident in our relationships with one another and with technology, in fashion and design, our workplaces, and in the streets we walk, run or drive through. In this report, we examine the pervading tide of culture through the lens of ability, affecting all of us.
We’re looking toward a future–evident already in our lives today–where ability can be enhanced, morphed, designed and modular. For some, this will increasingly be a necessity, and for others, a luxury. For some time, we’ve been enhancing our abilities: with pacemakers, tech tattoos for diabetics that measures glucose levels, or bionic limbs.
As we infuse our lives with technology and look to robots for companionship, entertainment and assistance, ability becomes a question of human and civil rights. And maybe even, robot rights.
What does tomorrow look like – for all of us?
85 pp.
Methodology
For this report, sparks & honey conducted primary research and interviewed experts in the field of ability, including thought leaders from our Influencer Advisory Board (IAB). We surveyed 1,009 people in the US, aged 18 to 65, to engage their perceptions on evolving technologies. Leveraging social listening, patent analysis, and our proprietary Cultural Intelligence system, we combed through thousands of signals to build a vision of the future cultural landscape of ability.
Download the full report now: http://bit.ly/1QD3aDm
Imagine a future where you don’t have to think about money. Got it? Well you’re probably thinking about it the wrong way. Because today, right now, money isn’t real.
That bill you can hold in your hand is simply a representation of a transaction about to take place, completely dependent upon our belief that it has a value. We believe wholeheartedly that a piece of paper can be exchanged for a cup of coffee or a microwave oven. But, when we strip away our dependence on this concept of “money”, and the physicality of its exchange, what remains in the pure transaction. A transaction of value.
This report unpacks how our very concept of money is evolving, and describes how the system designed to manage its movement is ripe for disruption. This shift will create immediate opportunities for brands to connect with consumers as not only participants, but partners in modern culture.
Our report examines:
• The concept of value beyond traditional financial notions
• How value hinges upon trust, and the way trust is driving disruption
• Tech startups and small group communities working together to challenge the way we’re paying for our lives
• Peer to peer exchanges, dying middlemen and algorithmic security
• New asset classes and a working vision of the Internet of Things
49 pp., 23 illustrations
Our report points to the near future, where every person, place, and thing has a measurable value that can be exchanged intangibly, rapidly, securely, and most importantly, directly. It’s a system where abstract notions like social currency have a value that can be transacted in the same way that we now buy a cup of coffee. It’s a system that can empower a planet where every single device, every head of lettuce, every drop of fuel, every road and cable that make up our infrastructure have a value not only in and of itself, but also in the context of its use.
Meet your new value system, or the future of money. UnMoney.
Methodology
For this report, sparks & honey conducted research and interviewed experts at DevCon1 in London (2015) and the Scaling Bitcoin Workshop in Hong Kong (2015). Using new social listening tools, we gauged public sentiment around the disruption of established currencies and financial systems. And tapping into our global scout network and proprietary cultural intelligence system, we combed through thousands of signals to build a vision of the future of value in an unmonied world.
FESTIVAL INTERRUPTUS: The future of music festivals and what it means for hum...sparks & honey
Today we are seeing a rapid growth in music festivals, both in size and number.
In 2014 alone there were 874 festivals in North America, with festival capacity growing from 475,000 attendees in 2010, to 1.8 million in 2014. What’s apparent is that Millennials seek a more complete music experience, and Gen Z, we anticipate, even more so.
To develop a point of view on the festival of the future, sparks & honey partnered with PepsiCo’s Creator team to identify the defining characteristics and present our vision of the music festival of the future.
Conventional wisdom suggests that to peer into the crystal ball of America’s future, one should go to Silicon Valley to check out the latest start-up unicorns, or to New York or Los Angeles to scout emerging trends in fashion and food.
Middle America, on the other hand, is often described as if it’s on the margins of culture and innovation — “flyover country” — provincial, unsophisticated and stuck in the past. But Middle America is diverse and although it is not stuck in the past —rhetoric about it is.
In Reinvention in Middle America, we put a spotlight on the region, looking at it not through the lens of politics, ideology or outdated clichés but rather through innovation. We look at key cities from Cleveland to Nashville to Louisville and how they’re reinventing themselves by embracing innovation in manufacturing, city design, healthcare, sustainability efforts and clean energy, creatively solving problems that the entire country will eventually have to confront. And they’re imbuing this reinvention with characteristic Middle American values of community, collaboration, and concern for the social impact of their actions.
