Marketing strategy for Sleep               CenterChirag HathiMBA HCM   ICRIAhmedabad
Table of ContentSr. No   Topic                                                        Slide no.1        Introduction      ...
IntroductionAim:- to study the marketing strategy  for the sleep clinic.Objectives:-To understand the sleep clinic servic...
Review Of Literature• Sleep Disorders• Sleep Clinic• Market environment in India                Marketing strategy for Sle...
Brief idea about…….SLEEP DISORDERS                      Marketing strategy for Sleep center   5
Marketing strategy for Sleep center   6
Marketing strategy for Sleep center   7
Sleep Clinic       Marketing strategy for Sleep center   8
Marketing strategy for Sleep center   9
Market environment In          India          Obstructive sleep apnea (OSA) has          been reported to be present in 7....
Research MethodologyScope of StudyTopic: - study output of different marketing strategyTime Duration of Project: - 45 days...
Planning• Do you have problem of snoring?   Yes  No• Do you have problem with your alertness?   Yes  No• Do you feel m...
Level of awareness about sleep apnea inthis area5.7%                                     Prevalence of disease in         ...
MARKETING STRATEGY         Marketing strategy for Sleep center   14
PATIENT              PatientEVENTS                   AWARNESS               flow         Marketing strategy for Sleep cent...
Data Collection• Data collection was done by feedback form:-• Feedback form was given to each patient and  filled form was...
Observation• More number of                                       marketing strategy  patients came by                    ...
Doctors                                               cardilogist                 general physiciansCONTINUE…             ...
Conclusion• Sleep diagnosis and sleep disorders are  still new for the Indian market. And  people are not taking the disor...
Recommendations    Cardiologist and pulmonologist doctors should be targeted to achieve goal.    Obesity being the main re...
Thank you…..CHIRAG HATHIMBA HCMICRI,AHMEDABAD                 Marketing strategy for Sleep center   21
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Marketing of Sleep Clinic in India

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Marketing of Sleep Clinic in India

  1. 1. Marketing strategy for Sleep CenterChirag HathiMBA HCM ICRIAhmedabad
  2. 2. Table of ContentSr. No Topic Slide no.1 Introduction 32 Review of literature 43 Research Methodology 114 Data Collection 175 Observation 196 Conclusion 20 Marketing strategy for Sleep center 2
  3. 3. IntroductionAim:- to study the marketing strategy for the sleep clinic.Objectives:-To understand the sleep clinic service.To study the market environment andcompetitionTo study which marketing strategy is suitable forsleep clinic Marketing strategy for Sleep center 3
  4. 4. Review Of Literature• Sleep Disorders• Sleep Clinic• Market environment in India Marketing strategy for Sleep center 4
  5. 5. Brief idea about…….SLEEP DISORDERS Marketing strategy for Sleep center 5
  6. 6. Marketing strategy for Sleep center 6
  7. 7. Marketing strategy for Sleep center 7
  8. 8. Sleep Clinic Marketing strategy for Sleep center 8
  9. 9. Marketing strategy for Sleep center 9
  10. 10. Market environment In India Obstructive sleep apnea (OSA) has been reported to be present in 7.5% of Asian Indians in western India. Growing evidence indicates OSA to be independently associated with obesity, hypertension, and excess cardiovascular risk and mortality.Marketing strategy for Sleep center 10
  11. 11. Research MethodologyScope of StudyTopic: - study output of different marketing strategyTime Duration of Project: - 45 daysSource of data collection:- Patient recordsMethod of data collection:-• By filling up questioner form and feedback form for the patients.• By interaction with doctors• ObservationMethods of data presentation:-• Graphical representation• Limitation: - time period was limited to measure accurate result Marketing strategy for Sleep center 11
  12. 12. Planning• Do you have problem of snoring?  Yes  No• Do you have problem with your alertness?  Yes  No• Do you feel morning headache?  Yes  No• Do you frequently feel sleepy in the day time?  Yes  No• Do you know what sleep apnea is?  Yes  No Marketing strategy for Sleep center 12
  13. 13. Level of awareness about sleep apnea inthis area5.7% Prevalence of disease in this area 48.56% Marketing strategy for Sleep center 13
  14. 14. MARKETING STRATEGY Marketing strategy for Sleep center 14
  15. 15. PATIENT PatientEVENTS AWARNESS flow Marketing strategy for Sleep center 15
  16. 16. Data Collection• Data collection was done by feedback form:-• Feedback form was given to each patient and filled form was collected from them.• From the patient data sheet we came to know about clinical data of the patient. Marketing strategy for Sleep center 16
  17. 17. Observation• More number of marketing strategy patients came by events doctor’s advice. referred by doctor advertisement 11% 25% 64% Marketing strategy for Sleep center 17
  18. 18. Doctors cardilogist general physiciansCONTINUE… pulmonologist othersFrom the patient clinicaldata sheet following datawas obtained:- 6%67% of the patients were 25%having high BMI. 25% of the patients werevictim of sleep disorder just 60%because of the stress and 9%life style. Marketing strategy for Sleep center 18
  19. 19. Conclusion• Sleep diagnosis and sleep disorders are still new for the Indian market. And people are not taking the disorder seriously until and unless their family physician or any Doctor influences them.• So in India healthcare is doctor driven market in initial stage of the business.• Maximum patients came by the reference of the doctors. Marketing strategy for Sleep center 19
  20. 20. Recommendations Cardiologist and pulmonologist doctors should be targeted to achieve goal. Obesity being the main reason of the sleep apnea that particular type of the patient should be targeted.• Sleep lab accreditation may help to create a good brand image.• Risk of OSA is more in diabetic patient. Awareness in such patients may help to create good patient base.• Weight loss programs: About 67 percent of people with OSA are obese. Partnering with local weight loss programs could increase referral base. A loss of just 10 percent of body weight may cure OSA or diminish it significantly.• Transportation industry: Its widely recognized that drowsy driving is very dangerous and that untreated OSA and narcolepsy may increase risks. Both the aviation and the trucking industry now may require sleep disorders screenings and/or maintenance of wakefulness testing for vehicle operators. However cost of sleep clinic is high so need to develop a good pricing strategy is important. Marketing strategy for Sleep center 20
  21. 21. Thank you…..CHIRAG HATHIMBA HCMICRI,AHMEDABAD Marketing strategy for Sleep center 21

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