The document discusses an upcoming marketing master class to be held in Mumbai from 1-7 PM on March 22, 2013. It outlines the five modules to be covered: 1) how online channels are impacting businesses, 2) understanding customer behavior online, 3) digital marketing tactics like search, social media, mobile and email marketing, 4) developing an online strategy, and 5) creating a blueprint for an online marketing strategy. It introduces the primary trainer, RatanKK, and outlines some agreements for participants, such as taking notes and participating actively while avoiding distractions.
Module 2 customer behaviour ratan kk_masterclass on online marketing,– Ratan ...eTailing India
The document discusses understanding customer online behavior and integrating online marketing strategies. It covers establishing customer needs, connecting with customers through sales and advertising, and competing in the marketplace. Businesses must understand customer online behaviors, integrate online media into strategies, develop online marketing tactics, implement tactics, and understand the online industry. The key is having a customer-centric approach across paid search, SEO, social media, email, and making each engagement a coordinated effort rather than isolated "silos".
Style, success & sales - getting the most from your affiliate programme7thingsmedia
Chris Bishop and Fiona Gandy of 7thingsmedia presented on getting the most from affiliate programs. They discussed segmenting affiliates, optimizing commissions and creative, and innovating with content units, mobile apps, and retargeting. The presentation provided hints on communication, recruitment, and incentives to strengthen affiliate relationships and grow programs.
#Awarenessinc UnWebinar with UnMarketing's Scott StrattenAwareness, Inc.
The document is a presentation from Awareness Inc, a social media management software company. It introduces their webinar on unmarketing with Scott Stratten as the presenter. It provides information on asking questions using #awarenessinc on Twitter, purchasing Scott's book, and a chance to win books. It also summarizes Awareness Inc and their social marketing hub software.
Với nhu cầu cần được cung cấp những thông tin cơ bản và tổng quan nhất về lĩnh vực eMarketing, tài liệu 'eMarketing - Những hướng dẫn cần thiết để đến với tiếp thị trực tuyến' của tác giả Rob Stokes được đánh giá cao về tính hữu dụng cho người mới bắt đầu.
Online Marketing Best Practices for International E-Commerce for Discover Am...Derek Edmond
The document discusses best practices for international e-commerce based on a presentation by Derek Edmond. It provides statistics on global internet, social media, and mobile usage. The Americas have 633 million internet users with high penetration in North America and growing adoption in Central and South America. Key markets like Argentina, Brazil, and Mexico are outlined with their social media and e-commerce usage habits. Factors that impact international e-commerce are also reviewed such as domain architecture, mobile integration, language mapping, content marketing, and social media strategy.
This document outlines the course units for a class on international buying and marketing. The 5 units cover: 1) introductions to international trade and textiles, 2) company value chains and positioning in China, 3) China's fashion industry structure, 4) wholesale purchasing and retail buying, and 5) a final project evaluating retail buying plans. Key topics include international trade, supply chains, merchandising, sales forecasting, purchasing budgets, and evaluating marketing plans. The document also discusses definitions of marketing and contrasts casual versus academic definitions.
This document outlines various marketing collateral available to assist in growing the internationally recognized Eva-Last brand and successfully launching its Infinity product range globally. It describes 12 types of marketing elements, including sample boxes, brochures, displays, banners, and more, that provide sales and marketing support for distributors through demonstrating products and promoting brand recognition.
This document discusses global e-marketing and the use of the internet for international business. It provides an overview of key regions and their adoption of e-commerce, including Asia-Pacific, Europe, and Latin America. It also outlines some structural barriers to global e-commerce, such as language barriers, cultural barriers, infrastructure challenges, and knowledge barriers. Finally, it discusses how companies can utilize the internet for global marketing strategies and understanding international buyers.
Module 2 customer behaviour ratan kk_masterclass on online marketing,– Ratan ...eTailing India
The document discusses understanding customer online behavior and integrating online marketing strategies. It covers establishing customer needs, connecting with customers through sales and advertising, and competing in the marketplace. Businesses must understand customer online behaviors, integrate online media into strategies, develop online marketing tactics, implement tactics, and understand the online industry. The key is having a customer-centric approach across paid search, SEO, social media, email, and making each engagement a coordinated effort rather than isolated "silos".