Yes, portions of Middle America may have a lot of cornfields — but drone-farming is happening there. Although Nashville is still the seat of the Grand Ole Opry, it’s also emerging as a major fashion and design hub. And in Appalachia, a coal museum is powered by solar energy and out-of-work coal miners are reinventing themselves as coders. It’s even predicted that in five years, the Midwest will have more startups than Silicon Valley.
Although it’s easy to politicize and divide America, innovation is not about moving right or left. Innovation is about moving forward.
67 pp
Methodology: For this report, sparks & honey conducted primary research using our proprietary Cultural Intelligence system. Methodologies included social listening, combing through thousands of cultural signals, and interviewing experts in the fields of technology, urbanism, healthcare, government and collaborative economies including thought leaders from our Advisory Board and additional POIs. We surveyed 1056 adults (18+) from across the United States for their perspectives about innovation in the US.
Space: Exploration Innovation Brought Down To Earthsparks & honey
Space, it’s not just a moonshot. It’s your business.
Space is open for the future of your brand or company in a way that we’ve never seen before. To tap into this momentum, we are excited to launch the new sparks & honey Culture Forecast report, Space: Exploration Innovation Brought Down To Earth.
From the explosive growth of commercial satellites to private sector dollars pouring in, this new space era is unleashing a symbiotic relationship between space and Earth. The new vantage points, unique data sets and technology innovations of space have implications for almost every industry imaginable — including yours.
This report explores how space is resonating across culture: the design of space pervading food to fashion, media and the arts; the burgeoning new industry of space tourism from the ground up; how space data is unveiling new vantage points from agriculture to urbanization; and how the infinite resources of space are shaping the future of medicine, and our habitation beyond this planet.
Download the full Gen Z 2025 report here: http://bit.ly/1Vcecow
The future will be defined by a generation that promises to learn from the lessons of the past to create a world unlike anything we’ve ever seen.
Growing up in the shadow of global meltdowns and watching their Millennial siblings flail, Generation Z have resolved to do things differently. In an instant everything world, these kids are present in today, but curate their experiences for tomorrow. But, what will Gen Z be in 2025?
In Gen Z 2025, we unpack the present to unveil a future defined by the next greatest generation’s evolving worlds of work, education and digital, and the dissolving boundaries between social and cultural norms. Exposed to the breakneck speed of culture, Gen Z will transform our very understanding of generations to come.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year.
Visit trends.fjordnet.com for more.
2017 holiday survey: An annual analysis of the peak shopping seasonDeloitte United States
Holiday retail spending is bucking trends this season with only one-third of holiday budgets going toward gifts. Online spending is expected to exceed in-store for the first time. In addition to gifts for others this year, spending on experiences and self-gifting increased. Explore more consumer spending trends in our 32nd annual holiday survey. For more: http://deloi.tt/2yH1VAn.
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
People don‘t like ads. The more access people have to technology, the more they will use it to skip advertising. When you as a consumer want content, you just want content. You don‘t want to be interrupted! The sole role of future advertising will be to drive traffic to the websites – where people can dive into a broader brand experience...
Gabor Kaizer's (co-founder of ReVISION buzz marketing agency) presentation about the power of social CRM.
@ Hungarian Adconference, September 2011
www.revision.co.hu
www.buzzmirror.hu
THE SOCIAL CRM // THE BRAVE NEW CUSTOMER RELATIONSHIP MANAGEMENTSkillio.net
Gabor Kaizer's (co-founder of ReVISION buzz marketing agency) presentation about the power of social CRM.
@ Hungarian Adconference, September 2011
www.revision.co.hu
www.buzzmirror.hu
The Use-Case-Based AI Transformation Canvas is a strategic tool inspired by Alex Osterwalder's Business Model Canvas, designed to identify potential use cases within companies that can be transformed through the implementation of digital and AI processes. This canvas aims to provide a structured approach for organizations to envision and plan their AI transformation initiatives. By systematically examining the current setup, desired outcomes, and the transformation process, companies can gain a comprehensive understanding of the opportunities and challenges involved in leveraging AI technologies.
