The document discusses how research on consumer internet behaviors has affected when, where, and how advertisers spend money. It notes that as researchers better understand consumer experiences online through tools like analytics, advertisers can map and predict spending more accurately. Examples show spending shifting from sites like MySpace to Facebook as consumers indicated greater satisfaction with the latter. The document argues increased research insights allow more targeted and cost-effective advertising strategies.
SMX: Analytics for Social Media:Making Sense of Key Conversation IndicatorsDavid Berkowitz
A review of different ways to measure and report on social media marketing, focusing on Key Conversation Indicators or KCIs(SM) that include: Conversation volume, Sentiment / Favorability, Topics of conversation, Purchase considerations, Brand associations
SMX: Analytics for Social Media:Making Sense of Key Conversation IndicatorsDavid Berkowitz
A review of different ways to measure and report on social media marketing, focusing on Key Conversation Indicators or KCIs(SM) that include: Conversation volume, Sentiment / Favorability, Topics of conversation, Purchase considerations, Brand associations
This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent. The IAB hopes that all players in the Social Media space will coalesce around these metrics to encourage growth through consistency.
Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt
Conférence - Université Internationale du Multimédia - connecting people to b...Erwan Le Nagard
Présentation effectuée dans le cadre de l'UIM (Université Internationale du Multimédia). Quelle relation existe entre la dimension sociale et technique du lien dans les imaginaires d’Internet. En effet, la notion de lien est probablement la clé de voûte de toute réflexion lorsque l’on est professionnel du web. Du point de vue technique, le lien est l’élément unitaire de la performance et de la visibilité (SEO) et du point de vue social, le lien est la base relationnelle du marketing communautaire (SMO). La mise à disposition d’APIs par les principaux médias sociaux permet ainsi aux marques d’accéder aux informations partagées par les internautes pour en tirer partie et créer de la valeur, avec pour imaginaire sous-tendu la contraction de la distance sociale et l’interconnexion des systèmes comme si « des cerveaux se connectaient à d’autres cerveaux ».
Web 2.0 And Business Attraction Canadian Cities Online Marketing IndexE&B DATA
The study measures how well Canadian cities economic development agencies are marketing their regions to potential investors via the web. The uses of various Web 2.0 tools were assessed and the availability of relevant information sources for site selectors on the agency's site were considered as a part of the ranking process.
JEGI & IAB Social Media Ecosystem ReportAmir Akhavan
JEGI is pleased to share with you the recently released Social Media Ecosystem Report, developed by Amir Akhavan, who covers Technology, Marketing Services, and Interactive at the firm, and supported by the Interactive Advertising Bureau (IAB). In the evolving world of technology, change is a constant state, wherein today’s news often becomes instant history. As such, this report is intended to do two things: first, to capture a moment in time, to bring its readers up to date on some of the latest developments, as brands become publishers, as advertisers seek ever more finite detail about their targets, and as users reinforce their role as kings of the hill; and second, to provide some observations about where the social ecosystem is likely to go. For more information, contact Amir Akhavan at amira@jegi.com or 212-754-0710.
The benefits and risks of social media for financial communications (2)Business Wire
Financial communications have changed a great deal since the dawn of the commercial internet. And we're not done yet. In this research report, we review the history of financial disclosure, assess the risks associated with disclosure via today's social channels, and discuss the wide range of ways today's financial communicators can expand the visibility and impact of issued news via these same social channels.
This is a great read for anyone who does social media, investor relations or public relations for a publicly traded company.
Interested in RegFD? This paper is for you!
This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these supplemental metrics in more detail in an effort to stimulate growth by making the reporting of metrics for agencies and advertisers across multiple media partners more consistent. The IAB hopes that all players in the Social Media space will coalesce around these metrics to encourage growth through consistency.
Social Media Metrics Definitions
Tony Anderson, Online Media Sales
Gen-Y Media Inc.
www.genymediainc.com tony@genymediainc.com
Online Ad Sales
Ad Serving, DoubleClick, DART DFP, adapt
Conférence - Université Internationale du Multimédia - connecting people to b...Erwan Le Nagard
Présentation effectuée dans le cadre de l'UIM (Université Internationale du Multimédia). Quelle relation existe entre la dimension sociale et technique du lien dans les imaginaires d’Internet. En effet, la notion de lien est probablement la clé de voûte de toute réflexion lorsque l’on est professionnel du web. Du point de vue technique, le lien est l’élément unitaire de la performance et de la visibilité (SEO) et du point de vue social, le lien est la base relationnelle du marketing communautaire (SMO). La mise à disposition d’APIs par les principaux médias sociaux permet ainsi aux marques d’accéder aux informations partagées par les internautes pour en tirer partie et créer de la valeur, avec pour imaginaire sous-tendu la contraction de la distance sociale et l’interconnexion des systèmes comme si « des cerveaux se connectaient à d’autres cerveaux ».
Web 2.0 And Business Attraction Canadian Cities Online Marketing IndexE&B DATA
The study measures how well Canadian cities economic development agencies are marketing their regions to potential investors via the web. The uses of various Web 2.0 tools were assessed and the availability of relevant information sources for site selectors on the agency's site were considered as a part of the ranking process.