Style, success & sales - getting the most from your affiliate programme7thingsmedia
Chris Bishop and Fiona Gandy of 7thingsmedia presented on getting the most from affiliate programs. They discussed segmenting affiliates, optimizing commissions and creative, and innovating with content units, mobile apps, and retargeting. The presentation provided hints on communication, recruitment, and incentives to strengthen affiliate relationships and grow programs.
#Awarenessinc UnWebinar with UnMarketing's Scott StrattenAwareness, Inc.
The document is a presentation from Awareness Inc, a social media management software company. It introduces their webinar on unmarketing with Scott Stratten as the presenter. It provides information on asking questions using #awarenessinc on Twitter, purchasing Scott's book, and a chance to win books. It also summarizes Awareness Inc and their social marketing hub software.
Với nhu cầu cần được cung cấp những thông tin cơ bản và tổng quan nhất về lĩnh vực eMarketing, tài liệu 'eMarketing - Những hướng dẫn cần thiết để đến với tiếp thị trực tuyến' của tác giả Rob Stokes được đánh giá cao về tính hữu dụng cho người mới bắt đầu.
Online Marketing Best Practices for International E-Commerce for Discover Am...Derek Edmond
The document discusses best practices for international e-commerce based on a presentation by Derek Edmond. It provides statistics on global internet, social media, and mobile usage. The Americas have 633 million internet users with high penetration in North America and growing adoption in Central and South America. Key markets like Argentina, Brazil, and Mexico are outlined with their social media and e-commerce usage habits. Factors that impact international e-commerce are also reviewed such as domain architecture, mobile integration, language mapping, content marketing, and social media strategy.
This document outlines the course units for a class on international buying and marketing. The 5 units cover: 1) introductions to international trade and textiles, 2) company value chains and positioning in China, 3) China's fashion industry structure, 4) wholesale purchasing and retail buying, and 5) a final project evaluating retail buying plans. Key topics include international trade, supply chains, merchandising, sales forecasting, purchasing budgets, and evaluating marketing plans. The document also discusses definitions of marketing and contrasts casual versus academic definitions.
This document outlines various marketing collateral available to assist in growing the internationally recognized Eva-Last brand and successfully launching its Infinity product range globally. It describes 12 types of marketing elements, including sample boxes, brochures, displays, banners, and more, that provide sales and marketing support for distributors through demonstrating products and promoting brand recognition.
This document discusses global e-marketing and the use of the internet for international business. It provides an overview of key regions and their adoption of e-commerce, including Asia-Pacific, Europe, and Latin America. It also outlines some structural barriers to global e-commerce, such as language barriers, cultural barriers, infrastructure challenges, and knowledge barriers. Finally, it discusses how companies can utilize the internet for global marketing strategies and understanding international buyers.
This document provides an overview of key concepts in international marketing. It discusses the differences between domestic and international marketing, and strategic orientations like domestic, multidomestic, and global. It also covers environmental forces outside of a company's control, and how the marketing mix must adapt to different country environments. Global governance institutions that impact international trade are outlined, along with concepts like protectionism, trade barriers, and balance of payments accounting.
The Future of Relationship Marketing & Technology Clair Bush, International M...TALiNT Partners
The document discusses technology trends in recruitment marketing. It covers new candidate journeys, the need for a recruitment marketing strategy to address challenges like increased competition and candidate market shifts. It emphasizes using segmentation to identify personas like ambitious marketing directors. It also stresses using a multi-channel engagement strategy across platforms to build trust and relationships through compelling, consistent content and measuring effectiveness through analytics. The overall message is that a strategic approach to recruitment marketing is needed to delight candidates in every experience.
The document provides an agenda for a textile training that covers the following topics: fiber types, yarn manufacturing processes, fabric manufacturing processes including weaving and knitting, fabric dyeing and printing processes, and embroidery. It discusses the different types of natural and synthetic fibers, the steps to transform fibers into yarn through opening, blending, carding, combing, and spinning. It also explains the basic weaving and knitting processes to manufacture woven and knitted fabrics and lists important parameters to specify these fabrics. Finally, it gives overviews of fabric dyeing, printing and embroidery processes.
