This slideshow is a short-public version of (2015) Moldavian Online Market analysis, conducted yearly by VivaKi Moldova group for internal use and our clients.
3. Internet penetration Internet Market Overview - 2015
Population age above 15
2 987 288
Internet users age above 15
2 128 580
Internet penetration in Moldova 71%
Source: GemiusExplorer, TA: 15+, Period: 12.2015, statistica.md
4. Internet penetration in Europe Internet Market Overview - 2015
43.4%
56.3%
59.0% 59.6%
70.5% 71.2%
84.2%
93.5%
Ukraine România Belarus Turkey Russia Moldova Estonia Finland
Internet penetration
Source: www.internetworldstats.com /2015
6. Distribution of users by age Internet Market Overview - 2015
10.36%
28.37%
21.74%
14.97%
24.56%
15-19 20-29 30-39 40-49 50+
50% of internet users are people aged between 20-40 years old.
Source: GemiusExplorer, TA: 15+, Period: 12.2015
7. Topics users are looking for on the Internet Internet Market Overview - 2015
549461
389178 362147
313496
1075213
365368 371735
586511 598297
50% of users are interested in news. Cooking, health and auto topics are on the second place.
Internet Users
Source: GemiusExplorer, TA: 15+, Period: 12.2015
8. Visited sites categories Internet Market Overview - 2015
869490
905189
617287 613687
143578
169755
231900
153767
37860
Search engines,
portals
Social networks News Portals, online
announcements
Fun Others Woman lifestyle Forum Web catalogs
Internet Users
Most of people use Search engines and Social network sites
Source: GemiusExplorer, TA: 15+, Period: 12.2015
9. Experience in Internet usage Internet Market Overview - 2015
5.66%
3.51%
10.53%
28.89%
51.41%
up to 6 months from 6 months to 1 year from 1 to 2 years from 2 to 5 years more than 5 years
Over 51% of users have experienced Internet navigation for minimum 5 years
Source: GemiusExplorer, TA: 15+, Period: 12.2015
10. Time spent on the Internet, TA 15+ Internet Market Overview - 2015
3661
2537
2288
1068
299
103
97
59
56
47
38
30
827
573
517
241
67
23
22
13
13
11
9
7
0 500 1000 1500 2000 2500 3000 3500 4000
Wathing TV
Walking
Using the internet
Radio listening
Visiting the supermarket
Reading the daily newspapers
Reading the weekly newspapers
Visiting the pharmacy
Reading weekly magazines
Reading the monthly magazines
Visiting the mall
Visiting the cinema
Minutes (monthly) Minutes (weekly)
Source: TNS 2014/2
11. Time spent on the Internet, TA 15-30 Internet Market Overview - 2015
3328
3074
2726
883
371
84
69
63
56
56
37
37
752
694
615
199
84
19
16
14
13
13
8
8
0 500 1000 1500 2000 2500 3000 3500
Using the internet
Wathing TV
Walking
Radio listening
Visiting the supermarket
Visiting the pharmacy
Reading the weekly newspapers
Reading the daily newspapers
Reading weekly magazines
Reading the monthly magazines
Visiting the cinema
Visiting the mall
Minutes (monthly) Minutes (weekly)
Young and active populations use Internet more than TV
Source: TNS 2014/2
12. Websites reach Internet Market Overview - 2015
Source: GemiusExplorer, TA: 15+, Period: 12.2015. No data for international suppliers – Google, Facebook.
40.85% 40.49%
28.83%
13.50%
11.11%
7.20% 6.87% 5.48% 5.22% 5.08% 5.05% 4.94% 4.70% 4.51% 3.40% 3.31% 3.27% 3.22% 3.13% 3.03% 2.66% 2.60% 1.78% 1.65% 1.53% 0.60%
13. *Digital market value in Moldova Internet Market Overview - 2015
*Data includes local and international publisher billings (Google, Facebook).
International publishers data is based on partial estimations and unofficial sources.
1.1
1.3
1.2
1.6
2.08
2.8
3.22
0
0.5
1
1.5
2
2.5
3
3.5
mln.euronet
Axis Title
Online Advertising spend
2010 2011 2012 2013 2014 2015 2016
15%
14. Local Sales Houses share of billings Internet Market Overview - 2015
*Estimated total turnover = 1.4 mln. euro
Numbers, Media Contact and ProDigital
are leaders on the market.
Source: Information was given by local publishers. *International publishers estimations are not included.
ProDigital
Alkasar
Media Contact
Numbers
Interakt
Unimedia
BILLING 2015 W/O VAT
16. 2015 facts and conclusions: Internet Market Overview - 2015
2015 was the year of launching TV + Online strategies, which brought higher reach at lower costs for VivaKi clients
Video format became number 1 demanded online format on local and international websites
Low prices, advanced measurement and diversity of creative concepts available made Online Media (Ads) more
popular, especially for young Target Audience, that can hardly be reached by other media
More and more businesses are jumping from TV and OOH into online media
In 2016 we see a big increase in Performance campaigns, but Image campaigns will keep on top
Success should be measured in figures. Online media and VivaKi tools can deliver you those figures ;)