In der heutigen schnelllebigen Geschäftswelt ist die Nutzung der Kraft der Künstlichen Intelligenz (KI) für Organisationen, die Erfolg erzielen und sich an der Spitze halten möchten, von entscheidender Bedeutung. Aber wo fängt man an? Folgen Sie diesen 10 Schritten, um die Kraft der KI zu nutzen und ihr Potenzial für Ihr Unternehmen zu entfesseln.
Markenabteilungen und Nachhaltigkeitsabteilungen ziehen nur selten am gleichen Strang. Vergleicht man die Markenstrategien verschiedenster Unternehmen mit deren Nachhaltigkeitsstrategien, so findet man hier nur selten Anschlussfähigkeit oder gar Kongruenz. Nachhaltigkeit und Marke sollten jedoch zusammengedacht werden. nouvé berlin bietet hierfür einen innovativen Managementansatz.
Suchen Sie nicht nach Bedürfnissen im Markt, die Sie erfüllen können. Schaffen Sie einfach ein Bedürfnis, das nur Sie erfüllen können!
Es gibt im Innovationsbereich einen sehr verbreiteten Ansatz: Unternehmen gehen auf die Suche nach Bedürfnissen, um diese dann mit neuen Produkten und Services zu befriedigen. Dieser Ansatz ist nicht nur wenig kreativ, er ist auch nicht sonderlich effizient und bringt vor allem kaum nennenswerte Innovationen hervor, meist eher kleinere Verbesserungen. Denn wenn man Leute fragt, was sie wollen, wollen sie meist genau das, was sie bereits haben, etwas schneller vielleicht, etwas billiger, etwas leichter zu bedienen und so weiter. Wenn man sich die großen, revolutionären Innovationen der letzten 20 Jahre genauer anschaut – das Internet, das Handy, Suchmaschinen, Navigationsgeräte, das iPhone, Facebook, Cloud Computing etc. –, stellt man fest: Sie sind nicht einfach nur Weiterentwicklungen bestehender Dinge. Sie machen eine neue Kategorie auf (W. Chan Kim und Renée Mauborgne nennen sie ‘Blue Oceans‘), kreieren Bedürfnisse, die es vorher so nicht gab – und die zunächst nur durch sie selbst gestillt werden können. Niemand äußerte das Bedürfnis zu Kopien, bevor es Kopierer gab, niemand redete über GPS-Navigation im Auto, bevor es die Technik dazu gab, niemand hatte das Bedürfnis, das Leben seiner Freunde in Echtzeit verfolgen zu können vor Facebook, und wenige glaubten, unbedingt von überall auf ihre Daten zugreifen zu müssen, bevor sie von Cloud Computing gehört hatten. Woher kommen solche revolutionären Ideen? Oft sind sie schon lange da, sind bereits imaginiert, ohne erfunden worden zu sein. Science-Fiction-Filme und -Romane zeigen uns oft eine Zukunft, die nur noch wenige Jahre vor uns liegt. Unternehmen sollten solche Zukunftsszenarien daher durchaus auch strategisch nutzen. Denn: “The future is already here – it’s just unevenly distributed” (William Gibson). Wie das geht, zeigt unsere Präsentation "FRONTLOADING FOR INNOVATION".
Die Marke ist ein zentraler Bestandteil der Unternehmensstrategie. Viele Mittelstandsunternehmen sehen sie jedoch nur als nachgelagerten Marketingaspekt – und verschenken dadurch wertvolles Potenzial.
Marken sind komplexe Sinnsysteme, die die Aufgabe haben, die Komplexität, in der wir leben, zu reduzieren. Sie geben uns als Verwender Orientierung und Sicherheit, motivieren uns als Mitarbeiter zu Höchstleistungen und liefern uns als Managern eine klare Entscheidungsgrundlage. Starke Marken bieten nicht nur Image und Identifikationsangebote für die Markenkommunikation, sondern essenzielle Aussagen für die Produktentwicklung, das Innovationsmanagement und das Service Design. Dass eine Marke nach diesem Verständnis nicht Anhängsel des Marketings sein kann und darf, versteht sich von selbst. Vielmehr geht es darum, die Marke möglichst hoch im Unternehmen anzusiedeln. Nicht umsonst sagt man, Markenmanagement sei Chefsache. Unternehmen, die markenorientiert denken und planen wollen, sollten daher zunächst ihre langfristigen Marken-, Design- und Innovationsstrategien aufeinander abstimmen. Gemeinsam bilden diese das Fundament und die Koordinaten für das Markenmanagement. Wie Sie Ihr Unternehmen markenorientierter machen können, erklärt Ihnen unsere Präsentation „MARKENBASIERTE UNTERNEHMENSORGANISATION“.