The South Asian Association for Regional Cooperation (SAARC) is an economic and political organization consisting of 8 countries in Southern Asia established in 1985. It aims to accelerate economic and social development in member states. Key objectives include promoting welfare, economic growth, and collective self-reliance. The secretariat is located in Kathmandu and coordinates implementation of activities.
International marketing research faces many challenges due to differences in cultures, languages, and business environments across countries. It involves systematically defining problems, collecting and analyzing both secondary and primary data, and interpreting the findings to make informed marketing decisions for international operations. Primary data collection has higher costs overseas and requires consideration of translation issues, instrument reliability, and reluctance of some respondents. Both qualitative and quantitative research approaches can be used, with their own constraints to address.
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The document provides an overview of L'Oreal and its acquisition of Maybelline New York. It discusses L'Oreal's financial performance, brand portfolio, and acquisition history. It then analyzes Maybelline's brand performance under L'Oreal ownership, including key product lines and marketing strategies. The document concludes with recommendations for Maybelline's global expansion opportunities in new markets and consumer segments.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
In this presentation, we will discuss International Marketing Environment, the important factors that affect the environment, various trade barriers protecting domestic industries from foreign competitions and types of commodity agreement. Also state trading, role of GATT and other international trading aspects will be discussed in details.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
This document discusses how mobile CRM can fuel sales productivity. It provides requirements for using CRM on various mobile devices like phones and tablets running Windows, iOS, Android and Blackberry operating systems. It also advertises an upcoming webinar on unifying business operations from back office to front using Dynamics CRM and announces a complimentary whitepaper on the strategic objectives of mobile CRM like increasing sales values and accelerating cash flow. Contact information is provided for any questions.
Mauritius offers excellent deep sea fishing opportunities. Species that can be caught include blue or black marlin, sharks, tuna, bonitos, emperor fish, and barracuda. The ocean around Mauritius is home to huge fish like blue marlin. Mauritius holds several world fishing records. Fishing boats can be hired from most hotels, and the most prestigious fishing competition is the annual Marlin World Cup hosted in December.
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to gettin...eTailing India
At the recently concluded eTailing India Expo 2016 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://mumbai16.etailingindiaexpo.com) , Niren Shah, MD Norwest Venture Partners shared his perspective on Fund Raising as our keynote speaker. He elaborated further on his “Ten Commandments for Fund Raising” by talking about the 10-20-30 rule (the session is not verbatim here).
This document discusses survey results and trends in the Indian e-commerce sector. It finds that 68% of respondents believe some e-commerce company valuations are not justified. 65% would not invest in a new vertical e-commerce venture. The two major areas of focus for investors in 2015 will be logistics and mobile commerce. The document also provides background on eTailing India, a knowledge platform for the online retail industry in India.
The document contains a collection of words and short phrases in English along with their translations or definitions in English. Some examples provided are: taxi, cab, chicken, chick, ok, fit, free, sugar free, fat free, like, Buddhism, Buddhist.
इ पैसा का लक्ष्य - व्यापार के बिक्री केंद्रों को डीजीटाइज करके भारत को डीजीटा...eTailing India
इ-पैसा (पीओएस) व्यापारोंको लगनेवाले साधन उनके पाँइंट आँफ सेलको सक्षम बनाके प्रदान करता है जैसेकी सभी तरहके भुकतान स्विकार करना, इंन्व्हेंटरी, डीजीटल रीसीट, अँनालीटीक्स, व्हीएएस, मार्केटप्लेसका एकीकरण और जादा।
Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!Pinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this webinar will be about "Are We Equipped to Market Our Product Online? - A Possible Approach! "
Most of us believe that Online is exploding.
Most of us, marketers, believe that Online is the only way to market our products.
Are we equipped enough to LEVERAGE online channel for our PRODUCT marketing & its objectives?
Please come over to the Webinar and find some possible approaches.
Welcome!
Speaker
RatanKK is an experienced eMarketer on a mission to deploy cutting edge eMarketing Solutions. Executions of these tactics help Clients to acquire paying customers & to increase their Revenues & Cash flows.
