Model q paper managerial research methods
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Coca-Cola India Case Study
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
Coca-Cola India Crisis Case Study Analysis
The document summarizes a crisis faced by Coca-Cola in India in 2003. A research group found that Coke products sold in India contained high levels of pesticides, exceeding global standards by 30-36 times. This led the Indian government to ban Coke products, and sales dropped significantly. Coca-Cola's objectives were to restore its reputation in India, win back customers, satisfy investors, and continue growing with India's population.
Titan watches
The document discusses the consumer buying behavior for watches in India. It notes that the Indian watch industry is worth INR 5,000 crore and watches priced between INR 500-5,000 and INR 5,000-25,000 have the highest sales. The top 3 players in the market are Citizen, Timex, and Titan, which commands 60-65% market share. Research analysis found that while Titan brands are commonly used, consumers are interested in purchasing global brands. A marketing plan and budget are proposed with activities including digital contests, TV commercials, print ads, mall activations, and an emphasis on storytelling around the relationship between people and time.
Ethical case-of-coca-cola.pptx-gg
This document presents an ethical case study of Coca-Cola. It discusses Coca-Cola's global dominance and large portfolio of over 300 brands worldwide. It performs a SWOT analysis of Coca-Cola and identifies unethical practices like criminal negligence as well as ethical practices like their corporate responsibility and ethics compliance programs. It concludes that Coca-Cola owes its success to employees and takes care of them while working with governments and agencies to ensure safety.
Unethical practices done by coca cola company
Coca-Cola has continued unethical practices that negatively impact communities in India. The document describes how Coca-Cola illegally extracted large amounts of groundwater at a plant in Kerala, lowering the water table by over 100 meters and causing health issues. Similarly, a plant in Kala Dera depleted local groundwater levels, harming farmers' livelihoods. Despite this, Coca-Cola denies wrongdoing and makes misleading claims about sustainability efforts like rainwater harvesting. The document argues Coca-Cola's actions in India show its corporate social responsibility campaigns are disingenuous.
Itc bcg matrix
ITC Limited is an Indian conglomerate with a turnover of US $6 billion and market capitalization of over US $22 billion. It operates in various business segments including FMCG, paper and packaging, hotels, agribusiness, and information technology. ITC has leading market positions in cigarettes, hotels, paperboards, packaging, and agri-exports. It employs various strategies like market leadership, powerful brands, distribution network, focus on niche areas, and consolidation to strengthen its business across segments.
Customer Segmentation
Customer segmentation is a Project on Machine learning that is developed by using Clustering & clustering is the technique that comes under unsupervised learning of machine learning.
Segmentation allows prospects based on their wants and needs. It allows identifying the most valuable customer segment so the basis of it vender improve their return on marketing investment by only targeting those likely to be your best customer.
Unethical Business by Cocacola
1. A Coca-Cola bottling plant began operations in 2004 in the village of Kala Dera, India, which relies on agriculture for livelihood. Within a year, rapid groundwater decline was noticed as the plant extracts up to 1.5 million liters of water daily.
2. Farmers experienced loss of income and children left school to help with household burdens due to water shortages exacerbated by Coca-Cola's operations. The community organized against the plant's closure but Coca-Cola denied wrongdoing.
3. Assessments found Coca-Cola's operations worsened the water situation and recommended relocating or shutting down. However, Coca-Cola
Recommended
Coca-Cola India Case Study
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
Coca-Cola India Crisis Case Study Analysis
The document summarizes a crisis faced by Coca-Cola in India in 2003. A research group found that Coke products sold in India contained high levels of pesticides, exceeding global standards by 30-36 times. This led the Indian government to ban Coke products, and sales dropped significantly. Coca-Cola's objectives were to restore its reputation in India, win back customers, satisfy investors, and continue growing with India's population.
Titan watches
The document discusses the consumer buying behavior for watches in India. It notes that the Indian watch industry is worth INR 5,000 crore and watches priced between INR 500-5,000 and INR 5,000-25,000 have the highest sales. The top 3 players in the market are Citizen, Timex, and Titan, which commands 60-65% market share. Research analysis found that while Titan brands are commonly used, consumers are interested in purchasing global brands. A marketing plan and budget are proposed with activities including digital contests, TV commercials, print ads, mall activations, and an emphasis on storytelling around the relationship between people and time.
