Presentation of sleep clinic market in india

1. Marketing strategy for Sleep
Center
Chirag Hathi
MBA HCM
ICRI
Ahmedabad

2. Table of Content
Sr. No Topic Slide no.
1 Introduction 3
2 Review of literature 4
3 Research Methodology 11
4 Data Collection 17
5 Observation 19
6 Conclusion 20
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3. Introduction
Aim:- to study the marketing strategy
for the sleep clinic.
Objectives:-
To understand the sleep clinic service.
To study the market environment and
competition
To study which marketing strategy is suitable for
sleep clinic
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4. Review Of Literature
• Sleep Disorders
• Sleep Clinic
• Market environment in India
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5. Brief idea about…….
SLEEP DISORDERS
Marketing strategy for Sleep center 5

6. Marketing strategy for Sleep center 6

7. Marketing strategy for Sleep center 7

8. Sleep Clinic
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9. Marketing strategy for Sleep center 9

10. Market environment In
India
Obstructive sleep apnea (OSA) has
been reported to be present in 7.5%
of Asian Indians in western India.
Growing evidence indicates OSA to
be independently associated with
obesity, hypertension, and excess
cardiovascular risk and mortality.
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11. Research Methodology
Scope of Study
Topic: - study output of different marketing strategy
Time Duration of Project: - 45 days
Source of data collection:- Patient records
Method of data collection:-
• By filling up questioner form and feedback form for the patients.
• By interaction with doctors
• Observation
Methods of data presentation:-
• Graphical representation
• Limitation: - time period was limited to measure accurate result
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12. Planning
• Do you have problem of snoring?
 Yes  No
• Do you have problem with your alertness?
 Yes  No
• Do you feel morning headache?
 Yes  No
• Do you frequently feel sleepy in the day time?
 Yes  No
• Do you know what sleep apnea is?
 Yes  No
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13. Level of awareness about sleep apnea in
this area
5.7%
Prevalence of disease in
this area
48.56%
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14. MARKETING STRATEGY
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15. PATIENT Patient
EVENTS AWARNESS flow
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16. Data Collection
• Data collection was done by feedback form:-
• Feedback form was given to each patient and
filled form was collected from them.
• From the patient data sheet we came to know
about clinical data of the patient.
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17. Observation
• More number of marketing strategy
patients came by events
doctor’s advice. referred by doctor
advertisement
11%
25%
64%
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18. Doctors
cardilogist general physicians
CONTINUE… pulmonologist others
From the patient clinical
data sheet following data
was obtained:- 6%
67% of the patients were 25%
having high BMI.
 25% of the patients were
victim of sleep disorder just 60%
because of the stress and 9%
life style.
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19. Conclusion
• Sleep diagnosis and sleep disorders are
still new for the Indian market. And
people are not taking the disorder
seriously until and unless their family
physician or any Doctor influences
them.
• So in India healthcare is doctor driven
market in initial stage of the business.
• Maximum patients came by the
reference of the doctors.
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20. Recommendations
Cardiologist and pulmonologist doctors should be targeted to achieve goal.
Obesity being the main reason of the sleep apnea that particular type of the patient should
be targeted.
• Sleep lab accreditation may help to create a good brand image.
• Risk of OSA is more in diabetic patient. Awareness in such patients may help to create good
patient base.
• Weight loss programs: About 67 percent of people with OSA are obese. Partnering with local
weight loss programs could increase referral base. A loss of just 10 percent of body weight
may cure OSA or diminish it significantly.
• Transportation industry: It's widely recognized that drowsy driving is very dangerous and that
untreated OSA and narcolepsy may increase risks. Both the aviation and the trucking industry
now may require sleep disorders screenings and/or maintenance of wakefulness testing for
vehicle operators. However cost of sleep clinic is high so need to develop a good pricing
strategy is important.
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21. Thank you…..
CHIRAG HATHI
MBA HCM
ICRI,AHMEDABAD
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