In this endeavour, through his company GutsGo eMarketing, he conducts training programs and workshops in the core areas of eMarketing viz., SEO, PPC, Social Media, Web Analytics, eMail. In the last 3 years, he has trained more than 850 marketing professionals. He has conducted workshops at DuPont (Integrated eMarketing – SEO, PPC, SMM), GlaxoSmithKline (SMM), AOL (Integrated eMarketing - Banner Advertising & Web Analytics). He is a Visiting Professor for eMarketing Elective at Indian Institute of Management, Ahmedabad.
Module 6 marketing strategy ratan kk_masterclass on online marketingeTailing India
The document outlines steps for developing an online marketing strategy, including conducting a request for information, developing tactic-specific plans, executing a social media marketing plan, tracking and analyzing results, and optimizing strategies. It discusses identifying goals, keywords, channels, listening and engagement plans, metrics, campaign reviews, and integrating different tactics like SEO, PPC, content marketing and more to form a comprehensive eMarketing strategy. The presentation aims to help attendees learn how to create a complete online marketing plan.
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
NUIG Online Marketing and Social Media - 2012 Training Msc in MastersMarickaBurkeKeogh
This document provides an overview of a presentation on social media and online marketing given by Maricka Burke. The presentation covers Burke's background and experience in online marketing. It then explores various social media platforms like Facebook, Twitter, LinkedIn and YouTube. Burke also discusses how social media can help with search engine optimization and provides some examples of social media marketing campaigns. Resources and tools for online marketing are recommended.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
How is content being used to support b2b lead generation and nurturing? What’s working best? And how can you measure its success?
Presentation from MicroMedia's after summer b2b event in Helsinki on 20 September 2012. Including some examples of successful b2b marketing campaigns with great content at their heart.
This document provides an overview of key concepts in international marketing. It discusses the differences between domestic and international marketing, and strategic orientations like domestic, multidomestic, and global. It also covers environmental forces outside of a company's control, and how the marketing mix must adapt to different country environments. Global governance institutions that impact international trade are outlined, along with concepts like protectionism, trade barriers, and balance of payments accounting.
The Future of Relationship Marketing & Technology Clair Bush, International M...TALiNT Partners
The document discusses technology trends in recruitment marketing. It covers new candidate journeys, the need for a recruitment marketing strategy to address challenges like increased competition and candidate market shifts. It emphasizes using segmentation to identify personas like ambitious marketing directors. It also stresses using a multi-channel engagement strategy across platforms to build trust and relationships through compelling, consistent content and measuring effectiveness through analytics. The overall message is that a strategic approach to recruitment marketing is needed to delight candidates in every experience.
The document provides an agenda for a textile training that covers the following topics: fiber types, yarn manufacturing processes, fabric manufacturing processes including weaving and knitting, fabric dyeing and printing processes, and embroidery. It discusses the different types of natural and synthetic fibers, the steps to transform fibers into yarn through opening, blending, carding, combing, and spinning. It also explains the basic weaving and knitting processes to manufacture woven and knitted fabrics and lists important parameters to specify these fabrics. Finally, it gives overviews of fabric dyeing, printing and embroidery processes.
The South Asian Association for Regional Cooperation (SAARC) is an economic and political organization consisting of 8 countries in Southern Asia established in 1985. It aims to accelerate economic and social development in member states. Key objectives include promoting welfare, economic growth, and collective self-reliance. The secretariat is located in Kathmandu and coordinates implementation of activities.
International marketing research faces many challenges due to differences in cultures, languages, and business environments across countries. It involves systematically defining problems, collecting and analyzing both secondary and primary data, and interpreting the findings to make informed marketing decisions for international operations. Primary data collection has higher costs overseas and requires consideration of translation issues, instrument reliability, and reluctance of some respondents. Both qualitative and quantitative research approaches can be used, with their own constraints to address.