Ethical case-of-coca-cola.pptx-gg
This document presents an ethical case study of Coca-Cola. It discusses Coca-Cola's global dominance and large portfolio of over 300 brands worldwide. It performs a SWOT analysis of Coca-Cola and identifies unethical practices like criminal negligence as well as ethical practices like their corporate responsibility and ethics compliance programs. It concludes that Coca-Cola owes its success to employees and takes care of them while working with governments and agencies to ensure safety.
Unethical practices done by coca cola company
Coca-Cola has continued unethical practices that negatively impact communities in India. The document describes how Coca-Cola illegally extracted large amounts of groundwater at a plant in Kerala, lowering the water table by over 100 meters and causing health issues. Similarly, a plant in Kala Dera depleted local groundwater levels, harming farmers' livelihoods. Despite this, Coca-Cola denies wrongdoing and makes misleading claims about sustainability efforts like rainwater harvesting. The document argues Coca-Cola's actions in India show its corporate social responsibility campaigns are disingenuous.
Itc bcg matrix
ITC Limited is an Indian conglomerate with a turnover of US $6 billion and market capitalization of over US $22 billion. It operates in various business segments including FMCG, paper and packaging, hotels, agribusiness, and information technology. ITC has leading market positions in cigarettes, hotels, paperboards, packaging, and agri-exports. It employs various strategies like market leadership, powerful brands, distribution network, focus on niche areas, and consolidation to strengthen its business across segments.
Customer Segmentation
Customer segmentation is a Project on Machine learning that is developed by using Clustering & clustering is the technique that comes under unsupervised learning of machine learning.
Segmentation allows prospects based on their wants and needs. It allows identifying the most valuable customer segment so the basis of it vender improve their return on marketing investment by only targeting those likely to be your best customer.
Unethical Business by Cocacola
1. A Coca-Cola bottling plant began operations in 2004 in the village of Kala Dera, India, which relies on agriculture for livelihood. Within a year, rapid groundwater decline was noticed as the plant extracts up to 1.5 million liters of water daily.
2. Farmers experienced loss of income and children left school to help with household burdens due to water shortages exacerbated by Coca-Cola's operations. The community organized against the plant's closure but Coca-Cola denied wrongdoing.
3. Assessments found Coca-Cola's operations worsened the water situation and recommended relocating or shutting down. However, Coca-Cola
Unethical practise of coca
Coca-Cola entered India in 1993 but had previously been forced to leave in 1977 due to unethical practices. One such practice was overextracting groundwater from villages like Plachimada, Kerala and Kala Dera, Rajasthan for bottling operations. This caused water levels to drop significantly and made local wells unusable, impacting the local community and agriculture. The communities organized against Coca-Cola's actions, demanding the plants be closed. Initially, Coca-Cola did not properly address concerns, but later recharged groundwater and implemented rainwater harvesting in response.
Perception and buying behaviour of modern consumers towards personal care pro...
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
2g spectrum scam ..
The 2G spectrum scam involved the Indian government undervaluing 2G spectrum licenses awarded to telecom companies in 2008, resulting in an estimated loss of ₹1.76 lakh crore to the public exchequer. Key players accused of corruption included DMK politician A. Raja and companies like Swan Telecom and Unitech Wireless. Investigations were conducted by agencies like the CBI, CAG and Enforcement Directorate. The scam significantly weakened the Manmohan Singh-led UPA government and led to demands for reforming the country's telecom policies.
Coca-Cola Company: Allegations of Pesticides in Soft-Drinks in India
The document discusses allegations by the Centre for Science and Environment (CSE) in India that Coca-Cola products sold in India contained pesticide levels above permissible limits. It provides background on Coca-Cola's history and operations in India. The CSE findings led some states and schools to ban Coca-Cola products. In response, Coca-Cola withdrew products from the market, appointed an independent committee to investigate, and assured customers of its commitment to product quality and safety standards.
MMS - Crm By HUL
HUL is India's largest fast-moving consumer goods (FMCG) company with over 75 years of experience in India. It has a pan-India footprint with products that touch the lives of 2 out of 3 Indians daily. HUL holds the number 1 or strong number 2 position in over 95% of the business categories. The company aims to double its size while reducing environmental impact by inspiring small everyday actions. It has demonstrated consistent growth, achieving an 11.3% CAGR from 2006 to 2010-2011. HUL also has strong brands, market leadership positions, talented employees, and global leverage that position it well to capitalize on growth opportunities in India.
