4. McDonalds
Marketing Plan
Promotes on Facebook and Twitter with
paid and unpaid advertisement
Around 23 million people “like” McDonalds
on Facebook
McDonalds Canada launched the website
“Our Food Your Questions”
5. Our Food Your
Questions
Social Networking site
Allows users to make a personal profile
McDonalds vows that every question asked
will be answers completely and honestly
6. Victoria’s Secret
Very large marketers on Facebook and
Twitter
Almost 20 million people “like” Victoria’s
Secret on Facebook
The company sends frequent e-mails
updating customers on upcoming sales,
products, and events
A fashion show is highly televised and
marketed every year
7. Victoria’s Secret
Fashion Show
During the holiday season
Highlights their products, models, and what
the company stands for
Showcase popular musical Artist
40% of viewers are male
Expand target audience
