Project for Sales in Sport class, which is a part of the Sport Management curriculum at Syracuse University. My group acted at the PGA Tour looking to sell a title sponsorship to Subway. Project was created in April 2012.
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PGA Tour - Subway Sales Proposal (SPM 215)
1. PGA Tour Sponsorship Proposal
Kevin Agresto
Kyle Thweatt
Dan Gorman
Max Winter
Alex Tavernier
Derek Wohlfarth
2. Executive Summary
• Title Sponsorship
– Official PGA Tour event with namesake
• Corporate Sponsorship
– Official restaurant
– Catering right of first refusal
• Civic Engagement
– Commitment to giving back
3. About the PGA
• Elite men’s professional golf tour in the world
• Includes PGA Tour, Champions Tour, and
Nationwide Tour
• Mission
– Expand domestically and internationally
– Commitment to integrity
– Generating revenue for charity
4. About the PGA
• Contribution to charitable causes
• Not-for-profit organization
• Donated over one billion dollars to help more
than 2,000 charities
PGA Tour Commissioner
Tim Finchem
6. Title Sponsorship
– Identified with an official PGA Tournament, as
official sponsor
– Usage of Tour logo
– Multi-channeled marketing opportunities
– Physical event advertising
– VIP passes and tent
– Profit from event to charity
7. Corporate Sponsorship
– Official Restaurant of the PGA Tour
– Multi-channel advertising platform
• Online and physical event
– VIP and Pebble Beach Pro-Am
– Catering Right of First Refusal
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14. Benefits
• Title and Corporate Sponsorship
– Increased brand exposure
– Premium hospitality opportunities
– Civic Engagement
15. Demographics of the PGA
• Nearly 41,000,000 fans age 16 and older
• 2.5 million total fans 16 and older attended
events
• 40,000,000 TV viewers
• 1,000,000 Online viewers
• 231,000 Mobile viewers
(Sports Fan Market 2010)
22. Vision of Partnership
• Foster a long-term, successful relationship
• Coca-Cola as a common partner
• Enhancing public image through community
involvement
23. Civic Engagement
• PGA Tour is tax-exempt, not-for profit
organization
• Over 2,000 charities and more than one billion
dollars donated