Creating a social media strategy for a tourism business | Block 1: Basics of ...Francisco Hernandez-Marcos
Creating a social media strategy for a tourism business
Block 1: Basics of online marketing
International Master in Hospitality and Tourism Management
ESCP Europe - Cornell University School of Hotel Administration
The document provides an overview of L'Oreal and its acquisition of Maybelline New York. It discusses L'Oreal's financial performance, brand portfolio, and acquisition history. It then analyzes Maybelline's brand performance under L'Oreal ownership, including key product lines and marketing strategies. The document concludes with recommendations for Maybelline's global expansion opportunities in new markets and consumer segments.
Starbucks International Marketing StrategyShahzad Khan
Starbucks is the largest coffeehouse company in the world with over 16,000 stores globally. It offers coffee, tea and other beverages as well as snacks. Starbucks ensures growth does not dilute its culture through six guiding principles and emphasizes providing a great work environment. It has been successful in expanding internationally by adapting to local tastes and cultures in countries like Japan, China, and France.
In this presentation, we will discuss International Marketing Environment, the important factors that affect the environment, various trade barriers protecting domestic industries from foreign competitions and types of commodity agreement. Also state trading, role of GATT and other international trading aspects will be discussed in details.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
This document discusses how mobile CRM can fuel sales productivity. It provides requirements for using CRM on various mobile devices like phones and tablets running Windows, iOS, Android and Blackberry operating systems. It also advertises an upcoming webinar on unifying business operations from back office to front using Dynamics CRM and announces a complimentary whitepaper on the strategic objectives of mobile CRM like increasing sales values and accelerating cash flow. Contact information is provided for any questions.
Mauritius offers excellent deep sea fishing opportunities. Species that can be caught include blue or black marlin, sharks, tuna, bonitos, emperor fish, and barracuda. The ocean around Mauritius is home to huge fish like blue marlin. Mauritius holds several world fishing records. Fishing boats can be hired from most hotels, and the most prestigious fishing competition is the annual Marlin World Cup hosted in December.
Niren Shah, Managing Director, Norwest Venture Partners on "Secrets to gettin...eTailing India
At the recently concluded eTailing India Expo 2016 – “India’s Flagship Conference & Exhibition on Retail, eCommerce and Mobile” (http://mumbai16.etailingindiaexpo.com) , Niren Shah, MD Norwest Venture Partners shared his perspective on Fund Raising as our keynote speaker. He elaborated further on his “Ten Commandments for Fund Raising” by talking about the 10-20-30 rule (the session is not verbatim here).
This document discusses survey results and trends in the Indian e-commerce sector. It finds that 68% of respondents believe some e-commerce company valuations are not justified. 65% would not invest in a new vertical e-commerce venture. The two major areas of focus for investors in 2015 will be logistics and mobile commerce. The document also provides background on eTailing India, a knowledge platform for the online retail industry in India.
The document contains a collection of words and short phrases in English along with their translations or definitions in English. Some examples provided are: taxi, cab, chicken, chick, ok, fit, free, sugar free, fat free, like, Buddhism, Buddhist.
इ पैसा का लक्ष्य - व्यापार के बिक्री केंद्रों को डीजीटाइज करके भारत को डीजीटा...eTailing India
इ-पैसा (पीओएस) व्यापारोंको लगनेवाले साधन उनके पाँइंट आँफ सेलको सक्षम बनाके प्रदान करता है जैसेकी सभी तरहके भुकतान स्विकार करना, इंन्व्हेंटरी, डीजीटल रीसीट, अँनालीटीक्स, व्हीएएस, मार्केटप्लेसका एकीकरण और जादा।
Webinar - Are We Equipped to Market Our Product Online? - A Possible Approach!Pinkesh Shah
Institute of Product Leadership in association with Adaptive Marketing take great pleasure in inviting you to the monthly webinar series for Product Professionals. Our theme for this webinar will be about "Are We Equipped to Market Our Product Online? - A Possible Approach! "
Most of us believe that Online is exploding.
Most of us, marketers, believe that Online is the only way to market our products.
Are we equipped enough to LEVERAGE online channel for our PRODUCT marketing & its objectives?
Please come over to the Webinar and find some possible approaches.
Welcome!
Speaker
RatanKK is an experienced eMarketer on a mission to deploy cutting edge eMarketing Solutions. Executions of these tactics help Clients to acquire paying customers & to increase their Revenues & Cash flows.