Bekanntermaßen werden Strategien entwickelt, um konkrete Ziele zu erreichen. Was aber, wenn das Ziel der Strategie die kontinuierliche Veränderung ist? Dann sprechen wir über Transformation.
Den Begriff der Transformation versteht man am besten durch sein Gegenteil: die Stagnation. Zu stagnieren, sich also nicht weiterzuentwickeln, bedeutet oft das Todesurteil für eine Marke oder ein Unternehmen. Das war schon vor 100 Jahren so. Heute haben die Veränderungen um uns herum allerdings ein Tempo erreicht, das Innovationszyklen immer weiter zusammenschrumpfen lässt – bis hin zur kontinuierlichen Erneuerung. Unternehmen, die bei diesem Tempo mithalten wollen, brauchen entweder einen guten Herzschrittmacher – oder ein neues Selbstverständnis: Weg von der Stabilität, hin zur Agilität. Wenn wir bei GREENKERN über Transformation sprechen, dann geht es uns nicht nur ums Finden der nächsten stabilen Marken- oder Unternehmenskonfiguration, sondern darum, eine Marke bzw. ein Unternehmen in die Lage zu versetzen, sich kontinuierlich und optimal seiner sich verändernden Umwelt anzupassen. Transformation ist für uns maximale Performance durch vorausschauende Anpassungsfähigkeit. Um diese zu ermöglichen, braucht es ein neues Verständnis von Markenführung, adaptive Businessmodelle und eine Organisation, die auf permanente Anpassung justiert ist. Erfahren Sie mehr darüber in unserer Präsentation "From Configuration to Transformation".
Das Problem ist nicht der Mangel an Daten, es ist das fehlende Verständnis dafür, wie man diese Daten nutzbar machen kann.
Das Sammeln und Verarbeiten von Daten war bis vor Kurzem noch mit einem enormen Aufwand verbunden. Das Web 2.0 hat uns alle zu Produzenten von Inhalten und damit zu Teilnehmern an einer gigantischen, globalen Konversation gemacht. Erst jetzt ist es möglich geworden, (eigen- und fremd-) markenbezogene User-Aktivitäten mit digitalen Tools in Echtzeit zu verfolgen, ihre Essenz zu filtern und für das Markenmanagement nutzbar zu machen. Die heutigen Analysemöglichkeiten gehen dabei weit über die einfach ersichtlichen Kennzahlen wie z. B. Webseitenbesucher, Facebook-Fans oder Bannerklicks hinaus. Im Fokus moderner Analysetools stehen Stimmungsbilder rund um die Marke (Opinion Mining, Sentiment Analysis), die Früherkennung möglicher Probleme (Issue Detection) und die Erfolgsmessung von Aktivitäten (Campaign Monitoring). Damit ist das Interesse aller Beteiligter an der Markenführung die wichtigste Voraussetzung für die Entwicklung eines solchen Marken Steuerungstools. Die Präsentation „MARKENFÜHRUNG IM DIGITALEN ZEITALTER“ stellt Ihnen unseren Ansatz des Brand Performance Measurements vor und gibt Ihnen einen Einblick in die Funktionsweise unseres Brand Performance Cockpits.
Die digitale Welt endet nicht an der Grenze der Wirklichkeitsnachahmung oder -simulation.
Vielmehr sehen wir, dass die neuen technologischen Möglichkeiten unsere Sinne nicht einfach nur „reizen“ (über unsere Perzeption), sondern dass sie tatsächlich auch gänzlich „neue“ Sinneserlebnisse ermöglichen (durch Assoziation oder Evokation).
Das Digitale wird damit zu einem Katalysator für die Erweiterung unserer sinnlichen Fähigkeiten.
