The document discusses the Disney EYE-to-EYE program, which aims to transform Disney into a social business by finding and nurturing young talent. The program includes a 6-month curriculum where interns gain exposure across creative, business, and management divisions through 3-month assignments under a mentor. An online portal called EYE-to-EYE ONLINE will facilitate communication and feedback through small social networks and app prototypes. The program's success will be measured by intern retention rates and other metrics.

1. Once Upon a Time... Consulting
Carlo, Mariana, Maggie, Priyamvadha, Ann

2. THE WALT DISNEY COMPANY
Founded in 1923
World's second largest media conglomerate with $52.5 billion in revenue (2015)
4 primary business units:
Studio Entertainment, Parks and Resorts,
Media Networks and Disney Consumer Products
and Interactive Media.
The Walt Disney Company is the largest entertainment
provider in the world after a number of high-profile
acquisitions

3. CURRENT ENTRY-LEVEL OPPORTUNITIES
Internships
Broadcast Operations
Media Travel
Corporate Sales
Creative Marketing
Entertainment Technology
Digital

4. INSIGHTS

5. OUR OBJECTIVE
To transform a large, traditional 20th-century media empire into a truly
social business by finding and nurturing the best young talent to become
the Disney leaders of tomorrow, through a combination of...
PEOPLE
(Passion)
PROCESS
(Productivity)
TECHNOLOGY
(Transparency)

6. THE DISNEY EYE-to-EYE PROGRAM
Disney EYE-to-EYE is the premiere early employment program in the media
industry. Our state-of-the-art “curriculum” will serve as the bridge between an
Intern and a Full-Time Employee. Through exploration of the three core divisions
of Creative, Business, Management, prospective candidates will gain
horizontal exposure and identify their true fit within the company.
Creative ManagementBusiness
Full Time Employee

7. Assignment 3
(3 months)
C.B.M
Orientation
(3 months)
Assignment 2
(3 months)
C.B.M
Assignment 1
(3 months)
C.B.M
6 months
grace period
to assist in
finding a full
time position
within the
company
Type of
Assignments:
- Creative
- Business
- Management
Under the overall
supervision of 1
mentor
THE EYE-to-EYE CURRICULUM

8. Think Like A Child:
Where Dreams Become Passion
Create, Co-create and Be Created
Integrate Passion with Compassion
BRAND VOICE

9. General athlete, Highly effective communicator, The ‘Big Picture’ visionary, Strategic thinker, ‘Nurtlegate’, Focussed on growthPROGRAM
DIRECTOR
People’s man/Social, Highly responsive, Comforting, Open, Flexible, Socially empowering, University Recruiting Tours LeaderHR /
PLACEMENT
Acts as the Big Brother, Vast understanding of Disney culture & business, Organized, Crisis manager, Forward thinking,
Compassionate, Empathetic, People oriented
DIRECTOR
OF
COUNSELING
Data-driven, Eye for detail, Content expert, Advanced Marketing & Analytic skills, Drive innovative customer-focused
solutions, Stay relevant with current and emerging trends, Tech-savvy, Street smart
CREATIVE
STRATEGY /
UX TEAM
Emotional ambassador, adaptability to feedback, collaborator, leadership, Team player, Disney enthusiast,
Transparent, Inspiring and encouraging attitudeLEAD EYE
DISNEY EYE-to-EYE TEAM

10. TEAM ATTRIBUTES
Dream
Inspire
Social
Nurtlegate
Encourage
Yearn to succeed

11. A DIGITAL PORTAL INTO THE MAGIC KINGDOM
Admin: Calendars, HR forms, Employee Profiles (w/ photos)
Rating System: Users anonymously rank their assignments and team leaders (1-5
stars; data used by mgmt to make improvements)
“Small Social” Networks: With full WhatsApp integration, users create groups for
their teams in which to communicate (“few-to-few” > evolution away from email)
EYE-to-EYE ONLINE: “SMALL SOCIAL”

12. APP PROTOTYPES

13. Deploy data tracking and measurement tools to monitor consistent usability
of the app/web platform by UX team and improve product experience
Monitor reviews and feedback periodically through the ‘Eye-to-Eye Online’
responsive app
Organize quarterly one-to-one meetings with mentor
Organize bi-monthly meetings with assignment managers
Review percentage of successful intern to employee retention rate at the end
of every annual cycle
METRICS

14. “Success and growth lie,
Where creative passion is at its high;
Here it’s about ‘ours’ and not ‘my’
For that makes Disney ‘Eye-to-Eye’ ”