In this endeavour, through his company GutsGo eMarketing, he conducts training programs and workshops in the core areas of eMarketing viz., SEO, PPC, Social Media, Web Analytics, eMail. In the last 3 years, he has trained more than 850 marketing professionals. He has conducted workshops at DuPont (Integrated eMarketing – SEO, PPC, SMM), GlaxoSmithKline (SMM), AOL (Integrated eMarketing - Banner Advertising & Web Analytics). He is a Visiting Professor for eMarketing Elective at Indian Institute of Management, Ahmedabad.
Module 6 marketing strategy ratan kk_masterclass on online marketingeTailing India
The document outlines steps for developing an online marketing strategy, including conducting a request for information, developing tactic-specific plans, executing a social media marketing plan, tracking and analyzing results, and optimizing strategies. It discusses identifying goals, keywords, channels, listening and engagement plans, metrics, campaign reviews, and integrating different tactics like SEO, PPC, content marketing and more to form a comprehensive eMarketing strategy. The presentation aims to help attendees learn how to create a complete online marketing plan.
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
NUIG Online Marketing and Social Media - 2012 Training Msc in MastersMarickaBurkeKeogh
This document provides an overview of a presentation on social media and online marketing given by Maricka Burke. The presentation covers Burke's background and experience in online marketing. It then explores various social media platforms like Facebook, Twitter, LinkedIn and YouTube. Burke also discusses how social media can help with search engine optimization and provides some examples of social media marketing campaigns. Resources and tools for online marketing are recommended.
I have made this Presentation/Project (Project WeLike) during my course of PGDM in Marketing Management from Welingkar Institute of Management Development & Research. Do share your valuable opinions over this...
How is content being used to support b2b lead generation and nurturing? What’s working best? And how can you measure its success?
Presentation from MicroMedia's after summer b2b event in Helsinki on 20 September 2012. Including some examples of successful b2b marketing campaigns with great content at their heart.
Sahil Seth has over 8 years of experience in marketing. He received his MBA in marketing and finance from IIPM and IMI in Brussels, Belgium. Currently he is a manager of marketing at Kalpataru Healthpro Pvt Ltd, where he is responsible for brand launches, product launches, and strategic planning. Previously he worked at The Times of India for over 3 years as an assistant manager and senior officer of marketing, where he achieved yearly budgets and added new clients. He also has experience working as an analyst at KPMG. Sahil has conducted various academic projects and attended international conferences and sessions in Switzerland and Germany.
Katallaxy is a strategic marketing firm. We help companies of all sizes find opportunities in the marketplace, and fulfill those opportunities profitably. The business solutions we deliver reflect our practical experience, our multi-disciplined approach and our dynamic, entrepreneurial model.
In the end, we help companies commercialize products, drive adoption and usage, and build brands.
Debali Gupta Bakshi has over 9 years of experience in digital marketing, advertising, and campaign planning. She currently works as an Assistant Marketing Manager at Infosys, where she is responsible for digital strategy, social media marketing, and lead generation. Prior to her current role, she held marketing positions at IBM, various advertising agencies, and has experience developing digital campaigns and marketing strategies for brands such as Intel, MSN, and Scooty.
GutsGo eCall - How To Get Started On An eMarketing Career?Ratan KK
If you are an eMarketing Quest, you need to see this presentation.
This is a presentation is made as a part of GutsGo eMarketing's eCall on Nov 29, 2012
The presentation will give you a profound insight for starting off in your career!
If you want to be part of GutsGo eCalls, please subscribe to GutsGo's iDigest at www.gutsgo.com. Thank You!
digital marketing presentation by Vinit PatelVinit Patel
The document discusses various topics in digital marketing including understanding audiences, social media strategies, mobile optimization, content marketing, paid advertising, measuring success, staying ahead of trends, branding, and conclusions. It provides information on each topic in separate sections with tips and best practices for things like setting goals, creating compelling content, analyzing metrics, differentiating from competitors, and more. The overall document serves as a guide to learning about digital marketing tactics for online and mobile channels.