JEGI & IAB Social Media Ecosystem ReportAmir Akhavan
JEGI is pleased to share with you the recently released Social Media Ecosystem Report, developed by Amir Akhavan, who covers Technology, Marketing Services, and Interactive at the firm, and supported by the Interactive Advertising Bureau (IAB). In the evolving world of technology, change is a constant state, wherein today’s news often becomes instant history. As such, this report is intended to do two things: first, to capture a moment in time, to bring its readers up to date on some of the latest developments, as brands become publishers, as advertisers seek ever more finite detail about their targets, and as users reinforce their role as kings of the hill; and second, to provide some observations about where the social ecosystem is likely to go. For more information, contact Amir Akhavan at amira@jegi.com or 212-754-0710.
The benefits and risks of social media for financial communications (2)Business Wire
Financial communications have changed a great deal since the dawn of the commercial internet. And we're not done yet. In this research report, we review the history of financial disclosure, assess the risks associated with disclosure via today's social channels, and discuss the wide range of ways today's financial communicators can expand the visibility and impact of issued news via these same social channels.
This is a great read for anyone who does social media, investor relations or public relations for a publicly traded company.
Interested in RegFD? This paper is for you!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
1.
Aaron
Abbott—www.BrandLessBox.com
1
Running head: CONSUMER BEHAVIORS AND ADVERTISER SPENDING
Consumer Behaviors and Advertiser Spending on the Internet:
Insights to When, Where, and How
Aaron Michael Abbott
www.BrandLessBox.com
2.
Aaron
Abbott—www.BrandLessBox.com
2
Consumers have trusted and understood emerging Internet technologies more and more.
Research has shown that trends and behaviors, of the consumer, have affected when, where, and
how advertisers should be spending advertising money (see Table 1). The ability to utilize an
interactive platform that would predict the consumer’s Internet behavioral experiences, leading
to insights of the consumer’s future behaviors, would prove to be invaluable. These insights
could even help develop new Internet technologies and vehicles of mass communication. Thus
far, the evolution of Web 2.0 and social networking sites has redefined online marketing
strategies and opportunities. Further, these opportunities correlate to the availability of research
and experimental findings; regarding the behaviors of the end-consumer’s experience on the
Internet (Cheung, Zhu, Kwong, Chan & Limayem, 2003). “Google Analytics [and the like] are
all about understanding the experience…to influence their behavior,” Avinash Kaushik (2007),
Director of Research & Analytics at Intuit. As marketers and companies begin to understand the
evolving research and the true scope of the consumer’s Internet behavioral experience, spending
of advertising dollars can be mapped and predicted in relation to when, where, and how.
Web 2.0 companies have catered specifically to the behavioral experience of the
consumer. This attention to the experience, predictions of behavior, and development of the
desired interactions has been vital. The eMarketer web site points out the fact that Facebook has
been blowing MySpace away when it comes to user satisfaction. Traffic has shifted and so have
advertising dollars (2009). As a result, innovative methodologies and vehicles for brand identity
and message delivery have surfaced—in tandem with the development of unique user
experiences. Two major variables in this evolution have been that the end consumer: (a) is
3.
Aaron
Abbott—www.BrandLessBox.com
3
capable of understanding how to utilize these emerging web technologies and (b) has wanted to
use the technologies.
Table 1
Evaluation of advertiser spending relating to research of consumer use and behavior.
Website URL Summary of ideas Use of information
MediaPost http://www.media 2009-2014 34% compounded
post.com/publicati Money spent on social growth rate; result of
ons/?fa=Articles.sh media advertising increased consumer use
owArticle&art_aid= $716 million to $3.11 of social media
109611 billion
eMarketer http://www.emark 2008-2009 Changes in spending
eter.com/Article.as Advertising money spent: due to Facebook
px?Ne=1040&N=77 MySpace down $90 outperforming MySpace
9&No=6&R=10071 million; Facebook up $20 (Consumers like, and
65&xsrc=article_he million use, Facebook more)
ad_sitesearchx
BledConfe www.bledconfere 1994-2001 Research is allowing
rence nce.org/proceedi Amount of research in marketers/advertisers to
ngs.nsf/0/.../16Ch publications from less than understand the when,
eung.pdf 5 to more than 120 where, and why
“According to Forrester Research, reported by Richard H. Levey at Directmag.com, 60% of
marketers surveyed will increase their interactive marketing budgets by
4.
Aaron
Abbott—www.BrandLessBox.com
4
shifting funds from traditional media” (Loechner, 2009). This literary review will explore the
realm of the Internet behavioral experience and how the marketer can utilize it to predict more
targeted, and cost-effective advertising spending.
5.