Consumer behaviour
This document discusses the pre- and post-COVID-19 scenario for the hand sanitizer market in India. It provides a brief history of hand sanitizers, outlines how the market has been segmented, and describes how consumer behavior and demand has changed significantly since the start of the pandemic. Key factors like rising health awareness, improved standards of living, and the need for prevention against COVID-19 have led to huge growth in the hand sanitizer industry in India.
bhushan steel ppt
The summer training project report provides a 3 sentence summary of the document: The report discusses the growth of the steel industry in India over the summer training period. It includes a company profile section that outlines key details about the company where the training took place. The report was submitted by Anoop Kr. Kaushal, a 4th year ME student, as part of their summer training project.
PROJECT ON COSMETIC INDUSTRY
THIS IS MADE BY ME ON COSMETIC INDUSTRY BRAND NAME BIO MANTRA
IT JUST A GUIDELINE TO MAKE YOUR PROJECT
Coca Cola Case Competition
This document provides a marketing plan for vitaminwater to address declining sales and brand confusion. It identifies the primary target market as two segments within the 18-24 age group: "Social Sippers" connected to digital media who drink sparingly, and "Gratified Guzzlers" who drink large amounts and are content with the brand. A series of tactics are proposed that leverage trends important to these segments, such as celebrity culture and social media, to reposition vitaminwater as a beverage that provides flavorful experiences, humor and rhythm throughout consumers' journeys. The tactics include a scavenger hunt, concert, label contest and festival designed to generate buzz and engage the new target market while incentivizing loyal consumers
Coca cola dharm project
upload this type of file a reserch report in marketing with the tltle of report various product of coca cola in delhi/ncr
Strategy and Requirements of ITC Stationary Supplies
The project titled “Understanding the strategy & requirements for ITC Stationery Supplies” is basically a research based project. The main motive behind doing this project is to
• Know the industry,
• Have an overview of how ITC Classmate could penetrate more into the market.
• Know the working of distributors and TSIs (Territory Sales In charge) in ITC Classmate.
• Know the distribution system and gaps.
Bisleri pop- A Failure Product
Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.
Summer Internship Ppt
The document discusses factors affecting Indian cotton textile exports. It provides an overview of the current scenario of the Indian textile industry, including key statistics on textile exports and segmentation. It then discusses the various segments of the textile industry and India's competitiveness compared to other nations. The document also discusses Oswal Woollen Mills Ltd., including its product portfolio, export markets, departments, SWOT analysis, and financial ratios. It concludes with research objectives, methodology, findings, and suggestions to support the cotton textile industry.
Project -Marketing research project on consumer behaviour towards nike footwear
Project -Marketing research project on consumer behaviour towards nike footwear
BBA project
IIMt college of management
Wac eid parry ppt
The Indian sugar industry has an annual production capacity of over 30 million metric tons and is the second largest producer of sugar in the world after Brazil. EID Parry is a major Indian sugar company with sugar accounting for 72.9% of its total revenue. It operates sugar mills and distilleries at eight locations in India and produces raw sugar, refined sugar, and ethanol. EID Parry also has power generation, bi pesticide, and nutraceutical business segments. The Indian sugar industry is expected to reach 1,033.5 billion INR by 2020 and major players include EID Parry, Balrampur Chini, Bajaj Hind, Shree Renuka, and Sakthi.
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This document provides an overview of a project report that analyzes customer satisfaction towards Nike and Adidas. It includes sections on introduction, methodology, findings, and conclusion. The report was submitted to J.G. College of Business Administration in fulfillment of course requirements, and evaluated customer preferences through a survey of 300 respondents in Ahmedabad, India. Key areas of focus included perceptions of branded shoes and factors influencing brand selection.
Jio Case Study
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
A presentation on chit fund scam of Saradha Group
This document provides an overview of the Saradha chit fund scam that occurred in India. It describes how Saradha Group operated illegal Ponzi schemes that collected money from investors by promising high returns. The group violated securities laws and misused funds. When the scam collapsed in 2013, it impacted the economy and caused political issues. The West Bengal government and courts launched investigations as thousands of small investors lost their savings.
Mc report ppt
Mohan Meakin Ltd is an Indian company founded in 1855 that manages various brands across its brewery, spirit, and food divisions. The company focuses on brand management to create emotional connections with customers. It analyzes brand attributes, positioning, identity, awareness, equity, and implementation. Mohan Meakin faces competition from other companies but has strong sales of brands like Old Monk rum. The summary recommends increasing availability, sponsoring youth programs, and raising awareness of non-alcoholic products through advertising to boost sales.
