McDonald's uses various digital marketing outlets like Facebook, Twitter, and their own website to promote their brand and food products. They have over 23 million Facebook likes and launched a social media site called "Our Food Your Questions" to engage customers. Victoria's Secret also heavily leverages Facebook and email marketing. They have a highly televised annual fashion show to promote their brand and products to both female and male viewers.

1. Modern Day
Marketing
Katie Arsenault

2. Marketing Outlets
Television
E-mail
Websites
Social Networks

3. McDonalds
Background
Opened in 1940
Serves around 68 million customers a day
Available in 119 countries
Largest fast food company

4. McDonalds
Marketing Plan
Promotes on Facebook and Twitter with
paid and unpaid advertisement
Around 23 million people “like”
McDonald’s on Facebook
McDonalds Canada launched the
website “Our Food Your Questions”

5. Our Food Your
Questions
Social Networking site
Allows users to make a personal profile
McDonald’s vows that every question
asked will be answers completely and
honestly

6. Victoria’s Secret
Very large marketers on Facebook and
Twitter
Almost 20 million people “like” Victoria’s
Secret on Facebook
The company sends frequent e-mails
updating customers on upcoming sales,
products, and events
A fashion show is highly televised and
marketed every year

7. Victoria’s Secret
Fashion Show
During the holiday season
Highlights their products, models, and what
the company stands for
Showcase popular musical Artist
40% of viewers are male
Expand target audience