Unternehmensvisionen sind wichtig. Sie sind die Grundlage jeder Unternehmenskultur. Aber es reicht nicht, nur eine Vision zu haben – man muss sie auch leben. Eine inspirierte, inspirierende Unternehmenskultur ist das Ergebnis guter Führung; eine ambitionierte Markenführung mit Gespür für die wesentlichen, erfolgskritischen Details das Resultat guten Managements.
We really love the lean startup approach and find it very useful. But we think having the right product does not automatically equal becoming successful. In the end, there are completely different factors which make new products and services attractive for people. This presentation shows which ones they are.
Der interplay radar gibt detailliert Auskunft darüber, in welchen Bereichen ein Unternehmen gut aufgestellt ist bzw. wo noch Optimierungsbedarf herrscht. Das Scoring schafft eine aussagekräftige Basis, um konkrete Differenzierungspotenziale und damit potenzielle Wettbewerbsvorsprünge für zukünftigen Unternehmenserfolg abzuleiten.
Die Brand Inspiration Days von nouvé stellen Ihrem Unternehmen frische Ideen, neue Produkte und Services sowie relevante Trends und Entwicklungen aus aller Welt vor. Gönnen Sie Ihrem Management einen Tag voller Aha-Effekte – es wird sich für Ihr Unternehmen auszahlen! Ein Baustein für Ihre Innovationskultur.
Service design is getting hot as a topic. What we miss in most discussions are the future and brand aspects of great service designs. Because really outstanding services are not only fulfilling existing needs, but are inventive and creating new needs.
In studies of the networks of citations between scientific papers, Derek de Solla Price showed in 1965 that the number of links to papers—i.e., the number of citations they receive—followed a Pareto distribution or power law. Recent interest in scale-free networks started in 1999 with work by Albert-László Barabási and colleagues who mapped the topology of a portion of the Web, finding that some nodes, which they called "hubs", had many more connections than others and that the network as a whole had a power-law distribution of the number of links connecting to a node...
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Molecular Brand 2
1. TORSTEN HENNING HENSEL
PARTNER // CREATIVE CONSULTANT
NOUVÉ INTERPLAY
WWW.NOUVE.EU
WWW.NOUVE-INTERPLAY.COM
WWW.TWITTER.COM/NOUVE_INTERPLAY
WWW.FACEBOOK.COM/NOUVE.INTERPLAY
NOUVENEXT.TUMBLR.COM
NOUVENET.MIXXT.ORG
THE MOLECULAR BRAND 2
A BRAND MODEL FOR THE AGE OF CONVERSATION
BERLIN // JANUARY 2010
FURTHER INSIGHTS & SPECIFICATIONS
WWW.FLICKR.COM/PHOTOS/PSYCHOMANTIUM/2920156622
2. BRANDS BECOME
FRAGMENTED
THE MEDIA WORLD OF TODAY IS ENTIRELY UNLIKE THE
MEDIA WORLD OF YESTERDAY. TODAY’S MEDIA WORLD
IS NOT BROADCAST, IT IS DISCOVERED IN FRAGMENTED,
MESSY, NON-LINEAR, NICHE CONVERSATIONS. HOW A
BRAND BEHAVES MATTERS MUCH MORE THAN OLD-
FASHIONED PRE-CONCEPTIONS OF IDENTITY.
WOLFFOLINS.COM
3. BRANDS BECOME
CONTEXTUAL
THE INITIATIVE COMES FROM THE COMPANY, BUT THE
EXCITING PART COMES FROM CUSTOMERS, WHO CAN RUN
WITH THE BRAND AND EXTEND IT IN THEIR OWN CONTEXT.
HTTP://TENAYAGROUP.COM/EPISODE1.HTM
4. BRANDS BECOME
LIVELY & DYNAMIC
THE DAYS OF THE STATIC BRAND ARE INCREASINGLY
NUMBERED, AS THEY BECOME A MEANS AND NOT AN END.
IN THE FUTURE BRANDS WILL LIVE AND, IF THEY ARE ANY
GOOD, WE WILL WANT TO LIVE OUR LIVES THROUGH THEM.
WWW.IMEDIACONNECTION.COM/CONTENT/21783.ASP
5. BRANDS BECOME
SUPPORTIVE
THE BRANDS OF THE FUTURE WILL BE VEHICLES
AND NOT JUST DESTINATIONS. ANY COMPANY CAN SPEND
MONEY BUYING FUNKY MEDIA, SPONSORING AN EVENT OR
PLASTERING LOGOS ON ENTERTAINMENT CONTENT, BUT
THERE’S A GULF OF DIFFERENCE BETWEEN THAT AND
ACTUALLY HELPING PEOPLE BROADEN THEIR HORIZONS.