Coke SURVEY STUDY
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
Chap3
The document discusses research design and its components. It defines exploratory, descriptive, and causal research designs. Exploratory research aims to gain insights and is flexible, while descriptive research describes characteristics and causal research determines causes and effects through experiments. The case study describes Citicorp using exploratory research like focus groups to understand senior citizens' needs. Descriptive surveys tested product features, and causal test marketing in branches determined if the product launched nationally.
Contingency table analysis and its benefit for organization. (MCB)
This document provides an overview of the internship experience of Waqas Ilyas at the MCB Bank Limited in Pakistan. It discusses his work in various bank departments over 5 weeks, including account opening, cash, credit, clearing, and remittances. It also provides background on MCB Bank, describing its history, operations, business strategy, and financial performance. Contingency table analysis and its use for understanding relationships between categorical variables is introduced. Key terms like statistics, business statistics, and chi-square are defined.
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Unethical practise of coca
Coca-Cola entered India in 1993 but had previously been forced to leave in 1977 due to unethical practices. One such practice was overextracting groundwater from villages like Plachimada, Kerala and Kala Dera, Rajasthan for bottling operations. This caused water levels to drop significantly and made local wells unusable, impacting the local community and agriculture. The communities organized against Coca-Cola's actions, demanding the plants be closed. Initially, Coca-Cola did not properly address concerns, but later recharged groundwater and implemented rainwater harvesting in response.
Perception and buying behaviour of modern consumers towards personal care pro...
The document discusses the background and history of the personal care products industry in India. It outlines how the industry has grown rapidly in recent decades as demand has increased. More Indians now have greater purchasing power and are exposed to advertising through television and internet. While Indians spend less on personal care than other countries, the industry still has significant growth potential. Popular personal care categories in India include skin whiteners, hair oils, and color cosmetics. The ancient Egyptians, Greeks and Romans also used early forms of personal care products made from natural ingredients.
2g spectrum scam ..
The 2G spectrum scam involved the Indian government undervaluing 2G spectrum licenses awarded to telecom companies in 2008, resulting in an estimated loss of ₹1.76 lakh crore to the public exchequer. Key players accused of corruption included DMK politician A. Raja and companies like Swan Telecom and Unitech Wireless. Investigations were conducted by agencies like the CBI, CAG and Enforcement Directorate. The scam significantly weakened the Manmohan Singh-led UPA government and led to demands for reforming the country's telecom policies.
Coca-Cola Company: Allegations of Pesticides in Soft-Drinks in India
The document discusses allegations by the Centre for Science and Environment (CSE) in India that Coca-Cola products sold in India contained pesticide levels above permissible limits. It provides background on Coca-Cola's history and operations in India. The CSE findings led some states and schools to ban Coca-Cola products. In response, Coca-Cola withdrew products from the market, appointed an independent committee to investigate, and assured customers of its commitment to product quality and safety standards.
MMS - Crm By HUL
HUL is India's largest fast-moving consumer goods (FMCG) company with over 75 years of experience in India. It has a pan-India footprint with products that touch the lives of 2 out of 3 Indians daily. HUL holds the number 1 or strong number 2 position in over 95% of the business categories. The company aims to double its size while reducing environmental impact by inspiring small everyday actions. It has demonstrated consistent growth, achieving an 11.3% CAGR from 2006 to 2010-2011. HUL also has strong brands, market leadership positions, talented employees, and global leverage that position it well to capitalize on growth opportunities in India.
Consumer behaviour
This document discusses the pre- and post-COVID-19 scenario for the hand sanitizer market in India. It provides a brief history of hand sanitizers, outlines how the market has been segmented, and describes how consumer behavior and demand has changed significantly since the start of the pandemic. Key factors like rising health awareness, improved standards of living, and the need for prevention against COVID-19 have led to huge growth in the hand sanitizer industry in India.
bhushan steel ppt
The summer training project report provides a 3 sentence summary of the document: The report discusses the growth of the steel industry in India over the summer training period. It includes a company profile section that outlines key details about the company where the training took place. The report was submitted by Anoop Kr. Kaushal, a 4th year ME student, as part of their summer training project.