The document outlines an agenda for a webinar on engaging investors with social media. The webinar will discuss why social media is important for reaching investors, how to measure social media effectiveness through consistency, content, and presence, and provide tips on developing consistency, improving content, growing social media presence, and complying with regulations. The webinar aims to help participants understand how to identify needs social media can meet and improve their social media effectiveness.
- Fatih Solutions provides digital and human resource development services including training, seminars, and consulting.
- Key people include Firzi Abidin, the director who has 12 years experience in advertising, and K.A. Nchus, a business strategist with experience organizing training programs.
- Services offered include in-house training, public seminars, digital strategy consulting, website/app development, and online advertising through platforms like Google AdWords.
- Training topics cover areas like digital marketing, PR, sales, and customer service. Seminars are held on digital and marketing communications topics.
- The company also offers its own e-commerce engine and mobile applications.
About the Company,CMS, MOBILE APPLICATIONS, GRAPHIC DESIGN, SOFTWARE DEVELOPMENT, WEB DEVELOPMENT, WEB DESIGN, INDUSTRIAL TRAINING www.hgtechsolutions.com
Socialab is a digital marketing agency based in Greece that was founded in 2009. The presentation discusses Socialab's services, clients, credentials and case studies. It also covers topics like startup marketing, digital media, international video case studies, and provides resources for further inspiration. Attendees are offered a 20% discount on an upcoming digital marketing training course from Socialab and its educational partners.
Marketing Funnel - Explained by iStrategist InstituteRushant Pragwat
In this presentation, I am explaining about the Digital Marketing Funnel in the simplest way yet practical and fruitful.
Go through this ppt and I am sure you will learn and understand it thoroughly.
This document provides an agenda for a seminar on using social media for business. The agenda includes presentations on LinkedIn, Facebook, Twitter, YouTube, Pinterest, and Foursquare. It covers topics such as using each platform, case studies, and tips. Coffee breaks are scheduled between most sessions. The goal is to help businesses understand how to use various social media sites to help grow their business.
The document discusses how to identify and capitalize on emerging trends and the "next big thing" in digital marketing. It provides 10 tips for spotting emerging trends, including being active in new communities to understand them from within, grouping channels by format, listening to consumers, moving quickly when things start trending, interacting with audiences, playing to each channel's strengths, offering incentives for users, testing strategies, keeping an open mind, and paying attention to what consumers are actively engaging with and talking about. While ideas for what may be bigger than Google in 2009 are proposed, like Facebook, YouTube and Twitter, the document emphasizes that consumers will ultimately decide what emerges as the next big thing by their enthusiasm and usage of a new site or
This internship report summarizes Abrar Mahmood's internship experience at Dotlines Bangladesh LTD. The report includes 4 chapters: an introduction to Dotlines' profile, vision, services, and operations; a description of Abrar's internship responsibilities and observations in the Brand Marketing department; an analysis of the e-learning industry and Dotlines' competitors; and a discussion of learning theories applied through Ghoori Learning. The internship provided insight into digital marketing strategies and allowed Abrar to apply classroom knowledge of governance and learning theories to a real-world business context.
Similar to Module 1 online marketing ratan kk_masterclass on online marketing (20)
Session by Parth Choksi on Augmented Reality and Virtual RealityeTailing India
This document provides an overview of virtual reality (VR) including its applications, benefits, and how it works. VR immerses users in simulated environments through head-mounted displays to make experiences more engaging. It has proven useful across industries for training, sales, and marketing by bringing content to life. Examples are provided of companies using VR for safety training at KFC and UPS, virtual product testing for Volvo, and real estate tours for Lodha Group. The document concludes by mentioning augmented reality (AR) and mixed reality (MR) as extensions beyond VR.
Workshop on Blockchain Materclass at Transforming Future Powered By #DigitalE...eTailing India
This document provides an overview of blockchain technology and how it can be applied in the insurance industry. It discusses how a blockchain-based platform could create an ecosystem where healthcare providers, insurance companies, diagnostic centers, and policyholders can securely and transparently share permissioned health records. This would allow for lower insurance premiums, more predictive analytics for patient care, automated processes like claims and reconciliation, and new insurance products that incentivize healthy behaviors. The blockchain network is described as providing benefits like disintermediation, trustless exchange of information, auditability, identity management, and fraud reduction.