WWW.IMEDIACONNECTION.COM/CONTENT/21783.ASP
6. BRANDS OF THE FUTURE WILL CONSIST OF A VISUAL
IDENTITY THAT ACCOUNTS FOR BRANDED CONTENT
DISTRIBUTED BY A MESSY, FRAGMENTED, USER-
CENTRIC WORLD. THESE IDENTITIES WILL LIVE AS
DIGITAL ASSETS DESIGNED TO CREATE DISTINCTIVE
BRAND INTERACTIONS.
GEORGE CRICHLOW
HTTP://2.BP.BLOGSPOT.COM
7. TASTES LIKE FUTURE?
ONE BRAND, MANY FACES
AOL EMBRACES FRAGMENTATION, BUILDING A BRAND
LIKE ITS CONTENT: FLUID, FLEXIBLE AND CHANGEABLE.
8. TASTES LIKE FUTURE?
ONE BRAND, MANY FACES
GOOGLE CLAIMS RELEVANCE AND TOPICALITY WITH
THE PLAYFUL DESIGNS OF THEIR BRAND.
9. INDIVIDUAL CUSTOMIZATION, PLAYFUL FRAGMENTATION
AND FLUID IDENTITIES – THE FUTURE OF BRANDS?
NO, JUST THE SURFACE OF THE NEW BRANDING.
11. THE NEW BRANDS NEED AN IDENTITY THAT ALLOWS THEM
TO CONNECT AND INTERACT WITH INDIVIDUAL PEOPLE AND
GROUPS THAT SHARE THE SAME INTERESTS AND NEEDS.
LIKE HUMAN BEINGS, THEY NEED TO ADAPT TO DIFFERENT
SITUATIONS BY ACTING DIFFERENTLY AND SHOWING THE
DIFFERENT FACE(T)S OF THEIR COMPLEX PERSONALITY.
12. WWW.FLICKR.
COM/PHOTOS/
IMHARA
BRANDS NEED MANY
FACE(T)S TO CONNECT
WITH THEIR AUDIENCES.
13. THE NEW REALITY OF BRANDS IS THAT THEIR
IDENTITIES MUST ACCOUNT
FOR INDIVIDUAL NEEDS AND
PREFERENCES.
THUS, THE CHALLENGE IS TO CREATE IDENTITIES THAT
ARE BOTH FLEXIBLE YET CONSTANT.
16. WHY A FLEXIBLE COATING?
BECAUSE THE BRAND‘S AUDIENCE BECOMES
A CONSTITUENT PART OF THE BRAND!
WWW.FLICKR.COM/PHOTOS/STEPHANGEYER/3174831170
17. HOW DOES IT WORK?
THE AUDIENCE ITSELF CHANGES – THE FORMER
TARGETS BECOME ACTIVE USERS: PRODUSERS
WWW.FLICKR.COM/PHOTOS/STEPHANGEYER/3118260469
18. IN COLLABORATIVE COMMUNITIES THE CREATION OF
SHARED CONTENT TAKES PLACE IN A NETWORKED,
PARTICIPATORY ENVIRONMENT WHICH BREAKS DOWN THE
BOUNDARIES BETWEEN PRODUCERS AND CONSUMERS AND
INSTEAD ENABLES ALL PARTICIPANTS TO BE USERS AS
WELL AS PRODUCERS OF INFORMATION AND KNOWLEDGE –
FREQUENTLY IN THE HYBRID ROLE OF A PRODUSER WHERE
USAGE IS NECESSARILY ALSO PRODUCTIVE.
HTTP://PRODUSAGE.ORG/PRODUSAGE
19. HOW TO CONNECT WITH THEM?
BY OFFERING INDIVIDUAL DOCKING OPTIONS =
INDIVIDUAL SOCKETS FOR INDIVIDUAL PLUGS.