PROJECT ON COSMETIC INDUSTRY
THIS IS MADE BY ME ON COSMETIC INDUSTRY BRAND NAME BIO MANTRA
IT JUST A GUIDELINE TO MAKE YOUR PROJECT
Coca Cola Case Competition
This document provides a marketing plan for vitaminwater to address declining sales and brand confusion. It identifies the primary target market as two segments within the 18-24 age group: "Social Sippers" connected to digital media who drink sparingly, and "Gratified Guzzlers" who drink large amounts and are content with the brand. A series of tactics are proposed that leverage trends important to these segments, such as celebrity culture and social media, to reposition vitaminwater as a beverage that provides flavorful experiences, humor and rhythm throughout consumers' journeys. The tactics include a scavenger hunt, concert, label contest and festival designed to generate buzz and engage the new target market while incentivizing loyal consumers
Coca cola dharm project
upload this type of file a reserch report in marketing with the tltle of report various product of coca cola in delhi/ncr
Strategy and Requirements of ITC Stationary Supplies
The project titled “Understanding the strategy & requirements for ITC Stationery Supplies” is basically a research based project. The main motive behind doing this project is to
• Know the industry,
• Have an overview of how ITC Classmate could penetrate more into the market.
• Know the working of distributors and TSIs (Territory Sales In charge) in ITC Classmate.
• Know the distribution system and gaps.
Bisleri pop- A Failure Product
Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.
Summer Internship Ppt
The document discusses factors affecting Indian cotton textile exports. It provides an overview of the current scenario of the Indian textile industry, including key statistics on textile exports and segmentation. It then discusses the various segments of the textile industry and India's competitiveness compared to other nations. The document also discusses Oswal Woollen Mills Ltd., including its product portfolio, export markets, departments, SWOT analysis, and financial ratios. It concludes with research objectives, methodology, findings, and suggestions to support the cotton textile industry.
Project -Marketing research project on consumer behaviour towards nike footwear
Project -Marketing research project on consumer behaviour towards nike footwear
BBA project
IIMt college of management
Wac eid parry ppt
The Indian sugar industry has an annual production capacity of over 30 million metric tons and is the second largest producer of sugar in the world after Brazil. EID Parry is a major Indian sugar company with sugar accounting for 72.9% of its total revenue. It operates sugar mills and distilleries at eight locations in India and produces raw sugar, refined sugar, and ethanol. EID Parry also has power generation, bi pesticide, and nutraceutical business segments. The Indian sugar industry is expected to reach 1,033.5 billion INR by 2020 and major players include EID Parry, Balrampur Chini, Bajaj Hind, Shree Renuka, and Sakthi.
A PROJECT REPORT ON Quot COMPARATIVE ANALYSIS ON CUSTOMER SATISFACTION TOWAR...
This document provides an overview of a project report that analyzes customer satisfaction towards Nike and Adidas. It includes sections on introduction, methodology, findings, and conclusion. The report was submitted to J.G. College of Business Administration in fulfillment of course requirements, and evaluated customer preferences through a survey of 300 respondents in Ahmedabad, India. Key areas of focus included perceptions of branded shoes and factors influencing brand selection.
Jio Case Study
A case study analysis done on India's trending low-cost telecom operator who created Strom on Indian Telecommunications Industry. Jio, is an LTE mobile network operator in India. It is a wholly owned subsidiary of Reliance Industries. The case study was done in the month of October in 2016.
A presentation on chit fund scam of Saradha Group
This document provides an overview of the Saradha chit fund scam that occurred in India. It describes how Saradha Group operated illegal Ponzi schemes that collected money from investors by promising high returns. The group violated securities laws and misused funds. When the scam collapsed in 2013, it impacted the economy and caused political issues. The West Bengal government and courts launched investigations as thousands of small investors lost their savings.
Mc report ppt
Mohan Meakin Ltd is an Indian company founded in 1855 that manages various brands across its brewery, spirit, and food divisions. The company focuses on brand management to create emotional connections with customers. It analyzes brand attributes, positioning, identity, awareness, equity, and implementation. Mohan Meakin faces competition from other companies but has strong sales of brands like Old Monk rum. The summary recommends increasing availability, sponsoring youth programs, and raising awareness of non-alcoholic products through advertising to boost sales.
Coke SURVEY STUDY
This document provides an overview of the soft drink industry in India and the history and growth of Coca-Cola. It discusses the key players in the Indian soft drink market like Coca-Cola and PepsiCo. It outlines the major developments in the industry since the 1970s when Coca-Cola exited India and local brands like Campa-Cola and Thums Up grew popular. It then details Coca-Cola's return to India in 1990s and the increasing competition with PepsiCo. The document also summarizes Coca-Cola's history from its founding in 1886 to its global expansion and introduction of new products and packaging formats in the late 20th century that fueled its continued growth.