Aaron
Abbott—www.BrandLessBox.com
5
References
Cheung, C. M. K., Zhu, L., Kwong, T., Chan, G. W. W., & Limayem, M. (2003). Online
consumer behavior: A review and agenda for future research. Retrieved July 15, 2009
from www.bledconference.org/proceedings.nsf/0/.../16Cheung.pdf
eMarketer (2009, July 9). Is social network advertising ready for primetime. Retrieved July 17,
2009 from http://www.emarketer.com/Article.aspx?Ne=1040&N=779&No=6&R=100
7165&xsrc=article_head_sitesearchx
Kaushik, A. (2007, September 14). Creating a data driven culture. [Video file]. Video posted
July 17, 2009 from YouTube Web site: http://www.youtube.com/watch?v=OT
u02Gab0Qw
Loechner, J. (2009, July 14). Traditional marketing budgets lose to interactive. Retrieved July
17, 2009 from http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid
=109611
6.
Aaron
Abbott—www.BrandLessBox.com
6
Running head: THE EVOLUTION OF MOBILE SOCIAL MEDIA
Mobile
Social
Media:
The Evolution of Web 2.0 and Business Models
Aaron Michael Abbott
Full Sail University
7.
Aaron
Abbott—www.BrandLessBox.com
7
If technology has advanced, then the Internet has evolved. This evolution has been an
integral part of how businesses and organizations use, share, and control the data, and content,
that is exchanged. Looking into the recent developments of social networking sites, in
conjunction with mobile marketing developments, it shows how this evolution has affected
business models, and practices, all together (Abramovich, 2008). As well, these insights are
showing advertisers and companies where to turn next.
Look at two giants in the Web 2.0 development game—Apple and Google (Mooney,
2008). Apple has manufactured computers, developed software, and has been around since the
beginning. Google, a more recent addition to the marketplace, has been one of the most
significant search engines on the Internet—developing a wide range of free alternative software
solutions like e-mail, maps, calendars, document and spreadsheet applications, video-chat, and
more. So, how did competition surface between a prolific search engine company and the leading
computer manufacture/software company—in the mobile telephone market? These companies
have followed their consumer’s behaviors and developed future solutions/products based on the
existing predicted desires. So with iPhone versus Google Phone, the impacts that Web 2.0
developments have upon the birth of business model opportunities are obvious. We are seeing
more traffic on social web sites, increased spending in the mobile market, and more and more
advertisers are starting to look to social and mobile media outlets for message delivery
opportunities (see Table 1).
Web 2.0 has meant new marketing opportunities, product developments, and even
business model, well, remodeling. It is where these companies turn, to seek out this information,
8.
Aaron
Abbott—www.BrandLessBox.com
8
that Apple and Google have seemingly mastered over the past 5 years. They have had access to
their consumer demographics and online behaviors directly. It is the core of their businesses.
Table 1
Factors of growth, attention, and development for social and mobile media,
Website URL Summary of ideas Use of information
MobileMarketer http://www.mobilem
Percentage of Shows interest of
arketer.com/cms/lib
Advertisers investing advertisers
/294.pdf
in Social Media increasing steadily
38% in 2006 in one year
48% in 2009
MMAGlobal http://www.mmaglobal. US spending on Growing Mobile
com/articles/mobile- Mobile Marketing Market is gaining
marketing-mayberry- $1.7 billion in 2009 revenue streams
or-wild-west $2.16 billion in 2010 from increased use
Mashable http://www.mashable.c More than 7 million Highly visited Blog
om/about/ monthly page views in features, Web 2.0
2009 and Social Media
news
Google gets to see where everyone visits on the Internet, and when. While Apple has mastered
what the consumer wants out of their computer, and it’s interactivity.
9.
Aaron
Abbott—www.BrandLessBox.com
9
Without being a huge corporation, where and how can one access this invaluable
information? This is the power of the social network. Access to the motivations, consumer
behaviors, and desires can be found on any blog, in any corner of the Internet. Blogs are just the
beginning too. With companies like Facebook and Twitter re-writing how people communicate
on a daily basis, mobile media companies are jumping on the bandwagon and are getting ready
for the day when the supercomputers that took up rooms in the past, will be carried around In
pockets and on belts. It is a give and take between ingenuity and predictability. This is the power
of social media merging with mobile media. This literary review will discuss what effects social
media networking have on the development of mobile media companies and the products they
produce. As well as who these companies are likely to be.
10.
Aaron
Abbott—www.BrandLessBox.com
10
References
About Us. (n.d.). In Mashable’s Social Media Guide. Retrieved July 24, 2009 from
http://mashable.com/about/
Abramovich, G. (2008, January 9). Immediacy triggers growth in mobile social networking.
Mobile Marketer’s Outlook 2008, 25. Retrieved July 24, 2009 from http://www.mobil
emarketer.com/cms/lib/294.pdf
Mooney, L. (2008, January 9). A Google face off with Apple? Bite me. Mobile Marketer’s
Outlook 2008, 11. Retrieved July 24, 2009 from http://www.mobilemarketer.com/cms/
lib/294.pdf
Wehrs, M. (n.d.). Mobile marketing: mayberry or the wild west. Retrieved July 24, 2009 from
http://www.mmaglobal.com/articles/mobile-marketing-mayberry-or-wild-west