HTTP://WIKITRAVEL.ORG/UPLOAD/EN/THUMB/8/85/PLUGS.PNG/400PX-PLUGS.PNG
20. SOUNDS LIKE 1:1 MARKETING?
NOPE. BECAUSE THE SOCKETS* NO LONGER COME
FROM THE COMPANY (CRM) BUT FROM THE USERS.
(THAT‘S WHY THE USERS MUST BECOME A PART OF
THE BRAND – AS PROLONGED BRAND SOCKETS.)
* NOTE: IN MARKETING 1.0 THE COMPANIES THREW PLUGS AROUND TO FIND FITTING SOCKETS.
THROUGH MARKETING 2.0, THIS ROLE HAS CHANGED. TODAY, THE USERS ARE THE PLUGS THAT
ACTIVELY SEARCH FOR FITTING SOCKETS...
WWW.FLICKR.COM/PHOTOS/JORIEL/3064399706
22. NOWADAYS NO TWO PEOPLE SEE THE SAME INTERNET.
WE INCREASINGLY DISCOVER ONLINE CONTENT NOT JUST
BY ALGORITHMS BUT VIA THE “LENS OF FRIENDS.”
MICROSOFT RESEARCHER DANAH BOYD
WWW.FLICKR.COM/PHOTOS/19428171@N00/3355477682
23. THIS LEADS TO BILLIONS OF PERSPECTIVES:
NO TWO PEOPLE SEE A BRAND IN THE SAME WAY.
IT ALSO MEANS:
NO TWO PEOPLE WILL CONNECT TO THE BRAND IN THE
SAME WAY, FOR THE SAME REASONS, THROUGH THE SAME
STORY OR VIA THE SAME CHANNELS...
24. THE ONLY THING COMPANIES CAN DO
IS OFFERING INDIVIDUAL DOCKING OPTIONS =
INDIVIDUAL SOCKETS FOR INDIVIDUAL PLUGS.
HTTP://WIKITRAVEL.ORG/UPLOAD/EN/THUMB/8/85/PLUGS.PNG/400PX-PLUGS.PNG
25. WE CALL THESE DOCKING OPTIONS: CONNECTORS.
CONNECTORS ARE VARIOUS TYPES OF MEMES* AND CAN
RANGE FROM IDEAS AND IDEALS VIA SHARED VALUES,
ROOTS, INTERESTS, BELIEFS, FASHIONS AND LIFESTYLES
TO (SUB)CULTURAL CODES AND SIGNALS LIKE CLOTHING,
GADGETS, TOOLS, COLOURS, JARGON AND SO ON.
* A MEME IS A POSTULATED UNIT OF CULTURAL IDEAS, SYMBOLS OR PRACTICES, WHICH CAN BE
TRANSMITTED FROM ONE MIND TO ANOTHER THROUGH SPEECH, GESTURES, RITUALS OR OTHER
IMITABLE PHENOMENA. SUPPORTERS OF THE CONCEPT REGARD MEMES AS CULTURAL ANALOGUES TO
GENES, IN THAT THEY SELF-REPLICATE AND RESPOND TO SELECTIVE PRESSURES. MEMES SPREAD
THROUGH THE BEHAVIORS THAT THEY GENERATE IN THEIR HOSTS. MEMES THAT PROPAGATE LESS
PROLIFICALLY MAY BECOME EXTINCT, WHILE OTHERS MAY SURVIVE, SPREAD, AND MUTATE.
26. OUR CONCEPT:
CORE
*
+ AUDIENCE
+ CONNECTORS **
= BRAND
* DEFINED AS USERS AND PRODUSERS ** DEFINED AS SELF-REPLICATIVE MEMES
28. THE MOLECULAR BRAND COSMOS
USER-ORIENTED BRAND-ORIENTED USER-ORIENTED
BRAND GROUND
CONNECTORS LEVEL 1:
BRAND MEMES
CORE COMMON GROUND
CONNECTORS LEVEL 2:
CULTURAL MEMES
USER GROUND
CONNECTORS LEVEL 3:
INDIVIDUAL MEMES
USER-ORIENTED BRAND-ORIENTED USER-ORIENTED
29. THE MOLECULAR BRAND COSMOS
STYLE MATCH
VALUE MATCH
CORE
BENEFIT MATCH
BOUNDARY MATCH
30. IN EVER NEW STRUCTURES AND INDIVIDUAL
PERSPECTIVES ON THE BRAND.