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Perception and buying behaviour of modern consumers towards personal care pro...
Perception and buying behaviour of modern consumers towards personal care pro...
Coca-Cola Company: Allegations of Pesticides in Soft-Drinks in India
Coca-Cola Company: Allegations of Pesticides in Soft-Drinks in India
Strategy and Requirements of ITC Stationary Supplies
Strategy and Requirements of ITC Stationary Supplies
Project -Marketing research project on consumer behaviour towards nike footwear
Project -Marketing research project on consumer behaviour towards nike footwear
A PROJECT REPORT ON Quot COMPARATIVE ANALYSIS ON CUSTOMER SATISFACTION TOWAR...
A PROJECT REPORT ON Quot COMPARATIVE ANALYSIS ON CUSTOMER SATISFACTION TOWAR...
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Chap3
The document discusses research design and its components. It defines exploratory, descriptive, and causal research designs. Exploratory research aims to gain insights and is flexible, while descriptive research describes characteristics and causal research determines causes and effects through experiments. The case study describes Citicorp using exploratory research like focus groups to understand senior citizens' needs. Descriptive surveys tested product features, and causal test marketing in branches determined if the product launched nationally.
Contingency table analysis and its benefit for organization. (MCB)
This document provides an overview of the internship experience of Waqas Ilyas at the MCB Bank Limited in Pakistan. It discusses his work in various bank departments over 5 weeks, including account opening, cash, credit, clearing, and remittances. It also provides background on MCB Bank, describing its history, operations, business strategy, and financial performance. Contingency table analysis and its use for understanding relationships between categorical variables is introduced. Key terms like statistics, business statistics, and chi-square are defined.
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Assignment One Global business managementStrayer University.docx
Assignment One: Global business management
Strayer University
Graduate School of Business
Professor: Daniel Goldsmith, DBA
Task 1
Compare and contrast the three (3) models of culture. Next, select one (1) of the researched international competitors, and ascertain the model of culture that is most appropriate for the selected international competitor. Provide a rationale for your response.
Cultural Realities – Chapter 2
Hofstede Model of National Culture
GLOBE Model
7d Model
Task 2
Recommend the type of economic system that best relates to each of the researched international competitors. Predict three (3) potential effects of such an economic system on the societies in which the system is involved. Provide a rationale for your response.
Chapter 3
Capitalist or Market Economy
Socialist or Command Economy
Mixed Economy
Task 3
Speculate on the major reasons why certain countries have lagged behind other countries in economic development. Recommend three (3) generic actions that the three (3) researched major competitors could take in order to encourage economic progress within these countries. Provide a rationale for your response.
Consider the economies under consideration.
What does your research suggest?
How progressive and robust are the different types of economies?
Which economy reflects the best interests of all?
What type of economy exists in an organization’s home country?
What type of economy exists in the host country?
Task 4
Imagine that you have been given the opportunity to lead one (1) of the three (3) researched international competitors. Select one (1) company in which you are interested in leading, and provide a rationale for your choice. Propose the necessary major steps—including education, social development, community activities, bargaining skills, language skills, conflict management skills, etc.—that you would need to take in order to propel you from where you are today to a global leadership / management position at your chosen company.
What does it really mean to lead?
Consider Kotter’s article on leadership and apply to question?
What is the current state of the organization?
What is the future state of the organization?
How do you lead the company to the future state?
Task 5
Suggest two (2) global changes in expansion, technology, marketing, products, services, human resources, and customer service, etc., that you would make as CEO of the selected international organization from Question 4. Provide a rationale for your response.
What does your research suggest about technology, marketing, products, services, human resources, and customer service in terms of expandable disciplines?
Consider your role as a leader – what are your strategic considerations?
What are your economic considerations?
What are your customer considerations?
What are your competitive considerations?
MGT 510 – Assignments and Rubrics
© 2017 Strayer University. All Rights Reserved. This document contains S.