Workshop on Cryptocurrency and Blockchain by Rajdeep Singh at Transforming Fu...eTailing India
The document discusses the future of blockchain technologies and cryptocurrencies. It describes Bitcoin as "The Architect" that solved double spending and allows true ownership of wallets. Ethereum is called "The Builder" and allows for smart contracts and decentralized applications to build a new internet. Ripple is termed "The Broker" and facilitates fast and trackable transfers between banks. The document also outlines opportunities for identity management, governance, and structured economies using blockchain.
The document announces a three-day conference called eTailing India that will help retailers learn how to expand their business online and globally. Over the course of the conference, industry experts will provide guidance on topics such as selling products online and offline, online payment options, selling to international customers, increasing an online retail presence, and using technology to maximize productivity and reduce costs. The conference aims to provide retailers with knowledge on ecommerce, retail, and mobile and expects to attract over 700 attendees from 400 companies.
The 5th Annual eCommerce, Retail & Mobile Conference & Exhibition provided an opportunity for over 700 attendees to learn about the latest digital trends and technologies from speakers and 30 leading brands. Attendees could interact with 30+ speakers from companies like Alibaba, Facebook, Flipkart, Google, and IBM to embrace innovation in areas like eCommerce, digital marketing, and logistics. The conference at The Leela Ambience Convention Hotel in Delhi covered digital transformation, big data, analytics, and other topics to help attendees develop scalable ideas for their organizations.
The document advertises the 5th Annual eCommerce, Retail & Mobile Conference & Exhibition happening on November 16th 2017 in New Delhi, India. It will bring together over 700 attendees from retail, ecommerce companies, technology companies, startups, investors and more for panel discussions, case studies, keynote speeches and workshops across topics like funding, driving ecommerce, online to offline strategies, analytics, and payments. Over 30 partners and speakers will participate along with 400 companies and 200 retailers and sellers for networking and learning from industry leaders.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. It highlights how attending can help businesses network with over 700 qualified leaders in the industry, meet decision makers to increase productivity and ROI, and gain brand exposure through the conference platform. Attendees in past years have reported finding new solution providers as a key reason to participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference offers opportunities to network with over 700 qualified leaders, meet decision makers, maximize brand exposure, and generate sales leads. Past attendees reported finding new solution providers as the top reason to attend. The conference highlights include profiles of past attendees by years and business functions, as well as lists of leading partner companies and participating organizations.
Why Exhibit eTailing India _ Logistics DL17eTailing India
This document promotes attending the eTailing India conference and exhibition, which allows businesses to expand their online presence, network with over 700 ecommerce and retail leaders, and increase brand exposure. The conference provides logistics and distribution companies opportunities to meet decision makers and build sales through qualified leads. Past events have seen attendance from a variety of business functions and companies across the ecommerce and retail industries.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
Why Exhibit - eTailing India 2017 DL17 Cloud eTailing India
This document promotes attending the eTailing India conference and exhibition to expand one's business in ecommerce and retail. It highlights that the event allows attendees to network with over 700 qualified leaders in the industry, meet decision makers to increase productivity and ROI, and gain brand exposure. Past conferences have seen 80% of attendees find new solution providers, with attendees representing various business functions and industries.
BFSI - Why Exhibit DL17 eTailing India 2017eTailing India
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference offers opportunities to network with over 700 qualified leaders, meet decision makers, maximize brand exposure, and generate sales leads. Past conferences have seen 80% of attendees find new solution providers, and the event highlights include profiles of past attendees and participating companies.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. It highlights how attending allows networking with over 700 qualified leaders, meeting decision makers to increase productivity and ROI, and maximizing brand exposure. Past conferences have seen 80% of attendees find new solution providers and drawn attendees from key business functions.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies in ecommerce and retail participate.
This document promotes attending the eTailing India conference and exhibition to expand one's ecommerce and retail business in Delhi. The conference allows attendees to network with over 700 qualified leaders in ecommerce and retail, meet decision makers to increase productivity and ROI, and maximize brand exposure. Past conferences have seen 80% of attendees find new solution providers and leading companies participate.