Mk0013
This document outlines an assignment for a marketing research course. It includes 6 questions assessing various topics in marketing research:
1. Types of consumer and business-to-business market research.
2. Primary scales of measurement used in research and scaling.
3. The process of sampling and classification of non-probability sampling techniques.
4. Types of non-comparative scaling used in commercial marketing research studies.
5. Types of online marketing research used by companies to evaluate sales performance.
6. Short notes on various types of research and characteristics of research.
Students are instructed to answer all questions, with 10-mark questions requiring around 400 words each. Questions will be evaluated based
Specific Forma.docx
Specific Formatting Requirements
An appropriately chosen topic and its well treatment should result in a paper about 3,500-4,500 words. Note that it is the quality of the contents that counts, not the length. If your paper is slightly smaller or larger, it will be OK provided that its contents are acceptable. Please do not take advantage of line spacing, font size and margin size options to force a perceived smaller or larger paper. It will not work!
Organization:
Organize your paper in terms of sequentially numbered sections, subsections, and subsubsections, each with an appropriate title. The paper organization may be as follows:
Font Size & Family:Use 11-point or 12-point font size 7 Font Family is Cambria.Line Spacing. You may prepare your paper in 1.5 or double space format. If you choose to prepare in double space format, be sure to single space the title, abstract, itemized and enumerated lists, tables, and the bibliography
Paper Margins:Allow 1-inch margins on all four sides and justify text on both sides.
Tables and Figures:Number all tables, figures, and similar items and use this numbers to explicitly refer to such items. Include a descriptive caption for each table or figure (or similar items). Be sure to use a uniform/consistent approach for citing such items and for presenting their captions.
Example of data
Data analysis
We collected the data from 85 participants that answers all the survey questions.
The following is our analysis for some questions:
Figure 1 Question 1
The purpose of this question is to know how many of the participants drink coffee. The answers show that 64% of the participants drink coffee and 25% does not. The rest of 11% of them do not drink coffee usually.
Figure 2 Question 2
The purpose of this question is to know how much coffee shops or venders crowded and busy in Yanbu. 79% of the participants said that coffee shops are always busy and crowded, other 14% agreed but in sometimes only. The rest of 7% does not see that.
Figure 3 Question 3
The purpose of this question is to know if Yanbu city have enough vending machines. And the result show that yanbu does not have any vender machine or a very few ones. Around 97% of the participants said No.
Figure 4 Question 4
The purpose of this question is to know if anyone does not carry cash that will prevent them from buying coffee. As expected almost 100% will not buy coffee if they don’t have cash.
Figure 5 Question 5
The purpose of this question is to know if the participants used coffee vending machine with cards in yanbu. 75% of the participants have never used it and 22% used only out of yanbu.
Figure 6 Question 6
The purpose of this question is to know if the participants prefer to use coffee vending machine with smart cards. 73% of the participants like the idea and prefer to buy coffee with smart cards. 13% of them have issue with using these cards such as securi.
Thesis
This document provides an overview of a study that will examine the relationship between gender, age, and management styles of entrepreneurs in Tarlac City, Philippines. The study will survey 72 entrepreneurs and their employees to understand differences in how objectives are set, plans are made, performance is evaluated, employees are motivated and organized, and problems are solved. It will also analyze the effects of varying management approaches in areas like sales, human resources, finance, and production. The goal is to provide recommendations on how gender and age influence leadership approaches to promote a positive work environment. The methodology discusses using cluster sampling, surveys, document analysis, and observations to collect and analyze the data.
Mb0050 research methodology
This document provides information about an MBA research methodology assignment that can be purchased for Rs. 125 per solved question. It includes 6 questions related to defining business research, descriptive research designs, measurement scales, sampling methods, coding questions, and the structure of a research report. Students are to answer each question in 300-400 words. Contact information is provided to purchase the solved assignments.
Main presentation sip
This document discusses a study of the performance management system at Udaipur Beverage Limited, an authorized bottler of Coca-Cola in Jabalpur, India. It provides background on the beverage industry and company in 1-2 sentences. It then outlines the objectives of studying the company's performance management system, describes the research methodology used including sample size and data collection methods, and discusses some key findings and limitations of the study. Suggestions are provided to improve the performance management system based on the findings.
Answers mid-term
The document provides answers for a mid-term exam covering various research methods topics. For question 1, the student disagrees that one research method is superior and briefly explains exploratory and descriptive research. For question 2, the student identifies cluster analysis as the best method to solve a customer segmentation problem. For question 3, the student lists research methods and recommends telephonic interviews.
Blind Product Test - Data Analysis
The marketing team conducted a blind test of Smirnoff's current vodka blend against two new test blends among regular vodka drinkers. Data analysis showed that taste and mouthfeel were the key drivers of overall preference. Test Blend 1 scored higher than the current blend on these attributes. The report recommends replacing the current blend with Test Blend 1, and focusing future product development on aroma, taste, and mouthfeel. It also notes some anomalies in the data that require further investigation to ensure validity.
1st Semester MBA (Jun-2016) Question Papers
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This document appears to be an exam for a quantitative methods or business analytics course. It contains multiple choice and numerical problems across several sections. Some key points:
- Section A covers basic concepts like regression analysis, transportation problems, binomial distribution, and linear programming assumptions.
- Section B delves deeper into topics like decision making environments, differences between PERT and CPM, and multi-dimensional scaling.
- Section C presents word problems involving data analysis, hypothesis testing, and forecasting using quantitative tools.
- Section D focuses on research methods, including describing a research design, identifying data collection techniques, and designing a questionnaire.
In summary, the document tests students' understanding of quantitative analysis techniquesSimilar to Model q paper managerial research methods (20)
Contingency table analysis and its benefit for organization. (MCB)
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Model q paper managerial research methods
- 1. MODEL QUESTION PAPER 2.2 MANAGERIAL RESEARCH METHODS TIME: 3 HOURS MARKS: 70 SECTION A Attempt any five questions from the following. Each question carries 5 marks. (5 x 5 =25) 1. Explain the meaning of research. Highlight the features of a good research study. 2. Distinguish between exploratory and analytical (causal) research design. 3. Enumerate the important factors to be considered while deciding the sample size. 4. How is quantitative research different from qualitative research? 5. Explain the relevance of focus group discussion in research. What are its limitations? 6. Distinguish between Management Decision Problem and Management Research Problem. Give examples to support your answer. 7. Write short notes on a) Cronbach Alfa b) Literature Review SECTION B Attempt any three questions. Each question carries 10 marks. (3 x 10 = 30) 8. Describe the format of a research report. Explain the significance of the research report. 9. A researcher wished to examine the “outside eating habits” of individuals. Develop a questionnaire for the same. Use Likert scale, Semantic differential scale and Stapel scale besides nominal and ordinal scales. List the research objectives for the study.
- 2. 10.The training manager at ABC Corporation wishes to identify the kind of training programmes that should be offered to management trainees. Along with specific job training modules, the trainees have to be imparted five additional general management problems. Formulate the research problem. Identify the sources to be used to conduct a problem audit. Write the research objectives and the research hypotheses. What is the research design that you will recommend? 11.How is probability sampling different from non-probability sampling? Explain the various types of probability and nonprobability sampling techniques. SECTION C: CASE STUDY (COMPULSORY) (1 X 15 =15) Kumar Soft Drinks Bottling Company The company came into operation in 2008 and was operating in the NCR of Delhi and in the states of Punjab and Haryana. The turnover of the company was Rs 3 crores in 2013 and it was growing at the rate of 5% per annum. The chairman of the company is interested in studying the effect of flavour and price on sales. He is also interested in examining the interaction effect of these variables on sales. He is contemplating a change in the product mix if required. Three types of flavours – pineapple, mango and orange were considered. Three levels of prices were considered (Rs 10, Rs 12 & Rs 14). An experiment was conducted by randomly choosing a sample of 18 stores where the flavour of the soft drink and the price level were varied. The results of the experiment are shown below. Value Label N Flavour 1 Pineapple 6 2 Mango 6 3 Orange 6 Price 1 Rs.10/- 6 2 Rs.12/- 6 3 Rs.14/- 6
- 3. The ANOVA results are reported in Table below. Source Type II Sum of Squares Degrees of freedom Mean Square F Sig. Corrected Model 20.748 8 2.593 7.554 0.003 Intercept 219.102 1 219.102 638.162 0.000 Flavour 1.408 2 0.704 2.050 0.185 Price 17.981 2 8.991 26.186 0.000 Flavour * Price 1.359 4 0.340 0.989 0.461 Error 3.090 9 0.343 Total 242.940 18 Corrected Total 23.838 17 The computed F statistic corresponding to flavour, price and interaction are respectively. Assuming α = 0.05, the table values are . Answer the following questions: 1. Identify the dependent variable and independent variable. 2. Construct hypotheses for the study. 3. From the ANOVA table, what conclusions will you draw? Based on your interpretations, what actions should the company take?